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Be seen on Maps and Search - getting the most out of Google My Business



As we have previously discussed, Google My Business is important because

  • It helps people find your business when they search for you online

  • It gives your business legitimacy

  • Your customers are making decisions based on their searches

  • If you’re on Google, you’re everywhere

Through Hookle you can easily

  1. Set up and verify your Google My Business profile

  2. Update your business info on Google Maps and Search

  3. Keep your Google profile active by planning and scheduling regular updates

  4. Interact with customers on Google

  5. Monitor the performance of your Google presence

Wouldn't you like to be the first search result that pops up for your potential customer?

Wouldn't you like to be the first search result that pops up for your potential customer?

By following the below steps, you can get the most out of Google My Business with Hookle and have your online presence stand out to your customers.


1. Set up and verify your Google My Business profile

Hookle makes it easy to set up and verify your Google My Business in one place. You don't need to be an expert as the tool guides you step by step along the process.


Even very small businesses can perform well in digital marketing, thanks to social media and other simple tools available to assist you like Hookle.


2. Update your business info on Google Maps and Search

Keeping your profile information up to date (opening hours, address, website, contact information, reviews, and more) is vital.


Imagine if the customer comes to your business and it is not open because you forgot to update the opening hours in your Google Profile. Or they search for your business on Google and see that it's closed even though you are not, just because you forgot to update once again. Customers will probably never come back after such a bad experience. They will also inform their friends and write reviews about it.


With Hookle, it is easy to update your business information and prevent such things from happening to your business!

3. Keep your business active by planning and scheduling regular updates on Google

It is crucial to keep your profile up to date with fresh, engaging content as Google My Business posts expire after only seven days. So if you don't add content on a weekly basis, it looks like you never added any content at all.

Managing social media content, as well as Google My Business updates, is a chore for a small business if you don't have a way to automate and schedule the posting.


Hookle consolidates all of your business's social media, including Google My Business, in one place. You can plan your content and schedule posts easily to keep your online presence constantly updated.


4. Interact with customers on Google

Customers can asks questions, give reviews, and upload photos on your Google My Business profile for other customers to see and learn of your business. Thus, it's important to be able to respond and react to different kinds of feedback as soon as possible.


Hookle makes it simple to respond to comments and reviews without opening each social media app separately.


5. Monitor the performance of your Google presence

In the Hookle dashboard, Your Splash visualizes your overall performance of your social media presence, consolidating the performance of all your social media channels, including your Google My Business account, into one measure.


Account-specific performance, like your Google My Business performance, you can find easily in the statistics view.


Post-specific performance can be seen in the Post Details view. In the Post Details view, swipe between the accounts to see the post specific performance in the bottom left of that specific post. The total performance of the post (aggregated from the different accounts) is in the top of the post in the Post Details view.


Three quick post ideas for Google My Business

1. Highlight a feature of your product or service

The easiest way to keep your Google profile active is by regularly posting about what you do, and brief promotional messages that tell your customers about the value that you provide them is a good way to do that. If you don't have time to come up with new content, re-publishing old posts is perfectly acceptable.

2. Post an offer or event

Have an event to come or a celebration day? Why don't you try creating a promotional offer or let your customers know about your upcoming event beforehand!

3. Tell a story from behind the scenes

Every business has a personality, so why not leverage that for better Google marketing? The idea is to humanize your business and strengthen each touchpoint with your brand, including Google My Business. If you operate an auto repair shop, introduce the team members with short, perhaps humorous, mini-bios. Or if you own a restaurant, you could choose an employee at random and tell their story.


That's it - shine online with Hookle!

For those not familiar with Hookle, download here and get started now for free!