<![CDATA[Hookle]]>https://www.hookle.net/blogRSS for NodeTue, 07 Feb 2023 05:07:59 GMT<![CDATA[How Do I Attract People to My Coffee Shop - The 10 Best Ideas ]]>https://www.hookle.net/post/how-do-i-attract-people-to-my-coffee-shop-the-10-best-ideas63b437ad2e68c0c4a931f8e7Mon, 06 Feb 2023 15:20:40 GMTHookleHow-Do-I-Attract-People-to-My-Coffee-Shop

Photo by Hookle

Shortcuts

  1. Encourage People to Tag Friends
  2. Share Photos of Your Latte or Cappuccino Art
  3. Post About Special Events
  4. Share Your Fur-Baby Photos
  5. Share Behind-the-Scenes Photos or Videos
  6. Share Other Parts of Your Business
  7. Spotlight Team Members
  8. Work with bloggers and influencers
  9. Make It Kid-Friendly
  10. Help Your Audience Find You

Bonus tip : Schedule Your Posts with the Scheduling Tool


You're working hard to make the perfect latte, but getting people into your coffee shop might not always be as easy as you’d like.

Fortunately, with social media marketing, it’s possible to get the word out about your business and attract more customers through your doors.

This guide will give you 10 of the best ideas to help you generate buzz beyond the caffeine in your drinks — and build a loyal fan base of coffee fanatics.

Why Is Social Media Important for Coffee Shops?

Why-Is-Social-Media-Important-for-Coffee-Shops

Photo by Hookle

With social media marketing, you can reach more of your local audience simply by sharing all of the things that make your coffee shop amazing. You can use social media to connect with customers and create a community around your brand. This way, when people are deciding which coffee shop to visit, they’ll think of you before your competitors.

Social media has become even more important in light of COVID-19

Social media has become even more important in light of COVID-19. Euromonitor International reports that the pandemic had a severe impact on coffee shops, reducing foot traffic by 20% in 2020, given the rise in remote work.

Although many communities have returned to some form of normalcy, some coffee shops are still struggling to recover. The shops that are continuing to bounce back and thrive are those that have embraced new ways of doing business. That is, they’ve adapted to ordering via drive-through, mobile ordering, takeaway, group orders, and online ordering.

How Coffee Shop Owners Use Social Media

How-Coffee-Shop-Owners-Use-Social-Media

Photo by Hookle

So where does social media fall into this equation? With social media, you have a quick, easy, cost-effective way to reach more of your local audience — people who are already online and using their smartphones to order, find new coffee destinations, read reviews, and discover photos of innovative drinks.

The fact is, if your coffee shop is not active online, your competitors will be

The fact is, if your coffee shop is not active online, your competitors will be — and it won’t be long before you’ll be struggling to keep your doors open. Most coffee shop owners and other food and beverage entrepreneurs tend to use Facebook, Instagram, Google Business, and TikTok for the majority of their posts.

One Hookle client who runs an ice cream business uses these channels, posting at least once a week on Facebook and Instagram and on Google Business every couple of weeks. Using a social media scheduling platform like Hookle can help you get your content scheduled in advance on multiple platforms, so you never run out of content.

To continue attracting coffee shop customers, leverage the following social media content ideas and start rallying people around your brand.

1. Encourage People to Tag Friends

Encourage-People-to-Tag-Friends

Photo by owlvericks on Instagram

Post a photo or a contest that invites customers to tag their friends! This will help other people find your coffee shop, and it will also give you access to an audience that might not have seen your business before.

2. Share Photos of Your Latte or Cappuccino Art

Share-Photos-of-Your-Latte-or-Cappuccino-Art

Photo by goldenstatecoffee on Instagram

There’s something so alluring about a perfectly styled latte or cappuccino. Baristas have created an artform all their own, and it deserves a spot on your social media pages.

These photos are enough to get coffee shop customers standing in line for a beautiful drink — one they are sure to capture on their own social pages (tagging your business location in the process!).

3. Post About Special Events

Post-About-Special-Events

Photo by wildflowerhoneycoffee on Instagram

Does your coffee shop do pop-up events? Be sure to let your followers know where to find you and when! Your loyal customers will follow you to the ends of the earth to enjoy their favorite drinks and interact with their coffee community.

