How to Use Recurring Posts on Social Media

Table of Content

1. What Are Recurring Posts?

2. What Sort of Posts Should I Repeat on Social Media (With 10 Examples)?

3. How Often Should You Repeat Social Media Content?

4. How Can You Repeat Posts Without Getting Repetitive?

5. Isn’t It Bad to Repeat Social Media? Isn't It Spammy?

6. Schedule Your Repeat Posts Easily with Hookle

---

Recurring posts are great ways to bolster your social media content and reach more of your audience. Whether you’re sharing evergreen content or repeating scheduled event posts, being able to set up a recurring post system will save you a lot of time and effort.

Important: Use recurring posts responsibly, or your account could be blocked by social media platforms

While recurring posts can be a powerful tool, they must be used responsibly. If not handled properly or used in a spammy way, recurring posts can work against you. Social media platforms may restrict or even block accounts that repeatedly post in a way that appears automated or excessive. It’s crucial to maintain a balance by ensuring your content remains engaging, relevant, and in line with each platform’s guidelines.

Today we’re going to take a look at recurring or repeating posts. We’re going to define what a recurring post is, delve into why you should use them, and look at methods that will help you develop a recurring post strategy. Let’s dive in.

1. What Are Recurring Posts?

Photo by Vadim Bogulov on Unsplash

A recurring post is a social media post that is repeated on a specific platform. These can be scheduled posts, set to reoccur weekly, fortnightly, or monthly. They might also just be one-time repetitions.

Far from being a “hack” or lazy, recurring posts serve a very important purpose when it comes to content strategy: they extend the life of your posts.

Social media is a noisy place, and your posts don’t stay in front of your target audience for long. When you post only once, much of your audience likely misses your content. By repeating posts, you ensure more people see your message. As said before, it’s important to do this responsibly - avoid spamming, and don’t repeat too often. Posting on a weekly or monthly basis typically works best, while daily repetition may backfire if not carefully planned.

You also have to take audience growth into account. As you gain more followers, they’re likely to get value from older posts. The odds of them scrolling through your history is slim at best. This means, if you’re only posting content once, you risk missing these people you want to target.

Recurring posts set up with scheduling tools like Hookle allow your social media presence to stay afloat with minimal effort.

Last but not least, recurring posts can save you time and effort. Think of a post designed to advertise a happy hour every Friday. Recurring posts set up with scheduling tools like Hookle streamline this process significantly and allow your social media presence to stay afloat with minimal effort.

2. What Sort of Posts Should I Repeat on Social Media?

Photo by Hookle

The key indicator of repeatable content is value. Does your post still have value for your target audience?

If the answer is yes, this is a good indication that you ought to repeat your post. Such posts are often also deemed “evergreen” content. These are posts that are still relevant and valuable months or even years after they’re first published.

Examples of posts you might repeat:

1. A happy hour promotion post for bars and restaurants

2. A reminder to come to church each Sunday

3. A start of the month discount promotion for retail stores

4. A new listings post for real estate agents

5. A reminder of a spin class for gym owners

6. A talk show promotional post for radio presenters

7. A Sunday special listing for restaurant owners

8. A popular post roundup for blog authors

9. A most liked artwork post for digital artists

10. A weekly group chat reminder for social groups

3. How Often Should You Repeat Social Media Content?

Photo by Hookle

This really depends on the type of content that’s being repeated. If it’s a regularly scheduled post, like our happy hour example above, then it stands to reason that you might promo that post a few times a week.

If it’s more long-form evergreen content like a blog post promo, you might want to wait a few weeks at a time between postings.

The key is to break up your posting schedule so you don’t get repetitive or spammy. Speaking of:

4. How Can You Repeat Posts Without Getting Repetitive?

Photo by Cassandra Polito on Unsplash

There’s no one-size-fits-all rule for social media content repetition, but there are effective ways to prevent your feed from looking repetitive or spammy.

There are effective ways to prevent your feed from becoming repetitive or spammy

First, ensure that original, first-time posts are shared alongside any repeated content. When you repeat posts, it’s important to balance your schedule by incorporating enough fresh content to keep your feed engaging and avoid sounding repetitive.

A category-based scheduling system can help maintain balance in your social feeds. You can organize posts by categorizing them into different content types or core topics.

Examples of common categories:

• Blog posts

• Industry news

• Behind-the-scenes

• Seasonal/holiday posts

• User-generated content

• Motivational quotes

• Promotions

• Curated content from other publications

• Video tutorials

This list isn’t exhaustive - your categories should reflect your brand and, most importantly, your target audience. If you’re unsure, ask your audience what kind of content they’d like to see, or review your past posts to see which topics performed well based on your analytics.

You can also create different themes for your recurring campaigns to keep things diverse. For example, in a 6-month daily happy hour campaign, you could schedule a different recurring post for each weekday. One post every Monday for six months, another for Tuesday, and so on, creating unique but consistent content for every day of the week. This makes your recurring posts more engaging and convenient for long-term planning!

5. Isn’t It Bad to Repeat Social Media? Isn't It Spammy?

Photo by Magnet.me on Unsplash

Repeating your social media posts isn’t inherently spammy or harmful to your reach - as long as it’s done responsibly. The key is in how you approach repetition.

However, it’s important to note that using recurring posts requires a thoughtful strategy to avoid coming across as spammy. The risk is that social media platforms may restrict or even block your account if recurring posts are misused.

Social media platforms may restrict or even block your account if recurring posts are misused

As long as your content continues to drive engagement, social media platforms are generally okay with repetition, as long as it’s done in a manner that aligns with the best practices mentioned above.

Ultimately, social media platforms want to keep users active. If your repeated content achieves that, you should be fine. However, Twitter is an exception - they don’t allow users to automatically repeat posts on their platform. If you’re unsure, always refer to the posting guidelines of the social network you're using.

6. Schedule Your Repeat Posts Easily

Photo by Hookle

Now you know what it means to repeat your social media posts and how to go about it effectively, you’ll want to save time and effort in setting up your repeat content.

There are plenty of scheduling tools, such as Hookle, that enables you to create recurring posts with ease.

Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks. It essentially takes the leg work out of setting up repeat content.

Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks

If you’re looking for a quick and easy way to harness the power of repeat posts then Hookle might be the tool for you.