Photo by YuriArcurs via Canva

Shortcuts

1. Identify Audience & Pick Platforms

2. Create a Consistent Brand Voice

3. Engage with Your Community

4. Leverage Hashtags

5. Utilize Visual Content

6. Use Content Calendar & Leverage Scheduling

7. Track Your Performance

Bonus Tip 💡: Utilize AI-Powered Tools to Ease Workload

Embarking on a side hustle offers a thrilling path to financial independence and personal satisfaction, though it's not without its challenges.

In the digital era, harnessing the power of social media to enhance your side hustle's visibility and growth is both promising and demanding. Success requires persistence, learning, and adaptation, but it is indeed achievable.

Here, we present seven beginner-friendly social media marketing strategies designed to not only elevate your online presence but also to navigate the complexities of digital marketing, making your journey towards a flourishing side hustle a possible and rewarding endeavor.

1. Identify Audience & Pick Platforms

Photo by Hookle

Initiating your social media journey starts with a crucial step: identifying your target audience. Understand their demographics, preferences, needs, and online behaviors. This insight allows you to tailor your content to match their interests and habits, ensuring it strikes a chord.

Additionally, choosing the right platforms where your audience is most active is essential. This strategic alignment not only enhances engagement but also fosters a deeper connection and loyalty among potential customers, setting a solid foundation for your online presence.

2. Create a Consistent Brand Voice

Post by mindsaw360 on Instagram

Above is an excellent example provided by Mindsaw360. They not only post Local SEO tips consistently but have also shared an informative infographic on brand consistency.

Establishing a consistent brand voice across various social media platforms is pivotal for your side hustle. This voice, whether it embodies professionalism, playfulness, or inspiration, plays a crucial role in creating a unique identity for your brand.

Maintaining this consistency in your posts, stories, and interactions with users is essential. It helps in making your business both memorable and relatable, fostering a sense of trust among your audience.

3. Engage with Your Community

Photo by sefa ozel via Canva

Social media is not just a broadcasting channel; it’s a community. Engage with your followers by responding to comments, asking questions, and participating in relevant conversations. This builds a strong relationship with your audience and can turn followers into customers.

4. Leverage Hashtags

Post by cabinstay on Instagram

Cabin Stay has masterfully utilized hashtags by inviting users to tag someone they'd like to share a stay in their beautiful cabin with, prominently featuring two coffee cups in the foreground and incorporating highly relevant hashtags into their posts.

Hashtags significantly extend the visibility of your posts beyond your immediate followers. Utilize relevant and trending hashtags related to your niche to amplify your reach. For beginners, experimenting with various hashtags can be instrumental in discovering which ones drive the most engagement.

5. Utilize Visual Content

Video by cococraftshop on TikTok

No need to be a marketing expert or a seasoned content creator to make an impact. Coco Craft Shop's simple yet stunning wristband creation video, shot with just a basic mobile camera, garnered nearly half a million likes above.

In today's digital world, engaging visual content is essential. Whether it's through high-quality images, compelling videos, or infographics, visual media captures attention much more effectively than text. Carousel posts and videos, offering a rich storytelling medium to display various aspects of your offerings, are exceptionally engaging.

Platforms like Instagram, TikTok, and Pinterest are ideal for these visual formats, enhancing your brand's visibility and engagement. Embrace these tools to make visual content a cornerstone of your social media strategy.

6. Use Content Calendar & Leverage Scheduling

Photo by Hookle

Consistency is crucial on social media, but this doesn't require you to be online around the clock. By utilizing social post scheduling tools, you can maintain a regular posting schedule, ensuring your audience consistently receives engaging and informative content - even while you're concentrating on other facets of your side hustle.

Not sure where to find such tools? No worries, we've evaluated a bunch of them for you to choose from - check them out here!

7. Track Your Performance

Photo by KHUNKORN via Canva

Use social media analytics to track the performance of your posts. Understanding which types of content resonate with your audience can help you refine your strategy and invest more in what works. Look for patterns in engagement rates, follower growth, and conversion to sales.

Utilize AI-Powered Tools to Ease Workload

AI-powered Post Assistant Hookle

Managing a side hustle alongside other commitments can be challenging. Thankfully, AI-powered tools can streamline your social media efforts, making it easier to connect with your audience and grow your online presence. Hookle is a prime example of such a tool.

Designed for small businesses, Hookle simplifies social media management by allowing you to schedule posts, generate content with the help of AI, track performance, and manage multiple accounts from one platform. By automating routine tasks, you can focus more on the strategic aspects of your side hustle.

In the competitive landscape of online business, standing out on social media is crucial. By following these seven strategies and leveraging tools like Hookle, you can efficiently grow your side hustle and achieve your business goals.

Don't let social media management overwhelm you. Download Hookle today and take the first step towards simplifying your social media marketing and amplifying your side hustle’s success online!