4. Share Your Fur-Baby Photos

Share-Your-Fur-Baby-Photos

Photo by framecoffee_ on Instagram

Lots of coffee shops have a furry “mascot” who hangs out and greets customers. If you have one of your own, snap a few photos of your fur babies for your followers to enjoy. Nothing gets people liking and commenting like a photo of a cute dog or cat!

5. Share Behind-the-Scenes Photos or Videos

Share-Behind-the-Scenes-Photos-or-Video

Video by klatchcoffee on Instagram

People love seeing what goes on behind the scenes at a business. Coffee entrepreneurs and small-business owners can give people a taste of what it’s like to run a coffee business by sharing photos and videos of day-to-day operations.

You can also share sneak peeks and other fun videos that get people excited about visiting your shop.

6. Share Other Parts of Your Business

Share-Other-Parts-of-Your-Business

Photo by Okayama Kobo Bakery & Cafe on Facebook

Does your coffee shop offer more than just coffee? Be sure to highlight all of the other wonderful food and drink items you have to offer!

Whether it’s a delicious pastry or a special sandwich, you can take a few photos and post them with a caption describing your creation.

7. Spotlight Team Members

Spotlight-Team-Members

Photo by portolacoffee on Instagram

Your baristas are the ones who make the magic happen, so why not give them a shout-out on your page? Highlighting team members shows you appreciate your crew, and it also gives you a chance to show another look behind the scenes.

8. Work with bloggers and influencers

Work-with-bloggers-and-influencers

Photo by creativebabemarket & growcoffeeandtea on Instagram

If a blogger or influencer is willing to write about your coffee shop, then promote it on their social media channels, this will give you incredible reach.

Use social media platforms like Instagram to search for these people in your area who have influence over others. You can then offer free products in exchange for their promotion of your business.

9. Make It Kid-Friendly

Make-It-Kid-Friendly

Photo by confianzacoffee on Instagram

Many parents bring their kids along to coffee shops, whether to get out of the house or meet up with friends. If your coffee shop caters to the littlest patrons, announce it on social media.

If your coffee shop caters to the littlest patrons, announce it on social media

Let your followers know if you have any special drinks made just for kids.

10. Help Your Audience Find You

Help-Your-Audience-Find-You

Photo by coffeedosecafe on Instagram

It might sound simple, but it’s so important to let your followers know how and when to find you, especially around holidays.

If you’re going to be open (or closed) on a major holiday, make sure you announce it on your social pages. Pair it with a fun photo and a few words about what the holiday means to you.

Since people search for coffee shops also on Google it's equally important to keep your business info and opening times updated there too. Read how to do it on Google Business Profile.

Schedule Your Posts with the Scheduling Tool

https://youtu.be/dG-gX1nTvHo

Whether you have a cafeteria serving coffee and sandwiches or a high-end coffee shop serving the best espresso in town, social media marketing can help you spread the word about your business.

Your coffee shop customers will be more likely to stop by your shop if they see fresh content on all your pages featuring your best coffee drinks. There are social media scheduler tools, such as Hookle, which help you to do just that.

With Hookle, you can more easily plan and schedule your content on all of the platforms in one go, leaving you plenty of time to come up with new drink creations. So why don't you download Hookle and try it today!

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<![CDATA[10 Social Media Posts to Try for Small Businesses]]>https://www.hookle.net/post/10-social-media-posts-to-try-for-small-businesses63aff22865ee36b0f8a383b7Mon, 06 Feb 2023 14:38:30 GMTHookle10-Social-Media-Posts-to-Try-for-Small-Businesses

Photo by Hookle

Shortcuts

  1. TransformationTuesday Posts
  2. Ask Me Anything (AMA)
  3. Ask Your Audience Questions
  4. Contest/Giveaway
  5. Support for a Cause
  6. Social Media Takeover
  7. User-Generated Content
  8. TikTok Challenges
  9. How-Tos and Tutorials
  10. Behind-the-Scenes Content

Bonus tip : Schedule These Social Media Post Ideas Today


Over half (54 percent) of consumers use social media to research new products. If your business doesn’t have a solid social media presence, you could miss out on a lot of online attention (and potential conversions).

