Last Updated: November 8, 2023
We operate in accordance with the General Data Protection Regulations (GDPR), and we fulfill the requirements of the Personal Data Act §26 of the Finnish law. The Service is hosted in Finland. You have control over your personal information: you decide, how much of your personal details you want to share with others. You can control your privacy level from Hookle’s settings.
Information Collection and Use
Our main purpose in collecting information from you are to provide you with the products and services made available through the Service, to communicate with you, and to manage your registered user account, if you have one. We may also use your information to operate, maintain, and enhance the Service and its features, and to provide customer support to users.
You provide us with information when you register for an account, use the Service, make a purchase on the Service, or send us customer service-related requests. The use of certain parts of the Service requires you to become a registered user and to submit certain personally identifiable information to Hookle. Information that we collect may include your IP address, full name, user name, password, email address, city, time zone, credit card and other billing information, preferences, telephone number, and other information that you decide to provide us with. We may link such information with other information you provide about yourself.
When you visit the Website, our servers may automatically record information that your browser, computer, or mobile device sends, including your IP address, access time, browser and device type, the web pages you visit, the search terms you use, the advertisements on which you click or view, the region from which you access the Website, and other similar information, in order to monitor the use of the Website and the Service, and for any kind of technical administration.
We leverage interest-based advertising to enhance your online experience (where you may have visited our websites or other websites that enable us to display advertising related to our Services). We may also use this data to measure the effectiveness of our advertising campaigns and improve your overall experience on our website or app.
Hookle partners with third-party vendors, including industry leaders like Google, to display our advertisements across the internet. These vendors help us reach a wider audience by showcasing our ads on various websites and platforms. When you see Hookle ads on external sites, it's a result of our collaboration with these vendors to promote our products and services.
The following information on each user of the Hookle App is recorded in our database to facilitate the provision of the Service: username(s), access token(s), profile picture(s), user actions & behaviors, and the posts, posts insights and their attached content (such as pictures and/or videos), for each of the social media accounts that you use the App for (including but not limited to Facebook, LinkedIn, and/or Twitter). We log your IP address for security reasons and the analytics data for usage feedback when you use the App. You can delete your account information from our databases, if you so choose, by using the "Delete your account" function in the App or by contacting us. Deleting your account will permanently remove all your data, including scheduled and drafted posts. You also have the right to see what information we hold about you; you can request this information by emailing us (contact info below)
If you participate in our surveys, ambassador program, contests, events (such as webinars and in-person events), or those in which we are affiliated, or request information from us about our Services, we may collect information about you related to the survey, contest, or event; your contact information, such as your name, email address, telephone number, organization name and address; and general information about your organization that you choose to provide, such as annual company revenue, number of employees, and industry.
In addition, we may collect information on email open and click rates, including whether individuals clicked on links, and which web pages are visited after opening the email.
We collect information you choose to provide to us when applying for employment, which may include contact information, education and employment history, credentials, your CV and LinkedIn profile information.
Use of Contact Information for Marketing Communications
We may use your contact information to market to you, and provide you with information about, our products and services, including but not limited to the Service. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications or send your opt-out request to us by email below. Even after you opt out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the Service.
Cookies and Automatically Collected Information
Hookle uses "cookie" tracking technology to help us recognize you across the Service, to collect additional website usage data, and to improve the Website and the Service. A cookie is a small text file placed on your device. Hookle may use both session cookies and persistent cookies. A session cookie enables certain features of the Website and the Service and is deleted from your computer when you disconnect from or leave the Website. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Website. Persistent cookies can be removed in your web browser settings. You can also instruct your browser to not accept cookies or to prompt you before accepting a cookie. If you delete, or choose not to accept, cookies from the Service, you may not be able to utilize the features of the Service to their fullest potential. Hookle does not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who use the Service.
The Network Advertising Initiative has created a tool to help you identify which third parties have currently activated cookies for your web browser and how to opt out of these cookies. For additional details and to opt out of interest-based advertising, please visit https://optout.networkadvertising.org.
