Updated: Sep 23
91% of social media users access their favorite networks from their smartphones, and smartphones are increasingly used to manage businesses' online presence as well. In this review, we’re going to show you our top 10 mobile apps for social media management.
This list isn’t arranged in any particular order and it focuses only on mobile apps and mobile features - not desktop use. Additionally, we decided to put more focus on evaluating tools from a small business perspective.
And by small businesses we mean especially entrepreneurs, solopreneurs, freelancers, micro businesses and other small business owners that usually involves less than 10 workers. There are many existing comparisons of management tools for big enterprises, but not for small-business entrepreneurs.
All reviewed tools are great in their own way and within their niche. There are of course other great tools not listed here, and we would be happy to hear your experiences if you have tried other mobile social media management tools. Please let us know your ideas and thoughts here. Thank you!
If you’re short on time, check out the quick breakdown below:
The 10 Best Mobile Apps for Social Media Management
Hookle, chosen as one of the best social media management apps for iPhone, is a great all-in-one social media marketing app with a modern look and feel that offers all the key features you need to get started with social media management and plan a simple social media strategy. For dark mode lovers, Hookle is currently one of the few management apps that comes with the dark theme! It’s available on iOS (rating: 4.5) and Android devices (rating: 4.6).
Key Features in mobile app:
Scheduling, publishing, drafts, post customization, and cross-posting
Content calendar (Planner), easy planning of your social posts and strategy
Splash score: one single metric for your performance
Smart guidance to get started and keep social media active
Hookle Academy for tips to become successful
Facebook, Instagram, Twitter, LinkedIn, and Google My Business.
Hookle mobile app is free for basic use. The premium plan starts from $9,58/month with annual billing - and you have a 14-day free trial.
Hookle’s main advantages are its easy-to-use dashboard, handy in-app guidance, and the content calendar (Planner). The Planner is a great help when planning your monthly social postings. Support for Google My Business and the step-by-step guidance to set up your business on Google Maps is particularly useful for local businesses like hairdressers or restaurants. Other tools rarely offer cross-posting, scheduling, and profile management features for Google, which is vital to local businesses. The Splash Score monitors your analytics across platforms and condenses them into a score that shows your overall performance and what you should improve. Hookle is also the only app you can actually experience throughout before connecting your social accounts - this is great for those hesitating to give out their social identity just to try out an app!
Currently Hookle's ease of use means that it does not include all the features that more complex desktop-based management tools do, such as advanced analytics.
All in all, for small businesses Hookle gives great value with a modern look-and-feel for an affordable price! Hookle is completely designed for mobile use (there is no desktop). Therefore it is easy to use - all key features are accessible in the swipe of a finger directly from an intuitive dashboard.
Agorapulse rolled out their mobile apps for iOS and Android a year ago, and they currently have a 2.6 rating on Google Play, and 3.3 on App Store.
Key Features in mobile app:
Inbox for message and comments management per platform
Follower labeling and tracking (lead management)
Post scheduling and publishing
Social listening (track mentions of your brand on social media)
Social media analytics
Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Agorapulse plans start from €79/month. It doesn’t have a free plan, but you can get a 28-day free trial.
If you are a pro user, you might like Agorapulse as there are lots of features in the mobile app. The calendar layout also looks rather good.