Sharing new and unique content helps you build brand awareness, grow your audience, and increase revenue

Consistently sharing new and unique content on social media helps you build brand awareness, grow your audience, and increase revenue. However, coming up with ideas for social media posts can be difficult — especially when you factor in all the other work small business owners have to do to run their businesses.

If you need some inspiration to shake up your social media accounts, you’ve come to the right place. Here are ten social media posts for entrepreneurs and marketers to try.

1. #TransformationTuesday Posts

TransformationTuesday-Posts

Photo by dbkhairstudio on Instagram

The Transformation Tuesday hashtag isn’t just for weight loss and makeover photos. You can use this popular post format to share any type of side-by-side images or transformation videos.

If you recently revamped your business’s website or redecorated your store, perhaps you can share a Transformation Tuesday video as part of the big reveal.

2. Ask Me Anything (AMA)

Ask-Me-Anything

Photo by sugarpunchmarketing on Instagram

It’s easy to assume that your audience already knows everything about you and your business. That’s not necessarily true, though.

Remember that new people are joining you on social media every day.

Share regular Ask Me Anything (or AMA) posts and collect questions from your audience. Then, create a separate post or video answering them.

3. Ask Your Audience Questions

Ask-Your-Audience-Questions

Photo by lindacreech_creechteamhomes on Instagram

On the flip side, you can also ask your social media audience questions.

Whether you post one question in your caption and ask them to answer in the comments or share a poll, these kinds of posts help you get to know your followers better.

You can then use this information to curate future content to better align with their interests and preferences.

4. Contest/Giveaway

Contest-and-Giveaway

Photo by greatlakeswellness on Instagram

Everybody loves a chance to win something — whether it’s a free product or a discount on a service.

Regular hosting contests or giveaways on social media can help you gain new followers, increase post engagement, and build brand awareness.

These results are especially likely if you encourage your audience to tag friends or share your post to enter the contest or be eligible for a giveaway.

5. Support for a Cause

Support-for-a-Cause

Photo by ericbekkers on Instagram

According to 66 percent of consumers in the U.S., they’re more likely to support brands that align with their personal values.

Creating posts expressing your support for a particular cause can help you establish your values and gain more attention from shoppers who also believe in them.

6. Social Media Takeover

Social-Media-Takeover

Photo by thedutchapple on Instagram

Don’t underestimate the power of letting someone else’s social media creativity influence your page.

Doing a social media takeover allows you to expand your audience

Doing a social media takeover (you post on someone else’s account for a day, and they do the same on yours) allows you to expand your audience. You also get a chance to share your brand with people who might not have known about you otherwise.

7. User-Generated Content

User-Generated-Content

Photo by Samsung UK on Unsplash

User-generated content includes photos or videos shared by customers or clients that are relevant to your business. Perhaps they’ve tagged you in a photo of them using your product or a video of themselves receiving a service at your salon.

User-generated content helps you show appreciation to your followers

User-generated content helps you show appreciation to your followers and encourages others to create content on your behalf.

8. TikTok Challenges

TikTok-Challenges

Photo by Ivan Samkov

Regardless of your age or the type of business you run, you can benefit from joining TikTok challenges. Learn a new dance or try out a new video trend. It’s a great way to boost your profile’s relevance and get more people excited about checking out your brand.

9. How-Tos and Tutorials

How-Tos-and-Tutorials

Photo by intageeagency on Instagram

Lots of people use social media to learn new skills. Share how-to videos and tutorials explaining how to use your product, how to prepare a new recipe, etc. These posts help you provide value to your audience and establish yourself as a credible professional.

10. Behind-the-Scenes Content

Behind-the-Scenes-Content

Photo by sewimedia on Instagram

People want to know about the folks behind the brand — that’s why AMA posts are so popular.

Another way to give people a closer look at your business is to take them behind the scenes. Show them how you make products, for example, or introduce them to members of your team.

Schedule These Social Media Post Ideas Today

https://youtu.be/dG-gX1nTvHo

From a #TransformationTuesday post to a video highlighting what goes on behind the scenes at your business, there are lots of ways that you can mix up your social media content and get more online attention.