We may also automatically record certain information about your device, activity, and use of the Service by using various types of technology, including but not limited to “web beacons” and "software tokens." This automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the Service, the pages or other content you view or otherwise interact with on the Service, and the dates and times that you visit, access, or use the Service. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information may be connected with other information about you.
Information Sharing and Disclosure
Our primary purpose for using your information is to publish and/or monitor your content on social platforms such as, but not limited to, Twitter and Facebook. In addition, we may share and disclose your information for the following reasons:
Service Providers. We may engage certain trusted third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, billing, customer relationship management, database storage and management, and direct marketing campaigns. We will share your personally identifiable information with these third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your data.
Compliance with Laws and Law Enforcement. Hookle cooperates with government and law enforcement officials or private parties to enforce and comply with the law. We may disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to investigate, respond to, and defend against claims, for legal process (including subpoenas), to protect the property and rights of Hookle or a third-party, to protect Hookle against liability, for the safety of the public or any person, to prevent or stop any illegal, unethical, fraudulent, abusive, or legally actionable activity, to protect the security or integrity of the Service and any equipment used to make the Service available, or to comply with the law.
Other Third Parties. We may make certain aggregated or otherwise non-personal information available to third parties for various purposes, including for business or marketing purposes or to assist third parties in understanding our users’ interest, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service.
Changing, Deleting and Retaining of Information
If you are a registered user of the Website, you may access, update, correct, or delete the information you provided to us by e-mailing us. Any changes you make will be reflected in active user databases within a reasonable period of time. However, we may retain all information you submit as long as required to provide the Services requested by you, for record keeping purposes, for backups, archiving, prevention of fraud and abuse, analytics, to comply with our legal obligations, resolve disputes, and enforce the terms for the Services or where we otherwise reasonably believe that we have a legitimate reason to do so.
After it is no longer necessary for us to retain information about you, we will dispose of it in a secure manner or anonymize the information.
Our Services retrieve and display content from social networks. Beyond temporary storage for performance reasons, we do not store content unless you take specific action in relation to such content (such as using our Services to prepare draft content for publication on social networks). In some cases, content may continue to exist on the social networks even after you or we delete it from our Services, and you will need to contact the relevant social network directly if you want to delete such content.
The security of your personal information is important to us. We employ various measures designed to protect your information from unauthorized access. Please be aware that no security measures are perfect or 100% bulletproof. We cannot and do not guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our administrative, physical, and electronic safeguards. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal data to you via email or through the Website without unreasonable delay, consistent with the legitimate needs of law enforcement or any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Links to Other Websites
The Service contains links to other websites. The fact that we link to a website is not an endorsement, authorization, or representation of our affiliation with that third-party. We do not exercise control over third-party websites. These other websites may place their own cookies or other files on your computer, collect data, or solicit personally identifiable information from you. Other sites follow different rules regarding the use or disclosure of the personally identifiable information you submit to them. We are not responsible for the content, privacy and security practices, and policies of third-party sites or services to which links or access are provided through the Service. We encourage you to read the privacy policies or statements of the other websites you visit.
Our Policy Towards Children
The Service is not intended for persons under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personally identifiable information, please contact us by email below. If we learn that we have received personal information from a child under 13, we will delete such information.
Legal bases for processing when Hookle is a data controller
The legal bases for processing information about you include:
a) Your consent (for example, when you have provided your information to sign up for an account or you have provided employment history when applying for a job). Where we rely on your consent to process personal data, you have the right to withdraw your consent at any time.
b) It is necessary to perform a contract (for example, we may need your information to comply our obligations of providing Services to you under the terms relevant to the Services you have acquired).
c) Legitimate interest (for example, to provide and maintain the Services to you, to maintain the security of the Services, and to attract new customers to maintain demand for the Services).
d) In some cases, we may have a legal obligation to process your personal data to comply with relevant laws (for example, processing payroll and tax information to comply with relevant employment and tax legislation).
How to contact us
If you have any questions, concerns or feedback, please email us: contact[at]hookle.net / Data Protection Officer. Or send a letter to:
Mannerheiminaukio 1 A, 00100 Helsinki
Attn: Data Protection Officer
If we are unable to resolve your concerns, you also have the right to contact your local data protection authority.