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How to choose the right social media channels for your small business

Updated: Aug 17, 2022

How to choose the right social media channels for your small business - with Hookle



Worldwide, the average person spends approximately 136 minutes per day on social media. That means there are tons of opportunities for business owners to market products or services to these people and pique their interests.

The key here is to focus your energy on what works for your business and to use the right channels

Promoting their business on social media can help companies grow to become industry powerhouses. The key here is to focus your energy on what works for your business and to use the right channels.

Listed below are some guidelines that small business owners can use to determine which social media channels are right for their marketing strategy.

Why Social Media Matters for Small Business Marketing

These days, a lack of social media presence is practically a death sentence for small businesses. It can be tricky to maintain a presence across multiple platforms, but the benefits far outweigh the drawbacks.

Here are some of the primary reasons why social media is essential for small business marketing:

  • Grow your customer base

  • Engage and communicate with customers

  • Learn more about what customers want to see in the future

  • Stay ahead of the competition and remain relevant

  • Having a strong social media presence can also help businesses boost their search engine rankings and gain more organic traffic to their websites. This, in turn, can lead to more sales and revenue growth.

Best Social Media Channels for Businesses

It should be clear at this point that social media matters. Some social media platforms are better than others for businesses that want to make a name for themselves, though. The following are the top platforms businesses can use for their marketing efforts:

  • Facebook: Facebook is the most popular social media platform, and its shares have the greatest impact on Google search engine results.

  • Twitter: 64 percent of Twitter users are likely to buy products from brands they follow online.

  • LinkedIn: LinkedIn allows business owners to connect with other professionals and gain access to relevant groups they can use to grow their business.

  • Instagram: Over 5 million images get uploaded here each day, and it’s an easy way to show people a behind-the-scenes look of a business.  

  • YouTube: YouTube is the internet’s second-largest search engine (with 800 million active daily users) and a great tool for engaging with an audience and boosting search rankings.

  • Pinterest: Average users spend about 89 minutes per month on Pinterest, where they’re exposed to products and services from all kinds of brands.

  • Google Business Profile: Having a Google Business Profile has quickly become a "must have" tool for any small business owner. This gives them an opportunity to increase their search engine visibility and it helps consumers to find the business’s physical address when using near me searches. Google Profile is free and provides lots of customer insights, too, which can allow for better tailoring of marketing campaigns moving forward. Read more on the benefits of setting up a Google Business Profile.

Tip: A quick guide on how to set up different social networks for your small business