<![CDATA[Hookle]]>https://www.hookle.net/blogRSS for NodeFri, 30 Sep 2022 00:05:59 GMT<![CDATA[9 Quick Tips on How to Grow Your Social Media Presence Organically]]>https://www.hookle.net/post/9-quick-tips-on-how-to-grow-your-social-media-presence-organically6322b8f061bc1bdb7fd9bb3aSat, 17 Sep 2022 06:03:46 GMTHookle9 Quick Tips on How to Grow Your Social Media Presence Organically

Photo by Hookle

Shortcuts

  1. Understand your audience
  2. Established your audience
  3. Target your audience
  4. Optimize your social profiles
  5. Be strategic with content creation
  6. Cross-promote your profiles
  7. Engage with your audience
  8. Review analytics
  9. Boost Presence with Scheduling App

Introduction

Social media provides small businesses an opportunity to engage with a captive audience and break through the noise online. Social media marketing has the potential to increase brand awareness, boost traffic, improve customer satisfaction, and more.

Social media marketing has the potential to increase brand awareness, boost traffic, improve customer satisfaction, and more

There are different ways to grow your social media presence, both organically and through paid advertising. Small business owners don’t always have the funds to invest in paid advertising, and that’s where organic growth becomes valuable.

Let’s explore a few tips to boost your social media presence organically.

What is Organic Growth?

What is Organic Growth in social media marketing. Plants growing

Photo by cottonbro

Whether your business invests in Facebook and Linkedin, or Instagram and TikTok, most social media platforms offer the opportunity to pay for advertising and sponsored posts.

Organic growth is the process of achieving your social media goals without paid advertising. Free posts are shared through unpaid distribution channels, boosting social media presence without paying a cent.

9 Tips for Organic Growth

There are a few unpaid strategies to grow your social media channels.

While organic growth doesn’t happen overnight, these effective tips will help small business owners find, engage, and grow their social media audience organically.

1. Understand your audience

Quick Tips on How to Grow Your Social Media Presence Organically - understand your audience

Photo by Luis Villasmil on Unsplash

Understanding your audience opens the doors to significant connections.

Armed with an understanding of your audience's wants and needs, you can craft relevant and meaningful content.

Understanding your audience opens the doors to significant connections

The better you understand your audience, the more you’ll be able to focus your content and produce results. Assess existing data and pay attention to audience age, spending power, interests, and challenges.

2. Establish your audience

Quick Tips on How to Grow Your Social Media Presence Organically - establish your audience

Photo by Free Walking Tour Salzburg on Unsplash

Increasing the number of followers may often receive too little attention. Acquiring followers right in the beginning is such an important thing that it is worth investing some time and effort into.

Even paid advertising should also be considered immediately for this purpose. Almost all platforms have their own specific advertising services to increase the number of followers.

The more followers your business has from the beginning, the more effectively you will reach and be able to market with organic posts in the future - for free!

3. Target your audience

Quick Tips on How to Grow Your Social Media Presence Organically - target your audience

Photo by Melanie Deziel on Unsplash

Once you’ve established your audience, you can tweak the settings of your posts to boost the organic potential. Each social media platform will have its own settings, and your audience demographic may differ slightly from one platform to another.

For example, Facebook allows you to target your posts based on gender, relationship status, location, and interests. By taking the time to target your audience, you increase the chance of the right audience seeing your posts.

4. Optimize your social profiles

Quick Tips on How to Grow Your Social Media Presence Organically - optimize your social profiles

Photo by Dũng Trần Việt on Unsplash

Social media works similarly to a search engine, and it's easier to be discovered when you optimize your profile. There are a few small changes that businesses can make to their social media profiles to improve visibility and reach.

For example, use strategic usernames, draft keyword-rich descriptions, include relevant hashtags, and include a call to action.

5. Be strategic with content creation

Quick Tips on How to Grow Your Social Media Presence Organically - be strategic with content creation

Photo by Slidebean on Unsplash

A social media content strategy is a constant work in progress and should be regularly revised for relevancy. Content should include evergreen posts that are educational and engaging, as well as posts sharing information relevant to the business and industry.

Content should include evergreen posts that are educational and engaging

Keep an eye on content trends and use new features on social media platforms to improve organic presence. For example, video is known to have a high engagement rate, so it's worth investing in simple video content to expand reach.

6. Cross-promote your profiles

Quick Tips on How to Grow Your Social Media Presence Organically - cross-promote your profiles

Photo by hookle.app on Unsplash

Social media allows businesses to connect with their target audience informally. With this in mind, a brand’s social media accounts should be promoted on all possible platforms, including their website, business cards, and email signatures.

Growing a social media presence increases brand authority and provides additional avenues of communication, as well as an opportunity to connect in a meaningful way.

If your business has multiple social media platforms, then you can cross-pollinate your posts

If your business has multiple social media platforms, then you can cross-pollinate your posts. And even if you don't have, see how easy it is to create pages for your business on different social networks.

For example, advertise your TikTok page on Instagram and vice versa, encouraging your audience to follow the business on all platforms.

Social media manager apps are also very helpful with cross-promotion.

7. Engage with your audience

Quick Tips on How to Grow Your Social Media Presence Organically - engage with your audience

Photo by Siora Photography on Unsplash

A social media account is significantly more effective when there is a frequent activity. Make sure that you respond to all comments and queries on posts, regularly check direct messages, and create engaging content.

For example, Instagram offers the option to post questions and polls. Using these engaging features encourages collaboration with the audience while offering insight into consumer behavior.

8. Review analytics

Quick Tips on How to Grow Your Social Media Presence Organically - review analyics

Photo by Georgia de Lotz on Unsplash

Social media data offers valuable insight, such as the best time to post, which content performs best, and which demographics make up the largest audience segment.

Most social media platforms have the option to convert a profile into a business account that offers detailed analytics that help improve future content. Analytics also help businesses identify trends related to their offerings and brand, deducing customer sentiment towards products and services.

Read also how to use social media statistics to grow your business’s impact - the easy way.

9. Boost Presence with Scheduling App

https://youtu.be/dG-gX1nTvHo

As a small business, every penny counts. If you want to make the best return on investment, then social media marketing efforts need to be targeted.

Implementing these practical tips will help grow your social media presence organically. But if you want to boost it more, you should consider using a social media scheduling app.

Scheduler apps, such as Hookle, are easy and convenient to use, helping busy entrepreneurs stay on top of their social media presence. They allow you to plan, publish and schedule your social media posts for all your social media channels with one tool.

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<![CDATA[Tips to Get More Views on Instagram Using Reels]]>https://www.hookle.net/post/tips-to-get-more-views-on-instagram-using-reels631719a2740dd40c08ef3e1aFri, 16 Sep 2022 14:20:29 GMTHookleTips to Get More Views on Instagram Using Reels

Photo by Hookle

Shortcuts

  1. Create Engaging Content
  2. Use Instagram Reels Templates
  3. Select Relevant Hashtags
  4. Use Trending Sounds and Audio
  5. Get Creative with Captions
  6. Keep Track of Analytics
  7. Establish A Consistent Posting Schedule

Instagram Reels have quickly taken over the platform as the most popular content form being consumed by users — and it’s no surprise as to why.

The rise of video in nearly all social media channels has driven marketers to gear their social media strategy towards a more dynamic form of engagement.

As a small business owner, understanding how Instagram Reels can increase your visibility within your target audience as well as the tools necessary to achieve this is imperative. If you are still learning about Reels, you might find the Reels for beginners article useful first to start with.

These tips will help you leverage Instagram Reels to increase views and the overall reach of your business. Let’s dive in!

1. Create Engaging Content

Tips to Get More Views on Instagram Using Reels - Create engaging content

Photo by RODNAE Productions

This may seem like a no-brainer but creating engaging content has a different meaning for every business. Try not to make every Reel a marketing commercial that is blatantly selling a product as people can be easily put off by constant advertisements.

Try not to make every Reel a marketing commercial that is blatantly selling a product

Instead, keep up with trending news, holidays, celebratory days, and any other topic that may cause conversation. Give planet Earth a shout out on Earth Day or celebrate World Pizza Day by sharing your team’s favorite pizza toppings!

Having real people sharing real stories, whether it be your employees or satisfied customer testimonials will not only add a human touch to your social media content but will also increase engagement.

2. Use Instagram Reels Templates

Tips to Get More Views on Instagram Using Reels - use Instagram Reels Templates

Photo by Hookle

Instagram recently introduced a great new feature: Instagram Reels Templates. Templates provide time-stamped templates to guide your content creation (1).

You can copy anyone's Reel that has a "Use template" sticker icon available as a template for your own Reel (2). This is a great way for you to learn how to create engaging reels and get more views.

You can also discover ideas from templates available within the Video Editor of the Instagram app (3).

See also these three examples of brands using reels.

3. Select Relevant Hashtags

Tips to Get More Views on Instagram Using Reels - Select relevant hashtags #reels #instagramreels

Photo by Katie Harp

Think of hashtags as the primary keywords in an SEO strategy. Instagram users utilize hashtags to search for specific topics that they may be interested in consuming content for.

Therefore, selecting the appropriate hashtags that immediately relate to your business offerings is important. Think quality not quantity.

Although Instagram allows up to 30 hashtags per post, social media experts recommend inserting no more than 11 to avoid going too overboard. Other prolific ways to select the best hashtags are to observe what hashtags your competitors are using and to explore the hashtags your target audience is interest in.

4. Use Trending Sounds and Audio

Tips to Get More Views on Instagram Using Reels - use trending sounds and  audio

Photo by Alexander Shatov on Unsplash

Want to know an easy way to go viral on Instagram? Join in on the fun of popular audio tracks.

When creating a Reel, you are given the option of keeping your original audio or selecting one from Instagram’s extensive sound library.

But rather than just scrolling through a plethora of songs, you also have the option of picking trending sounds, phrases, and audio clips from well-known movies and shows.

Trending soundtracks can get millions of views at the peak of their popularity

These trending soundtracks can get millions of views and engagement almost instantaneously at the peak of their popularity. Bonus points if you can find a track trending within your specific market!

5. Get Creative with Captions

Tips to Get More Views on Instagram Using Reels - get creative with captions

Photo by cottonbro

Although some might think of captions as irrelevant when it comes to Reels, they are just as important as the video content itself.

Reels often lead viewers to the caption to learn more about the content

Yes, your viewers will likely be more interested in watching your video before scrolling to the next one, but engaging Reels often lead viewers to the caption to learn more about the content.

The caption should offer some value to your audience, whether it be in the form of information or entertainment. Encourage interaction by asking relevant questions or starting a discussion within the comment section.

The more engagement in a post, the more likely it will be shared within the platform and increase your account’s visibility.

6. Keep Track of Analytics

Tips to Get More Views on Instagram Using Reels - keep track of analytics

Photo by Lukas

With a business account, Instagram users have access to helpful analytics that can help you keep track of customer engagement and interactions.

This information can help you determine the type of content that your viewers are interested in and how they are interacting with your content to help you establish a more prolific social media strategy.

In addition, you’ll also be able to access audience demographics such as age, gender, and location which will allow you to tailor the content to a more specific audience.

You can also track all your social media platform's analytics and progress easily with helpful social media manager apps. These apps can help you and tell how to use social media statistics to grow your business’s impact the simple way.

7. Establish A Consistent Posting Schedule

https://youtu.be/dG-gX1nTvHo

Instagram Reels are consistently being updated with new user experience features and technical elements that are constantly changing. Maintaining a consistent posting schedule is important in keeping up with these updates and encouraging more exposure for your business or brand.

Posting more Reels also increases the viewership of your content by reaching Instagram users that are not already following your business account. As you expose your content to more people, the greater the likelihood they will seek more content in your profile and give you a follow.

But with such a busy schedule, how can you keep up with consistent social media posting?

Well, there are plenty of social media scheduling apps, which you can use to schedule not only Reels but also your feed posts in advance.

Scheduling apps, such as Hookle, are great as they allow you to schedule posts to all other social networks and Google Business Profile in one tool. That's an awesome time saver!

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<![CDATA[October 2022 Social Media Content Calendar]]>https://www.hookle.net/post/october-2022-social-media-content-calendar6315c2c482bf5d01cc92ac97Sat, 10 Sep 2022 15:03:15 GMTHookleOctober 2022 Social Media Content Calendar

Photo by Charles Parker on Pexels

Shortcuts

  • October 1: International Coffee Day (with a template)
  • October 2: International Day of Nonviolence
  • October 3: National Techies Day
  • October 4: World Animal Day
  • October 5: World Teachers' Day
  • October 7: World Smile Day
  • October 10: World Mental Health Day
  • October 11: International Day of the Girl Child
  • October 13: World Sight Day
  • October 15: Global Handwashing Day
  • October 16: World Food Day
  • October 21: Reptile Awareness Day
  • October 24: United Nations Day
  • October 30: Checklist Day
  • October 31: Halloween (with a template)

>>> Schedule Your October Posts in Advance


Anyone who's ever tried to run a small business knows it's no easy task.

Not only do you have to worry about the day-to-day grind, but you also have to think about finances and a million other things. And if you're like most small business owners, social media is probably near the bottom of your list of priorities.

Social media is a powerful tool for promoting your business

But the truth is, social media can be a powerful tool for promoting your business. That's why we've put together this handy October 2022 social media content calendar for small businesses.

So if you're ready to save your mental energy and take your social media game up a notch, read on!

October 1: International Coffee Day (with a template) #InternationalCoffeeDay

This is a day that celebrates a beverage that is loved worldwide. You can create a post about your favorite coffee shop or share a recipe for a delicious coffee-based drink.

You can also make it more engaging and ask social media users to comment on how coffee comes through for them in their day-to-day lives.

See also these 11 Powerful Social Media Marketing Tips for Coffee Shop Owners.

Use the template below with all its texts, hashtags and picture with Hookle (a social media planner tool) and schedule your International Coffee Day post today.


Template

"May your coffee be stronger than any challenges you face today. Happy International Coffee Day! ☕ #internationalcoffeeday #coffee #coffeelover #coffeeday #coffeetime #coffeeaddict #postedwithhookle"

Social media post template with Hookle - International coffee day

October 2: International Day of Nonviolence #InternationalDayOfNonviolence

Mahatma Gandhi’s birthday is the perfect day to celebrate the non-violence notion that he brought to the world. Your posts can spread non-violence messages, including how people can be more tolerant of others.

October 3: National Techies Day #TechiesDay

October 2022 Social Media Content Calendar - national techies day

Photo by Christopher Gower on Unsplash

Create social media posts acknowledging the vital role that technology is playing in today's society. You can include how businesses can benefit from working with techies.

October 4: World Animal Day #WorldAnimalDay

Social media posts could include information on how people can show love and compassion towards all animals on World Animal Day.

You can raise awareness about the plight of endangered animals and what people can do to help

You can also use this day to raise awareness about the plight of endangered animals and what people can do to help.

October 5: World Teachers' Day #WorldTeachersDay

Ensure your content contains messages of gratitude to teachers or stories about how teachers have made a difference in people's lives.

October 7: World Smile Day #WorldSmileDay

October 2022 Social Media Content Calendar - world smile day

Photo by Andrea Piacquadio

Your content can include tips for how to make someone's day or quotes about smiling. You can also share the benefits of smiling and how it can make a difference in someone's life.

October 10: World Mental Health Day #WorldMentalHeathDay

October 2022 Social Media Content Calendar - world mental health day

Photo by Matthew Ball on Unsplash

Schedule posts encouraging people to get help if they struggle with mental health issues. You can dispel myths about mental illness and promote the importance of seeking professional help.

Remember also to save your mental energy when creating content on social media!

October 11: International Day of the Girl Child #DayOfTheGirl

This day promotes girls' rights and empowers them to reach their full potential. Create posts that educate your audience on how to support the girl child in their life.

October 13: World Sight Day #WorldSightDay

Dedicate your content to promoting eye health and raising awareness about blindness and vision impairment. Your posts could include tips for taking care of your eyes or spotting the early signs of vision problems.

October 15: Global Handwashing Day #GlobalHandwashingDay

October 2022 Social Media Content Calendar - global hand washing day

Photo by Ketut Subiyanto

Entrepreneurs can use handwashing day to promote the importance of handwashing and hygiene. Give tips for proper handwashing techniques or how to prevent the spread of germs. Promote products or services that help people stay clean and healthy.

