• Hookle

The 10 best mobile apps for social media management

Updated: Jun 23

91% of social media users access their favorite networks from their smartphones, and smartphones are increasingly used to manage businesses' online presence as well. In this review, we’re going to show you our top 10 mobile apps for social media management.


This list isn’t arranged in any particular order and it focuses only on mobile apps and mobile features - not desktop use. Additionally, we decided to put more focus on evaluating tools from a small business perspective.


And by small businesses we mean especially entrepreneurs, solopreneurs, freelancers, micro businesses and other small business owners that usually involves less than 10 workers. There are many existing comparisons of management tools for big enterprises, but not for small-business entrepreneurs.


All reviewed tools are great in their own way and within their niche. There are of course other great tools not listed here, and we would be happy to hear your experiences if you have tried other mobile social media management tools. Please let us know your ideas and thoughts here. Thank you!


If you’re short on time, check out the quick breakdown below:


The 10 Best Mobile Apps for Social Media Management

1. Hookle

One of the Best Social Media Manager App 2021 - Hookle

Hookle, chosen as one of the best social media management apps for iPhone, is a great all-in-one social media marketing app with a modern look and feel that offers all the key features you need to get started with social media management and plan a simple social media strategy. For dark mode lovers, Hookle is currently one of the few management apps that comes with the dark theme! It’s available on iOS (rating: 4.5) and Android devices (rating: 4.0).


Key Features in mobile app:

Social Networks:

Facebook, Instagram, Twitter, LinkedIn, and Google My Business.


Pricing:

Hookle mobile app is free for basic use. The premium plan starts from $9,58/month with annual billing - and you have a 7-day free trial.


Pros:

Hookle’s main advantages are its easy-to-use dashboard, handy in-app guidance, and the content calendar (Planner). The Planner is a great help when planning your monthly social postings. Support for Google My Business and the step-by-step guidance to set up your business on Google Maps is particularly useful for local businesses like hairdressers or restaurants. Other tools rarely offer cross-posting, scheduling, and profile management features for Google, which is vital to local businesses. The Splash Score monitors your analytics across platforms and condenses them into a score that shows your overall performance and what you should improve. Hookle is also the only app you can actually experience throughout before connecting your social accounts - this is great for those hesitating to give out their social identity just to try out an app!


Hookle’s main advantages are its easy-to-use dashboard, handy in-app guidance, and the content calendar (Planner).

Cons:

Currently Hookle's ease of use means that it does not include all the features that more complex desktop-based management tools do, such as advanced analytics.


Summary:

All in all, for small businesses Hookle gives great value with a modern look-and-feel for an affordable price! Hookle is completely designed for mobile use (there is no desktop). Therefore it is easy to use - all key features are accessible in the swipe of a finger directly from an intuitive dashboard.


2. Agorapulse

Compare Hookle vc Agorapulse

Agorapulse rolled out their mobile apps for iOS and Android a year ago, and they currently have a 2.6 rating on Google Play, and 3.3 on App Store.


Key Features in mobile app:

  • Inbox for message and comments management per platform

  • Follower labeling and tracking (lead management)

  • Post scheduling and publishing

  • Social listening (track mentions of your brand on social media)

  • Social media analytics

Social Networks:

Facebook, Twitter, Instagram, YouTube, and LinkedIn.


Pricing:

Agorapulse plans start from €79/month. It doesn’t have a free plan, but you can get a 28-day free trial.


Pros:

If you are a pro user, you might like Agorapulse as there are lots of features in the mobile app. The calendar layout also looks rather good.


Cons:

You need to create an account in desktop before being able to use their mobile app, which is a bit overkill. Even though the calendar looks good, you can only see one platform at a time. This means you need to switch between platforms to see their specific posts, which makes it a bit harder to plan your social media strategy for different platforms at the same time.


Summary:

Agorapulse is slightly more expensive than what we’re used to. It’s probably best fit for bigger businesses, agencies, and social media departments.


3. Buffer

Compare Hookle vs Buffer

Buffer has been around the block for a long time, and you can get the Buffer app for iOS (rating: 4.4) and Android (rating: 4.1). However, Buffer's main product is in desktop, and thus it is a better fit for large rather than small businesses.


Key Features in mobile app:

  • Scheduling, publishing, drafts

  • Post customization

  • Team working (approval flow)

Social Networks:

Facebook, Instagram, Twitter, Pinterest and LinkedIn.


Pricing:

Pricing for Buffer is modular, and starts from $15/month. There is a free 14 days trial, and you can switch to a free plan after your trial runs out. Note that if you want to e.g. create drafts you need to have a Buffer Business plan and pay $99/month extra. The Analyze product is not available on the Buffer mobile app.


