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4 quick tips to mastering scheduling your social media posts

Updated: Jan 29, 2023


4 quick tips to mastering scheduling your social media posts - with Hookle

Photo by Hookle


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Posting to social media might sometimes feel a bit daunting. Maybe you don’t have enough time, or just don’t come up with anything to post when you do have the chance.


That’s when scheduling comes into the picture. Scheduling your social media posts is one of the most powerful social media marketing practices - it saves you time, nerves and increases the value of your content.

Scheduling your social media posts is one of the most powerful social media marketing practices - it saves you time, nerves and increases the value of your content.

Here we introduce you four reasons why you should try scheduling your social media posts, and give you tips on how to master reaching your customers on social media:


1. Post consistently

Post consistently and schedule social media posts with Hookle. Social media calendar.

Photo by Hookle


Whichever social media networks you choose to promote your business, it is important to keep those channels active and timely. If a potential or existing customer bumps to your page, they will only want to follow your business if they see interesting or valuable content.

That’s why posting daily, or at least several times a week is recommended. And not only to draw in new followers but to keep current ones engaged and entertained. When you plan and schedule your posts beforehand, it will help you to be consistent without the need to come up with new content every day.

When you plan and schedule your posts beforehand, it will help you to be consistent without the need to come up with new content every day.

The optimal posting rate varies a bit depending on the social media network and the nature of the platform. As a general guide, the optimal posting rate for a small business on:

  • Facebook 3-5 times a week.

  • LinkedIn 1-2 times a week.

  • Twitter from 1 to 30 times a day.

  • Instagram 1-2 times a day.

Note, that on social media consistency often means more than frequency! So when deciding how often you should posts, consider what is realistic for you and your business and try to stick to that.


So posting just 1-2 times a week to your platforms consistently all the time is way better than e.g. forgetting posting at all for a long time.


2. Choose the right time to post

Choose the right time to post on different social media platforms

Now that you can schedule your post later in the future, you can also easily choose the optimal time to publish your post.


Your followers, and generally all social media users, are more active at certain times of the day. When should you post on social media then? A good general rule is, that mornings between 8 to 12 a.m. on Monday to Wednesday are the safest times to post.

To find the best time to reach your audience, you can test out different times and days of the week. By following the success of your different social media posts and even the analytics offered by the native social media accounts, you can see if certain timeframe or weekday suits you best.


Even testing out a bit unexpected times might work. For example, do you think posting during the workday is a bad idea because no one has time to browse social media? Try it out and you might be surprised. Social media planners might be a great help for experiencing and planning your content in the calendar - learn more how a planner works.