October 16: World Food Day #WorldFoodDay

Social media posts could include information on donating to food banks or volunteering at soup kitchens. You can also raise awareness about the issue of food waste and what people can do to reduce it.

Learn here If you are interested more in the history of World Food Day.

October 21: Reptile Awareness Day #ReptileAwarenessDay

October 2022 Social Media Content Calendar - reptile awareness day

Photo by Nandhu Kumar

Educate your audience about reptiles and their importance in the ecosystem. You can post an image with a caption about reptile conservation information or how to care for a pet reptile.

October 24: United Nations Day #UNDay

Promote the work of the United Nations and its efforts to promote peace and stability worldwide. Social media posts could include information on how people can get involved with the UN or how to support its work.

You can raise awareness about the issues that the UN is working to address, such as poverty and climate change.

October 30: Checklist Day #ChecklistDay

This day is all about promoting the use of checklists to help people stay organized and efficient.

Your social media manager can post content that includes tips for using checklists and creating a checklist for specific tasks. You can also promote products or services that help people stay on top of their to-do lists.

October 31: Halloween (with a template) #Halloween

October 2022 Social Media Content Calendar - Halloween

Photo by Monstera

Halloween is about spooky fun, so you're allowed to have fun with your social media posts. Posts could include things like costume ideas, tips for pumpkins, or recipes for Halloween treats. And don't forget to wish your followers a happy and safe Halloween.

Use the template below with all its texts, hashtags and picture with Hookle (a social media planner tool) and schedule your Halloween post for the holiday.


Template

"May you have a house full of screams and scary stories, ghosts and witches adding the much needed spark to your life….. Have a Happy Halloween! #halloween #spookyseason #pumpkin #postedwithhookle"

Halloween social media posts template with Hookle

Schedule Your October Posts in Advance

https://youtu.be/dG-gX1nTvHo

Social media scheduling is a great way to save time and ensure that your content is timely and relevant. And by using a social media content calendar, you can plan ahead and ensure that your content is aligned with your business goals.

There're a few great social media scheduling tools, like Hookle, which makes social media scheduling hassle-free for small business owners.

Such tools can help you plan your content and save time by scheduling posts on multiple social media platforms in one go. Try out and schedule your October posts today!

]]>
<![CDATA[Beginners Guide: Instagram Reels in a Nutshell for Small Businesses]]>https://www.hookle.net/post/beginners-guide-instagram-reels-in-a-nutshell-for-small-businesses62eac5d74aa66420e405664bThu, 11 Aug 2022 11:15:53 GMTHookleBeginners Guide: Instagram Reels in a Nutshell for Small Businesses

Shortcuts

  1. What Are Reels?
  2. Where do Reels Appear on Instagram?
  3. How to Make Reels?
  4. How to Publish Reels?
  5. How to Schedule Reels?
  6. Three Examples of Brands Using Reels
  7. Publish Reels to All Your Social Channels in One Go

If you are trying to get more followers and engagement on Instagram, you should start creating reels for your business.

Instagram has recently done major updates on how videos are handled and it will have an influence on everyone.

New videos can only be shared as reels, making reels almost indispensable for any business

Starting in July 2022, new video posts shorter than 15 minutes will all be shared as reels. This makes reels almost indispensable for any business.

This is a great improvement as now all your videos (or reels) will get a lot more visibility and engagement than before. Let's talk about that later in detail.

If you're not yet familiar with the basics of Instagram reels, this quick guide will help you get up and running quickly.

Let's jump to the topic without further ado.

1. What Are Reels?

Beginners Guide - What are Instagram Reels

Photo by Hookle

Instagram Reels are simply just short full-screen vertical videos. They come with many unique editing tools and can include for example multiple video clips, interactive backgrounds, captions, filters, and stickers.

Quoting Instagram: "Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business".

Unlike Instagram Stories, Reels don’t disappear after 24 hours. Once you publish a Reel, it’s available on Instagram until you remove it.

Reels are simply just short full-screen vertical videos

So how does it work? Well, simply you as a business create and publish short reels, which then will be discoverable across Instagram and on your Instagram feed.

It's good to remember, while creating reels, that people come to watch Reels to participate in cultural trends, collaborate, and discover new ideas. Keeping that in mind, you can create way better Reels.

2. Where do Reels Appear on Instagram?

Photo by Hookle

You can find your reels on the reels tab of your Profile (1). Reels on your feed are visible for all your followers.

Especially using the right hashtags is a great way to tell the Instagram algorithm to pay attention to your post.

Your video (or reel) may also be discoverable in Reels (2) for anyone to explore. How it's discoverable depends on the Instagram algorithms and hashtags you have chosen for your reels post. Especially using the right hashtags is a great way to tell the Instagram algorithm to pay attention to your post.

3. How to Create Reels?

How to Create Reels - woman thinking

Photo by ali ahmad on Unsplash

To keep it simple. There are basically two main approaches to making reels:

  1. You can just shoot
  2. and/or be creative

1. Just shoot: This is the quickest way to start with reels. We'd recommend this for most brands just to get started, and later you can be more creative. Simply, record a short video and publish or schedule it right away.

2. Be creative: This takes a bit more effort since you need to plan and build your reels in a creative way. This may include adding effects, texts, audio, etc. You can also edit your clip for example by trimming or adding other clips. There are also great templates available to start with.

So how to create a Reel in practice?

  1. On Instagram, just click the plus
  2. and start recording your Reel (or upload content from your camera roll)
Beginners guide: How to Create Instagram Reels

Photo by Hookle

Reels can be recorded in a series of clips (one at a time), or all at once. As this is a quick guide, we don't dive into details now. But if you want to know how to use all features and cool effects, we'd recommend you to watch this awesome short video tutorial for beginners.

Make a reel that shows your audience how your product or service looks when being used

You should make reels that show your audience how your product or service looks when being used. Don't focus on the product itself but on everything else around your product while creating the reel.

Show off your favorite products, offer styling tips, show things behind the scene, and tell customers why they're worth purchasing from you. You should creatively express your brand, may it be fun, entertaining, or educating - only creativity is the limit here.

4. How to Publish Reels?

Photo by Hookle

Before publishing, it's important to pay attention to a small but important detail - saving the reel.

You can save your reels within the app using Save draft, but you'll lose them if you log out or uninstall Instagram. It is therefore a good practice to save reels to your phone's gallery/drive (1), allowing you also to schedule them later. However, there is a limitation that you cannot save audio unless it's your original.

After you're done creating the reel, just add a few hashtags, click Next and Share (2). Right before publishing, you have a few options - such as you can choose if the reel is visible on your feed and tagging people.

5. How to Schedule Reels?

You can also schedule the reel to be published at a later time using scheduler apps. Just select the saved reel and schedule it using such an app.

You can also schedule the reel to be published at a later time using scheduler apps

This is a handy way to save time, as you can share reels to all your social channels in one go.

6. Three Examples of Brands Using Reels

We've selected a few examples below just to give you an outlook of what reels might look like. There are many more on Instagram, and creation gets even easier if you use Instagram templates!

Example 1: cobblestones_and_wells

Beginners Guide How to Use Instagram Reels - Example of Brand 2

Photo by cobblestones_and_wells on Instagram

This is a textbook example of very simple but engaging reels by the Cobblestones and Well. They create cool reels while renovating their 17th-century home with views of the English countryside.

With such simple reels along with amazing views, you can reach lots of audiences and get easily new followers.

Example 2: Glamnetic

Product marketing doesn't require any fancy lightning or equipment.

In the video below, Glamnetic uses a simple setup to promote its makeup corrector pen. Use this as an example and make your videos quickly home made!

Source: Glamnetic on Instagram

Example 3. Penguin Books

Sometimes you might not be sure where to start with Reels? Chill out.

When hesitating, just keep it simple like below a great example from Penguin Books.

This carousel highlights how to create a simple Reel with photos. Featuring also followers in your content serves as a way to show your customers love. Maybe they will also share or mention your page in the future.

Simply using different photos is an excellent way to ease into creating social video!

Source: Penguin Books on Instagram

7. Publish Reels to All Your Social Channels in One Go

https://youtu.be/dG-gX1nTvHo

Video by Hookle

Small businesses must maintain a strong online presence in many different channels so that they can maximize the reach of their target audience.

Social automation tools make it easy to schedule reels as videos across multiple social platforms in one go

Social automation tools not only make it easy for small businesses to schedule reels on Instagram but also to share reels as videos across multiple social platforms in one go. A handy way to save time!

One great example of such a tool is Hookle. It's a mobile app, which makes it especially handy on the go. You can schedule posts, videos, and Reels as well as monitor the performance of all your platforms with one tool.

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<![CDATA[5 Gym Social Media Post Ideas For Getting More Customers]]>https://www.hookle.net/post/5-gym-social-media-post-ideas-for-getting-more-customers62f001b0d75a8116b057fc14Tue, 09 Aug 2022 07:05:40 GMTHookleGym and Fitness Social Media Post Ideas For Getting More Customers

Shortcut

  • What Are the Benefits of Using Social Media for Fitness Businesses?
  • How Can Fitness Businesses Market on Social Media?
  • 5 Ideas What to Post on Social Media
  • How Do Fitness Businesses Improve Their Social Media Marketing?

Social media gives any company an opportunity to put business in front of your target audience. If you’re a gym, a fitness business or a health club owner, social media marketing can be your step to leveling up.

What Are the Benefits of Using Social Media for Fitness Businesses?

Benefits of Using Social Media for Fitness Businesses

Priority number one when operating a gym, health club, or fitness studio is getting more customers and keeping them coming back. There are numerous ways to accomplish this, including traditional advertising and sponsorship campaign.

But how to promote your fitness business for free? Well, social networks are a particularly effective channel that has a number of benefits over "traditional" marketing, first and most, it is inexpensive and easy to measure. You can create a business page on any of the social sites for free. Running pages and publishing organic social media campaigns is also free.

Social media can easily make or break a business. For example, when a product goes viral and receives positive reviews, it increases positive word-of-mouth and increases sales.

How Can Fitness Businesses Market on Social Media?

Benefits of Using Social Media for Fitness Businesses - Girl at gym - Social media tool Hookle

Photo by bruce mars on Unsplash

Design a content calendar

The first step is making and designing a content calendar. This will save hours of pain and time filling your Instagram with awesome, click-worthy fitness content.

As a fitness brand owner, you don't have to rack brains every day to find new content, or worse - not post because you were too busy or forgot.

Create a schedule

Fitness businesses should plan a week or a full month in advance, whichever plan suits your schedule. This get's even more efficient if you use a social media scheduler tool for content planning.

By brainstorming beforehand, you ensure that you always have content on the way to be published and that you don't need to interrupt your daily activities for it.

The best part is that when you create a repeatable schedule, the initial build is a one-time affair. In the future, all you must do is, just plug in your new ideas each month (or how many times you've done your reset schedule). One handy way to do this is using recurring posts provided by some of the modern scheduler tools.

Get content ideas

Social media marketing and content creation is not as complicated as you might think. If you are reading this article with a smartphone, you already have a content creating tool in your hand. There’s just one problem: many times ideas do not come easy.

So, let’s dive next into gym social media post ideas you can start using right away.

5 Ideas What to Post on Social Media

  1. Share some simple workout routines
  2. Post some tips and tricks
  3. Let them know you are the expert
  4. Talk about diet plans and nutrition
  5. Teach your customers how to use new equipment

1. Share some simple workout routines

https://video.wixstatic.com/video/1ef29f_7b31ba3ed2e04f94994045d78002a7b1/720p/mp4/file.mp4

Video by ,Ketut Subiyanto on Pexels

Fitness brands, and multiple customers at gyms, already have a daily fitness routine that they follow, so these brands can kill two birds with one stone by making fitness workouts, into fitness content that can be shared on their social media accounts.

2. Post some tips and tricks

Gym and Fitness Social Media Post Ideas - Post tips and tricks

Photo by Victor Freitas on Unsplash

Think about lifestyle, activities, and frequently asked questions from customers and turn them into messages. Trainers are constantly bombarded with many questions about health, routines, equipment, and general health.

Think about lifestyle, activities, and frequently asked questions from customers and turn them into messages

You should collect the most common ones, turn your answers into notes, and share them with your audience with those questions. The idea of making quick videos, but you can also use engaging text-based images, is amazing.

3. Let them know you are the expert

What to Post on Social Media for Gyms & Fitness Businesses - Let them know you are the expert

Photo by Ricardo Henri on Unsplash

Providing expert information is a great way to provide value to audiences. It also has the added

benefit of establishing a brand as an educational resource and industry pioneer. Both help fitness brands build trust with their followers.

4. Talk about diet plans and nutrition

Gym and Fitness Social Media Post Ideas - Talk about diet plans and nutrition

Photo by Vitalii Pavlyshynets on Unsplash

Everybody loves those. You can turn your diet or nutrition programs into fitness content! Trainers and other gym employees can share their meal prep steps, their favorite healthy recipes, pictures of foods they eat regularly, and types of snacks.

Turn diet or nutrition programs into fitness content

Sometimes people have a hard time coming up with ideas for their meals. So, check out how fitness pros tackle eating on social media for inspiration.

5. Teach your customers how to use new equipment

Working out in the gym can sometimes feel like a drag. Some variation in routines, introducing a new piece of equipment or training move can help spice things up. You can use this idea to give your customers information about how they can use a piece of equipment another way or for the first time in their workout routines.

How Can Fitness Businesses Improve Their Social Media Marketing?

https://video.wixstatic.com/undefined

Have a brand style guide

When creating fitness posts brands must make sure that all the branding points back to them. You’ll want to use the same fonts, colors, layouts, and general style with all your posts to create a cohesive feel throughout the feed.

The other benefit is that when people recognize your brand, they’ll be able to identify the brand’s content even when it’s shared someplace other than your account!

Plan, schedule, and automate your posts

Using social media, fitness businesses can take their brands and community of loyal customers to the next level, but even for the most skilled managers and business owners, this can at times become overwhelming.

But scheduling platforms like Hookle make it easy to manage multiple social media platforms easily with one tool. Such tools automate your social media marketing by letting you plan and schedule posts to all platforms in one go.

Use proper hashtags #gym #fitness #workout

Hashtags are an awesome tool to use for any social media marketing campaign, including fitness. The key to taking advantage of them is knowing which ones to use and using them appropriately.

Brands should never use hashtags that aren't relevant to the posts that they are making, irrelevant hashtags can lead to the algorithm getting confused, resulting in low engagement.

Have a clear plan for shooting fitness content

If you have a fitness studio you can decide to film on days and have “shoot days”. This helps brands come up and film all their content for the rest of the week or even the rest of the month, in batches resulting, in them not worrying about not having any content to post.

Plus, it helps brands stay on track with high-quality content without the fear of forgetting to post or throwing out mediocre stuff.

]]>
<![CDATA[September 2022 Social Media Content Calendar]]>https://www.hookle.net/post/september-2022-social-media-content-calendar62e8d14b8afaaead319ffb83Sat, 06 Aug 2022 11:30:49 GMTHookleSeptember 2022 Social Media Content Calendar

Photo by SHVETS production on Pexels

Shortcuts

  1. Main Occasions of the Month
  2. September 2022 Celebrations by Day
  3. Remember to Schedule September Celebrations in Advance

If you are looking for good ideas for planning your social media content calendar for September 2022, then you are on the right page.

In today's world, where social networks have a significant impact on people's personal and professional lives, the importance of managing social media in business can’t be understated.

The importance of managing social media in business can’t be understated

The market is a little congested due to great competition, and to have an effective strategy to succeed in your goals, it’s vital to have good social media content posted regularly.

And that content can take the form of a well-organized and planned social media content calendar that guides you through your tasks and media management.

1. Main Occasions of the Month

September is a month with many events that you can use to showcase interesting and fun content to keep your audience engaged. Main occasions include Labor Day and International Day of Peace among others. Insert your brand language and business approach to these topics to make them attractive to your audience.

Here is a handy list of September 2022 social media calendar content with all necessary hashtags.

