How Small Businesses Can Manage Their Google Services And Social Media Presence Efficiently


Photo by Tim Mossholder on Unsplash


The uncertainty of the pandemic has led to an ever-increasing need for small businesses to go online to stay on top of the game. Yes, you know this, but many entrepreneurs and small business owners continue to underestimate the power of optimizing their online presence.

There are two aspects of online presence brands should be focusing on: Google and social media.

There are two aspects of online presence brands should be focusing on: Google and social media.


Summary

  1. Providing accurate information for potential customers

  2. Social media is no longer optional

  3. Not everyone can afford a personal assistant

  4. Manage your online presence with effective posting

  5. Foster better teamwork and greater productivity

  6. Buff up your digital strategy with valuable insights

  7. Staying relevant as a small business or emerging entrepreneur

1. Providing accurate information for potential customers

Photo by Solen Feyissa on Unsplash


Why is providing accurate information on Google so important for businesses? We all know that most people rely on Google for information, but did you know that 46% of Google searches are for local businesses? It is also found that 80% of local searches result in conversions, which makes Google traffic extremely valuable for your small business. But optimizing SEO or engaging in SEM isn’t everything, although you should definitely look into it. You still have to deal with the nitty-gritty of managing your Google services.

Worst-case scenario, you could miss an update and lose out on prospective customers.

Google My Business is a great tool to manage your Google presence, but updating your Google services is a whole new ball game now. One day, shops are permitted to be open, and the next, they’re not. You go into panic mode, constantly having to edit the opening hours of your store, and other details like social distancing restrictions. This can be a hassle and take away time you could spend growing other aspects of your business. Worst-case scenario, you could miss an update and lose out on prospective customers.


2. Social media is no longer optional

How small businesses can manage their Google services and social media presence efficiently - Social media is no longer optional

Photo by Austin Distel on Unsplash


Besides managing the administrative side of your business with Google services, there is also a growing need for branding on social media, especially with the rise of e-commerce. According to a new survey, 56% of small businesses in the U.S. engage on social media at least weekly. These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.

These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.

As the competition heats up on social media, small businesses will probably struggle with the workload of managing their social media accounts. The same survey found that 74% of small businesses post on their social media accounts at least weekly. Having your business across multiple social media platforms equates to having to post the same content on different channels consistently. It might seem like an easy task, but the weekly workload adds up to a substantial amount of time.

I know what you’re thinking: What could possibly help ease the workload?

Moreover, it is essential that you monitor the performance of your accounts to build a solid social media strategy, which could include content creation and ad buying.


I know what you’re thinking: What could possibly help ease the workload?


3. Not everyone can afford a personal assistant

Larger companies have the edge of manpower but budgets are always tight for small businesses. We get that. The idea of a personal assistant may seem impossible, but there is a low-maintenance alternative that could help keep your business running, all from the comfort of your own chair. Talk about team carry!


You can compare these personal assistant tools, but Hookle takes the win in so many ways.

Hookle could save lives. Not of people, but of small businesses.

Hookle could save lives. Not of people, but of small businesses. Hookle’s user-friendly interface makes it easy to adopt even in the leanest of teams. You’re probably wondering how much it would cost to encapsulate all of these brilliant features of Hookle. You’d be surprised to find out that the basic plan costs… wait for it… zero dollars. That’s right! A free personal assistant.

Hookle - your personal social media assistant