Updated: Aug 5, 2022
Recurring posts are great ways to bolster your social media content and reach more of your audience. Whether you’re sharing evergreen content or repeating scheduled event posts, being able to set up a recurring post system will save you a lot of time and effort.
Recurring posts are great ways to bolster your social media content and reach more of your audience
Today we’re going to take a look at recurring or repeating posts. We’re going to define what a recurring post is, delve into why you should use them, and look at methods that will help you develop a recurring post strategy.
Let’s dive in.
1. What Are Recurring Posts And Why Should You Use Them?
A recurring post is a social media post that is repeated on a specific platform. These can be scheduled posts, set to reoccur weekly, fortnightly, or monthly. They might also just be one-time repetitions.
Far from being a “hack” or lazy, recurring posts serve a very important purpose when it comes to content strategy: they extend the life of your posts.
Social media is a noisy place. Your posts don’t spend as much time in front of your target market as you might think they do. When you only post once, odds are much of your audience is missing your content. By repeating posts, you’re ensuring more of your audience sees your content.
You also have to take audience growth into account. As you gain more followers, they’re likely to get value from older posts. The odds of them scrolling through your history is slim at best. This means, if you’re only posting content once, you risk missing these people you want to target.
Recurring posts set up with scheduling tools like Hookle allow your social media presence to stay afloat with minimal effort.
Last but not least, recurring posts can save you time and effort. Think of a post designed to advertise a happy hour every Friday. Recurring posts set up with scheduling tools like Hookle streamline this process significantly and allow your social media presence to stay afloat with minimal effort.
2. What Sort of Posts Should I Repeat on Social Media?
Photo by Hookle
The key indicator of repeatable content is value. Does your post still have value for your target audience?
If the answer is yes, this is a good indication that you ought to repeat your post. Such posts are often also deemed “evergreen” content. These are posts that are still relevant and valuable months or even years after they’re first published.
Examples of posts you might repeat:
A happy hour promotion post for bars and restaurants
A reminder to come to church each Sunday
A start of the month discount promotion for retail stores
A new listings post for real estate agents
A reminder of a spin class for gym owners
A talk show promotional post for radio presenters
A Sunday special listing for restaurant owners
A popular post roundup for blog authors
A most liked artwork post for digital artists
A weekly group chat reminder for social groups
3. How Often Should You Repeat Social Media Content?
Photo by Hookle
This really depends on the type of content that’s being repeated. If it’s a regularly scheduled post, like our happy hour example above, then it stands to reason that you might promo that post a few times a week.
If it’s more long-form evergreen content like a blog post promo, you might want to wait a few weeks at a time between postings.
The key is to break up your posting schedule so you don’t get repetitive or spammy. Speaking of:
4. How Can You Repeat Posts Without Getting Repetitive?
There’s no set rule for social media content repetition but there are a few ways you can keep your feed from getting repetitive or looking spammy.
Firstly, make sure you’re sharing original, first-time posts in between any repeated content. When you repeat social media content, you need to balance your calendar to ensure you’re sharing enough fresh content in the middle of the repeated posts to keep you from sounding repetitive.
A category-based system of scheduling is a great way to balance your social feeds. You can develop such a system by categorizing your posts into different types of content or core topics.
Examples of common categories:
Behind the scenes posts
Curated content from other publications
This is by no means an exhaustive list. Your social media categories will be dependent on your brand and, more essentially, your target market.
If in doubt, ask your target audience what sort of content they want to see from you. You might also try looking at your previous social media posts to see what topics did well from an analytics standpoint.
If in doubt, ask your target audience what sort of content they want to see from you.
You can also create different themes for your recurring campaign to make it more diverse. Again, our happy hour example above is a good example of how you can do that.
You can make different recurring posts for each weekday in your 6-month daily happy hour campaign. One recurring post every Monday for the next 6 months, Tuesday a bit different for the next 6 months, ..., and the last one every Friday for the next 6 months. Thus, you have every day of the week a different post recurring automatically for 6 months - convenient, isn't it!
5. Isn’t It Bad to Repeat Social Media? Isn't It Spammy?
Repeating your social media posts isn’t inherently spammy or detrimental to your reach. It all depends on how you go about the repetition.
So long as your content is still driving engagement, social media platforms don’t mind if you repeat your content and do it in the good manners explained above.
At the end of the day, they want users active on their platforms. If your repeated content does that then you’re all good. However, Twitter is an exemption as they don't let users automatically repeat posts on their platform. If in doubt, consult the posting guidelines of the social network you're using.
6. Schedule Your Repeat Posts Easily
Photo by Hookle
Now you know what it means to repeat your social media posts and how to go about it effectively, you’ll want to save time and effort in setting up your repeat content.
There are plenty of scheduling tools, such as Hookle, that enables you to create recurring posts with ease.
Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks. It essentially takes the leg work out of setting up repeat content.
Hookle allows you to schedule different recurring posts simultaneously to multiple social media networks
If you’re looking for a quick and easy way to harness the power of repeat posts then Hookle might be the tool for you.