2. September 2022 Celebrations by Day

September 1, 2022: American Chess Day #AmericanChessDay

September 2022 Social Media Content Calendar - American Chess Day

Photo by ConvertKit on Unsplash

The content relating to chess and its benefits, such as ways to spend time or ways to strengthen the mind through chess, are welcome on this day.

September 2, 2022: National Food Bank Day #NationalFoodBankDay

September 2022 Social Media Content Calendar - National Food Bank Day

Photo by Kate Remmer on Unsplash

Encourage your audience to commit to contributing to the cause that believes no one should go to bed hungry.

Food banks across the country help some of the 42 million men, women, and children struggling to put food on the table.

The reasons range from illness to job loss and a general change in circumstances – circumstances that can happen to any of us and you can help more and more people by spreading the word about this day.

September 3, 2022: National Skyscraper Day #NationalSkyscraperDay

On Skyscraper Day you can decorate your media with the most famous skyscrapers in the world and which your audience can get to know.

September 5, 2022: Labor Day #LaborDay

September 2022 Social Media Content Calendar - Labor Day

Photo by Museums Victoria on Unsplash

The date commemorates the social and economic contribution of workers to the country.

The date was created by the labor movement in the late 19th century and became a federal holiday in 1894. On this day you can show how important workers are to the USA and everyone and in this way honors them.

As an extra you can find here 10 Quick Labor Day Social Media Posts Ideas for your Small Business.

September 6, 2022: Read a Book Day #ReadABookDay

September 2022 Social Media Content Calendar - Read a Book Day

Photo by Blaz Photo on Unsplash

It's a day for all book lovers to get lost in that novel they've been wanting to read for a long time, and it's also a day for those who don't usually read to give books a chance and get lost in the world of literature.

On this day you can show the importance of reading to people and encourage the public to read books and recommend books that you like or think are good.

September 8, 2022: International Literacy Day #InternationalLiteracyDay

On this day, you can highlight the importance of literacy, as well as raise awareness of literacy issues that affect around 770 million adults and children worldwide.

Encourage people and even governments to increasingly promote literacy

So you can encourage people and even governments to increasingly promote literacy.

September 9, 2022: California Admission Day #CaliforniaAdmissionDay

This day, celebrated annually on September 9, honors the day in 1850 when California became the 31st state of the United States, following its annexation from Mexico in 1848, and serves as a reminder of the state's (and its people's) immense significance to the United States and the world.

September 11, 2022: Patriot Day #PatriotDay

September 2022 Social Media Content Calendar - Patriot Day

Photo by Camylla Battani on Unsplash

Every year on September 11th, Americans celebrate Patriot Day. This day means so much to Americans.

It is a day to celebrate the contributions of all Americans and to show how much patriotism means to the United States.

September 13, 2022: International Chocolate Day #InternationalChocolateDay

Create an animated and fun post about one of the most consumed and loved foods in the world, as well as indicate chocolates you like to your audience.

September 17, 2022: Constitution Day #ConstitutionDay

September 2022 Social Media Content Calendar - Constitution Day

Photo by John Bakator on Unsplash

Constitution Day commemorates the day the United States Constitution was formed and signed by 39 delegates to the Constitutional Convention in Philadelphia on September 17, 1787.

On this day you can show the great importance that the 1787 Constitution has on society and American democracy.

September 19, 2022: National Dance Day #NationalDanceDay

On national dance day, make lively and fun posts about how dance is for those who dance or attend dance shows, and encourage those who enjoy this activity to continue practicing or to practice again.

September 21, 2022: International Day of Peace #InternationalDayOfPeace

The International Day of Peace is a United Nations holiday for the end of war and violence and the promotion of world peace on this day you can write how important peace is for humanity to evolve and how everyone should live in harmony.

Use the template below with all its texts, hashtags and picture with Hookle (a social media planner tool) and share your message directly to the world. You can also encourage your customers to share it onward.


Template

"Walk with peace and conquer the world with love, but not with war. Happy International Day of Peace! ‍‍‍ #worldpeaceday #peaceandlove #ukraine #stopwarinukraine #stopwars #peaceforukraine #peaceonearth #postedwithhookle"

September 2022 Social Media Content Calendar - International Day of Peace - all lives matter

September 25, 2022: Comic Book Day #ComicBookDay

Comic Book Day celebrates all comic book fans. Make content dedicated to all fans, whether children or adults, and show how fun comics are.

September 26, 2022: National Family Day #NationalFamilyDay

September 2022 Social Media Content Calendar - National Family Day

Photo by Rajiv Perera on Unsplash

On this National Family Day, remember the importance of being with those we were and who are with us, and make posts that can draw the attention of all family members.

3. Remember to Schedule September Celebrations in Advance

September 2022 Social Media Content Calendar - Schedule Posts on Social Media - Hookle

Photo by Hookle

After all these tips, it's time to get down to business and schedule all your posts for September.

Managing your social media can be time-consuming, complicated, and sometimes even frustrating. But it doesn't have to be.

It's time to get down to business and schedule all your posts for September

There are plenty of scheduling tools, such as Hookle, that ease your workload and stress.

With tools like Hookle, you can manage your social media marketing in one app and plan, schedule, and publish your posts in one go.

So schedule your posts today - goodbye summer, welcome Autumn!

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<![CDATA[7 Tools That Help Write Social Media Content for You]]>https://www.hookle.net/post/7-tools-to-make-your-content-writing-super-easy62e75893d0985f89c51d876cFri, 05 Aug 2022 13:50:45 GMTHookle7 Tools That Help Write Social Media Content for You

Photo by Austin Distel on Unsplash

Are you looking for ways to speed up your social media content writing?

If so, you're in luck! There are several excellent content writing tools out there that can help write social media content for you and get the job done fast.

Shortcuts

  1. Draft (formerly known as ContentFly)
  2. Semrush
  3. Rytr
  4. Jasper
  5. Article Forge
  6. Upwork
  7. Fiverr

And last but not least: remember to share the content!


This post will look at seven tools that can help small business owners and entrepreneurs write better content quickly and easily.

1. Draft (formerly known as ContentFly)

Tools To Make Your Content Writing Super Easy - Draft, formerly known as ContentFly

If you're stressed about creating social media content that represents your business well, Draft can help.

The company offers high-quality, engaging content written by professional writers.

The platform makes it easy to get started and also collaborate with your team.

Request your chosen social posts for the next month all at once. For example, 10 posts, each with 30 words.

Regardless of your platform, Draft can help you get your social media content writing quickly and professionally done.

Pricing starts at 10 cents per word with a minimum spend of $30.

A handy tip. Request your chosen social posts for the next month all at once. For example, 10 posts, each with 30 words. This way you save a lot of time and you can use the pricing model effectively.

2. Semrush

Tools To Make Your Content Writing Super Easy - Semrush

Semrush is one of the best content writing tools for those who want to improve their social media game.

It gives users insights into what type of content resonates with their audience and what times and platforms are most effective for posting.

In addition, Semrush can help content writers save time by providing customizable templates and suggested topics for posts.

Semrush can help content writers save time by providing customizable templates

Semrush's social media scheduling feature ensures that your content is posted at the optimal time for maximum engagement.

So if you're looking to up your social media content writing game, Semrush is the way to go!

A pro plan for SEMRush is $119.95 per month.

3. Rytr

Tools To Make Your Content Writing Super Easy - Draft, formerly known as ContentFly - Rytr

Rytr is an AI writing assistant that can help you quickly and easily create engaging social media posts capturing your audience's attention.

Best of all, Rytr makes it simple to track your results so you can see how your content is performing.

Rytr makes it simple to track your results so you can see how your content is performing

With Rytr, there's no need to hire a separate social media expert - everything you need is built into the platform.

You can sign up for a free Rytr plan and see how easy social media content writing can be!

Paid plans start at $9 monthly.

4. Jasper

Tools To Make Your Content Writing Super Easy - Jasper

Whether you're a small business owner, solopreneur, or content creator, coming up with ideas for social media content can be challenging.

That's where Jasper comes in!

Jasper is the ultimate content generator. With its easy-to-use interface, you can quickly generate content for your next social media post or even a blog article. As an extra tip for content ideas, if you already have blog posts, read more on how to turn your blog posts into social media content.

And if you're struggling with writer's block, Jasper's handy prompt feature can give you the inspiration you need to get started.

Try out Jasper today with 10.000 free words to see how it can help streamline your social media content writing!

Jasper's plans start as low as $29 per month.

5. Article Forge

Tools To Make Your Content Writing Super Easy - Article Forge

Article Forge makes managing multiple social media accounts and creating new, fresh content easy.

With Article Forge, you can create unique, SEO-optimized, and high-quality content with the click of a button.

That means no more struggling to come up with ideas or spending hours writing your posts - now you can do it all in just a few minutes!

You might be surprised at how easy and quick social media content writing can be

Not to mention, your followers will never know that you didn't write the content yourself.

You might be surprised at how easy and quick social media content writing can be.

An Article Forge plan starts at just $13 per month for 25,000 words. Plus, you can get a free trial to test it out first.

6. Upwork

Tools To Make Your Content Writing Super Easy - Upwork

When writing for social media, you want to sound casual and accessible, but you also want to be intelligent and engaging.

It's a delicate balance and one that's hard to maintain week after week.

That's where Upwork comes in. You can connect with a global community of freelance writers eager to help you craft the perfect social media post.

Whether you need help coming up with ideas or simply polishing your language, Upwork makes it easy to find the right writer for the job.

Best of all, with Upwork's comprehensive freelancer search tools, you can be sure you're getting the best possible value for your money.

Pricing on Upwork ranges anywhere from $13 - $44/hr, depending on who you work with.

7. Fiverr

Tools To Make Your Content Writing Super Easy - Fiverr

Fiverr is an online marketplace that connects businesses with freelance services.

And many writers can help you with your content needs - no matter what platform you use.

So whether you're looking for someone to craft some snappy tweets or help you write a compelling Facebook post, Fiverr is a great resource.

And best of all, prices start at just $5!

You might be surprised at how easy and affordable it is to get quality content for your social media platforms.

Remember to share the content

https://youtu.be/dG-gX1nTvHo

Remember to share the content on all your social channels and Google Business Profile to reach even more of your audience.

Sharing posts can be time-consuming if you share the content to all channels separately.

Thus, you might want to consider speeding up content sharing and automating your publishing by using handy scheduling tools, such as Hookle above.

Hookle makes it simple and fast for small business owners and entrepreneurs to automate social marketing to all of their channels with one tool.

So if you want to make your social media posting quick and easy from a single app, don't hesitate to give the scheduling tool a try!

]]>
<![CDATA[10 E-Commerce Tips for Small Businesses]]>https://www.hookle.net/post/10-e-commerce-tips-for-small-businesses62d78ebf201ca476dd583067Fri, 22 Jul 2022 15:48:20 GMTHookle10 E-Commerce Tips for Small Businesses

Photo by Hookle on Unsplash

Shortcuts

  1. Start with a Plan
  2. Make a Great First Impression
  3. Think about SEO
  4. Get Social
  5. Get Organized
  6. Use High-Quality Product Photos
  7. Make Sure Your Site Is Mobile-Friendly
  8. Ask for Feedback
  9. Offer Great Customer Service
  10. Make Sure Your Checkout Process is Simple and Secure

As a small business owner, you know that e-commerce can be a great way to reach new customers and sell your products or services online.

If your business is niche or very local, e-commerce can help you reach a new customer base beyond your geographic area.

E-commerce can help you reach a new customer base beyond your geographic area

By opening the door to the entire national or even to international markets, e-commerce allows you to compete with larger companies on a level playing field and specialize in ways that would not be possible if you were limited to brick and mortar stores.

However, getting started with e-commerce can be daunting, even for the most seasoned entrepreneurs.

Here are ten tips to help you get started to make the most of your e-commerce efforts and help you succeed.

1. Start with a Plan

E-Commerce Tips - Start with a plan

Photo by Firmbee.com on Unsplash

It is vital to have a clear idea of what you want to achieve with your e-commerce site before you start building it.

Outline your goals, target audience, budget, and the products or services you want to sell online. This will help you determine which e-commerce platform is right for you.

2. Make a Great First Impression

E-Commerce Tips - make a great first impression

Photo by Andre Hunter on Unsplash

Customers form a first impression of your e-commerce store very quickly. With so much competition out there and so many businesses vying for attention online, it's important to make an excellent first impression with your e-commerce site.

Make sure your site is easy to navigate and user-friendly. And if designing isn't your forte, many e-commerce platforms offer templates and themes to give your site a professional look.

Or you can always hire a designer to help you find your look and get started.

3. Think about SEO

E-Commerce Tips - Think about SEO

Photo by sarah b on Unsplash

Search engine optimization is essential for any website, but it's especially important for e-commerce sites. When customers search for products or services online, you want your site to appear as high as possible in the search results.

Search engine optimization is essential for any website

You can accomplish this by using relevant keywords throughout your site, optimizing your product pages and blog posts for SEO, and making sure your site is mobile-friendly. Utilizing social media can also improve search engine optimization when you do it right.

4. Get Social

E-Commerce Tips - Get social - Hookle

Photo by Hookle

Social media is a great way to connect with potential and current customers, promote your products or services and drive traffic to your e-commerce site.

Create social media profiles for your business on major platforms like Facebook, Twitter, and Instagram, and design a basic social media marketing strategy that covers who your audience is, what content you share, and when.

Use social media scheduler app to save time by automating all your social publishing

Use social media scheduler app to save time by automating all your social publishing. Scheduler apps, such as Hookle, allows you to manage and monitor all your social accounts and Google Business Profile in one single app.

If you have the possibility to create educational content like blog posts or YouTube videos, include social media share buttons so your readers can easily share your content with their networks.

5. Get Organized

E-Commerce Tips - Get organized

Photo by Kelly Sikkema on Unsplash

An e-commerce site can quickly become overwhelming if you don't stay organized. Keep track of your inventory, orders, customers, and marketing efforts in one place with an e-commerce platform that offers integrated features and tools.

This will save you time and help you run your business more efficiently.

6. Use High-Quality Product Photos

E-Commerce Tips - Use high-quality product photos

Photo by Pixabay

A picture is worth a thousand words, as they say. And when it comes to product photos, this couldn't be more true. Good product photos are essential for any e-commerce site.

They should be clear, well-lit, and show your products from multiple angles. If you don't have professional quality photos, consider hiring a photographer or taking some product photography courses.

7. Make Sure Your Site Is Mobile-Friendly

E-Commerce Tips - make sure your site is mobile-friendly

Photo by Markus Winkler on Unsplash

With more and more people shopping on their smartphones and tablets, your e-commerce site must be responsive and easy to use on mobile devices of all platforms and sizes.

If your site is not mobile-friendly, you could lose out on many potential sales.

8. Ask for Feedback

E-Commerce Tips - ask for feedback

Photo by Ann H

Once you've launched your e-commerce site, getting customers' feedback is important. This can help you identify any areas that need improvement and make sure your customers are happy with their experience shopping on your site.

Once you've launched your e-commerce site, getting customers' feedback is important

You might also get ideas for new products or services to offer. Use surveys, social media, and customer service channels to gather feedback and act on it.

And include customer testimonials or reviews on your product pages to give potential customers an idea of what others think of your products or services.

9. Offer Great Customer Service

E-Commerce Tips - offer great customer service

Photo by Jon Tyson on Unsplash

Providing excellent customer service is essential for any business, but it's especially important for e-commerce businesses. Since you're not dealing with customers face-to-face, it's important to go the extra mile to ensure they are happy with their experience.

Respond to customer inquiries promptly and effectively

Respond to customer inquiries promptly and effectively, consider offering free shipping or returns, and make yourself available to answer any questions.

10. Make Sure Your Checkout Process is Simple and Secure

E-Commerce Tips - make sure your check out process is simple and secure

Photo by Franck on Unsplash

The goal of any e-commerce site is to get customers to complete a purchase. But if your checkout process is long, confusing, or not secure, you could lose potential customers.

The goal of any e-commerce site is to get customers to complete a purchase

Keep your checkout process short and sweet, and ensure you have a secure payment gateway.

Final Thoughts

Following these tips will help you build a successful e-commerce site and make the most of your online sales efforts.

With a bit of planning and hard work, you can create an e-commerce store that is profitable and enjoyable to run, opening you up to business opportunities you never thought possible.

