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Be seen on Maps and Search - getting the most out of Google Business Profile
Updated: Dec 27, 2022
As we have previously discussed, Google Business Profile is important because
It helps people find your business when they search for you online
It gives your business legitimacy
Your customers are making decisions based on their searches and reviews
If you’re on Google, you’re everywhere
Through Hookle you can easily
Wouldn't you like to be the first search result that pops up for your potential customer?
Wouldn't you like to be the first search result that pops up for your potential customer?
By following the below steps, you can get the most out of Google Business Profile with Hookle and have your online presence stand out to your customers.
1. Create, set up, and verify your free Google Business Profile
First, you need to create a new (or claim access to your existing) Business Profile on Google and manage how your business information appears across Google, including Search and Maps. It's completely free!
After that, Hookle makes it easy to set up and verify your Google Business Profile in one place. You don't need to be an expert as the tool guides you step by step along the process.
Even very small businesses can perform well in digital marketing, thanks to social media and other simple tools available to assist you like Hookle.
Even very small businesses can perform well in digital marketing, thanks to social media and other simple tools available to assist you like Hookle.
2. Update your business info on Google Maps and Search
Keeping your profile information up to date (opening hours, address, website, contact information, reviews, and more) is vital.
Imagine if the customer comes to your business and it is not open because you forgot to update the opening hours in your Google Profile. Or they search for your business on Google and see that it's closed even though you are not, just because you forgot to update once again.
Customers will probably never come back after such a bad experience. They will also inform their friends and write reviews about it.
Keeping your profile information up to date (opening hours, address, website, contact information, reviews, and more) is vital.
With Hookle, it is easy to update your business information and prevent such things from happening to your business!
3. Keep your business active by planning and scheduling regular updates on Google
It is crucial to keep your profile up to date with fresh, engaging content as your latest posts on Google Business Profile are visible among the first search results for your customers.
So if you don't add content regularly, it looks like your business is not active anymore.
Managing social media content, as well as Google Business Profile updates, is a chore for a small business if you don't have a way to automate and schedule the posting.
Managing social media content, as well as Google Business Profile updates, is a chore for a small business if you don't have a way to automate and schedule the posting.
Hookle consolidates all of your business's social media, including Google Business Profile, in one place. You can plan your content and schedule posts easily to keep your online presence constantly updated.
4. Interact with customers on Google
Customers can ask questions, give reviews, and upload photos on your Google Business Profile for other customers to see and learn of your business. Thus, it's important to be able to respond and react to different kinds of feedback as soon as possible.
Hookle makes it simple to respond to comments and reviews without opening each social media app separately.
5. Monitor the performance of your Google presence
In the Hookle dashboard, Social Score indicates the overall performance of your social media presence. It consolidates the performance of all your social media channels, including Google Business Profile, into one simple score.
Account-specific performance, like your Google Business Profile performance, you can find easily in the statistics view.
Post-specific performance can be seen in the Post Details view. In the Post Details view, swipe between the accounts to see the post-specific performance in the bottom left of that specific post. The total performance of the post (aggregated from the different accounts) is in the top of the post in the Post Details view.
Three quick post ideas for Google Business Profile
1. Highlight a feature of your product or service
The easiest way to keep your Google Profile active is by regularly posting about what you do, and brief promotional messages that tell your customers about the value that you provide them is a good way to do that. If you don't have time to come up with new content, re-publishing old posts is perfectly acceptable.
2. Post an offer or event
Have an event to come or a celebration day? Why don't you try creating a promotional offer or let your customers know about your upcoming event beforehand!
3. Tell a story from behind the scenes
Every business has a personality, so why not leverage that for better Google marketing? The idea is to humanize your business and strengthen each touchpoint with your brand, including Google Business Profile. If you operate an auto repair shop, introduce the team members with short, perhaps humorous, mini-bios. Or if you own a restaurant, you could choose an employee at random and tell their story.
That's it - shine online with Hookle!
For those not familiar with Hookle, download here and get started now for free!
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