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May 2023 Social Media Content Calendar
Updated: Apr 25, 2023
Photo by MicroStockHub via Canva
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A social media content calendar is a valuable tool for small businesses to plan, create and publish content on social media platforms. Having a content calendar in place helps businesses to maintain a consistent presence on social media, increase engagement with followers, and attract new customers.
Here's a social media content calendar for the month of May 2023, along with relevant hashtags for small businesses to use. Pick up any or many of these to your content calendar.
May 1: May Day #MayDay
May Day is a festivity that observes the arrival of spring, and customary activities involve creating floral wreaths and baskets, planting flowers, embellishing homes with vivid hues, or savoring the outdoors. You can encourage your audience to tag you in posts featuring their flower crowns or recently cultivated gardens.
May 1: Labor Day #laborday #happylaborday #labourday #smallbusiness #workers
Photo by Andrew Leu Reba Spike on Unsplash
Labor Day, or International Workers' Day, is a holiday celebrated in many countries around the world, including the United States, typically on the first Monday in September, and on May 1st in many other countries. It is dedicated to recognizing and honoring the contributions and achievements of workers across all industries. One of the best ways to observe Labor Day on social media is by highlighting the accomplishments of your own employees. Read more on 10 Quick Labor Day Social Media Posts Ideas for Small Businesses.
May 1: National Purebred Dog Day #NationalPurebredDogDay #PurebredDogs #DogLovers
Photo by Reba Spike on Unsplash
Small businesses that sell pet-related products or services can use this day to share photos and videos of purebred dogs and highlight the benefits of owning a purebred pet.
May 2: National Small Business Week #NationalSmallBusinessWeek #SmallBusinessWeek #SupportSmallBusiness
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National small business week is from April 30th to May 6th. Use this opportunity to show appreciation for your customers and shout out other small businesses in their community.
Share success stories, tips for success, and behind-the-scenes content to give followers an inside look at what it's like to run a small business.
May 3: World Press Freedom Day #WorldPressFreedomDay #PressFreedom #Journalism
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You can use this day to showcase their commitment to transparent communication and ethical practices. Share articles, blogs, or podcasts related to press freedom and encourage followers to share their thoughts on the importance of a free press.
May 4: National Star Wars Day #NationalStarWarsDay #StarWarsDay #MayThe4thBeWithYou
Photo by Hookle
Small businesses that sell merchandise or have a connection to pop culture can use this day to tap into the excitement surrounding Star Wars. Share fun memes, trivia, or special promotions related to Star Wars to engage with followers.
May 5: Cinco de Mayo #CincoDeMayo #MexicanHeritage #CelebrateCincoDeMayo
Photo by happy_lark via Canva
This day to celebrate Mexican heritage by sharing recipes, photos, and cultural insights. Offer special promotions, discounts, or menu items to celebrate the occasion and engage with followers.
May 6: National Nurses Day #NationalNursesDay #NursesDay #ThankYouNurses
Photo by Maxim Tolchinskiy on Unsplash
Show appreciation for the hard-working nurses in their community. Share inspiring stories, photos, or videos of nurses and encourage followers to share their own stories and experiences.
May 8: World Red Cross and Red Crescent Day #WorldRedCrossDay #RedCrescentDay #SupportHumanity
Photo by Sviatlana Barchan via Canva
Raise awareness about the work of the Red Cross and Red Crescent and their efforts to support those in need. Share stories and photos highlighting the humanitarian work of the organization and encourage followers to support their efforts.
May 9: National Lost Sock Memorial Day #LostSockMemorialDay #MissingSocks #WhereAreMySocks
Photo by motorenmano via Canva
Have some fun and share a lighthearted message.
Have some fun and share a lighthearted message
Share memes, jokes, or funny photos related to lost socks and engage with followers who are also searching for their missing socks.