]]>
<![CDATA[August 2022 Social Media Content Calendar]]>https://www.hookle.net/post/august-2022-social-media-content-calendar62c321a7abc8d8ace2c08b59Thu, 21 Jul 2022 05:00:05 GMTHookleAugust 2022 Social Media Content Calendar

Photo by Jess Bailey Designs on Pexels

Shortcuts

  • August 1: Respect for Parents Day #RespectForParentsDay
  • August 2: National Coloring Book Day #NationalColoringBookDay
  • August 3: Black Women's Equal Pay Day #BlackWomensEqualPay
  • August 8: International Cat Day #InternationalCatDay
  • August 9: National Book Lovers Day #NationalBookLoversDay
  • August 11: National Sons and Daughters Day #SonsAndDaughtersDay
  • August 12: International Youth Day #InternationalYouthDay
  • August 13: Left-Handers Day #LeftHandersDay
  • August 15: National Relaxation Day #NationalRelaxationDay
  • August 16: National Tell a Joke Day #NationalTellAJokeDay
  • August 19: World Humanitarian Day #WorldHumanitarianDay
  • August 20: National Lemonade Day #NationalLemonadeDay
  • August 26: National Dog Day #NationalDogDay
  • August 26: National Women’s Equality Day #WomensEqualityDay
  • August 29: Bank Holiday (August Bank Holiday, Last Summer Bank Holiday) #bankholiday

>>> Keep Your Audience Engaged With the August 2022 Social Media Content Calendar


August 2022 holds several observance days during which you can share content that aligns with your industry. The numerous holidays are also a chance to create more awareness for your small business.

The numerous holidays are a chance to create more awareness for your small business

Do you have a social media content calendar to help you recognize and capitalize on these special days? If not, you might miss out on an opportunity to connect with your customers and save your mental energy when creating posts.

We've created a social media content calendar for August 2022 that will help you hit all the major platforms and keep your readers engaged. So, check it out and start planning.

August 1: Respect for Parents Day #RespectForParentsDay

This is a day to celebrate and honor parents around the world. Your social media posts can include photos and videos of family members, quotes about parents, or special deals for parents.

This is a day to celebrate and honor parents around the world

Make the most out of social media by recommending your products or services that would make life easier for parents.

August 2: National Coloring Book Day #NationalColoringBookDay

This is a fun day for businesses to show off their creative side. You can share coloring pages related to your industry. Run a contest where people color in your company's logo or inform people about discounts on products that your customers can use for coloring.

August 3: Black Women's Equal Pay Day #BlackWomensEqualPay

The day's objective is to bring awareness to the gender pay gap that black women face in America. Your content can include statistics about the pay gap or calls to action for businesses to do better. Create posts that promote products or services from black-owned small businesses.

August 8: International Cat Day #InternationalCatDay

August 2022 Social Media Content Calendar - International Cat Day

Photo by Chen on Unsplash

This is a day to celebrate your feline friends. Your Instagram posts can include photos and videos of your employees with their cats and quotes about cats. You can share tips on how to take care of cats.

August 9: National Book Lovers Day #NationalBookLoversDay

Schedule posts that show your love of books. Post photos of employees reading or special deals for book lovers. Make the posts more engaging by asking your audience to name a book that has greatly impacted their lives.

August 11: National Sons and Daughters Day #SonsAndDaughtersDay

August 2022 Social Media Content Calendar -  Sons and Daughters Day

Photo by Elina Fairytale on Pexels

It's a day to celebrate the special bond between parents and their children. Create posts that honor the parent-child relationship. You can also suggest products or services that help parents spend quality time with their children without sounding salesy.

August 12: International Youth Day #InternationalYouthDay

The day is all about empowering youth around the world. Your content can include stories of inspiring young people and quotes about the power of youth. You can also urge the audience to support organizations that work with youth.

August 13: Left-Handers Day #LeftHandersDay

People celebrate the lefties of the world on this day. Social media posts can include fun facts about lefties and tips for living in a right-handed world.

August 15: National Relaxation Day #NationalRelaxationDay

August 2022 Social Media Content Calendar - National Relaxation Day

Photo by Artem Beliaikin on Unsplash

Encourage your audience to take some time for themselves and relax. Create posts that include relaxation tips and the health benefits of slowing down. Content aimed at finding out how your audience relaxes would increase engagement.

August 16: National Tell a Joke Day #NationalTellAJokeDay

This is a fun day to get your audience laughing. Social media posts can include jokes, funny videos, or humorous articles related to your industry. Encourage people to make others smile by asking them to crack a joke on this day.

August 19: World Humanitarian Day #WorldHumanitarianDay

The day is all about honoring the work of humanitarian workers around the world. Create stories of inspiring humanitarian workers, quotes about helping others, or calls to action for businesses to do more to help those in need.

August 20: National Lemonade Day #NationalLemonadeDay

August 2022 Social Media Content Calendar - National Lemonade Day

Photo by DESIGNbyJA on Pexels

This is a lovely day to celebrate one of summer's favorite drinks. You can post recipes for homemade lemonade and tips for making the perfect pitcher. For entrepreneurs who sell lemonade, you can offer a discount or giveaway on this day.

August 26: National Dog Day #NationalDogDay and National Women’s Equality Day #WomensEqualityDay

It's a day to celebrate our furry friends while promoting gender equality. Create touchy stories about dogs and ask your followers to share the best photos of them posing with their dogs.

To celebrate National Women's Equality Day, create posts highlighting women's rights to equality. Schedule content that educates people about the plight of women who lack equal opportunities.

August 29: Bank Holiday (August Bank Holiday, Last Summer Bank Holiday) #bankholiday #bankholidayweekend

The last bank holiday falls on the 29th of the month 2022 and signals the last week of the summer holidays. This is a good time to publish a post about what you have been up to in the summer, images are a lovely way to show that to your clients.

Bonus tip!

Clicking the button below you can use the template with all its texts, hashtags and picture in Hookle (a social media planner tool) right away and schedule your posts for the holiday.


Template

"Maybe it’s the sound of waves. Or the feeling of sand between your toes. Or simply because it’s a day off work. Whatever your reason or place, this summer bank holiday Monday is one to experience and to enjoy. Happy Bank Holidays! ‍‍‍ #bankholiday #bankholidayweekend #bankholidaymonday #family #holiday #PostedWithHookle"

August Bank Holiday 2022 - Last Summer Bank Holiday

Keep Your Audience Engaged With the August 2022 Social Media Content Calendar

https://youtu.be/dG-gX1nTvHo

Social media scheduling is a great way for small business owners to stay organized and ensure that their content is timely and relevant.

Use our August 2022 social media content calendar to make the most of the month by scheduling content that will engage and inspire your audience.

If you're worried about keeping up with a regular schedule for social media posts, consider using social media scheduler apps such as Hookle.

This social media assistant app will help you plan, schedule, and publish posts across all your platforms in one tool. Try it today to ensure your social media scheduling is hassle-free.

]]>
<![CDATA[5 Tips Entrepreneurs Need to Know About Digital Marketing]]>https://www.hookle.net/post/5-tips-entrepreneurs-need-to-know-about-digital-marketing61ea64a1eae1b60016e62983Thu, 14 Jul 2022 06:20:50 GMTHookle5 Tips Entrepreneurs Need to Know About Digital Marketing

Photo by Georgia de Lotz on Unsplash

Shortcuts

  1. Get to Know These Google Tools
  2. Your Website Is a Top Priority
  3. Focus on Great Content That Is SEO
  4. Marketing Is Now Omnichannel
  5. Know Your Numbers

If you’re an entrepreneur or business owner just starting out, chances are your time, money, and staffing resources are limited.

That means you have to be proficient in every aspect of your business, from sales strategies to accounting software to manufacturing technologies. You need to know what trends, tools, or strategies are likely to have the greatest impact on your bottom line.

Digital marketing is among the first areas new business owners focus their attention on. There are countless resources touting the most effective digital marketing strategies.

We’ve taken the best of the best and winnowed them down to five tips for achieving the greatest impact.

What’s interesting about these tips are the themes that bind them together. Modern digital marketing is as much about data and metrics as it is about creativity and flashy ad campaigns.

Modern digital marketing is as much about data and metrics as it is about creativity and flashy ad campaigns.

But most of all it's about simplicity. Complex tools and processes typically take you out of focus. To get the best impact usually means that they are easy to understand and adopt, in other words simple.

Understanding the factors that drive potential customers to you, analyzing what it is that makes them want to stay, and discovering how best to convert them to lifelong customers is at the heart of these strategies.

1. Get to Know These Google Tools

You’re probably familiar with some of Google’s most popular applications like Google Search, Gmail, Google Earth and Google Play, but did you know Google has a robust suite of free digital marketing tools for business owners?

Here are three that are essential for marketers:

a) Google Business Profile (formerly Google My Business)

Tips Entrepreneurs Need to Know About Digital Marketing - Google Business Profile

Photo by henry perks on Unsplash

If your business has a local service area, one of the very first things you should do is create a business profile on Google.

According to HubSpot, 46% of all users doing Google searches are looking for local information, and you want to ensure your business (literally) shows up on the map.

Keep in mind, profiles are limited to businesses with brick and mortar locations that customers can visit or that provide services to customers where they are located.

b) Google Search Console

Google Search Console provides important information about the performance of your organic search traffic on Google.

What keywords did visitors type to find specific pages on your site? What’s the average click-through rate (i.e., each time one of your web pages shows up in search engine results, what percentage of users click through to it)? Which pages generated the most searches?

c) Google Analytics

Tips Entrepreneurs Need to Know About Digital Marketing - Google Analytics

Photo by Edho Pratama on Unsplash

The third G in the Google trifecta is Google Analytics. This tool lets you dig deep into data about who and how visitors interact with your website. What pages do they visit? How long do they stay on each page? What is their typical journey through your site? Where are they visiting from?

2. Your Website Is Top Priority

Tips Entrepreneurs Need to Know About Digital Marketing - Your Website Is Top Priority

Photo by Pixabay

Websites are powerful marketing engines that serve as the primary point of entry for people who want something from your business.

Consumers come to your site to get questions answered, be entertained, find solutions, or learn more about your brand. In fact, 81% of retail shoppers conduct online research before buying.

Companies use websites to capture prospect data, nurture leads, send personalized messages and generate sales

Companies use websites to capture prospect data, nurture leads, send personalized messages and generate sales. With so much riding on the status of your website, it’s imperative that you give it the year-round attention it warrants.

The following elements are particularly crucial:

A Mobile-Friendly Design

As of Q2 of 2021, 61% of organic search engine visits in the US were done by mobile devices. That means visitors are looking at your website through the small screen of their smartphone.

Do you feel confident they’re having a good experience engaging with your brand this way? If not, it may be because you don’t have a responsive web design, meaning one that automatically adjusts in size based on the user’s device.

Page Load Speed

Page load speed is another performance indicator to keep your eye on since forty percent of users will abandon a webpage if it takes more than three seconds to load.

Google Search Console can help you identify page load speed and other site performance issues. You can also do a test on PageSpeed Insights.

Calls to Action and Lead Capture Forms

The point of attracting traffic to your website is to capture visitor data so you can create personalized nurturing campaigns that guide them through the buyer’s journey.

The way to do that is with strong calls to action and lead capture forms that feed into a customer relationship management (CRM) platform.

3. Focus on Great Content That Is Search Engine Optimized (SEO)

Tips Entrepreneurs Need to Know About Digital Marketing - Focus on Great Content That Is Search Engine Optimized

Photo by Oleksandr Pidvalnyi

To attract traffic to your website, you need to have content that is both compelling and optimized for search. You might have the most amazing product videos, but if your pages don’t show up high in the search engine results pages (SERPs), it’s all for nothing – literally.

The Search Engine Journal reports that 55% of users click on the first 3 organic search results and 88% click only the first 10.

The key is to find out what will help you stand out from the crowd

There is a wide range of marketing content you can create, ranging from white papers to recipes to entertaining videos to blog posts.

The key is to find out what will help you stand out from the crowd, so strive to create highly shareable content such as original research, infographics, or great storytelling. Pair it with a Call to Action and require visitors to submit their email or contact info on a lead capture form.

Of course, the way they find that content is through the strategic use of keywords on your website, your blog posts, your social media channels, and more.

High Impact SEO Strategies

  • Use a keyword research tool to identify keywords in your industry that have good search volume but are not difficult to rank for
  • Understand H1, Title, Header, and Alt Tags and optimize them
  • Use Google Search Console to identify underperforming keywords, achieve higher click-through rates, and improve SERPs
  • Have a blog strategy and update existing blogs with new keywords, data, links, and tags
  • Claim your social properties, review sites and directory listings (e.g., business, associations, industry)
  • Utilize social media in your SEO strategy
  • Continuously increase backlinks to your site over time
  • Maximize tangential content

4. Marketing Is Now Omnichannel

Tips Entrepreneurs Need to Know About Digital Marketing - Marketing is Now Omnichannel

Photo by Dominika Roseclay

In our connected world, marketing is everywhere. Consumers are bombarded with branded content throughout their day, from in-app ads to digital billboards to photos on their Instagram feeds.

To compete, entrepreneurs and business owners feel pressured to maintain a presence on all the major social channels, in addition to their other online campaigns.

Fortunately, tools like Hookle help level the playing field by automating posts in all your social media channels with one app.

It makes social media scheduling something that can be planned and executed for multiple channels at one time, and a dashboard tracks insights for those posts in one place. They can organize their social media content for the month, schedule it in Hookle, and get back to other priorities.

5. Know Your Numbers

Tips Entrepreneurs Need to Know About Digital Marketing - Know Your Numbers

Photo by Timur Saglambilek

As we mentioned earlier, digital marketing is as much about data analytics as it is logos, tag lines, and graphic design.

To ensure your marketing is having an impact, we strongly encourage busy entrepreneurs to develop a set of key performance indicators around their marketing efforts and check in on them regularly.

Website traffic, conversion rates, social performance, number of leads generated, keyword ranking. These are all important metrics that can be continuously monitored - and usually even automatically with right apps.

These monitoring tools are a great place to start:

a) Google Search Console and Google Analytics

There’s a reason we included them earlier. Console’s tools not only measure your website’s search traffic, they also detect site performance issues, identify backlinks to your site, and provide an abundance of meaningful data for SEO.

Google Analytics tells you how long visitors stayed on pages, which channel they came from, and much, much more.

b) Hookle Social Score

Tips Entrepreneurs Need to Know About Digital Marketing - Hookle Social Media Analytics and Performance

Photo by Hookle

A single score (Social Score) gives you a snapshot of all your social media performance over the last 30 days, including all your social accounts and Google Business Profile. There’s no need to track the performance of all your social channels separately in different social apps.

A single score gives you a snapshot of all your social media performance

In fact, you don't need to monitor all different metrics yourself. Instead, the platform notifies you if your performance drops and suggests you to publish content to keep engaging with your audience again.

c) Marketing Automation Software

Tips Entrepreneurs Need to Know About Digital Marketing - Marketing Analytics Tools

Photo by dlxmedia.hu on Unsplash

Depending on the size of your business, a CRM like HubSpot, Marketo, or Zoho, will let you drill down into the numbers that drive leads and conversions. Analyze email open rates, click-through rates, the average cost per lead, and more.

Final Thoughts

Digital marketing is an entire science unto itself and the factors that impact it are constantly changing.

We’ve tried to boil down the most complicated strategies into digestible tips that you can walk away with and start using today.

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<![CDATA[10 Quick Tips to Get More Clients as a Freelancer]]>https://www.hookle.net/post/10-quick-tips-to-get-more-clients-as-a-freelancer62c93ae5a5d063d91706ab65Wed, 13 Jul 2022 06:28:11 GMTHookle10 Tips You Can Use to Get More Clients as a Freelancer

Photo by Daniel Thomas on Unsplash

Shortcuts

  • What is Freelancing
  • Why is Marketing Important for Freelancers
  • What Are the Best Freelancing Sites
  • 10 Practical Tips to Get More Clients as a Freelancer
  • Final Thoughts

Freelancing is becoming more and more popular, especially after the pandemic when remote working has suddenly become so popular.

If you're looking for tips on how to get more clients as a freelancer, you've come to a right place.

