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How to Use Recurring Posts on Social Media

Updated: Mar 5


How to utilize recurring posts on social media for small businesses

Summary

 

Recurring posts are great ways to bolster your social media content and reach more of your audience. Whether you’re sharing evergreen content or repeating scheduled event posts, being able to set up a recurring post system will save you a lot of time and effort.

Recurring posts are great ways to bolster your social media content and reach more of your audience

Today we’re going to take a look at recurring or repeating posts. We’re going to define what a recurring post is, delve into why you should use them, and look at methods that will help you develop a recurring post strategy.


Let’s dive in.


1. What Are Recurring Posts And Why Should You Use Them?


A recurring post is a social media post that is repeated on a specific platform. These can be scheduled posts, set to reoccur weekly, fortnightly, or monthly. They might also just be one-time repetitions.


Far from being a “hack” or lazy, recurring posts serve a very important purpose when it comes to content strategy: they extend the life of your posts.


Social media is a noisy place. Your posts don’t spend as much time in front of your target market as you might think they do. When you only post once, odds are much of your audience is missing your content. By repeating posts, you’re ensuring more of your audience sees your content.


You also have to take audience growth into account. As you gain more followers, they’re likely to get value from older posts. The odds of them scrolling through your history is slim at best. This means, if you’re only posting content once, you risk missing these people you want to target.

Recurring posts set up with scheduling tools like Hookle allow your social media presence to stay afloat with minimal effort.

Last but not least, recurring posts can save you time and effort. Think of a post designed to advertise a happy hour every Friday. Recurring posts set up with scheduling tools like Hookle streamline this process significantly and allow your social media presence to stay afloat with minimal effort.


2. What Sort of Posts Should I Repeat on Social Media?

Photo by Hookle


The key indicator of repeatable content is value. Does your post still have value for your target audience?


If the answer is yes, this is a good indication that you ought to repeat your post. Such posts are often also deemed “evergreen” content. These are posts that are still relevant and valuable months or even years after they’re first published.


Examples of posts you might repeat:

  1. A happy hour promotion post for bars and restaurants

  2. A reminder to come to church each Sunday

  3. A start of the month discount promotion for retail stores

  4. A new listings post for real estate agents

  5. A reminder of a spin class for gym owners

  6. A talk show promotional post for radio presenters

  7. A Sunday special listing for restaurant owners

  8. A popular post roundup for blog authors