Pros:

Buffer has a good range of functionality, although a lot of this is limited to the desktop version. One of Buffer’s advantages is their freemium plan which you can get after your free trial runs out. One of the benefits for SMBs and entrepreneurs is scheduling Pinterest posts.


Cons:

The pricing is a bit complex, especially since they’re divided into two key plans, Publish and Analyze. You may therefore have to pay double for features you’d get for a single price with other tools; however the Analyze plan is not included in their mobile app. There is no dashboard and it is difficult to see the big picture because you can manage just one platform at a time. Thus e.g. customizing one post to 5 social networks will end you up with 5 different posts in separate views. There is no content calendar or planner in the Buffer mobile app.


Summary:

Buffer has been on the market a long time so it is a rather safe choice, especially for those businesses who want to use the tool primarily in desktop mode.


4. Crowdfire

Compare Hookle vs Crowdfire

Crowdfire mobile app offers many useful social media management features, with an addition of content curation. You can get the app for iOS (rating: 3.9) and Android (3.5).

Key Features in mobile app:

  • Scheduling and publishing posts at the suggested time

  • Curating content (share third-party articles and images)

  • Analytics

  • Social listening (track and reply mentions)

Social Networks:

Facebook, Instagram, Twitter, LinkedIn, and (with additional upgrades) Pinterest.


Pricing:

Crowdfire has a very limited free plan, and the paid plans start from €10.99/month. To get advanced analytics and monitor/reply to mentions you need to subscribe to the €54,99/month plan.


Pros:

Crowdfire has a pretty standard offer, but curating content is a handy option if you want to streamline social media content creation. Also tracking mentions of your firm online is very handy, although it is not available on the free plan. Crowdfire's compose view is modern and simple to use.


Cons:

There is no content calendar so planning on the go is not as convenient as it could be. Analytics is not available for free so you need to upgrade at least to the Plus plan to get the basics. Switching between profiles is not possible on the mobile app. You cannot see all scheduled posts in one view as you need to select the account first.


Summary:

Crowdfire's content curation is very good, so this is the tool to go to if you are a heavy user of that feature.


5. Falcon

Compare Hookle vs Falcon

Falcon has currently three mobile apps in both app stores for different social media purposes: Hub for scheduling, Engage for customer interaction, and Quick Publish for publishing posts. Ratings on the stores for iOS (Hub: no ratings, Engage: no ratings, Quick Publish: no rating) and Android (Hub: 4.2, Engage 3.0, Quick Publish: 4.3).


Key features in mobile app:

  • Hub: scheduling

  • Engage: customer interaction

  • Quick Publish: publishing

Social Networks:

Facebook, Instagram, LinkedIn and Twitter.


Pricing:

Falcon starts from $129/month, and it comes with a 14-day free trial.


Pros:

Falcon has three separate mobile apps for different social media management purposes. So if you prefer to only use a mobile app for a specific task, you might find Falcon a suitable choice.


Cons:

Falcon is mainly targeted for bigger companies and for desktop use, so the mobile functionality is not particularly smooth. You need to request for an account (might take up to a day) in desktop before being able to use their mobile app. Falcon has three separate mobile apps, which makes it impossible to manage social networks using just one app. Pricing is not readily available, so don’t get shocked when you get in touch with them.


Summary:

All in all, Falcon stands out when it comes to enterprise packages that offer advertising and content curation - but in a desktop environment.


6. Hootsuite

Compare Hookle vs Hootsuite

Hootsuite is a pretty well-known social media management tool, with apps for both iOS (rating: 4.3) and Android (rating: 4.1).


Key features in mobile app:

  • Team management

  • Scheduling

  • Monitoring

  • Content curation

  • Approval flow

  • Analytics

Social Networks:

Facebook, Twitter, YouTube, Instagram, LinkedIn.


Pricing:

Hootsuite has a free plan and 30 days free trial, and paid plans start from €29/month.


Pros:

Hootsuite is a good platform for scaling your social media management and marketing. You can get started with the free plan, and upgrade as you go if you pay more. They also offer plenty of resources and courses. Hootsuite's mobile app has a content calendar, which is designed for large businesses and social media departments. Composing posts works well.


Cons:

Their mobile app is just a tiny add-on in their offering as the main product is the desktop platform. The tool is designed for enterprise customers and with all the features it might be rather complex for small businesses. Also a post published to multiple channels ends up as separate posts in your content calendar, which makes it hard to see the big picture. There are also some uncomfortable features, such as that you cannot disconnect accounts in the mobile app - instead you need to log in to do it on the desktop.


Summary:

All in all, Hootsuite's mobile app is rather good, but works best for large companies and enterprises when you are using the desktop version as your main management tool.