What is Freelancing

What is reelancing

Photo by Kelly Sikkema on Unsplash

Freelancing refers to people who are self-employed and work for various employers.

They work on their own terms and typically take on projects that they find interesting and challenging, without the need for a pre-existing company structure or hierarchy.

Why is Marketing Important for Freelancers

Why is Marketing Important for Freelancers

Photo by Campaign Creators on Unsplash

Freelancers are more likely to be working with limited resources and less support. As a result, they need to be more creative and resourceful to stand out.

Marketing helps freelancers build their personal brand, which they can use as a selling point when they're looking for new clients. It also helps them find new clients by networking and making connections in the industry.

What Are the Best Freelancing Sites

What Are the Best Freelancing Sites

Photo by Igor Miske on Unsplash

Many services are offering freelance work on the internet. Some of them are good for writing and some for other skill sets.

You might want to check out this list of freelance sites for more details, but Upwork and Fiverr are one of the best freelancing sites offering good freelance work in variety of fields.

Upwork

Upwork is a website that connects freelancers and employers. It is the largest freelancing platform in the world, with over 15 million registered users.

Pros:

  • It’s easy to use and has an intuitive interface.
  • An Upwork freelancer has a wide variety of jobs that they can choose from.
  • You can get paid faster through Payoneer or bank transfer.
  • You can negotiate your terms with clients.
  • The platform has an easy way to create invoices for clients.

Cons:

  • The competition for jobs is high
  • The platform doesn't provide much support for its users.
  • There is little information on how to be successful in its marketplace.

Fiverr

Fiverr is an online marketplace where people can sell their services. It offers a wide range of services such as web design, video production, logo design, writing and more.

Pros:

  • You can get access to a wide range of work from people all over the world.
  • You can pick your hours and schedule.
  • The service is available 24/7, so you'll never have to worry about being too busy for work.
  • If you're not sure what it is that you want to do or are looking for something new, there are many options on Fiverr.

Cons:

  • You don't know who you are working with, and it's difficult to find out whether they have been reviewed or not.
  • It's hard to find out what kind of content people want, so it can be difficult to get paid for your work.
  • There is no guarantee that you will actually get paid for your work, and some people might take advantage of this fact and use it as a scam platform.

10 Practical Tips to Get More Clients as a Freelancer

  1. Understand your expertise
  2. Build your portfolio
  3. Use social media and schedule posts
  4. Showcase your work on social media
  5. Get referrals
  6. Be responsive
  7. Run email marketing campaigns to get freelance work
  8. Be professional with your clients
  9. Keep improving your pitch
  10. Project yourself as an expert

1. Understand your expertise

Tips to Get More Clients as a Freelancer - Understand your expertise

Photo by Austin Distel on Unsplash

Understand your area of expertise and create your own niche. This will help you find out what kind of content you would like to write about and what kind of clients you would like to target.

Freelancers that can write about their expertise stand out from the crowd and can make more money.

2. Build your portfolio

Tips to Get More Clients as a Freelancer - Build your portfolio

Photo by Anete Lūsiņa on Unsplash

A freelancer's portfolio is a crucial tool for them to showcase their skills and get work. A good portfolio can help you land more clients and make more money.

You can also build a blog or create a website with your portfolio

You can also build a blog or create a website with your portfolio that showcases your work and services.

3. Use social media and schedule posts

https://youtu.be/GPIhkJPlBwM

Video by Hookle

Social media presence can help you build your brand, gain more clients, and even land bigger projects.

You should choose right social media platforms and set up them for your business. You can connect with potential clients and also attract new followers.

There are number of social media schedulers, which lets you to automate social posts with ease. Scheduling posts in advance saves time and allows you to focus on more important tasks in your business.

We have handpicked and evaluated 10 social scheduler apps where you can choose the one that best fits your purpose.

4. Showcase your work on social media

Tips to Get More Clients as a Freelancer - Showcase your work on social media

Photo by Brooke Lark on Unsplash

Social media can also be a good place where you can show your talents and get more clients. If you're looking for something that pays well but doesn't take up too much time, social media could be your answer.

Try different platforms like Instagram, Twitter, or Facebook to see what works best for you.

5. Get referrals

Tips to Get More Clients as a Freelancer - Get referrals

Photo by Windows on Unsplash

This is a simple yet effective way to get more clients. Always ask for your client for referrals. They have the same network as you do and are more likely than anyone else to know someone who can hire you.

Always ask for your client for referrals

If you are just starting out, you can also jumpstart your freelancing career by asking your friends and family members for referrals.

6. Be responsive

Tips to Get More Clients as a Freelancer - Be responsive

Photo by Austin Distel on Unsplash

Being responsive is important for freelancers because if they don't have time for their clients, they might lose them.

So, make sure that you're always on top of communication and respond to any queries that come in.

7. Run email marketing campaigns to get freelance work

Tips to Get More Clients as a Freelancer - Run email marketing campaigns to get freelance work

Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

You should get comfortable with the idea of sending marketing emails and newsletters. It is an effective way of creating a connection with your audience and increasing your visibility.

Run an email campaign at least once other month

Run an email campaign at least once other month to maximize your reach.

8. Be professional with your clients

Tips to Get More Clients as a Freelancer - Be professional with your clients

Photo by Christina @ wocintechchat.com on Unsplash

Being professional with your clients will help you build an excellent reputation in the field, so that when someone else needs a freelance writer, they will refer them to you.

Only a satisfied client will help you grow your business and get more clients.

9. Keep improving your pitch

Tips to Get More Clients as a Freelancer - Keep improving your pitch

Photo by Jason Goodman on Unsplash

A strong pitch can help you get more clients and earn more money. It can also help you stand out from the competition by getting noticed by potential clients.

As you finish more gigs and pack on more skills, make sure to update your pitch to reflect your experience

As you finish more gigs and pack on more skills, make sure to update your pitch to reflect your experience.

10. Project yourself as an expert

Tips to Get More Clients as a Freelancer - Project yourself as an expert

Photo by Headway on Unsplash

If you can do one thing and do it best, you will be able to carve out a niche for yourself. You will offer to your clients what other freelancers can’t.

You will be able to offer your clients both quality and quantity of work.

5. Final Thoughts

Follow these practical tips and you should be able to get more clients as a freelancer.

You don't need to do all the 10 tips right away. The most important is to select first few to get started and do them well!

]]>
<![CDATA[10 Remote Working Tips for Small Business Owners]]>https://www.hookle.net/post/10-remote-working-tips-for-small-business-owners62c47e7c5ea1411211dc6829Thu, 07 Jul 2022 15:18:33 GMTHookleRemote Working Tips for Small Business Owners

Photo by Domenico Loia on Unsplash

Shortcuts

  1. Invest in a Good Internet Connection
  2. Set Up Your Remote Infrastructure
  3. Stay Connected With Your Team
  4. Automate Your Social Media Posts
  5. Stick to a Schedule
  6. Regularly Back Up Your Data
  7. Manage Your Tasks
  8. Organize Virtual Get-Togethers
  9. Stay Healthy
  10. Keep Your Work and Personal Lives Separate

Remote working has become a popular trend in the last few years. It has helped small businesses to grow by providing flexibility and work-life balance.

Remote working helps small businesses to grow by providing flexibility and work-life balance

Many people are reluctant to start remote working because of the fear of being too disconnected from their team members and not being able to provide feedback on work that they do in person.

The following tips will help you overcome these apprehensions and make remote working more efficient as well as manageable for you.

1. Invest in a Good Internet Connection

Remote Working Tips for Small Business Owners - Invest in a Good Internet Connection

Photo by Mika Baumeister on Unsplash

When you are working from home, you need to make sure that your internet connection is fast and reliable enough to allow you to work as efficiently as possible.

The faster your connection, the more productive you will be at work and the more you will be able to accomplish. When working from home, you should dedicate a reasonable budget on a fast internet connection as it's one of the most important fundamentals for remote working.

Also invest in a good Wi-Fi router that offers stable connection and good range.

2. Set Up Your Remote Infrastructure

Remote Working Tips for Small Business Owners - Set Up Your Remote Infrastructure

Photo by Firmbee.com on Unsplash

It is vital to set up your remote infrastructure so that can you share files with your remote staff and team members. This will make it easy for you and your staff to collaborate on projects.

Create a shared Google Drive folder and give access to all your team members. You can also use Dropbox Paper, Microsoft Office, and Notion to create a shared note-taking experience.

3. Stay Connected With Your Team

Remote Working Tips for Small Business Owners - Stay Connected With Your Team

Photo by Antonio Janeski on Unsplash

It is important to be in touch with your team when working remotely. This allows you to make sure that they are up to date with the progress of the project and know what is going on in case there are any changes.

Stay connected with your team by using different tools that can help you stay in touch with them. You can do this by using Slack, Microsoft Teams, Zoom, or even just sending an email to check in and see how things are going.

4. Automate Your Social Media Posts

https://youtu.be/dG-gX1nTvHo

Video by Hookle

Small businesses must maintain a strong social media presence so that they can reach out to their target audience and connect with them.

It’s not easy for every small business owner to spend time on posting content on social media platforms. You may be too busy running your business to post content regularly. Or, you may not have the resources or enough time to create content for each platform individually.

Social automation tools make it easier for small business owners by providing them with the ability to schedule posts across multiple platforms in one go.

One great example of such is Hookle. It's a mobile app, which makes it especially remote working friendly. You can schedule posts and monitor the performance of all your platforms with one tool - anywhere on the go.

These automation tools saves mental energy and time as they allow businesses to focus on other aspects of running their company.

5. Stick to a Schedule

Remote Working Tips for Small Business Owners - Stick to a Schedule

Photo by Samantha Gades on Unsplash

Every small business owner must stick to a schedule when working remotely. By having a set schedule in place, you can focus on what is important for your business and what will bring in the most profit for your company.

It's not just about the quality of the work but also delivering to your customers at the right time

Remember that it is not just about the quality of the work. It's also about delivering what you promised to your clients at the right time and not letting your customers down.

The schedule you create should also have a few breaks in it to make sure your team isn't working themselves into the ground. You can also take time during these breaks to recharge and spend time with family or friends.

6. Regularly Back Up Your Data

Remote Working Tips for Small Business Owners - Regularly Back Up Your Data

Photo by Onur Buz on Unsplash

If you're like most people, you probably have a lot of work-related information documents on your computer.

If you are not working in the Cloud and are storing your files locally, you are running the risk of losing all your data in an event of disk failure. This is why it's important for every small business owner to back up their data regularly.

You can use any of the popular Cloud storage services and use their desktop client to regularly back up your files.

7. Manage Your Tasks

Remote Working Tips for Small Business Owners - Manage Your Tasks

Photo by Kelly Sikkema on Unsplash

Every small business should have a designated task management app for collaborating with other team members, whether they are remote or not.

Every small business should have a designated task management app

This will help them stay on track with their work and avoid any distractions that might happen when they work from home. Using popular task managers like Asana, Trello or Basecamp, smaller companies can manage tasks, collaborate on notes, and also schedule a meeting within the app.

8. Organize Virtual Get-Togethers

Remote Working Tips for Small Business Owners - Organize Virtual Get-Togethers

Photo by Sigmund on Unsplash

For virtual employees, it can be difficult to stay in touch with their colleagues. To overcome this difficulty, small businesses should organize virtual get-togethers for their remote employees and teams.

There are many ways that a small business owner can organize virtual get-togethers. For example, they can use online collaboration tools like Google Hangouts or Zoom to set up a meeting on the fly or schedule one in advance. Virtual get-togethers are not just limited to meetings, either; they also include social events like Happy Hours and team dinners.

These events help keep morale high, and morale is key when it comes to company culture and productivity.

9. Stay Healthy

Photo by Jannis Brandt on Unsplash

When we work remotely, the temptation is to always be connected and checking emails. This can lead to burnout and exhaustion.

You must take care of our mental health and physical health when working remotely. This includes taking breaks, getting enough sleep, and eating healthy.

You must take care of our mental health and physical health when working remotely

Several small businesses have found success with remote work arrangements by designing their business models around a healthy lifestyle that includes exercise, exercise breaks, and plenty of sleep.

10. Keep Your Work and Personal Lives Separate

Remote Working Tips for Small Business Owners - Keep Your Work and Personal Lives Separate

Photo by XPS on Unsplash

Limiting distractions is a vital part of working remotely. As a small business owner, you should keep your work and personal lives separate when working remotely.

This will help you stay focused on your work and avoid distractions from the outside world. Keeping personal and work lives separate will also help in staying focused on the job at hand.

Set up a “working space” in your home where you'll be focusing on work. This can be done by clearing off all distractions from the home office and removing anything that could potentially distract you.

]]>
<![CDATA[6 Quick Ways Social Media Can Improve Your SEO Results]]>https://www.hookle.net/post/6-quick-ways-social-media-can-improve-your-seo-results62a82d9d1379d6babef09eaeFri, 01 Jul 2022 08:23:02 GMTHookle6 Quick Ways Social Media Can Improve Your SEO Results

SEO improves discoverability of your business online for your customers. Photo by henry perks on Unsplash

Shortcuts

  1. What Is SEO?
  2. How does SEO work?
  3. Core Elements of SEO
  4. Why is SEO important for marketing?
  5. Six ways SEO and Social Media Work together
  6. Simplify Your Social Media Management

Social media marketing and SEO (Search Engine Optimization) go hand in hand. SEO is all about improving your searchability and helping your small business get noticed by your target audience.

Social media marketing and SEO go hand in hand

While social media profiles don’t directly influence a site’s ranking on search engines, a solid social media content strategy can open the doors for more opportunities.

What Is SEO?

SEO means Search Engine Optimization. SEO is the process of taking steps to help websites or content rank higher on Google and other search engines.

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t need to pay to be higher in the search results.

How does SEO work?

Search engines crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index.

Then, algorithms analyze pages in the index to determine the order of websites that should appear in the search results for a given query.

Optimizing your site can help your pages rank higher in the organic search results

The search algorithms are designed to show relevant, authentic pages and provide users with an efficient search experience. Optimizing your site using SEO factors in mind can help your pages rank higher in the organic search results.

Core Elements of SEO

There are two core elements of SEO: on-page SEO and off-page SEO.

On-page SEO you build content to improve your rankings. This means incorporating keywords into your pages and content, writing high-quality content regularly, and making sure your metatags and titles are keyword-rich and well-written.

Off-page SEO happens off of your website itself, such as earning backlinks. This includes building relationships and creating content the audience wants to share. Though it requires quite a lot of work, it’s an important part of your SEO success.

Why is SEO important for marketing?

In short, SEO is vital since it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Six ways SEO and Social Media Work together

  1. High-Quality Content Gets Your Brand Noticed
  2. Shareable Content Increases Brand Visibility
  3. Get Your Content Indexed Quicker
  4. Social Media Optimization
  5. Build Connections Through Content
  6. Simplify Your Social Media Management

1. High-Quality Content Gets Your Brand Noticed

Improve Your SEO Results - High-Quality Content Gets Your Brand Noticed

Photo by Lucas Blazek on Unplash

Think about your social media content as the perfect complement to your SEO strategy. Social media is about producing content that relates to your audience and drives them to take an action of your choice.

With a well-thought-out content plan, you have an opportunity to make a favorable impression on your current audience and turn your prospective customers into paying customers.

Crafting quality content helps your website gain more traction and increase your following

Crafting quality content helps your website gain more traction and increase your following. With high-quality content, you can increase traffic to your website, build credibility, and get your brand the recognition it deserves.

Here are a few tips you’ll want to keep in mind:

  • How you can add value to the timeline
  • Develop thought-provoking content
  • Be purposeful
  • Start a conversation

Once you have some ideas, you’ll want to develop a posting schedule that works for you and your brand. To ensure you’re finding a proper balance between quality and quantity.

2. Shareable Content Increases Brand Visibility

Improve Your SEO Results - Shareable Content Increases Brand Visibility

Photo by Pixabay

Sharable content helps you reach more consumers and get your brand noticed by prospects outside your current network. When done correctly, it can also help you generate leads, get website visits, and help you reach your KPIs.