May 10: National Clean Up Your Room Day #CleanUpYourRoomDay #OrganizeYourSpace #TidyUp
Photo by Yuganov Konstantin via Canva
Small businesses that sell organizing products or offer cleaning services can use this day to share tips and advice for tidying up and organizing spaces. Offer special promotions or discounts to encourage followers to tackle their messy rooms.
May 11: National Eat What You Want Day #EatWhatYouWantDay #FoodieLife #FoodieLove
Photo by Sander Dalhuisen on Unsplash
Celebrate the joy of eating and share photos of their favorite foods. Encourage followers to share their own favorite foods and offer special promotions or discounts to encourage them to indulge.
May 13: World Cocktail Day #WorldCocktailDay #CocktailLife #CocktailLove
Photo by Chino Rocha on Unsplash
Businesses that sell cocktails or offer mixology classes can use this day to share their love for cocktails. Share recipes, photos, and videos of favorite cocktails and offer special promotions or discounts to celebrate the occasion.
May 14: National Mother's Day #NationalMothersDay #MothersDay #ThankYouMom
Photo by kirin_photo via Canva
Show appreciation for mothers everywhere. Share photos and messages of love and gratitude and offer special promotions or discounts to thank moms for their love and support.
May 15: International Day of Families #InternationalDayOfFamilies #FamilyLove #FamilyFirst
Photo by Jessica Rockowitz on Unsplash
Celebrate the importance of families and share messages of love and support. Share photos and stories of families, offer special promotions or discounts and encourage followers to share their own family photos and stories.
May 17: World Hypertension Day #WorldHypertensionDay #HypertensionAwareness #KnowYourNumbers
Photo by Hookle
Brands that sell health and wellness products or offer health services can use this day to raise awareness about hypertension. Share educational content and resources, offer special promotions or discounts, and encourage followers to prioritize their health by knowing their blood pressure numbers.
May 18: National Cheese Souffle Day #NationalCheeseSouffleDay #CheeseLovers #FoodieLife
Photo by lenazap via Canva
Businesses that sell cheese or offer cooking classes can use this day to celebrate the deliciousness of cheese souffles. Share recipes, photos, and videos of cheese souffles, offer special promotions or discounts and encourage followers to try making their own cheese souffles at home.
May 19: National Bike to Work Day #BikeToWorkDay #CyclingLife #CyclingLove
Photo by Gonzalo Facello on Unsplash
Entrepreneurs that sell bicycles or offer bike services can use this day to promote the benefits of cycling. Share photos and videos of cyclists, offer special promotions or discounts and encourage followers to join the celebration by biking to work.
May 20: National Pick Strawberries Day #NationalPickStrawberriesDay #StrawberryPicking #FarmLife
Photo by Rich Smith on Unsplash
Businesses that grow strawberries or offer strawberry-picking experiences can use this day to celebrate the joy of picking strawberries.
Share photos and videos of strawberry picking, offer special promotions or discounts, and encourage followers to visit their farm to pick their own strawberries.
May 21: National Memo Day #NationalMemoDay #MemoLife #MemoLove
Photo by ogichobanov via Canva
If you sell office supplies or offer office organization services you can use this day to celebrate the importance of memos.
Share tips and advice for staying organized with memos
Share tips and advice for staying organized with memos, offer special promotions or discounts on memo products and encourage followers to share their own memo-related tips and stories.
May 22: National Vanilla Pudding Day #NationalVanillaPuddingDay #PuddingLovers #FoodieLife
Photo by RitaE via Canva
Do you sell desserts or offer cooking classes? Then this is your day to celebrate the creamy goodness of vanilla pudding.
Share recipes, photos, and videos of vanilla pudding
Share recipes, photos, and videos of vanilla pudding, offer special promotions or discounts on pudding-making supplies, and encourage followers to try making their own vanilla pudding at home.
May 23: National Taffy Day #NationalTaffyDay #TaffyLovers #CandyLife
Photo by Juanmonino via Canva
If you sell candy or offer candy-making classes you can use this day to celebrate the stretchy sweetness of taffy.
