• Hookle Inc.

The 10 best mobile apps for social media management

Updated: Oct 18

91% of social media users access their favorite networks from their smartphones, and smartphones are increasingly used to manage businesses' online presence as well. In this review, we’re going to show you our top 10 mobile apps for social media management. This list isn’t arranged in any particular order and it focuses only on mobile apps and mobile features - not desktop use. Additionally, we decided to put more focus on evaluating tools from a small business perspective. There are many existing comparisons of management tools for big enterprises, but not for small-business entrepreneurs.


All reviewed tools are great in their own way and within their niche. There are of course other great tools not listed here, and we would be happy to hear your experiences if you have tried other mobile social media management tools. Please let us know your ideas and thoughts here. Thank you!


If you’re short on time, check out the quick breakdown below:


The 10 Best Mobile Apps for Social Media Management



1. Hookle

Hookle is a great all-in-one social media marketing app with a modern look and feel that offers all the key features you need to get started with social media management and plan a simple social media strategy. It’s available on iOS (rating: 4.5) and Android devices (rating: 4.0).


Key Features in mobile app:

  • Compact all-in-one dashboard

  • Scheduling, publishing, drafts, post customization, and cross-posting

  • Content calendar (Planner), easy planning of your social posts and strategy

  • Splash score: performance of all your social channels

  • Smart guidance to get started and keep social media active

  • Hookle Academy for tips to become successful

  • Manage your business on Google Map (Google My Business)

Social Networks:

Facebook, Instagram, Twitter, LinkedIn, and Google My Business.


Pricing:

Hookle mobile app is free for basic use. The premium plan starts from $9,58/month with annual billing - and you have a 7-day free trial.


Pros:

Hookle’s main advantages are its easy-to-use dashboard, handy in-app guidance, and the content calendar (Planner). The Planner is a great help when planning your monthly social postings. Support for Google My Business and the step-by-step guidance to set up your business on Google Maps is particularly useful for local businesses like hairdressers or restaurants. Other tools rarely offer cross-posting, scheduling, and profile management features for Google, which is vital to local businesses. The Splash Score monitors your analytics across platforms and condenses them into a score that shows your overall performance and what you should improve. Hookle is also the only app you can actually experience throughout before connecting your social accounts - this is great for those hesitating to give out their social identity just to try out an app!


Cons:

Currently you cannot post videos directly from the app, and Hookle's ease of use also means that it does not include all the features that more complex desktop-based management tools do, such as advanced analytics.


Summary:

All in all, for small businesses Hookle gives great value with a modern look-and-feel for an affordable price! Hookle is completely designed for mobile use (there is no desktop). Therefore it is easy to use - all key features are accessible in the swipe of a finger directly from an intuitive dashboard.


2. Agorapulse

Agorapulse rolled out their mobile apps for iOS and Android a year ago, and they currently have a 2.6 rating on Google Play, and 3.3 on App Store.


Key Features in mobile app:

  • Inbox for message and comments management per platform

  • Follower labeling and tracking (lead management)

  • Post scheduling and publishing

  • Social listening (track mentions of your brand on social media)

  • Social media analytics

Social Networks:

Facebook, Twitter, Instagram, YouTube, and LinkedIn.


Pricing:

Agorapulse plans start from €79/month. It doesn’t have a free plan, but you can get a 28-day free trial.


Pros:

If you are a pro user, you might like Agorapulse as there are lots of features in the mobile app. The calendar layout also looks rather good.


Cons:

You need to create an account in desktop before being able to use their mobile app, which is a bit overkill. Even though the calendar looks good, you can only see one platform at a time. This means you need to switch between platforms to see their specific posts, which makes it a bit harder to plan your social media strategy for different platforms at the same time.


Summary:

Agorapulse is slightly more expensive than what we’re used to. It’s probably best fit for bigger businesses, agencies, and social media departments.


3. Buffer

Buffer has been around the block for a long time, and you can get the Buffer app for iOS (rating: 4.4) and Android (rating: 4.1). However, Buffer's main product is in desktop, and thus it is a better fit for large rather than small businesses.


Key Features in mobile app:

  • Scheduling, publishing, drafts

  • Post customization

  • Team working (approval flow)

Social Networks:

Facebook, Instagram, Twitter, Pinterest and LinkedIn.


Pricing:

Pricing for Buffer is modular, and starts from $15/month. There is a free 14 days trial, and you can switch to a free plan after your trial runs out. Note that if you want to e.g. create drafts you need to have a Buffer Business plan and pay $99/month extra. The Analyze product is not available on the Buffer mobile app.


