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A quick guide on how to set up different social networks for your small business

Quick links to set up:

If you’ve recently launched a new business or you’re an entrepreneur ready to release your brand, you’re probably thinking about how best to find customers and tell your story.

The answer of course is online.

If your brand is online you have access from local all the way to a global customer base.

If your current experience of social media is keeping in touch with family and friends, setting up social media channels for your small business might feel onerous. But it doesn’t have to be.

If your brand is online you have access from local all the way to a global customer base.

Here’s our easy-to-follow guide to set up social media channels for your brand so you can start reaching out quickly and painlessly.


This is the most popular social media channel and its shares have the greatest impact on Google rankings. If you already have a personal account you can add a business page to that, but for this guide, we’re going to start from scratch.

How to set up Facebook:

  1. Sign up here for a Facebook business account.

  2. Enter your name and confirm your identity with Facebook login credentials.

  3. Follow the prompts to create your business account.

  4. Once you’ve added the names of account admins you can click on ‘Go to Pages’, then ‘Add new pages’, then ‘Claim a page.’

  5. Now fill out your page with photos, a bio, and address and business hours.

Facebook for business has a thorough guide to all the steps if you need it.

Google My Business

Google My Business is a free business profile on Google Maps and Search. It's a great tool, especially if you are just starting out.

How to set up Google My Business:

  1. Sign in to Google My Business.

  2. Sign in to your Google Account, or create one.

  3. Enter your business’s or chain’s address.

  4. Choose how your business will display on Google Maps.

  5. Search and select a business category.

  6. Enter a phone number and website.

  7. Verify your business, select a verification option.


As Facebook owns Instagram, it’s better to sign up to Facebook first as it helps to create your Instagram profile.

How to set up Instagram:

  1. Go to Instagram here and set up a business account.

  2. Fill out information like contact and location. Add a Contact button.

  3. Convert it to a Business Page.

  4. Add a logo and create a bio, and point followers to your website.

  5. Make your first post with an image of your brand.

  6. Find other accounts that reflect yours and follow them.

Read this in-depth article all about Instagram that will give you lots of tips on what to post on your new business profile.


LinkedIn is a business networking social channel and you can comment and share as a brand. This works similarly to Facebook.

How to set up LinkedIn:

  1. Go to LinkedIn and set up your account.

  2. Click here to get to LinkedIn Pages and select the page type.

  3. Fill out the information (guided) and include your website address.

  4. Add a logo and cover image.

  5. Confirm you are authorized to create the page and click Create.

  6. Now you can interact on LinkedIn through your business page.


64% of Twitter users are likely to buy from a brand they follow online, so you should sign up your brand to this social media channel. You can have multiple Twitter accounts, so don’t worry if you have a personal account already.

64% of Twitter users are likely to buy from a brand they follow

How to set up Twitter:

  1. Sign up here to Twitter.

  2. Enter your business name (@yourbusinessname) and your phone number or email. You’ll be sent a code to verify the account. Set up a password.

  3. Choose a profile photo and header photo .

  4. Create a display name.

  5. Go to your profile and create a bio, your business location, link to your website, and your business hours if you have a physical store.

  6. Create your first Tweet that says everything about who you are and what you do.

  7. Now go find people and brands that reflect yours, and start following people.

Connect all your social channels to a scheduler app

With so many social media channels you may be wondering how you’re going to manage them all by yourself. This is where social media scheduler apps come in.

There are many scheduler apps for different purposes, and thus we have listed a few for you to choose that best fit for your needs.

With a scheduler app, you can publish, schedule, and monitor all your social media in one place. Some apps even support Google My Business, which is incredibly important for your business to be visible across Google services.

With a scheduler app you can publish, schedule, and monitor all your social media in one place

If you want to read more about how to choose the right social media channels for your small business, you can read this blog post.

We wish you good luck for socializing and growing your small business!

For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.