To make your social media marketing more efficient you can try scheduling your posts

To make your social media marketing more efficient you can try scheduling your posts. There are plenty of scheduling apps, such as Hookle, that help you automate publishing to all your social channels in one go.

Do you need more help managing your social media presence?

If so, Hookle is here for you. This simple social media scheduling app allows you to plan, schedule, and publish posts from one convenient place.

Schedule a demo today or download the Hookle app right away!

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<![CDATA[9 Steps To Start Your Own Social Media Marketing Agency]]>https://www.hookle.net/post/9-steps-to-start-your-own-social-media-marketing-agency63c67b090b2122bdfcd3f6b8Wed, 01 Feb 2023 12:20:21 GMTHookle

Photo by Hookle

Shortcuts

  1. Define Your Niche Market
  2. Plan and Structure Your Business
  3. Select the Services You Can Offer
  4. Determine Pricing & Packages
  5. Develop Your Own Social Media Presence
  6. Launching Your Social Media Marketing Agency
  7. Approaching & Pitching To Win Clients
  8. Track Performance Results
  9. Share Performance Results with Your Clients

Use Scheduler App to Easy Your Workload


With over 4.5 billion people using social media, it's no surprise that you're interested in starting your own social media marketing agency—and for good reason!

With 4.5 billion people using social media is a good reason to start a social media marketing agency

After all, social media is the most popular marketing channel by far, and it continues to dominate—especially with platforms like Tiktok and Instagram leading the way.

Are you ready to start your own social media marketing agency? Well, we've got the scoop on how to do it. Let's dive in!

First, Why Start A Social Media Marketing Agency?

Why-Start-A-Social-Media-Marketing-Agency

Photo by Hookle

As more and more entrepreneurs and business owners invest in social media platforms to attract new customers, the demand for experts who can help build those relationships is growing.

If you're a natural-born communicator who loves helping people, now is the perfect time to start a social media agency!

What skills and tools do I need for my agency?

What-skills-and-tools-do-I-need-for-my-agency

Photo by Hookle

So If you're a natural-born communicator, you already have the most important skill! However, here are a few tools and skills you might need for the job:

  • A solid understanding of social media platforms and how they work
  • The ability to manage multiple clients at once
  • A passion for helping people and building relationships
  • The ability to keep up with the latest trends and best practices in social media
  • The capacity to work with a team but also independently
  • A portfolio of successful campaigns that you can show off to potential clients (or a list of testimonials)

Social media is here to stay and will only continue to grow in significance.

Because people carry phones with them everywhere they go, social networks are the most effective way for a business or organization to reach its audience on a daily basis—and that's not changing anytime soon!

9 Steps To Start Your Own Agency

Steps-To-Start-Your-Own-Agency

Photo by Hookle

Yes, social media has taken over, and everyone wants to get in on it. As such, more people are starting their own social media marketing agencies.

But what exactly does it take to create your own agency? Below are nine steps to follow as you begin building your business.

1. Define Your Niche Market

Define-Your-Niche-Market

Photo by Hookle

The first step in starting your own social media marketing agency is to define your niche market. This will help you decide what types of clients you want to work with, while also ensuring that they're a good fit for you and your skillsets.

Whether you work exclusively with coffee shops or tech startups specializing in digital products and services, narrowing down your niche will help build up a strong reputation within the industry.

2. Plan and Structure Your Business

Plan-and-Structure-Your-Business

Photo by Hookle

Planning ahead will allow you to make better decisions when it comes time to structure your company and determine how much money should go into each aspect of the business (advertising, tools, etc.).

Planning ahead will allow you to make better decisions

This will also help with project management later on down the line, as well as keeping track of finances during tax season!

3. Select the Services You Can Offer

Select-the-Services-You-Can-Offer

Photo by Hookle

Social media marketing agencies market themselves in various ways. Some focus on content creation, while others specialize in ad creation or even influencer marketing. When you're just starting out, it's best not to try and do everything at once.

Instead, focus on offering one or two core services that are easy for you to provide and can help your clients get started right away.

4. Determine Pricing & Packages

Determine-Pricing-and-Packages

Photo by Hookle

It's essential to price your services competitively. If you're offering a unique and high-quality service, consider charging more for it.

