When running a small business you don’t have a limitless budget or resources to promote your product or services. Luckily, thanks to the opportunities offered by digital marketing, you don’t have to.
With a few easy steps, you can establish an online presence that helps you to reach your customers and communicate with them - without spending huge amounts of your budget on marketing.
Why Establishing an Online Presence Is Essential
Nowadays when we are looking for a retailer or service provider, a shoemaker, or barbershop, we most likely look for recommendations online.
Besides your company website, you have two other options to make it easier for your customers and potential customers to find you online - social media and Google Business Profile.
A strong social media presence will help you to grow your customer base, communicate directly with your customers, remain relevant, and gain organic traffic to your website.
A strong social media presence will help you to grow your customer base
If your business does not have social channels set up already, you can read this quick guide on how to set up different social networks for your small business.
If you are not sure which social channels should you have you might want to read more on how to choose the right channels for your business.
Many consumers also make their buying decisions based on local searches. This means they search for a service or retailer near you (locally) through Google's services. To make your business easy to find for the customers in need and give it legitimacy, a Google Business Profile is a must.
Keep Your Channels Active
Being online is the first step, but merely creating social profiles is not enough. Your potential customers want to learn more about your business and see timely information.
A social media profile with no activity or with outdated information is not a good look
Active social profiles are also an important sign for the customer - a social media profile with no activity or with outdated information is not a good look.
There are several handy scheduling tools like Hookle to help you keep your social media channels vibrant - even automatically.
Hookle's main purpose is to help you to stay active online. The more regularly you share posts on social media and Google Profile, the better is your Social Score. Obviously, the reactions of your audience matter the most, which we're going to talk about a bit later.
The Social Score (score 0-100, 87 in the picture above) is a great feature, that indicates how your social channels are performing with one metric. Additionally, it gives you personalized recommendations on how to improve your social media strategy.
With Hookle’s dashboard, you can instantly see how your online activity can be compared to the past 30 days
With Hookle’s dashboard, you can instantly see how your online activity can be compared to the past 30 days.
If one of your channels has been inactive for a while, it's probably a good time to let your followers hear from you again.
Make Use of the Reactions
Besides staying active online, you want to provide your followers with information and content they are happy to see. A good indicator of how well your content is received is your followers' reactions.
Reactions are your followers' actions - the engagement of your posts. This means likes, comments, and shares of your posts. Higher reactions naturally tell you that the content you are posting is something your followers want to see.
But there’s something you can learn even though all of your posts would not do that great.
Hookle makes learning from your follower's reactions easy, by bringing all of your reactions to the same dashboard as your actions.
The dashboard shows the current status of your followers' reactions. The overall trend tells you how your content is received at the moment. You can also view your reactions per channel in detailed statistics. This gives you important insights into your online presence.
When you published a post to multiple channels, Hookle also aggregates the reactions from posts sent to those different channels. This is a handy feature as it allows you to see the overall performance of a post sent to multiple different channels in one go - and thus which channels need improvement.
The channels with the most reactions are most likely the used ones amongst your followers. These are the channels you should definitely focus on.
If you have channels with lesser reactions or a downward trend of engagement, it’s possible these channels do not work for your type of business. But instead of abandoning these channels straightaway, you should first try to do something different. Try a different type of content, text length, pictures, and call to action.
Try a different type of content, text length, pictures and call to action.
Also trying different publishing times for different social media channels is a big factor to reach more engagement. This is a great opportunity to learn more about what your audience is drawn to and how to get more social media followers.
Make Use of the Best Performing Posts
Some scheduling tools also show best-performing posts. Such is for instance Hookle's Top Posts section, which is accessible right in the Dashboard.
Discover what matters most - see which of your posts have gained the best response from your followers
It offers incredibly useful insight at a glance into which of your content is performing the best on different social media channels. Discover what matters most - see which of your posts have gained the best response from your audience.
Why not reshare the selected top posts. Just schedule them to be published automatically again in the future.
With having all this information served on a plate you can easily improve your social media performance, and most importantly, improve your business performance at the end of the day. Enjoy!
Connect your social networks to the Hookle App, and see instantly the status of your business’s online presence. Download Hookle now free here.