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How to Use Hashtags on Social Media

Updated: Apr 14, 2023

How to Use Hashtags on Social Media - Hookle social media manager



Hashtags are short words with a giant impact. Research reveals that posts with relevant hashtags can get many times more engagement than posts without hashtags.

These little phrases let social media users know that a piece of content relates to a topic or category they’re interested in. The purpose of using hashtags is to help your target audience discover your content.

Hashtags are an essential piece of your social media marketing strategy.

Since hashtags drive traffic to your profile, they are an essential piece of your social media marketing strategy. To help you get started, we’ve put together a guide.

Keep reading to find out how you can use hashtags to elevate your small business.

1. Choose Hashtags Based on Density


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Hashtag density refers to the total number of posts a hashtag has. The higher the density, the higher level of competition for a specific hashtag.

It also determines the chances of being seen by your target audience.

  • High Density: Over 1 million posts — has a lot of competition, difficult to rank high for these hashtags.

  • Medium Density: less than 500,000 posts — has lower competition and easier to rank high.

  • Low Density: less than 50,000 posts — too specific and less visible than other hashtags.

Where’s the middle ground when it comes to reaching your target audience?

We recommend using a combination of both medium and low-density hashtags. This tends to be a sweet spot for many small businesses.

Using both medium and low-density hashtags tends to be a sweet spot for many small businesses

Now, let's talk about the specific types of hashtags you should incorporate.

2. Use Niche and Custom Hashtags


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Here’s what you need to know about the main types of hashtags:

Niche Hashtags

Niche hashtags are used to connect your brand to a specific audience. Essentially, using these hashtags makes your brand visible to people who will most likely engage with your business.

These types of tags are useful for small businesses that want to be seen by a large audience.

For example, if you’re honing in on fitness enthusiasts, the tag #ExerciseRoutine might be too broad.

However, something like #VirtualKickBoxing or #VirtualTraining will attract an audience looking for a specific fitness-related topic. Doing this will narrow the search results and give you a better chance of discovery.