Aside from the obvious spelling and grammar checks, see our writing tips below.
Be positive
Negativity doesn’t inspire. Even when writing about challenges, it’s important to draw focus to solutions.
Use contractions
Online users have tiny attention spans, so shorten writing where possible. Why use “they are” when you could use “they’re”?
Don’t repeat yourself
Repetitive writing isn’t fun to read. If your messages are strong enough, you shouldn’t need to state them twice. Exceptions are quotes that we use in our blog.
Don’t use unnecessary marks such as exclamation point etc
Use these sparingly to avoid! Sounding! Like! This! Or?? This??
Let good writing shine
Often short and clear sentences work the best.Use short chapters and get to the point.
External links
Whenever you use a statistic or make a statement that needs backing up, please hyperlink it to your credible source. Avoid creating too many links, and only one link from your site is accepted. Feel free to add links to some of our blogs and support articles from your article whenever appropriate.
Do not link to a competitor e.g. another social media marketing/scheduler/management tool.
Images/videos
Please use images and videos as visuals or examples in your blog post.
All visuals should be of a high quality (at least 600 x 600 pixels). Images should be cropped to a 16:9 aspect ratio. ‘
When not using your own images or graphics, please source from stock image providers. There are great free services e.g. Unsplash or Pexels.
Videos can be sourced from YouTube. Please provide the embed link in your blog post.
Formatting
Our blog generally follows a modular format of short paragraphs separated by headings, and including subheadings, bullets, numbered lists, and any other visual elements to increase the readability of your piece.
Please make it clear what elements of your guest post are headings by bolding the text.
NOTE: Hookle reserves full editorial control and may edit submissions as we see fit. These edits include anything from removing too much self-promotion, to optimizing for SEO, edits both small and large, and more.
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