8 Social Media Tips for Waxing Studios to Get More Local Clients
- Hookle
- 3 days ago
- 4 min read
In this blog, we’ll share social media tips for waxing studios to get more local clients, plus show how to ease your workload using social media management tools like Hookle.
Table of Contents
Running a waxing studio is all about trust, consistency, and being visible when someone nearby searches for your services. Social media is one of the easiest ways to stay top of mind locally, without a big marketing budget.
Below are practical social media tips that waxing studios can use to attract more local clients and turn online attention into real bookings. Let's dive in!
1. Share Your Story and How Your Studio Began
A great example comes from Bare Skin & Wax, who shared a short clip showing how they built their first waxing studio. It’s a strong teaser that gives a real glimpse into the early days of the business and instantly draws people in.
Sharing your story helps potential clients connect with your waxing studio on a personal level. Talk about why you started, what inspired you, and the values behind your business.
Whether you began from home, changed careers, or followed a passion for beauty, real stories build trust. Clients are more likely to book when they understand the person behind the studio.
2. Show Real Results With Before-And-After Waxing
A great before-and-after example comes from European Wax Center, where they shared a client’s stomach hair waxing result. The engagement on the post speaks for itself and shows how powerful visual results can be.
Before-and-after help instantly understand your expertise and the quality of your work
Before-and-after photos help potential clients instantly understand your expertise and the quality of your work. For example, post a tasteful before-and-after of eyebrow shaping or leg waxing, focusing on clean lines, smooth results, and professional presentation.
Hashtags: #WaxingResults #SmoothSkin #LocalWaxing #BeautyStudio
3. Use Google Business Profile to Boost Local Visibility
A complete Google Business Profile helps nearby clients find and trust your waxing studio instantly. It’s often the first thing people see when searching for waxing services in their area.
Add your opening hours, service area, contact details, and links to your social profiles. Upload clean, professional photos of your studio, treatment rooms, or results to show your standards and expertise. Encourage reviews, as those five-star ratings build trust quickly and help your studio stand out locally.
Keep your profile fresh by posting updates about seasonal offers, new services, or last-minute availability. You can post directly to Google, or save time with tools like Hookle, which lets you schedule updates to Google and all your social channels from one simple app.
Haven’t set up your profile yet? It’s free, quick to set up, and one of the most effective ways to attract nearby clients and increase bookings. Set up your profile today and make it easy for locals to choose your studio.
4. Highlight Hygiene Standards to Build Trust With New Clients
The Wax Pros are two professionals behind the wax education movement, teaching estheticians how to master their craft and build successful businesses. In a short clip, they highlighted how hygiene is kept as a top priority in every part of the waxing process.
Cleanliness is one of the biggest decision factors for waxing clients
Cleanliness is one of the biggest decision factors for waxing clients. For example, post a photo or short video showing fresh tools, disposable gloves, and fully sanitized treatment rooms, paired with a simple caption explaining your hygiene standards.
Hashtags: #CleanBeauty #HygieneMatters #SafeWaxing #LocalStudio
5. Promote Seasonal Waxing Offers and Local Promotions
An awesome and authentic clip comes from Krystal Clarksville, Tn Waxer, who simply walked into her studio with her phone in hand and shared her holiday offer in a few words. No polish, no script, just real and engaging. The engagement on the post shows how well this approach works.
Seasonal demand is perfect for timely social posts. For example, share a quick video or photo announcing a limited-time offer like, "Summer-ready legs. Book now and get 10% off this week".
Hashtags: #SeasonalOffers #LocalDeals #WaxingOffer #BeautyPromo
6. Answer Common Waxing Questions in Simple Social Posts
The Wax Pros shared a great clip answering seven common waxing questions, showing how simple education can quickly build trust and demonstrate expertise in the eyes of the audience.
Education removes hesitation and common objections
Education removes hesitation and common objections. For example, post a question like "Does waxing hurt?". and answer it honestly in one or two short sentences to set realistic expectations.
7. Use Local Hashtags to Reach Nearby Potential Clients
A great example is a local Houston waxing studio using hashtags like #HoustonWaxing and #HoustonBrows to attract nearby clients.
Local hashtags help your posts reach people who can actually book your services. Include your city or neighborhood name in every post and mix them with service-based hashtags to expand your local reach.
8. Share Behind-the-Scenes Moments from Your Studio
VELVET Wax & Beauty shared a great behind-the-scenes clip showing how sugaring waxing actually works. The authentic approach makes the process feel approachable, and once again, the engagement speaks for itself.
Authenticity builds trust and relatability
Authenticity builds trust and relatability. For example, post a behind-the-scenes moment like a morning studio setup or a calm pause between appointments to show the real side of your business.
Hashtags: #BehindTheScenes #StudioLife #RealBusiness #LocalBeauty
Save Time and Manage All Your Socials with One App
Managing social media, especially when juggling multiple platforms alongside client bookings, can quickly feel overwhelming. Using one simple tool like Hookle helps you stay consistent without adding extra stress.
Hookle is an AI-powered social media management app that lets you manage your social channels and Google updates in one place, making it easier to plan content and keep your online presence active.
Don’t just take our word for it. Download Hookle for free and manage your social media and local updates in one place, so you can focus on your clients instead of your phone.
.png)
.png)
.png)