Sharable content helps you reach more consumers and get your brand noticed

To make content more shareable, you’ll want to try a few different content types to find what works for your brand:

  • Jump on trends
  • Educate your following
  • Make your content visually appealing
  • Create content that your audience can engage with
  • Create a blog page

The more your content is engaged with and shared across the different platforms, the more your brand gets noticed.

3. Get Your Content Indexed Quicker

Improve Your SEO Results - Get Your Content Indexed Quicker

Photo by Nothing Ahead on Pexels

Social media can help you get your content indexed quicker on Google. When you have a new blog or announcement, you’ll want to make sure you’re sharing it across all your social media platforms.

That way you can garner more interaction with those links. All of the links click work as a signal that tells Google that a new webpage needs to be crawled and indexed.

4. Social Media Optimization

Improve Your SEO Results - Social Media Optimization

Photo by NisonCo PR and SEO on Unsplash

Think of your social media profiles as an extension of your website. In many instances, it may even be the first impression a potential customer gets for your brand.

That’s why you want to be looking for ways to optimize and improve your social media profile. If you aren’t improving, it can be a costly mistake that can negatively impact SEO.

Think about it like this: If your social media profile answers your follower's questions, shows them your website, and gives them an accurate representation of your brand: they’re more likely to check out your website or read a recent blog post. To get to that point, you’ll want to make sure everything on your profile aligns with your brand and your brand’s messaging.

5. Build Connections Through Content

Improve Your SEO Results - Build Connections Through Content

Photo by Gustavo Fring on Pexels

Social media is all about connections. It’s about getting you the recognition your business deserves and enhancing your brand reputation through different digital marketing channels. While Google Business Profile is not considered as one of the traditional social media channels, it is also one of the important places to keep updated. With a solid social media strategy and social scheduling cadence, you can enhance your brand reputation, and improve online visibility, all while boosting local SEO.

Think about the customer journey and how that journey eventually leads to your website. Every mention, comment, like, and share indirectly impacts your SEO ranking. If someone comes across your content while on social media, they're more likely to remember your name.

Every impression you make matters! That means if they come across your content on a search engine, even if ranks lower than your competitors, they're more likely to click your link.

6. Simplify Your Social Media Management

https://youtu.be/dG-gX1nTvHo

At the end of the day, you should never underestimate the power of a social post. By prioritizing your social media marketing strategy, you’ll be giving your SEO results an extra boost.

If you aren’t sure where to start, try out tools that help you simplify your social media marketing. There are a bunch of social media management apps, such as Hookle, that allow you to manage all your social accounts in one place and even automate your social media marketing neatly.

We've evaluated 10 different management apps to help you easily choose the option that's right for you. Enjoy!

]]>
<![CDATA[10 Best Independence Day Social Media Post Ideas]]>https://www.hookle.net/post/10-best-independence-day-social-media-post-ideas62bb4ea3e107ed08fd146564Wed, 29 Jun 2022 12:00:40 GMTHookle10 Best Independence Day Social Media Post Ideas - the USA flag

Photo by Laura Rivera on Unsplash

Shortcuts

  • When is Independence Day Celebrated?
  • What is the history of Independence Day?
  • Key Elements of a Successful Independence Day Marketing Campaign
  • How to Celebrate Independence Day on Social Media?
  • 10 Ideas for Independence Day Social Media Posts
  • What's Next?

Independence Day is a great time for small business owners and entrepreneurs to show their patriotism and support for their country. Social media works perfectly for this.

Since the Fourth of July is a central holiday in the United States, your social media posts will reach a large audience. Take advantage of this time and create engaging content to get people excited about celebrating America’s birthday!

Since the Fourth of July is a central holiday in the United States, your social media posts will reach a large audience

Need some creative ideas for Independence Day social media posts? We’ve compiled a list of 10 fun ways to spotlight the Fourth of July and your business simultaneously.

Let’s get your social media content calendar filled with some great Independence Day posts!

When is Independence Day Celebrated?

Independence Day celebrations occur on July 4 annually.

What is the history of Independence Day?

They memorialize the Declaration of Independence, signed on July 4, 1776. The Declaration of Independence is one of the most cherished documents in the United States.

The Declaration of Independence symbolizes freedom and democracy, representing everything unique about America.

It declared that the 13 colonies were no longer under British rule. The document outlined the reasons why the colonies wanted independence, including the right to self-governance.

Independence Day is a time for patriotic speeches, fireworks, and barbecues. It’s also a time for reflection on the freedoms that Americans enjoy.

Key Elements of a Successful Independence Day Marketing Campaign

This July 2022, Americans will celebrate Independence Day. Are you prepared for your digital marketing campaign?

To build a strong foundation for your social media marketing, you must set goals and objectives. This means taking the time to figure out what you want to accomplish and creating a plan of action to get there.

Keep the following elements in mind when planning and creating a successful Independence Day social media marketing plan:

Create Hallmark Posts with a Wow Factor

Planning a Fourth of July social media content calendar requires an added “wow” element. Competing amongst crowded Independence Day activities makes it challenging to get noticed.

However, Hallmark posts are a great way to stand out from the crowd. You’ll need creativity and a willingness to do more than everyone else to do the job right. Our list of ideas below will help you cleverly incorporate a Fourth of July theme into your brand’s messaging.

Use a Cross-Channel Content Strategy

According to WordStream, businesses need to be where their customers are to keep up with the competition. This is especially true with an important holiday like Independence Day. The best way to do this is via a cross-channel content strategy.

A cross-channel content strategy involves creating and distributing content across different channels, such as your website, blog, social media profiles, and email marketing campaigns.

By using a variety of channels, you can reach more customers and keep them engaged with your brand.

Focus on User Experience

With the Fourth of July comes a barrage of Independence Day-themed social media posts.

But before you hit “post,” make sure your Independence Day social media campaign will deliver the performance you expect. Take your buyers on a journey they won’t forget.

Keep an eye on:

  • Your Landing Page Performance
  • Responsiveness Across Devices
  • Performance of Your CTAs

A positive user experience equates to more sales and increased brand awareness for small business owners. Take advantage of the insights that social media data can provide and ensure your social media campaigns are on point.

How to Celebrate Independence Day on Social Media?

Everyone loves a celebration and a good sale! Small businesses and entrepreneurs also have an excellent opportunity to show their patriotism and engage with customers on social media.

Not all brands are equal, though. Those who capitalize on patriotic themes and visuals will see the best results.

10 Ideas for Independence Day Social Media Posts

  1. Contests and Giveaways
  2. Share Recipes
  3. Patriotic Videos
  4. Historical Quotes
  5. Fun Independence Day Facts
  6. American Challenge
  7. Quizzes and Polls
  8. Special Fourth of July Discounts
  9. Funny Sharable Memes
  10. Office Patriotism

1. Contests and Giveaways

Independence Day Social Media Post Ideas - Contests and giveaways

Photo by Twitter

What’s more fun than celebrating with a contest or giveaway? Here are a few to consider:

  • Have a Fourth of July-themed photo contest. Ask participants to submit photos of themselves or their families celebrating Independence Day in creative ways.
  • Host a trivia contest about America’s history. Questions could include everything from the date of the Declaration of Independence to famous historical figures associated with the Fourth of July.
  • Run a contest for the best Fourth of July recipe.

2. Share Recipes

Independence Day Social Media Post Ideas - share recipes

Photo by Tamaracamerablog

Share recipes for Independence Day BBQs and picnics, or post a recipe for your favorite Fourth of July dish.

3. Patriotic Videos

Independence Day Social Media Post Ideas - Patriotic videos

Photo by Mark Zuckerberg on Instagram

Produce a video of employees doing something patriotic on July 4th, such as holding up an American flag or playing the national anthem on guitar.

4. Historical Quotes

Independence Day Social Media Post Ideas - Historical quotes

Photo by Historical Ramblings on Facebook

Show your patriotism with a creative post about the history of Independence Day or a quote from a famous American.

Celebrate America’s birthday by learning our history and what it stands for. It’s a great way to teach your followers about our nation’s founding values.

5. Fun Independence Day Facts

Independence Day Social Media Post Ideas - Fun Independence Day facts

Photo by Twitter

Share an interesting fact about the Fourth of July that most people don’t know.

6. American Challenge

Independence Day Social Media Post Ideas - American challenge

Photo by TripSavvy

People love watching crazy challenges. This is something you could announce ahead of time to create hype around it too. Keep it American-themed, such as a hot dog or apple pie eating contest.

7. Quizzes and Polls

Independence Day Social Media Post Ideas - Quizzes and polls

Photo by Spokesman

Create a fun quiz or poll about Independence Day traditions and ask your followers to participate.

8. Special Fourth of July Discounts

Independence Day Social Media Post Ideas - Special Fourth of July Discounts

Photo by Twitter

Offer deals or discounts in July 2022 and post the coupon or ticket on social media.

9. Funny Shareable Memes

Independence Day Social Media Post Ideas - Funny Shareable Memes

Photo by wearethemighty

Humor is a powerful device that can bring people together, and people love to share funny memes. Use memes to spread important messages in a lighthearted way.

10. Office Patriotism

Independence Day Social Media Post Ideas - Office patriotism

Photo by Twitter

Show your office patriotism. Post images or videos of your office decorated for the holiday or your personnel dressed up for Independence Day.

What’s Next?

https://youtu.be/dG-gX1nTvHo

To create an unforgettable Independence Day experience for your buyers, you’ll need to plan a social media campaign that takes them on a smooth journey. This means providing exciting and engaging content that draws them in and makes them want to keep exploring.

Include some surprises along the way to liven things up. And don’t forget to use hashtags (#FourthofJuly) so that your posts can easily get found by others interested in celebrating Independence Day.

A final tip. Are you fighting to keep up with your social media posts? Ease your workload by using social media scheduling apps, such as Hookle, to automate all your publishing to social networks and Google Business profile with one tool!

]]>
<![CDATA[10 Skills Social Media Managers Need to Succeed]]>https://www.hookle.net/post/10-skills-social-media-managers-need-to-succeed62a4f2890331abecdcd24fbcWed, 15 Jun 2022 12:57:17 GMTHookle10 Skills Social Media Manager Need to Succeed

Photo by Timothy Hales Bennett on Unsplash

Shortcuts

  1. Proficiency with Social Media Platforms
  2. An Engaging Creative Strategy
  3. Captivating Storytelling
  4. An Eye for Editing
  5. Strong Communication
  6. Community Management
  7. Earning Endorsements from Influencers
  8. Networking
  9. Simple Reporting and Statistics
  10. Feedback Mitigation

In order to succeed in today’s markets, it is essential that every social media manager does a lot more than just post about their company.

Social media managers are marketing strategists, creative storytellers, dynamic editors, and community-building leaders that can help take a brand from unknown to viral.

Social media platforms like Facebook, Twitter, and TikTok host over 3.6 billion users worldwide as of 2020. Social media has become the cornerstone of mobile marketing, and it’s no wonder it has become an essential tool for modern business.

Social media has become the cornerstone of mobile marketing, and it’s no wonder it has become an essential tool for modern business

In this article, our focus is on the skill set of social media managers who are responsible for a small business brand or are entrepreneurs. So without further ado, let's dive into the skills!

1. Proficiency with Social Media Platforms

Social Media Manager Skills - Proficiency with Social Media Platforms

Photo by Jeremy Bezanger on Unsplash

Social media managers must be proficient with all of the most popular social media platforms like Twitter, Facebook, TikTok, and Instagram.

They must also be familiar with what types of content are trending at any given moment in order to be most effective with their posts. In order to publish the most effective content, they should focus on the content that their potential clients and community will find most useful.

Most social media managers find it easier to organize their posts across multiple platforms with useful mobile apps to coordinate their content.

2. An Engaging Creative Strategy

Social Media Manager Skills - An Engaging Creative Strategy

Photo by No Revisions on Unsplash

The best social media managers are able to master a company’s brand, its goals, and who its target audience is.

They use this information to plan creative and successful content. This content should encapsulate the core ideas of the company’s brand and should be shared in a way that the target audience will engage with it.

If the target audience shows more activity with polls, use that as a tool in your posts, if they react to memes, use them. The key to a creative campaign is adapting to your audience.

3. Captivating Storytelling

At its heart, social media is all about storytelling. Successful social media managers use captivating storytelling to capture their target audience’s attention.

At its heart, social media is all about storytelling

Effective blurbs on their posts lead prospects to content that is useful and entertaining. This content can be in the form of a blog or a video, but it’s the story that continues to draw the prospect in by informing them how a product or service can improve their lives.

4. An Eye for Editing

Social Media Manager Skills - An Eye for Editing

Photo by Peter Nguyen on Unsplash

For a social media manager’s content to appeal to a broad audience, it must be accurate and professional. Content that is riddled with mistakes, or filled with false information can lead to mistrust between the brand and the target audience.

To avoid making mistakes like these, review all of the posts for errors before posting on any platform. One mistake or misspelling could go viral for the wrong reasons.

5. Strong Communication

Communicating with the target audience is the first priority of any social media manager, but they must also communicate well with their company in order to keep the marketing content on brand and in alignment with the client’s values.

Communicating with the target audience is the first priority of any social media manager

To create effective content a manager may have to coordinate between multiple teams and collaborate on a variety of ideas to capture the best version of the brand’s story.

6. Community Management

Social Media Manager Skills - Community Management

Photo by Duy Pham on Unsplash

Building a community on social media is the single most important factor for organic growth. For a social media manager’s content to be successful, it must be shared with an active and growing community.

This community can be developed naturally over time, or it can be purchased through ads and bots, but if nobody sees your content, it will not succeed as a long-term campaign.

7. Earning Endorsements from Influencers

Working with social media influencers is an integral part of modern marketing campaigns. ANA research indicates that 75% of businesses work with social media influencers to increase the success of their marketing campaigns.

A great social media manager can help initiate, build, and maintain a profitable partnership with influencers.

8. Networking

Social Media Manager Skills - Networking

Photo by Jaime Lopes on Unsplash

Like the old saying goes “It’s not what you know it’s who you know,” and that saying holds true to this day, even more so with social media.

The more connections a social media manager can make across all social media platforms, the great chance of success they have in cultivating new followers and influencer endorsements.

9. Simple Reporting and Statistics

Social Media Manager Skills - Simple Reporting and Statistics

Photo by Hookle

Data is the secret weapon business have been using to gain elusive insights into their customer's needs, their business model, and many other details that were previously unknowable.

Social Media Managers with the right training can generate marketing strategies from the data available to them through the social media platforms, and use this information to increase the effectiveness of their social media content.

If you are looking for an app to report performance in an easy and understandable way to your customer then you might want to try Hookle.

Hookle's Social Score and simple statistics are easy ways to communicate the performance on the go. The score (0-100) aggregates all your social networks' performance data into one single metric. Statistics, in its turn, show network-specific metrics in a simple way.

10. Feedback Mitigation

Social media has given everybody on the planet the power to make their voice heard.

Unfortunately, sometimes that isn’t a positive voice. As a professional social media manager, it’s important to manage the negative and positive feedback left for the public to view on your various social media platforms.

While you want to acknowledge legitimate concerns, any malicious or hateful feedback should be removed immediately to avoid a diminishing reputation.

]]>
<![CDATA[July 2022 Social Media Content Calendar]]>https://www.hookle.net/post/july-2022-social-media-content-calendar629eea98ca778a2a9eeca022Tue, 07 Jun 2022 11:34:25 GMTHookleJuly 2022 Social Media Content Calendar

Photo by Glen Carrie on Unsplash

Shortcuts

  • National Ice Cream Month
  • July 1: International Joke Day
  • July 4: US Independence Day
  • July 17: World Emoji Day / National Ice Cream Day
  • July 20: National Hot Dog Day
  • 18 Other July Content-Writing Occasions
  • Schedule July Content to Your Calendar

When it comes to creating social media content, timing and topics are two of the most important things to consider. Indeed, if you want to attract new and increased traffic levels, you need to be posting content appropriate for the time and events that are taking place in the here and how.

When it comes to creating social media content, timing and topics are two of the most important things to consider

For instance, creating monthly content is one popular method of going about this.

With July right around the corner, now is a great time to plan and organize your content. That said, here is a list of content ideas for July.

