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The Beginner's Guide to Creating Evergreen Content with 5 Examples




New trends are popping up on social media every day and for small businesses especially, keeping up can be exhausting. But what if we told you that the most effective content you can make isn’t the most topical, but the content that stays relevant regardless of season or time?


We’re talking about evergreen content, of course. Keep reading to learn what it is, our top tips for creating it, and some of our favorite examples of evergreen content in action from small businesses.


What is Evergreen Content?

Evergreen content is typically anything that will stay relevant to your audience over a long period. It’s not season or holiday-specific and is usually something that people will be able to return to again and again and still get value from.


What are the Benefits of Evergreen Content?

Trend-chasing can be an expensive, time-consuming approach for creating content and often comes with quite varied results. Evergreen content, on the other hand, allows small businesses to gain SEO and engagement benefits from the same post for months. We’d argue that a thoughtful piece of evergreen content can offer more long-term ROI than any quick trend upload.


Top 3 Tips for Creating Evergreen Content

Top 3 Tips for Creating Evergreen Content

Here are our top tips for creating content that stays evergreen:


  • Think Long-Term: What will still be useful to your audience in 6 months? That’s usually the guiding question that can help crystalize whether the evergreen content you’re making has the necessary longevity.

  • Look to Your Customers for Inspiration: Check comments, messages, and high-performing content from the past to see what will be most relevant to your audience. You may notice recurring questions or issues that you can target in a single post.

  • Utilize AI Assistance: AI-powered apps like Hookle streamline content publishing across multiple social platforms, speed up post creation, and simplify your social media marketing efforts. With Hookle AI, you can automatically generate entire posts from a blog post's link. Effortlessly schedule your evergreen blog posts 2-4 times a year, as AI creates unique contexts for each, and Hookle publishes them across all your social media simultaneously, as demonstrated above with our blog shared on various platforms, including Google Business Profile.


5 Examples of Evergreen Content

The best way to understand what evergreen content is and how it operates is by seeing it in action.

Here are 5 great examples:


1. Answer Common Questions


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