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A quick guide on how to set up different social networks for your small business
Updated: Oct 6, 2023
Quick links to set up
If you’ve recently launched a new business or you’re an entrepreneur ready to release your brand, you’re probably thinking about how best to find customers and tell your story.
The answer of course is online.
If your brand is online you have access from local all the way to a global customer base.
If your current experience of social media is keeping in touch with family and friends, setting up social media channels for your small business might feel onerous. But it doesn’t have to be.
If your brand is online you have access from local all the way to a global customer base.
Here’s our easy-to-follow guide to set up social media channels for your brand so you can start reaching out quickly and painlessly.
This is the most popular social media channel and its shares have the greatest impact on Google rankings. Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. So, if you’re not already logged into your personal account, log in now, then go into the Page creation steps.
How to set up Facebook:
Sign up for Facebook Page here.
Follow the prompts to create your business Page.
For your page name, use your business name.
For category, type a word (or two) that describes your business.
Add short summary of your business in the Description field, and click Create Page.
Upload a profile (logo) and cover images for your Facebook Page.
When you’re happy with your selections, click Save. Now you have Facebook Business Page created.
This is your business's Facebook Page with minimal information, you can always add more information either now or later.
Tip: When you have Facebook Page up and running you can connect it with all your other social channels to a social media marketing tool.
Google Business Profile
Google Business Profile is a free business profile on Google Maps and Search. It's a great tool for any business, especially if your business has a location(s) such as bakeries or barbershops.
How to set up the profile:
Sign in to Google Business Profile.
Sign in to your Google Account, or create one.
In some cases, your business might already have a profile automatically created by Google (e.g. restaurants, hotels, etc). Thus, you need to first get access to (claim) your business.
Enter your business’s or chain’s address.
Choose how your business will display on Google Maps.
Search and select a business category.
Enter a phone number and website.
Verify your business, and select a verification option.
Tip: When you have Google Business Profile up and running you can connect it with all your other social channels to a social media marketing tool.
TikTok
TikTok is a rapidly growing social media platform known for its viral content and engaged user base. Setting up a TikTok account for your business can help you reach a younger and highly active audience.
How to set up an account:
Download and Install the TikTok App, then sign Up or Log In.
Create a Business Account: Tap on Profile in the bottom right corner to access your profile. Then, click on the Menu in the top right corner -> Settings & Privacy -> "Manage Account" and select "Switch to Business Account. Follow the instructions to set up your TikTok business profile. Follow the prompts to link your Instagram account if you have one.
Customize Your Profile: add a profile picture (business logo) and a bio that describes your business. In your profile's "Website" section, add links to your business website.
Engage with TikTok Community: Explore the platform to understand its unique style and trends. Engage with other users, follow relevant accounts, and participate in challenges to boost visibility.
Create your first post. Record a video with your device's own camera or TikTok's app features. Use popular sounds, effects, challenges, and relevant hashtags for increased visibility and engagement.
TikTok is a dynamic platform where creativity and authenticity thrive. Have fun experimenting with different styles of content and engaging with your audience to showcase your business in a unique and exciting way!
Tips: Maintain a regular posting schedule for maximum engagement. Aim for a few posts per week to stay active and visible. Utilize Hookle's auto-posting feature to streamline this process while also publishing across your various social media platforms simultaneously.
As Facebook owns Instagram, it’s better to sign up to Facebook first as it helps to create your Instagram profile.
How to set up Instagram:
Go to Instagram here and set up a professional account.
Fill out information like contact and location. Add a Contact button.
Convert it to a Professional account.
Add a logo and create a bio, and point followers to your website.
Make your first post with an image of your brand.
Find other accounts that reflect yours and follow them.
Tip: When you switch to a Professional account on Instagram, you’ll be asked if you want to link a Facebook Page. This is strongly recommended but not mandatory. By integrating your Facebook Page with Instagram, you can get the most out of Instagram professional tools.
When you have an Instagram professional account up and running you can connect it with all your other social channels to a social media marketing tool.
Read Instagram for beginners: 5 steps to start using Instagram for your business if you want to learn more about Instagram basics.
LinkedIn is a business networking social channel and you can comment and share as a brand. This works similarly to Facebook.
How to set up LinkedIn:
Go to LinkedIn and set up your account.
Click here to get to LinkedIn Pages and select the page type.
Fill out the information (guided) and include your website address.
Add a logo and cover image.
Confirm you are authorized to create the page and click Create.
Now you can interact on LinkedIn through your business page.
Tip: When you have set up LinkedIn Page for your business you can connect it with all your other social channels to a social media marketing tool.
64% of Twitter users are likely to buy from a brand they follow online, so you should sign up your brand to this social media channel. You can have multiple Twitter accounts, so don’t worry if you have a personal account already.
64% of Twitter users are likely to buy from a brand they follow
How to set up Twitter:
Sign up here to Twitter.
Enter your business name (@yourbusinessname) and your phone number or email. You’ll be sent a code to verify the account. Set up a password.
Choose a profile photo and header photo .
Create a display name.
Go to your profile and create a bio, your business location, link to your website, and your business hours if you have a physical store.
Create your first Tweet that says everything about who you are and what you do.
Now go find people and brands that reflect yours, and start following people.
With Pinterest, you can get your business in front of 400 million people looking to buy, make and do.
Having said that, Pinterest is not just a social network. It's a visual search engine and productivity tool where you can get easily tons of amazing inspirations for almost anything.
How to set up Pinterest:
Sign up here to Pinterest. Click create a free business account.
Enter your email and set up a password.
Enter your business name, and choose your business type.
Add a website (optional) and pick topics you're interested in.
You're done!
Connect all your social channels to a social media marketing tool
With so many social media channels you may be wondering how you’re going to manage them all by yourself. This is where social media manager and scheduler apps come in.
There are many scheduler apps for different purposes, and thus we have listed a few for you to choose that best fit your needs.
With a management app, you can publish, schedule, and monitor all your social media in one place. Some apps even support Google Business Profile, which is incredibly important for your business to be visible across Google services.
With a management app you can publish, schedule, and monitor all your social media in one place
If you want to read more about how to choose the right social media channels for your small business, you might consider reading this blog post.
We wish you good luck in socializing and growing your small business!
For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.
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