Share photos and videos of taffy-making, offer special promotions or discounts on taffy products, and encourage followers to try making their own taffy at home.
May 24: National Scavenger Hunt Day #NationalScavengerHuntDay #ScavengerHuntLife #AdventureTime
Photo by Jupiterimages via Canva
National Scavenger Hunt Day is a holiday in the United States, dedicated to the fun and adventurous activity of scavenger hunts, where participants solve clues and complete challenges to find hidden objects or locations.
Share photos and videos of scavenger hunts
Businesses that offer outdoor adventures or sell adventure gear can use this day to celebrate the excitement of scavenger hunts. Share photos and videos of scavenger hunts, offer special promotions or discounts on adventure gear, and encourage followers to try a scavenger hunt of their own.
May 25: National Wine Day #NationalWineDay #WineLovers #WineLife
Photo by Elle Hughes on Unsplash
Do you sell wine or offer wine-tasting classes? We got you covered! Use this day to celebrate the deliciousness of wine.
Share photos and videos of wine-tasting, offer special promotions or discounts on wine products, and encourage followers to try a wine-tasting experience of their own.
May 26: National Blueberry Cheesecake Day #NationalBlueberryCheesecakeDay #CheesecakeLovers #FoodieLife
Photo by Ratapan Anantawat on Unsplash
Businesses that sell desserts or offer baking classes can use this day to celebrate the tangy sweetness of blueberry cheesecake. Share recipes, photos, and videos of blueberry cheesecake, offer special promotions or discounts on baking supplies, and encourage followers to try making their own blueberry cheesecake at home.
May 27: National Cellophane Tape Day #NationalCellophaneTapeDay #TapeLife #OrganizationTips
Photo by Billion Images via Canva
Do you sell office supplies or offer office organization services? This day is to celebrate the versatility of cellophane tape.
Share tips and advice for using cellophane tape for organizations, offer special promotions or discounts on tape products and encourage followers to share their own organization tips using cellophane tape.
May 28: National Hamburger Day #NationalHamburgerDay #BurgerLovers #FoodieLife
Photo by JRMartins via Canva
This day is to celebrate the classic American burger. Share recipes, photos, and videos of burgers, offer special promotions or discounts on burger-making supplies, and encourage followers to try making their own burgers at home.
May 29: National Coq Au Vin Day #NationalCoqAuVinDay #FoodieLife #FrenchCuisine
Photo by bhofack2 via Canva
Use this day to celebrate the traditional French dish, Coq au Vin. Share recipes, photos, and videos of Coq au Vin, offer special promotions or discounts on cooking supplies, and encourage followers to try making their own Coq au Vin at home.
May 30: National Mint Julep Day #NationalMintJulepDay #CocktailLovers #DrinkUp
Photo by VeselovaElena via Canva
This day you celebrate the refreshing taste of the mint julep. Share recipes, photos, and videos of mint juleps, offer special promotions or discounts on drink-making supplies, and encourage followers to try making their own mint juleps at home.
May 31: National Macaroon Day #NationalMacaroonDay #MacaroonLovers #FoodieLife
Say what - macaroon? That's a cute sweet biscuit. This day you celebrate the light and fluffy goodness of macaroons. Share recipes, photos, and videos of macaroons, offer special promotions or discounts on baking supplies, and encourage followers to try making their own macaroons at home.
Schedule May Posts in Your Content Calendar
Photo by Hookle
In conclusion, a social media content calendar is a valuable tool for small businesses looking to stay organized and consistent with their online presence. By incorporating these national days into your social media content calendar, you can tap into the power of relevant and timely content and build your brand awareness.
There are planner tools, such as Hookle, which help you to save time by scheduling posts to all your social channels in one go. With Hookle, you can also monitor the social media performance of all your different channels with a simple score in one place - convenient!
Check out Hookle and start scheduling your May posts by downloading your own Hookle app today!
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