Top 8 Social Media Marketing Tips for Chocolate Shops

Running a chocolate shop is more than crafting delicious treats - it’s about creating an irresistible experience that customers can’t help but share. Social media is your shop window to the world, helping you attract local customers, build loyalty, and stand out from bigger brands.

As a bonus tip, tools like Hookle (which we’ll cover later) can help you manage multiple platforms, schedule posts, and stay visible online - even when you’re short on time or not a tech expert.

Without further ado, let’s dive in!

Table of Contents

1. Show the Magic Behind the Scenes

2. Use Google Business Profile

3. Share Your Story

4. Consistency is the Key

5. Share Educational Chocolate Facts

6. Use Location Hashtags

7. Partner with Content Creators

8. Use Short Videos And Reels

Bonus Tip: Manage All Your Socials With One App

---

1. Show the Magic Behind the Scenes

Mr. Chocolate, aka Jacques Torres, shared a fun 10-second clip of a chocolate tree being made - complete with music. A perfect example of authentic, engaging content.

People love seeing the magic behind the product. Capture moments like tempering chocolate, decorating bonbons, or pouring molten chocolate into molds.

Tip: A quick 15-second video is enough - no fancy editing needed, just keep it real.

2. Use Google Business Profile

Want more locals to discover your chocolate shop? This is big. A complete Google Business Profile helps nearby chocolate lovers find and trust your store instantly - it’s often the first thing they see when searching for sweet treats in the area. So make it shine!

Add your opening hours, location, and contact details. Upload mouthwatering photos of your truffles, artisan bars, or smiling customers enjoying your creations. Link your socials and encourage happy customers to leave reviews - those golden stars build instant trust.

Keep your profile fresh with irresistible updates

Publish updates about new arrivals (hello, salted caramel bites!), special offers for sunny afternoons, or behind-the-scenes glimpses of your chocolate-making magic. You can post directly to Google - or save time with tools like Hookle, which lets you schedule updates to Google and all your socials from one easy-to-use mobile app.

Haven’t set up your profile yet? It’s free, quick, and one of the best ways to grow your local community of chocolate fans. Get started here.

3. Share Your Story

A great example of storytelling comes from The Chocolate Smiths in Newcastle. In just a 30-second clip, they showcased their factory and the handcrafted process behind their chocolates - giving viewers a personal look into the heart of their brand.

Sharing your story builds connection and trust

Sharing your story builds connection and trust. Show where your chocolates come from, who makes them, and what makes your shop special.

4. Consistency is the Key

Consistency counts - just like perfecting every batch of chocolates. Posting regularly keeps your shop visible, builds trust, and reminds locals you’re open, fresh, and full of sweet temptations.

Set a simple plan, a day in a week or month to schedule your posts

Set a simple plan: even 30 minutes a week to schedule posts can make a big difference. Share your latest creations, a happy customer, or a quick peek behind the scenes.

Tip: Social media management tools like Hookle (shown above) make it easy to plan, schedule, and post across all your socials - saving time and keeping your content flowing automatically.

5. Share Educational Chocolate Facts

Chocolate Dispensary shared a fun, educational clip showing where their cacao beans come from - a great way to build trust and connect with curious customers.

Teach your audience something new, like the difference between cocoa and cacao or the health benefits of dark chocolate. Educational content builds authority and positions you as an expert.

Tip: Turn these into a “Did you know?” series to keep people engaged and coming back for more.

6. Use Location Hashtags

Great example above by Velar Chocolate, a premium chocolatier from Dallas, uses local hashtags like #DallasChocolate and #DallasSweet to connect with nearby chocolate lovers and boost local visibility.

Hashtags such as #HelsinkiChocolates or #YourTownEats can help locals discover your shop when browsing social media. You can pair local hashtags with broader ones like #ChocolateLovers to reach both your community and a wider audience.

7. Partner with Content Creators

Collaborating with local influencers or content creators is a powerful way to reach new audiences. Just like 5150 Chocolate Co partnered with food blogger Yum N' Fun to showcase their shop and chocolate specialties, you can highlight your business through engaging, authentic content.

Partnering is an effective way to build trust and tap into new audiences

Partnering is an effective way to build trust, tap into new audiences, and bring your brand to life through someone else’s voice. Whether it’s a food blogger, local influencer, or niche content creator, their authentic perspective can make your products and atmosphere feel more relatable and exciting to potential customers.

8. Use Short Videos and Reels

Another great example of smart social media marketing - just like Chocolate Treasures did in their clip above. They didn’t just showcase their shop and treats, but also gave a step-by-step guide on how to order via TikTok.

Reels tend to get more reach than static posts on Instagram and Facebook. Show chocolate being drizzled, a ribbon being tied around a box, or that satisfying first bite from a happy customer.

Tip: Keep videos under 20 seconds and use trending audio to boost visibility.

Manage All Your Socials With One App

Sweet treats deserve sweet posts. Whether you’re running a cozy chocolate shop or a colorful stall that locals adore, being active and authentic on social media can turn casual passersby into loyal, chocolate-loving customers.

However, keeping up with every platform can feel like a sugar rush… without the fun. That’s where Hookle comes in - built just for small business owners like you.

Hookle is made for chocolate shop owners like you

With Hookle, you can easily manage all your platforms, create and schedule posts ahead of time, and even share updates straight to Google - all from one simple mobile app. Plus, the built-in AI gives you fresh, chocolate-themed post ideas daily, tailored to your audience.

Already using Hookle? Keep those sweet updates coming! New here? Download Hookle for free and make your social media as irresistible as your chocolates.