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How Small Businesses Can Manage Their Google Services And Social Media Presence Efficiently
Updated: Oct 6, 2022
Photo by Tim Mossholder on Unsplash
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The uncertainty of the pandemic has led to an ever-increasing need for small businesses to go online to stay on top of the game. Yes, you know this, but many entrepreneurs and small business owners continue to underestimate the power of optimizing their online presence.
There are two aspects of online presence brands should be focusing on: Google and social media.
There are two aspects of online presence brands should be focusing on: Google and social media.
1. Providing accurate information for potential customers
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Why is providing accurate information on Google so important for businesses? We all know that most people rely on Google for information, but did you know that 46% of Google searches are for local businesses?
It is also found that 80% of local searches result in conversions, which makes Google traffic extremely valuable for your small business. But optimizing SEO or engaging in SEM isn’t everything, although you should definitely look into it. You still have to deal with the nitty-gritty of managing your Google services.
Worst-case scenario, you could miss an update and lose out on prospective customers.
Google Business Profile is a great tool to manage your Google presence, but updating your Google services is a whole new ball game now. One day, shops are permitted to be open, and the next, they’re not. You go into panic mode, constantly having to edit the opening hours of your store, and other details like social distancing restrictions.
This can be a hassle and take away time you could spend growing other aspects of your business. Worst-case scenario, you could miss an update and lose out on prospective customers.
2. Social media is no longer optional
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Besides managing the administrative side of your business with Google services, there is also a growing need for branding on social media, especially with the rise of e-commerce. According to a new survey, 56% of small businesses in the U.S. engage on social media at least weekly. These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.
These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.
As the competition heats up on social media, small businesses will probably struggle with the workload of managing their social media accounts. The same survey found that 74% of small businesses post on their social media accounts at least weekly.
Having your business across multiple social media platforms equates to having to post the same content on different channels consistently. It might seem like an easy task, but the weekly workload adds up to a substantial amount of time.
I know what you’re thinking: What could possibly help ease the workload?
Moreover, it is essential that you monitor the performance of your accounts to build a solid social media strategy, which could include content creation and ad buying.
I know what you’re thinking: What could possibly help ease the workload?
3. Not everyone can afford a personal assistant
Larger companies have the edge of manpower but budgets are always tight for small businesses. We get that. The idea of a personal assistant may seem impossible, but there is a low-maintenance alternative that could help keep your business running, all from the comfort of your own chair. Talk about team carry!
You can compare these personal assistant tools, but Hookle takes the win in so many ways.
Hookle could save lives. Not of people, but of small businesses.
Hookle could save lives. Not of people, but of small businesses. Hookle’s user-friendly interface makes it easy to adopt even in the leanest of teams. You’re probably wondering how much it would cost to encapsulate all of these brilliant features of Hookle. You’d be surprised to find out that the basic plan costs… wait for it… zero dollars. That’s right! A free personal assistant.
However, premium plans are better-valued plans, with features such as unlimited posting, premium support, and more connected accounts. Starting affordable at $4.99 per month with an annual plan (see current prices here), cost significantly less than hiring a personal assistant for a day.
Here’s a quick rundown of Hookle’s features that will help small businesses manage their Google services and social media presence effectively:
Quick publishing across all channels and automation of posts
Framework for effective collaboration
Social media reports and analytics
4. Manage your online presence with effective posting
You don’t have to manually log into multiple apps just to post a single update. Connect all your social media accounts to Hookle, such as Instagram and Facebook, and upload content with ease. This applies to Google Business Profile as well - here’s a tutorial on how to connect your profile to Hookle!
Automated post function can also come in handy when streamlining your social media strategy. “Oh, I’ll get to this later.” The infamous line that is said and forgotten, never to be thought of again. With this function, we’ve got you covered. Simply input when you intend to have a post uploaded, and boom. Done, and onto the next week.
As you would probably already know, time is money. With all this extra time on hand after utilizing Hookle, you can say goodbye to handling tedious tasks, and say hello to more time to ideate!
5. Foster better teamwork and greater productivity
Hookle’s user-friendly interface makes it easy for the leanest of teams to adopt. Regardless of whether your team is using individual accounts or a joint account, Hookle is designed with teamwork in mind for a more productive and flexible workflow.
6. Buff up your digital strategy with valuable insights
Photo by Markus Winkler on Unsplash
Keeping track of analytics can be a pain. Business owners tend to neglect these numbers, despite the valuable insight they provide. On top of managing your online presence, Hookle acts as a data analytics tracker across all your platforms, allowing you to make calculated, data-driven moves to stay ahead of the game.
7. Staying relevant as a small business or emerging entrepreneur
Maintaining an online presence to keep up and staying relevant in a competitive market has proven to be difficult. Countless small businesses have shut down as they simply cannot compete with large corporations. While corporations have manpower on their side, innovation, creativity, and resourcefulness are edges that small businesses have over corporate giants. This includes an agile adoption of new technologies.
Tools like Hookle are designed to help small businesses make the transition to digital easier, at an extremely affordable cost.
In the pandemic, many businesses have also failed after being unable to undergo digital transformation. Tools like Hookle are designed to help small businesses make the transition to digital easier, at an extremely affordable cost. By eliminating tedious tasks and supplementing the existing developer tools like Google Business Profile.
Need a hand with managing Google services and social media presence efficiently as a small business owner? Take a look of Hookle - your personal social media assistant app or book a demo with us today, and our team will be happy to help you!
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