Pros:

Buffer has a good range of functionality, although a lot of this is limited to the desktop version. One of Buffer’s advantages is their freemium plan which you can get after your free trial runs out. One of the benefits for SMBs and entrepreneurs is scheduling Pinterest posts.


Cons:

The pricing is a bit complex, especially since they’re divided into two key plans, Publish and Analyze. You may therefore have to pay double for features you’d get for a single price with other tools; however the Analyze plan is not included in their mobile app. There is no dashboard and it is difficult to see the big picture because you can manage just one platform at a time. Thus e.g. customizing one post to 5 social networks will end you up with 5 different posts in separate views. There is no content calendar or planner in the Buffer mobile app.


Summary:

Buffer has been on the market a long time so it is a rather safe choice, especially for those businesses who want to use the tool primarily in desktop mode.


4. Crowdfire

Crowdfire mobile app offers many useful social media management features, with an addition of content curation. You can get the app for iOS (rating: 3.9) and Android (3.5).

Key Features in mobile app:

  • Scheduling and publishing posts at the suggested time

  • Curating content (share third-party articles and images)

  • Analytics

  • Social listening (track and reply mentions)

Social Networks:

Facebook, Instagram, Twitter, LinkedIn, and (with additional upgrades) Pinterest.


Pricing:

Crowdfire has a very limited free plan, and the paid plans start from €10.99/month. To get advanced analytics and monitor/reply to mentions you need to subscribe to the €54,99/month plan.


Pros:

Crowdfire has a pretty standard offer, but curating content is a handy option if you want to streamline social media content creation. Also tracking mentions of your firm online is very handy, although it is not available on the free plan. Crowdfire's compose view is modern and simple to use.


Cons:

There is no content calendar so planning on the go is not as convenient as it could be. Analytics is not available for free so you need to upgrade at least to the Plus plan to get the basics. Switching between profiles is not possible on the mobile app. You cannot see all scheduled posts in one view as you need to select the account first.


Summary:

Crowdfire's content curation is very good, so this is the tool to go to if you are a heavy user of that feature.


5. Falcon

Falcon has currently three mobile apps in both app stores for different social media purposes: Hub for scheduling, Engage for customer interaction, and Quick Publish for publishing posts. Ratings on the stores for iOS (Hub: no ratings, Engage: no ratings, Quick Publish: no rating) and Android (Hub: 4.2, Engage 3.0, Quick Publish: 4.3).


Key features in mobile app:

  • Hub: scheduling

  • Engage: customer interaction

  • Quick Publish: publishing

Social Networks:

Facebook, Instagram, LinkedIn and Twitter.


Pricing:

Falcon starts from $129/month, and it comes with a 14-day free trial.


Pros:

Falcon has three separate mobile apps for different social media management purposes. So if you prefer to only use a mobile app for a specific task, you might find Falcon a suitable choice.


Cons:

Falcon is mainly targeted for bigger companies and for desktop use, so the mobile functionality is not particularly smooth. You need to request for an account (might take up to a day) in desktop before being able to use their mobile app. Falcon has three separate mobile apps, which makes it impossible to manage social networks using just one app. Pricing is not readily available, so don’t get shocked when you get in touch with them.


Summary:

All in all, Falcon stands out when it comes to enterprise packages that offer advertising and content curation - but in a desktop environment.


6. Hootsuite

Hootsuite is a pretty well-known social media management tool, with apps for both iOS (rating: 4.3) and Android (rating: 4.1).


Key features in mobile app:

  • Team management

  • Scheduling

  • Monitoring

  • Content curation

  • Approval flow

  • Analytics

Social Networks:

Facebook, Twitter, YouTube, Instagram, LinkedIn.


Pricing:

Hootsuite has a free plan and 30 days free trial, and paid plans start from €29/month.


Pros:

Hootsuite is a good platform for scaling your social media management and marketing. You can get started with the free plan, and upgrade as you go if you pay more. They also offer plenty of resources and courses. Hootsuite's mobile app has a content calendar, which is designed for large businesses and social media departments. Composing posts works well.


Cons:

Their mobile app is just a tiny add-on in their offering as the main product is the desktop platform. The tool is designed for enterprise customers and with all the features it might be rather complex for small businesses. Also a post published to multiple channels ends up as separate posts in your content calendar, which makes it hard to see the big picture. There are also some uncomfortable features, such as that you cannot disconnect accounts in the mobile app - instead you need to log in to do it on the desktop.