National Ice Cream Month

July 2022 Social Media Content Calendar - National Ice Cream Month

Photo by Nas Mato on Unsplash

One time-appropriate theme for July is #NationalIceCreamMonth. Given that July is typically one of the warmest months, this is a great theme to include on your social media platform. No matter what your company entails, there are plenty of ways to incorporate the #NationalIceCreamMonth hashtag into your content.

No matter what your company entails, there are plenty of ways to incorporate the #NationalIceCreamMonth hashtag into your content

Here are some examples of how to create #NationalIceCreamMonth into your July content:

  • Have an Ice Cream Social: If you are looking for a way to tie #NationalIceCreamMonth into your July content, one excellent way to do this is by having an ice cream social. No matter what kind of business you have or where it is located, you can have an ice cream social as a gift to your existing customers and a way to promote and attract new ones. Best of all, by promoting it on your pages, you will draw in new traffic for those who are following the hashtag.
  • Collaborations: Another way to create content for National Ice Cream Month is by collaborating on a new or limited-edition flavor. The easiest way to do so is by working with a local ice cream parlor, allowing each of you to cross-promote your businesses.
  • Post Your Favorite Flavor: Lastly, if you want a more hands-off approach, you can simply post a photo of your favorite flavor and ask others to comment with theirs. This is a great way to make your brand seem more personable while also getting to know your following better.

July 1: International Joke Day

July 2022 Social Media Content Calendar - International Joke Day

Photo by Markus Winkler on Unsplash

July 1 is International Joke Day. So, if you want to post content on social media, you should consider creating content that coincides with that. Here are a few ways to go about that:

  • Make a Joke: One of the most obvious ways to create content for #InternationalJokeDay is to either create a new joke or post an existing one. Either way, you should choose one related to your industry. For instance, if you own a grocery store, the joke you post should be about grocery shopping, buying food, etc.
  • Post a Video: If you don’t want to post a written joke, you can post a video of some of your favorite jokes. But also make sure that you post jokes that are related to your chosen sector.

July 4: US Independence Day

July 2022 Social Media Content Calendar - 4th of July - US Independence Day

Photo by Tom Dahm on Unsplash

Independence Day is a great day to post content on your social media pages. All you need to do is post a picture wishing your followers a #happy4thofJuly.

You can do so easily by making a graphic on your favorite picture editing app. It would help if you were sure to include the name of your business and the handles of all of your social media pages, as your post may get reposted by others, which will give you free promotion.

Read on our 10 Best Independence Day Social Media Post Ideas to be even more creative during this celebration.

July 17: World Emoji Day / National Ice Cream Day

July 2022 Social Media Content Calendar - World Emoji Day / National Ice Cream Day

Photo by chaitanya pillala on Unsplash

World Emoji Day is also a great day to post content on social media. This is because emojis are highly popular on social media and are also fun to use. For World Emoji Day, you can simply post a meme with your favorite emojis on it, wishing everyone a Happy Emoji Day. Alternatively, you can search for existing memes that include emojis and include the hashtag in the comments.

Also, since this is also the official National Ice Cream Day, this may be a day to double down on your ice cream-related content or to have an ice cream social.

July 20: National Hot Dog Day

July 2022 Social Media Content Calendar - National Hot Dog Day

Photo by Yuheng Chen on Unsplash

Lastly, on National Hot Dog Day, you can post content by doing the following:

  • Post a Hot Dog Photo: One great way to attract attention on #NationalHotDogDay is by posting a photo of a hot dog and asking your followers what they like to put on their hot dogs. This can be a great way to start a dialog and get to know your followers.
  • Have a Barbecue: Alternatively, you can have a hot dog-themed barbecue for your customers and attract new customers. Either way, you can promote the event online, which will help you attract new customers.

18 Other July Content-Writing Occasions:

  • July 1: National Postal Worker Day #NationalPostalWorkerDay
  • July 1: World Bronchiectasis Day #WorldBronchiectasisDay
  • July 2: World UFO Day #WorldUFODay
  • July 3: International Plastic Bag Free Day #InternationalPlasticBagFreeDay
  • July 5: National Bikini Day #NationalBikiniDay
  • July 5: National Workaholics Day #NationalWorkaholicDay
  • July 6: International Kissing Day #InternationlKissingDay
  • July 6: National Fried Chicken Day #NationalFriedChickenDay
  • July 7: World Chocolate Day #WorldChocolateDay
  • July 8: National Video Games Day #NationalVideoGamesDay
  • July 11: Cheer Up the Lonely Day #CheerUpTheLonelyDay
  • July 12: Malala Day #MalalaDay
  • July 15: Give Something Away Day #GiveSomethingAwayDay
  • July 17: World Emoji Day #WorldEmojiDay
  • July 18: Nelson Mandela International Day #MandelaDay
  • July 21: Get to Know Your Customers Day (Third Thursday of July) #GetToKnowYourCustomersDay
  • July 29: Talk in an Elevator Day (Last Friday of July) #TalkInAnElevatorDay
  • July 30: International Day of Friendship #DayOfFriendship

Schedule July to Your Content Calendar

https://youtu.be/dG-gX1nTvHo

Since the July holidays and occasions are already known, you can plan your posts and schedule them in advance on your calendar.

Social media scheduling tools, such as Hookle, make it easy to plan your content calendar

There are plenty of social media scheduling tools, such as Hookle, which make it easy to plan your content calendar and automate publishing to all your social networks with one app.

To ease your selection process, we have evaluated and handpicked 10 best social media scheduling apps for you to choose from. Enjoy planning your July calendar.

Final Thoughts

Creating content for July is easy. Simply follow this outline, and you will be well on your way to boosting your following as well as your engagement.

]]>
<![CDATA[10 Awesome Tips for Celebrating Juneteenth on Social Media]]>https://www.hookle.net/post/10-awesome-tips-for-celebrating-juneteenth-on-social-media6295ba6b867f5bfe8b0e5636Tue, 31 May 2022 13:19:32 GMTHookle10 Awesome Tips for Celebrating Juneteenth on Social Media

Photo by Adobe

Shortcuts

  1. What is Juneteenth?
  2. Why is Juneteenth Important?
  3. 10 Ways to Celebrate Juneteenth on Social Media
  4. Final Tips - Use Social Media Scheduling Tool

Implementing relevant trends and holidays into your social media marketing strategy can significantly increase visibility and the opportunity for your brand to be seen.

When it comes to observing holidays with historical significance like Juneteenth, there are several approaches you can take to become part of the conversation in a respectful manner.

Whether this is your first year celebrating Juneteenth or are simply looking for creative ways to highlight this historical day, let’s take a look at 10 different approaches you can take for your social media strategy.

What is Juneteenth?

Since 1865, Juneteenth (short for “June Nineteenth”) has been observed as a celebration to commemorate the emancipation of slaves in the United States.

Juneteenth is a federal holiday celebrated on June 19th

This federal holiday references the day, June 19th, when federal troops arrived in the town of Galveston, Texas to take control of the state and ensure that all enslaved people were freed. It officially became a federal holiday on June 17th, 2021.

Why is Juneteenth Important?

As the longest-running African American holiday, Juneteenth is an important holiday where communities come together to acknowledge the injustices that Black Americans endured but also to celebrate their rich cultures and accomplishments since then.

Juneteenth is an important holiday to acknowledge the injustices that Black Americans endured

This is also a time where activists raise awareness of the injustices that are still affecting African American communities to this day and of ways that people can come together to establish change.

10 Ways to Celebrate Juneteenth on Social Media

  1. Educate Your Followers
  2. Allow Your Followers to Interact
  3. Highlight Black Historical Figures
  4. Promote Black-Owned Businesses
  5. Amplify Black Voices
  6. Share Traditional Recipes
  7. Utilize Appropriate Graphics and Images
  8. Share Employee Stories
  9. Show How You Will Continue to Support
  10. Do Not Use Juneteenth as an Opportunity to Sell

1. Educate Your Followers

Tips for Celebrating Juneteenth on Social Media - Educate Your Followers

Photo by Lyft on Twitter

There is a likelihood that not all of your followers might know what Juneteenth is or its relevance. If you want to have a greater effect, schedule a variety of posts throughout your social channels with information about the holiday and its importance, including key dates and figures.

2. Allow Your Followers to Interact

Tips for Celebrating Juneteenth on Social Media - Allow Your Followers to Interact

Photo by Twitter

Instead of just posting written facts about the holiday, make the experience more interactive with videos, dynamic graphics, Instagram carousel posts, and even polls.

Make the experience more interactive with videos, dynamic graphics, carousel posts, and polls

Better yet, allow your audience to ask questions or spark respectful conversations within the comments section to increase engagement.

3. Highlight Black Historical Figures

Tips for Celebrating Juneteenth on Social Media - Highlight Black Historical Figures

Photo by OUAI on Instagram

From Martin Luther King to Rosa Parks, highlight the achievements of historical African American heroes that have made a positive influence within the Black community.

These key figures are not only inspirational, but they also deserve to be celebrated for their significance in African American history.

4. Promote Black-Owned Businesses

Tips for Celebrating Juneteenth on Social Media - Promote Black Owned Businesses

Photo by Adobe

Another great way to show your support is to promote Black-owned businesses that may not be already well-known or prominent. Showcase their products, mission statements, and the people behind that work behind the scenes to make it all happen.

Another great way to show your support is to promote Black-owned businesses

Allow them to share their stories of navigating the process of becoming a Black business owner to encourage others within the community to follow a similar path.

5. Amplify Black Voices

Tips for Celebrating Juneteenth on Social Media - Amplify Black Voices

Photo by Twitter

Aside from promoting Black-owned businesses make an effort to spotlight African American creators, influences, artisans, and organizations.

Get creative with a live interview, a social media takeover, or any significant quotes they may have offered. Collaborations tend to lead to more engagement in visibility for both parties involved.

6. Share Traditional Recipes

Tips for Celebrating Juneteenth on Social Media - Share Traditional Recipes

Photo by ourplace on Instagram

Dive deeper into the African American culture by sharing traditional cuisine recipes to encourage your followers to engage in the celebration. This may also encourage them to go out and do more research on their own and thus educate themselves in the process.

7. Utilize Appropriate Graphics and Images

Tips for Celebrating Juneteenth on Social Media - Utilize Appropriate Graphics and Images

Photo by Pixabay (with Pan-African flag colors)

Juneteenth utilizes a recognizable color palette of red, green, black, and yellow. The red, black, and green represent the Pan-African flag adopted by many in the Black community to represent the blood, soil, and prosperity of Africa and its people.

Staying consistent with these colors in your social media posts will make the subject easily recognizable.

8. Share Employee Stories

Tips for Celebrating Juneteenth on Social Media - Share Employee Stories

Photo by Salesforce

Show appreciation to your African American employees and allow them to be part of the conversation in your social media posts. Perhaps they can share what the day means to them or how they will be celebrating the holiday.

Your followers will appreciate seeing some of the human faces behind your brand

Your followers will appreciate seeing some of the human faces behind your brand and hearing their stories.

9. Show How You Will Continue to Support

Tips for Celebrating Juneteenth on Social Media - Show How You Will Continue to Support

Photo by Twitter

Share links to organizations where your followers can get involved in promoting solutions to the issues that African Americans face today but also how your business will take part in the effort.

You can perhaps start a fundraiser for local community-led organizations or encourage volunteer work among your staff members.

10. Do Not Use Juneteenth as an Opportunity to Sell

Understand that Juneteenth is a time for celebrating the African American community and a day to observe their historical adversity. The focus should not be on the products or services that you are trying to sell.

Final Tips - Use Social Media Scheduling Tool

https://youtu.be/dG-gX1nTvHo

Organize your posts ahead of time with an online social media tool, such as Hookle, that allows you to better manage both your posts and your time.

Hookle is fast to adopt and easy to use. With Hookle users can plan, publish, and schedule posts to multiple social media channels using a monthly calendar view—all with one tool.

]]>
<![CDATA[How to Become a Small Business Social Media Manager in 6 Steps ]]>https://www.hookle.net/post/how-to-become-a-small-business-social-media-manager-in-6-steps628e4a46b61bdfa9f517a807Thu, 26 May 2022 10:17:56 GMTHookleBecome a Small Business Social Media Manager in 6 Steps  - a girl with a smartphone

Photo by bruce mars on Unsplash

Shortcuts

  1. Diversify Your Communities
  2. Sharpen Your Skills
  3. Learn About Your Clientele
  4. Time Management
  5. Advanced Visual Marketing and SEO
  6. Put Yourself in the Customer's Shoes

It goes without saying that all entrepreneurs need to understand the power of social media management.

Without large advertising budgets, social media marketing is essentially the best way for a small business to connect with its clientele - these platforms are often free and readily accessible.

It goes without saying that all entrepreneurs need to understand the power of social media management

Indeed, small business owners shouldn't skimp on their social media presence because the world is more connected than ever before.

Social media marketing may seem very daunting at first, but once you break it down into a series of small steps, it'll quickly become evident that it's not as bad as it seems. Being a social media manager is actually very rewarding due to your daily connections with other people as well as the high degree of task variety!

So how do we professionally manage our social media presence? We've prepared six easy steps that you can follow:

1. Diversify Your Communities

Social Media Manager - Diversify Your Communities

Photo by Daria Nepriakhina on Unsplash

The first step is not only to create your actual social media communities but also to make sure that you are on as many platforms as possible.

Setting up business accounts such as LinkedIn pages or Facebook pages is super easy, and a tech-savvy social media manager could probably establish a presence on more than a dozen social media platforms in a single workday. If you aren't reaching a large number of potential customers, then you really aren't trying.

Setting up business accounts such as LinkedIn pages or Facebook pages is super easy

Some prioritization is for the best, of course. A business geared toward artistic endeavors may want a presence on Etsy and Pinterest, whereas a construction firm may not get as much value there. It would be wise to discuss potential diversification strategies with your colleagues. Always have a game plan in mind.

2. Sharpen Your Skills

Social Media Manager - Sharpen Your Skills - Pencil

Photo by Jess Bailey on Unsplash

The framework of your social media empire is established, and you've cast a wide net. What now? It's time to look intrinsically.

Social media managers must have a wide variety of soft and hard skills in their arsenal, such as emotional intelligence, video editing, networking, visual design, writing, and much more.

A good social media manager is versatile; this will save a small company thousands of dollars in commissioning specialized workers

It's not exactly the kind of career that favors specialization or putting all your eggs in one basket. Some of these skills can be practiced on the job, while others will require attending seminars or lectures geared toward self-improvement.

Why is it important to strengthen your skillset?

A good social media manager is versatile; this will save a small company thousands of dollars in commissioning specialized workers. A social media manager who can design their own videos, write copy, or even run a website will allow the company to channel that payroll expense into other areas.

3. Learn About Your Clientele

Social Media Manager - Learn About Your Clientele

Photo by Tim Mossholder on Unsplash

Traditional marketing relied heavily on segmentation, focus groups, and other Marketing 101 concepts to figure out who they should attend to and where they should center their energies.

Thanks to the Internet, we're just a click away from our customers. But how do we get their attention in the digital age? Obviously, it helps to have targeted social media presences, but social circles are always shifting platforms. Video gamers are often on Discord and Reddit these days instead of Mumble or AOL like they were 20 years ago.

Be sure to attend conferences and get-togethers and scour the internet to find social circles where your target audience frequents. Prioritize those hot spots while also diversifying on other sides.

4. Time Management

Social Media Manager - Time Management

Photo by Milad Fakurian on Unsplash

Social media management might be very time-consuming. Sure, it may be easy to set up a wide variety of accounts on every social media site imaginable, but what happens when your firm really takes off?

Each of those platforms will have customers reaching out, and each will require prompt responses. The workload can be daunting and the temptation to hire additional hands or outsource production or copywriting will be tempting. But that may not be the cheapest way to solve the challenge. How do we minimize the amount of wasted time (and money)?

Set up a calendar or schedule in place so that you are devoting a specific time a day to each of your platforms instead of bouncing between them all. It's very easy to get lost in your own social media presence - just look at how much time we waste on our own feeds in our free time.

There are plenty of third-party scheduling apps which you can use to plan and automate your publishing

Be disciplined and do not allocate more time than needed for each platform. There are plenty of third-party scheduling apps which you can use to plan and automate your publishing. Thus, you'll save considerable amount of time.

