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The Beginner's Guide to Creating Evergreen Content with 5 Examples
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New trends are popping up on social media every day and for small businesses especially, keeping up can be exhausting. But what if we told you that the most effective content you can make isn’t the most topical, but the content that stays relevant regardless of season or time?
We’re talking about evergreen content, of course. Keep reading to learn what it is, our top tips for creating it, and some of our favorite examples of evergreen content in action from small businesses.
What is Evergreen Content?
Evergreen content is typically anything that will stay relevant to your audience over a long period. It’s not season or holiday-specific and is usually something that people will be able to return to again and again and still get value from.
What are the Benefits of Evergreen Content?
Trend-chasing can be an expensive, time-consuming approach for creating content and often comes with quite varied results. Evergreen content, on the other hand, allows small businesses to gain SEO and engagement benefits from the same post for months. We’d argue that a thoughtful piece of evergreen content can offer more long-term ROI than any quick trend upload.
Top 3 Tips for Creating Evergreen Content
Here are our top tips for creating content that stays evergreen:
Think Long-Term: What will still be useful to your audience in 6 months? That’s usually the guiding question that can help crystalize whether the evergreen content you’re making has the necessary longevity.
Look to Your Customers for Inspiration: Check comments, messages, and high-performing content from the past to see what will be most relevant to your audience. You may notice recurring questions or issues that you can target in a single post.
Utilize AI Assistance: AI-powered apps like Hookle streamline content publishing across multiple social platforms, speed up post creation, and simplify your social media marketing efforts. With Hookle AI, you can automatically generate entire posts from a blog post's link. Effortlessly schedule your evergreen blog posts 2-4 times a year, as AI creates unique contexts for each, and Hookle publishes them across all your social media simultaneously, as demonstrated above with our blog shared on various platforms, including Google Business Profile.
5 Examples of Evergreen Content
The best way to understand what evergreen content is and how it operates is by seeing it in action.
Here are 5 great examples:
1. Answer Common Questions
Video by buonapastaclub on Instagram
Website FAQ pages or Instagram videos where a founder answers questions directly are both classic examples of evergreen content. There are certain queries that you’ll see time and time again and creating content that addresses these not only provides something for your audience to return to when in doubt, but it offers new customers added understanding.
We love this example above from a small food business because the comments section has shown not only how much people engaged with it but has revealed further audience questions that future evergreen content from the brand can focus on.
2. Show Your Product in Action
Video by laurensallpurpose on Instagram
No matter when people visit your site or social media account, they want to be able to see your product in action and what context it should be used in. This simple Instagram Reel above shows a small business doing just that. Not only does it show off the best of the product but it’s timeless enough to be shared again by the account and pointed to as a reference for any new visitors.
3. Share Expertise
Video by eatloisa on Instagram
Recipes and how-to’s are some of the best evergreen content you can make. This is because even after someone has initially clicked on the social media post or blog, they’ll come back to it any time they need to reference the information again. You can share expertise specific to your product, or even give insight as a small business entrepreneur.
Recipes and how-to’s are some of the best evergreen content you can make
We love the post linked above as it not only provides customers with a great recipe but shows how to use a stand-out product from the business too. There’s also a corresponding blog post to amplify the impact of the content even further.
4. Introduce the Team or Founder
Video by evenkeeldays on Instagram
The best part about being a small business is that the team and founder get to have a closer relationship with customers. Do what this business below did and introduce your team!
It’s something that will be relevant to anyone looking at your business and helps build a sense of trust. You can also re-share content like this any time you want your audience reminded of the faces behind your brand.
5. Explain How to Place an Order
Video by fairy.wares on Instagram
This small business offers people the chance to make custom orders and created a quick, simple video detailing how the process works on their website. Content like this is simple but highly effective because it provides vital information to both new and existing customers.
Timelessness Over Trends - Try AI Tools Today!
Engaging with Instagram trends can be fun and beneficial for small businesses, but incorporating well-considered evergreen content is essential for a successful social media strategy.
If you're finding it challenging to generate content or identify patterns in your content's performance, consider exploring AI tools like ChatGPT or Hookle. ChatGPT specializes in generating diverse content, while Hookle not only generates but also publishes it across all your social platforms simultaneously.
Try Hookle for free today and discover how AI can revolutionize your content strategy!
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