Summary:

All in all, Hootsuite's mobile app is rather good, but works best for large companies and enterprises when you are using the desktop version as your main management tool.


7. Ripl Social Media

Ripl allows you to create social posts from templates. It's a social media marketing tool with apps for iOS (rating: 4.5) and Android (rating: 4.0).


Key features in mobile app:

  • Video and image creation + templates

  • Personalized advice

  • Posting and scheduling

  • Some analytics

Social Networks:

Facebook, Instagram, LinkedIn, Twitter, and Youtube.


Pricing:

Ripl doesn't offer a free plan, and the paid Pro plan that includes post scheduling is $14.99/month.


Pros:

The main Ripl pros are video and image templates. Since social media users are big on visuals, having access to templates will help you create social media content that stands out.


Cons:

The user experience is not so great as the interface is not intuitive and requires effort to find basic features. Also, there is no free plan anymore so you need to subscribe to the Pro plan right away to be able to use the app, although there is a 7-day free trial.


Summary:

All in all, the templates-based approach is a good idea, however the implementation could be smoother.


8. Sendible

Sendible is an option for managing multiple brands’ accounts, and they offer both Android (rating: 3.4) and iOS (rating: not enough ratings) apps.


Key features in mobile app:

  • Publishing

  • Collaboration

  • Analytics

  • Social listening

  • Content curation

Networks:

Facebook, Twitter, Instagram, LinkedIn and Google My Business.


Pricing:

Sendible plans start from $29/month.


Pros:

Sendible has a handy priority inbox and analytics, so you might find their tool useful for customer communications and interaction. Sendible also allows you to manage the approval flow for social media posts pretty conveniently.


Cons:

Sendible has two separate apps in the app stores (Sendible Engage and Publish), which makes it impossible to manage social networks using just one app. Navigation in the app is a bit complex as there is no clear dashboard or home view. Basically these mobile apps are just add-ons for their desktop product. There is no free plan. Additionally, you must register through the desktop version as registration is not supported on mobile.


Summary:

The approval flow management makes Sendible useful for agencies and large companies. However, if you’re a local business owner, the handiest feature is posting to Google My Business.


9. Sprout Social

Sprout Social is a social media management platform with iOS (rating: 4.5) and Android (rating: 3.2) apps, but does it work for small businesses?


Key features in mobile app:

  • Scheduling and posting

  • Community management

  • Analytics

  • Social media listening

  • Customer profiles

Social Networks:

Twitter, Instagram, Facebook, LinkedIn, and Pinterest.


Pricing:

Sprout Social plans start from $99/month, and it has a 30 days free trial, but no free plan.


Pros:

There is pretty good onboarding on desktop, but unfortunately not in mobile. In general, you get a pretty professional feeling using their mobile app - the colors and the theme is nice, and it feels like a modern app. There is a good range of features, including integrated CRM.


Cons:

Sprout Social is definitely a lot more expensive than most of its competitors and there is no free plan. Also again, you need to sign up first in their desktop product to be able to use the mobile app. There is no dashboard in their mobile app to see the performance of all your social media in one view.


Summary:

The main benefits of Sprout Social are professional level analytics/reporting and integrated customer relationship management, but those can be overwhelming when you’re starting out.


10. StatusBrew

StatusBrew has standard features, as well as Android (rating: 3.5) and iOS (rating: 1) apps, for managing your social media on the go.


Key features in mobile app:

  • Bulk scheduling and posting

  • Analytics (per platform)

  • Message management

  • Social listening

Social Networks:

Twitter, Facebook, Instagram, Google My Business, and LinkedIn.


Pricing:

StatusBrew has a 7-day free trial, and the plans start from $9,99/month.


Pros:

You can connect one account per each platform to StatusBrew for free. They have a dashboard that indicates the number of scheduled posts per platform and top performing posts. To be able to use Google My Business is a plus.


Cons:

You can send the same post to multiple accounts but end up seeing the posts separately. StatusBrew doesn’t really offer anything that stands out even though it’s one of the most expensive platforms. Seems like Google My Business needs to be connected using desktop.


Summary:

We recommend it only if you’re working with a social media management team, using their mobile app as an add-on to their desktop tool.


Still looking for the right tool as a small business owner e.g. to schedule your social media posts with? Hookle is a completely mobile and free tool, designed especially for small business use. Download and try it out here or book a free demo.