How to Create Effective Google Business Profile Updates with 5 Examples

Hookle
Jan 31, 2023
6 min read

Updated: Oct 22

In this blog, we’ll explore how to create effective Google Business Profile updates with real examples - and show you how to save time by sharing them easily with tools like Hookle, not only to Google but to all your socials in one go.

Regular Post (Learn More)
Offer Post
Feature an Upcoming Event
Show off Your Space
Feature Your Blog Article

Bonus tip 💡: Automate Posting to Your Google Profile

Have you ever wondered what is Google Business Profile and why you should use it as a small business owner?

For starters, Google Business Profile is the new name for Google My Business. And it is one of the most effective tools for increasing visibility, online presence, and online credibility for free along with social media marketing. Thus, your online marketing strategy is incomplete without a Google Business Profile with frequently updated news and posts about your business.

Google Business Profile is one of the most effective tools for increasing online credibility

So why should I do updates and posts to my Google business Profile?

The type of business posts will determine the extent of engagement on the business listing. It will also determine how your page displays on Google maps and Search. Remember, Google's Algorithm helps push traffic to well-optimized and updated pages and profiles based on search results.

So, today's marketplace becoming even more competitive and fierce, and every small, medium and large business strives to stay ahead of the competition. And that's where updating your Google Business Profile with different posts of your business comes as a hand tool.

What is Google Business Profile Post?

A Google Business Profile is a free service from Google that lets business owners create profiles appearing in search results and on Google Maps whenever someone looks for their business or related keywords.

A Google Business Profile post is an update you can publish directly to your profile. It can include text, photos, videos, offers, links, call-to-action buttons, product listings, and more.

These updates appear alongside your business information in Google Search and Maps results.

Don’t have a profile yet? No worries - you can create yours for free here.

Are Google Business Profile Posts Free?

Yes. Actually, everything related to Google Business Profile is free. From filling out your Google Business Profile, and adding your business to Google Maps, to creating posts is 100% free.

Yes. Actually, everything related to Google Business Profile is free

It's fair to say such posts are a pretty cost-effective way to market your business almost with zero effort. Let's talk more about this effortlessness later and jump next into what different types of posts there exist in the first place.

Types of Google Business Profile Posts

Google defines the following categories for Google Business Profile Posts:

COVID-19: Provide an update about changes related to COVID-19, such as business hours and safety instructions
Offers: Provide promotional sales or offers from your business
What's new: Provide general information, fresh content, or news about your business
Events: Promote upcoming events, conferences, webinars, or seminars

Google Business Profile Post Examples

Here are some click-worthy Google Business Profile post examples to help increase your presence online.

1. Regular Posts (Learn More)

The post typically depends on the purpose or goal of the page or information displayed. For example, learn more posts many times focus on explaining more about a product or service to a prospective customer.

It should incorporate photos and easy-to-read text to explain the posts to the audience. For example, you can use the learn more post to educate prospective customers about your product offering. So, prospective customers read about a new or existing product and view specifications, product features, and photos.

You can also just invite people to come to you. Forage has a great example of such a post for a Thanksgiving invitation update on their Google profile.

2. Offer Posts

A great example from Skinny Wheels Bike Shop above! Offer Posts are ideal for promoting your company’s deals, discounts, or special campaigns. You can use photos, videos, and text to increase engagement and draw more attention to your promotions.

Offer Posts aren’t limited to discounts - they can also include giveaways, such as a free eBook, consultation, or trial. Just remember that Google automatically closes an Offer Post after one year, so even evergreen promotions shouldn’t exceed 12 months.

When creating an Offer Post:

Always include a start and end date (and timing, if relevant).
Use the “Add more details” field to include a link to your website - it’s a great way to drive traffic and boost conversions.
Offers appear in the “Offers” section on Google Maps and Search on mobile devices.

You can also include offer codes that customers can show in-store or online. This not only helps track where your customers found the promotion but also adds a professional touch to your marketing.

3. Feature an upcoming event

Photo on Google by Hookle

Hookle recently published an Event Post inviting investors to meet them at the Slush startup event — a great example of how to make the most of this post type.

Use Event Posts whenever you’re organizing a special event or participating in a conference, workshop, or webinar. Simply create a post with the type “Event.” These posts appear on your profile and in Google’s event listings, helping you attract more attention and attendees.

If you host recurring events, tools like Hookle are perfect for automating your event postings and keeping your updates consistent. Learn more about recurring posts.

4. Show off your space

Ruby Tattoo Collective studio from the United Kingdom has published this awesome show off of their premises post. People searching for their business can easily tell if the store matches their style and is worth visiting.

5. Feature your blog article

Do you publish articles or blogs? Then a great idea is to promote the latest blog article on your Google profile. This is an effective way to engage and acquire potential customers by promoting a well-written article. Just like Hookle did above posting their blog article.

Tips for Writing a Great Google Business Profile Post

Each business has its own best practices regarding what kind of updates to publish on its Google Business Profile. We have gathered some general tips and practices for small businesses below.

Tips & Tricks:

The type of content for each profile post differs significantly. Therefore, studying each post carefully and writing in line with your goals is best.
Always create an easy-to-read post and then edit it before publishing.
Adding high-quality photos and videos to your post is an excellent way to increase engagement. Content with media content attracts higher views.
Always use the Learn More feature to post weekly updates on your business. The Google team usually archives posts that are older than one week.
Keep your text short and simple. Potential customers barely read long texts but prefer media files. A Google Business profile allows you to write up to 1,500 characters. The ideal length of text you should post should be 150–300 characters.
Use relevant keywords in your post. You can use short words or phrases from Google search to add to the post.
You can use the Call-To-Action button to cause the customer to take a specific action. You should state the action precisely and clearly, so the prospective customer knows what to do.

Automate Posting to Your Google Profile

So, have you started branding your Google Business Profile yet? If not, the first step is to create or claim and verify your free profile on Google.

Once it’s set up, keep your profile fresh by publishing regular updates, uploading new photos, and ensuring all key details - especially your opening hours - are accurate.

Scheduling tools like the AI-powered Hookle make this process effortless. Hookle lets you publish updates not only to Google but also to all your social channels at once - saving time and keeping everything consistent.

Don’t just take our word for it - try it yourself. Download Hookle free today to simplify your social media management and keep your Google Profile engaging all year round.