Ultimately, you'll have to figure out what works best for you, whether it be a schedule in Google Drive, a specialized calendar, social media scheduling app, or even a weekly priority system in a spreadsheet.

Find out also our tips on how to better manage your time with social media management.

5. Advanced Visual Marketing and SEO

If you're confident in your diverse set of skills as outlined in step two, you may want to consider enhancing the creative side even more. Visuals are what really help a company stand out.

New logos, special keywords, and phrases to drive SEO; fancy headers and special hashtags will really help your social media marketing stand head and shoulders above the rest. Learn more detail how social media helps SEO.

6. Put Yourself in the Customer's Shoes

Social Media Manager - Put Yourself in the Customer's Shoes

Photo by Shelbey Fordyce on Unsplash

Sometimes we'll get lost in the sauce of managing our social media that we may lose track of what it's like to be on the other side.

Each of us has multiple social media accounts, and we're bombarded by thousands of posts and pins every day. Determine what YOU like to see in a post and try to replicate that in your own work.

Alternatively, what if your tastes are different from those of your customers? It may be worth polling your clients on what they want to see to help you tailor their social media experience and ensure your posts stand out.

If all else fails, pick peoples' brains at seminars and conferences to really get a feel for what stands out for the "normal" customer. Ultimately, you could have a very well-designed social media campaign, but if it's tone-deaf or not to the customers' tastes, they'll just scroll right by it.

Final Thoughts

These 6 points are just the tip of the iceberg, but they should be able to get you oriented. It's safe to say that all the people on our success stories page - social media managers, small business owners, entrepreneurs, or all of the above - employ these strategies on a day-to-day basis.

And do not get disheartened if you still find it challenging. Like several other successful business owners before you, you can engage professional digital marketing agencies if you have resources to do so.

Alternatively, be experimental and check out scheduling tools - such as Hookle - that can make managing your social media easier and more efficient than ever before!

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<![CDATA[10 Ideas What To Post On Instagram - With Examples]]>https://www.hookle.net/post/10-ideas-what-to-post-on-instagram-with-examples627dfaef10fb84014f8f2971Sun, 15 May 2022 05:33:00 GMTHookle10 Ideas What To Post On Instagram - smartphone with Instagram open

Photo by Lisa Fotios from Pexels

So you’ve just created an Instagram account for your small business. Congratulations!

Having an Instagram is an opportunity you don’t want to miss out on. It allows you to get in front of your target audience where they spend their free time, and to engage with them on a daily basis.

Shortcuts

  • What Is the Best Type of Content to Post on Instagram?
  • 10 Post Ideas for Your Instagram Feed
  • What Are the Best Times to Post on Instagram?
  • How to Schedule Posts on Instagram
  • Experiment with Instagram Post Ideas

But you might be a bit stuck when it comes to getting started with Instagram, including ideas for what to post on your small business’s Instagram. This list of 10 awesome ideas for your Instagram feed should give you some inspiration for what to schedule in your social media calendar.

Instagram allows you to get in front of your target audience where they spend their free time, and to engage with them on a daily basis

No worries, if you don't have an Instagram account set up yet, you can read on this quick guide on how to set up different social networks and Instagram for your small business.

What Is the Best Type of Content to Post on Instagram?

Instagram is a very visual social media platform, where people go to look at and engage with images. That means you’ll want to concentrate on publishing beautiful, striking images and videos that capture your target audience’s attention.

Instagram is a very visual social media platform, where people go to look at and engage with images

You have lots of options when it comes to the type of images to post on your Instagram feed. It’s a good idea to experiment with them all in order to learn what type of content resonates most with your followers.

Some of your format options are:

  • Multi-image slideshows (a.k.a. Instagram galleries)
  • Stories
  • Gifs
  • Photos with shoppable tags
  • Videos
  • Reels

Here’s a handy cheat sheet for the image sizes to post on Instagram.

10 Post Ideas for Your Instagram Feed

So let’s get into it. Here are our top 10 favorite Instagram content ideas to get you started on the right foot:

  1. Seasonal Posts
  2. Fill-in-the-Blank Posts
  3. User-Generated Content (UGC)
  4. GIF Posts
  5. Customer Success Stories
  6. Teasers for New Products
  7. Tag-a-Friend Posts
  8. Humorous Posts
  9. Behind-the-Scenes Posts
  10. Voting / Poll Posts

1. Seasonal Posts

What To Post On Instagram - Seasonal Posts

Photo by Chevy on Instagram

Keep an eye out for holidays and special times of the year. Including seasonal images in your Instagram publishing schedule is an engaging way to connect to your target audience. People who are getting into festive mode will resonate and engage with your holiday images.

This festive holiday post by Chewy is one of our favorite examples of seasonal content. They’ve created a slideshow of the adorable photoshoot that the audience can scroll through. In the caption, they playfully mention that their products make great gifts for pets, and guide the audience to click on a link in their bio.

2. Fill-in-the-Blank Posts

What to post on Instagram - Fill-in-the-Blank Posts

Photo by Hubspot on Instagram

Posting a fill-in-the-blank image will drive audience engagement and make people feel like their opinion counts. It’s also a great way to get more information about what makes your audience tick.

This simple but striking post by Hubspot asks followers for their opinion, which encourages them to leave a comment. Hubspot also gives their opinion, as well as a call to action to click on a link to find out more.

3. User-Generated Content (UGC)

What to post on Instagram - User-Generated Content (UGC)

Photo by Instagram

Want to spread the word about your brand? User-generated content is the way to go. Invite your loyal followers to share images of themselves enjoying your product or service, then share their submissions with your audience.

This UGC post by GAP shares how one of their loyal followers wears their brand of clothing. This puts a human face on their products and encourages others to use their hashtag to post their own outfits.

4. GIF Posts

What to post on Instagram - GIF Posts

Photo by Rayban on Instagram

GIFs are a great way to capture the attention of your audience, and can also highlight attractive features of your products in a way that static images can’t.

In this awesome example posted by Rayban, we get to see a before-and-after shot of what their transition glasses look like by day and by night. This really lets followers see for themselves what’s great about the product.

5. Customer Success Stories

What to post on Instagram - Customer Success Stories

Photo by Canva on Instagram

Don’t keep your rave reviews a secret. Sharing your customers’ success stories helps others see the value in your product or service.

This example posted by Canva uses video to introduce followers to a customer whose business went viral thanks to their design tools. They include a hashtag that followers can use to share their own projects they’ve created on Canva.

6. Teasers for New Products

What to post on Instagram - Teasers for New Products

Photo by popeys on Instagram

People love to feel like they’re getting a sneak peek at something exclusive. Use Instagram to give an inside look at what’s coming soon from your brand.

Popeyes recently posted this exciting and mysterious video that really gets their audience excited to see what the soon-to-be-released chicken sandwich is going to be. They also include a CTA to visit their landing page where people can enter to be among the first to try the sandwich.

7. Tag-a-Friend Posts

What to post on Instagram - Tag-a-Friend Posts

Photo by postit on Instagram

One very effective way of increasing the reach of your Instagram content is to create tag-a-friend posts. Simply post a statement that a lot of people will resonate with, and encourage your audience to tag someone it makes them think of.

In this example by Post-It, they use their product to make a broad statement of appreciation. Their audience naturally starts tagging their friends in the comments, significantly upping the organic reach of the post.

8. Humorous Posts

What to post on Instagram - Humorous Posts

Photo by zappos on Instagram

There’s no reason to take yourself so seriously. In fact, your followers will probably respect you more if they see you’ve got a great sense of humor behind your brand. Find ways you can add a bit of humor to your Instagram content calendar.

In this hilarious post by Zappos, the brand highlights a new product line with an exercise instruction video starring Bigfoot. The entertainment factor keeps people’s attention, and an invitation to “click the link in bio” draws in sales.

9. Behind-the-Scenes Posts

What to post on Instagram - Behind-the-Scenes Posts

Photo by barnesandnoble on Instagram

Take some photos of what it’s like in your office, and post them to your Instagram feed. This is a great way to put a human face to your brand – and people like doing business with real people rather than faceless companies.

In this playful behind-the-scenes post from Barnes and Noble, the employees are having a great time pretending to be in Star Wars. This post also celebrates a whimsical special occasion: Star Wars Day.

10. Voting / Poll Posts

What to post on Instagram - Voting and Poll Posts

Photo by bublywater on Instagram

No, we don’t mean voting in elections (although that is cool). We mean giving your followers a choice on what their favorite pick is. This is a fun way to get a lot of engagement from your followers because people feel excited to have their say.

Bubly’s social media team are doing everything right with this Instagram post, which uses humor, user-generated content, and adorable pets to make everyone want to join in and vote for their favorite.

What Are the Best Times to Post on Instagram

Understanding the best times to post is essential to your Instagram scheduling efforts. You want to schedule posts at the right times so that they can be seen by as many people as possible.

Take a look at this infographic we made, which shows you the best times for small businesses to post on all of the social media channels.

What Are the Best Times to Post on Instagram

Photo by Sprout Social

As you can see, the best time to post on Instagram is between 10am and 11am, Monday to Friday. But, you may be asking yourself, how can you schedule posts on Instagram?

How to Schedule Posts on Instagram

https://youtu.be/dG-gX1nTvHo

Instagram scheduling allows small businesses and entrepreneurs to create their posts ahead of time, and schedule the content to automatically be published at the exact time they want.

With a single tool, you can plan your social posts for all your social media accounts - awesome!

You can do this with the help of a social media scheduling tool like Hookle above. Hookle is a user-friendly social media marketing app that’s easy to learn, and it’s created with small businesses and entrepreneurs like you in mind.

With a single tool, you can plan, publish, and schedule your social posts for all your social media accounts - including Instagram. Isn't that awesome!

Experiment with Instagram Post Ideas

This list of our favorite post ideas for Instagram is just the start. Instagram allows small businesses and entrepreneurs to really get creative with their content.

Add these cool ideas to your social media content calendar today and measure what content really hits home with your audience. Soon you’ll be confident knowing exactly what to post on Instagram for the best results.

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<![CDATA[How to Improve Social Media Marketing Performance of Your Small Business]]>https://www.hookle.net/post/how-to-improve-social-media-performance-of-your-small-business627a29e2db745c4537e70b77Thu, 12 May 2022 14:34:58 GMTHookleHow to Improve Social Media Performance of Your Small Business

Photo by Hookle

It’s been a while since the need for social media marketing was even up for discussion. You need it — it’s just a fact of life.

Shortcuts

  1. Choose The Right Platforms
  2. Follow The Right Metrics
  3. Use The Right Tools
  4. Use Call To Action Buttons
  5. Tell Inspirational Stories
  6. Create Your Brand’s Story
  7. Make The Most Of Videos
  8. Use Beautiful Images

Are you a small or medium-sized business looking to grow an audience quickly? Or an entrepreneur on the prowl for new clients?

Today, achieving your digital marketing goals without some kind of social media presence is practically impossible. Even the biggest corporations in the world are using social media marketing to show a more “human” face.

The million-dollar question is — how do you use social media the right way as a small business

Considering all of that, the million-dollar question is — how do you use social media the right way as a small business? What does it take to outperform the competition and do more to get and keep the attention of your target audience?

We have listed a few basic but fundamental tips on how to improve the social media marketing performance of your small business.

1. Choose The Right Platforms

Choose the right social media platforms - Hookle

Photo by Hookle

Back when there were just a couple of social media platforms, things were relatively simple — and even the platforms that exist today were much more straightforward and less feature-packed.

Today, there are almost too many choices. To help you, we collected some tips on how to choose the right platforms for your small business.

To avoid being overwhelmed, keep things simple. At least in the beginning. Do some research on your audience and see where they are.

To avoid being overwhelmed, keep things simple

Teenage-focused brands will get more visibility on TikTok and YouTube, while a B2B SaaS brand will probably catch more of their target audience on LinkedIn and Twitter.

Of course, there are still a couple of “mainstream” social media platforms that are used by pretty much everyone: such as Twitter, Facebook, and Instagram. You should focus on having a visible presence on these first, and then slowly branch out when you notice you’re ready to.

Once you've chosen platforms, read on how to set up different social platforms for your brand.

2. Follow The Right Metrics

The Internet is filled with countless self-proclaimed social media marketing gurus — all of whom have their own “secret recipe” to success on social media. You’ll read stuff so complicated that it basically starts to sound like alchemy — and it’s probably just as untrue.

In reality, you need to worry about two basic things at first: your reach and number of posts. In other words; you need to publish regularly (number of posts) and interesting content that your audience love (reach). Later on, you can expand monitoring more metrics if you feel the need for it.

If you don't publish regularly or completely forgot for a while, your audience might think your business was shut down in the worse case. Interesting content in its turn will help your posts to be more visible, or even go viral, and thus reach a lot of people.

Luckily there are tools to help. Let's talk more about it next.

3. Use The Right Tools

Use The Right Social Media Tools - Hookle

Photo by Hookle

You need to keep things simple — that’s the only way to avoid becoming overwhelmed with the world of social media marketing.

You need to keep things simple

There are countless tools for social media marketing and social media management that give you access to incredibly in-depth metrics and micromanagement like you wouldn’t believe.

In the long run — they can drive you crazy.

As a small business owner, you don’t have the luxury of spending every waking hour on your social media presence. That’s why you need tools that simplify things.

For instance, Hookle provides you with a simple metric, Social Score, that summarizes the most important info about your social media marketing and social media presence — how much you’re posting, how many people you’re reaching, and how many are interacting with your brand online.

Essentially, that’s all you need to know. And all of this is compiled into a single 0-100 social score that you can quickly glance at all times and see how you’re doing overall.

Additionally, with most of the management tools you can also schedule posts. Thus you save mental energy and time once your channels are kept active automatically. We have evaluated bunch of social media marketing tools to help you to choose from.

4. Use Call To Action Buttons

Call-to-action buttons such as “Share this”, “Leave a comment”, or “Learn more” tell your audience what to do next after reading your posts on social media. These buttons encourage your audience to engage.

Call-to-action buttons such as “Share this”, or “Leave a comment” tell your audience what to do next

Remember also to add social media buttons to your website and Google Business Profile so that your audience can easily navigate to your social profiles.

5. Tell Inspirational Stories

Tell Inspirational Stories - get the creativity flowing

Photo by Tim Mossholder on Unsplash

At the end of the day, marketing is all about stories — so make sure that the stories you create for your brand inspire your target audience.

Get creative and put yourself in the league!

One of the best ways to do this is to publish behind-the-scenes stuff that makes your company more relatable. Get creative and put yourself in the league!

6. Create Your Brand’s Story

While every individual piece of content you post on social media matters, it needs to combine into a beautiful mosaic that’s more than the sum of its parts. Everything you post needs to be part of an overall narrative you’re promoting — your brand’s story.

7. Make The Most Of Videos

These days, videos are the most engaging type of marketing content you can post on social media. People prefer live videos and other kinds of footage to spending more time and effort on reading a blog or a lengthy Facebook post.

So, create interviews, stream brand events, product presentations, and any other kind of video footage that brings instant value to your target audience.

8. Use Beautiful Images

Improve Social Media Performance - Use Beautiful Images

Photo by Héctor J. Rivas on Unsplash

After videos, images are the second-best form of social media marketing content. With the short attention spans of the average Internet user, relying on easy-to-digest visual content is a surer bet than even the most well-written blog posts.

Pictures are simply better at capturing people’s attention than just words — so use creative and beautiful imagery in all of your social media content.

There are also many image galleries that you can utilize free pictures for your posts online. You can try for example Unsplash, Pixabay or Pexels. Here is also a great article of how to use Unsplash images to engage your followers together with social media marketing tool Hookle.

Also take advantage of carousel posts (multi-image posts). With carousels, you can create beautiful stories with a few pictures about the process of making delicious salmon soup, for example.

Conclusion

Probably one of the best takeaways in this article is to simplify your workflows. Start improving by small and simple steps, such as the use of call to actions, videos, and carousels.

Streamline your social media marketing processes with tools that simplify monitoring of your performance and help you automate routines. For example, instead of publishing randomly you can easily plan and schedule posts to be published automatically with the management tools mentioned above.

Instead of publishing randomly you can easily plan and schedule posts to be published automatically with the management tools like Hookle

After all, the most important thing is that you are regularly active on your channels consistent with the look and voice of your brand.

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