How to Use Authenticity to Break Through the Social Media Noise

Feeling like your posts are getting lost in the feed? You're not alone. These days, with AI-generated content everywhere, everyone’s posting, promoting, and pushing nonstop. But there’s one thing that always cuts through the noise: being real.

Here are great, easy ways to use authenticity to stand out - with real examples you can copy right away.

Table of Contents

1. Show What’s Really Happening (Behind the Scenes)

2. Talk Openly About Struggles

3. Feature Your Real Customers

4. Use Your Own Photos (Not Just Stock)

5. Introduce the People Behind the Business

6. Be Human in the Comments

7. Keep Your Voice Consistent

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1. Show What’s Really Happening (Behind the Scenes)

Brooki Bake House is a great example of authenticity in action. They show how their baking products are made right in their "non-prepared-for-filming" kitchen - no cleanup, no polish. This clip features a timelapse with a real voiceover, casually explaining the process. And the engagement speaks for itself.

Take a quick snap or short video while doing your thing - no filter, no script

Let people see how things actually look: messy desks, early mornings, late nights. Even a cluttered workspace (just leave it as is) creates a raw, honest feel that surprisingly draws people in. Authenticity like this really works - and your viewers can tell.

2. Talk Openly About Struggles

Fellipe Cardoso shared a brutally honest clip about experiencing the slowest week in their business’s history - no spin, no sugar-coating. This kind of vulnerability builds real trust. And once again, the engagement says it all.

Share a tough day and what helped you get through it

Perfection is boring, vulnerability builds trust. Being open about the hard moments makes you relatable - and it’s often what people connect with most.

3. Feature Your Real Customers

Cascade Kofy from Jakarta reposted a customer’s heartfelt reply to one of their videos. Even though the customer wasn’t in the footage, the genuine comment added so much authenticity. It felt personal - and that kind of trust-building content needs no ads.

Repost customer photos or stories (with permission)

People trust people. Whether it’s a photo, a review, or a simple thank-you message, let your happy customers do the talking.

4. Use Your Own Photos (Not Just Stock)

Angeline, a local pet sitter, shared a very simple yet deeply authentic set of photos from her pet sitting gigs - with the furry friends. No filters, no photoshop. Just real moments captured on her phone.

Take a real photo next time you’re with a customer, product, or even just working

Real wins over perfect. A slightly blurry, honest phone pic often performs better than polished stock photos that feel staged.

5. Introduce the People Behind the Business

Ethan, a solopreneur from Wallace Metal Company, created a hilarious and authentic intro video of his “team.” Since he runs the business solo, he introduced himself in every role he actually handles. The clip was funny, real, and incredibly relatable. And of course, the engagement reflected that.

Post a photo and a few lines about your story

Show your face. Say hi. People want to know who they’re supporting. A simple intro - even a playful one like Ethan’s - helps followers connect with the human behind the brand.

6. Be Human in the Comments

Even a simple “Thank you” can work wonders - just like Once In A Bloom, a flower shop that replied to a customer comment with a warm note and a 🌸 emoji. Such small gestures can spark conversation and boost visibility for the post.

Leave thoughtful or playful replies today, like you're talking to a friend

Reply like a person, not a brand. Use emojis. Be kind. Be funny. Let your tone reflect you - people connect with personality, not corporate language.

7. Keep Your Voice Consistent

Lewis from Team Cycles consistently shares simple, helpful clips on how to fix bikes - all in the same clear, friendly tone that reflects their brand. They've done many similar videos, and that consistent voice builds trust and recognition over time. It feels like advice from a friend, not a brand pushing sales.

Pick a tone that feels natural, and use it in every clip, caption and reply

Your tone is your brand. Whether you’re chill, bold, funny, or soft-spoken - stick to it. People come back for content that feels like you.

Want help showing up consistently - and authentically?

Authenticity isn’t about having the perfect content or being online 24/7. It’s about showing up consistently as yourself - sharing the real moments, the honest stories, and the human side of your business. That’s what truly connects with people and builds lasting trust.

Whether you're just starting out or already sharing regularly, staying authentic takes time and energy - and that’s where the right tools such as Hookle help.

Hookle makes it easy to manage all your socials from one simple app

Hookle makes it easy to plan, create, and schedule posts across all your social channels and Google Business Profile - all in one simple app. Its AI is built to support your authentic voice and brand tone, not replace it. So you can stay consistent and real online, while focusing on what matters most: running your business.

New here? Just getting started? Download Hookle and try Premium free for 14 days - and start growing with content that feels like you.