Remember to keep your packages simple and easy to understand

However, if you're competing with other professionals who provide similar services, lowering your rates may be necessary to gain your first clients. Remember to keep your packages simple and easy to understand—you don't want to overwhelm your clients with too many options.

5. Develop Your Own Social Media Presence

Develop-Your-Own-Social-Media-Presence

Photo by Hookle

Developing your own social media presence will set you apart from other agencies and make it easier for clients to find you. You can start by creating a LinkedIn profile, then use it as the basis for your other profiles.

Developing your own social media presence will set you apart from other agencies

Also, stay active on social media and in the blogosphere, so potential clients can easily find helpful information about your company when they search for information online.

6. Launching Your Social Media Marketing Agency

Launching-Your-Social-Media-Marketing-Agency

Photo by Hookle

Once you've developed a strategy for standing out with your social media presence, it's time to launch your business!

This is usually done by announcing your new business on social media, updating your website and other online profiles, and creating an email marketing campaign to welcome clients (perhaps offering discounts).

The more people who know about it beforehand, the better chance there will be of generating interest—and getting clients!

7. Approaching & Pitching To Win Clients

Approaching-and-Pitching-To-Win-Clients

Photo by Hookle

Once you've launched your social media marketing agency, it's time to approach potential clients and pitch them on working with you.

This can be done in various ways: cold outreach via email or LinkedIn, referrals from current clients and other industry professionals, networking at industry events, etc.

It's crucial to keep in mind that every client is different and will have different needs; therefore, you need to be able to customize your services according to those needs.

8. Track Performance Results

Track-Performance-Results

Photo by Hookle

Once you've started working with your clients, it's important to track the results of your work. This will allow you to see which strategies are working and which aren't. It will also allow you to make adjustments so that you can improve your client's results over time.

Tracking results will allow you to see which strategies are working and which aren't

This can be done using social media management software, which will allow you to track how many people are engaging with your content, what kinds of posts perform best, which social media platforms are generating the most traffic and conversions, etc.

9. Share Performance Results with Your Clients

Share-Performance-Results-with-Your-Clients

Photo by Hookle

Not only tracking performance but also reporting them to your client is important so that they can see results. This can be done by providing graphs but wouldn't it be awesome if your clients could see results in real-time and on the go?

Social media management tools, like Hookle, offer your clients the opportunity to see the results of your work just this way.

It's super easy with Hookle's Social Score feature. Just ask your clients to add their brand's social channels (that you manage) to Hookle and they can see the result with a simple score. Not only is this convenient, but it increases transparency and builds trust between you and your clients.

You should definitely include Hookle as part of your offering for your clients - it's free!

Your client can use Hookle for performance monitoring no matter what management tool (or if any) you're using. Thus, you should definitely include Hookle as part of your offering for your clients - and it's completely free.

Use the scheduler App to Easy Your Workload

Use-scheduler-App-to-Easy-Your-Workload

Photo by Hookle

You're ready to start your own social media marketing agency! You've got the skills, you've got the ideas, and now it's time to put them into action.

We know how challenging running your own business can be — especially if you're doing everything yourself. That's why it's important to bring up tools that can ease your workload significantly. One of the key tools for an agency is a social media scheduler app, such as above mentioned Hookle.

With such an app, you can schedule your and all your clients' posts in advance. Another benefit is that you can keep track of what's happening on your and your client's social media channels in one place.

The Scheduler app makes your social media marketing and monitoring a breeze. So go ahead and try it out!

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<![CDATA[10 Tips for Small Businesses to Make Videos Look More Professional]]>https://www.hookle.net/post/10-tips-for-making-your-videos-look-more-professional63d3769cbfb7c1ea8fb754b3Wed, 01 Feb 2023 10:19:26 GMTHookleTips-for-Making-Your-Videos-Look-More-Professional

Photo by Hookle

Shortcuts

  1. Plan Your Video
  2. Make Content Valuable
  3. Invest in Proper Equipment
  4. Edit Mercilessly
  5. Add Music or Effects
  6. Share Your Videos
  7. Learn from Your Successes and Failures
  8. Test Different Ideas and Types of Videos
  9. Create Videos Often
  10. Ask for Feedback

Save Time by Scheduling Your Videos


The importance of having professional-looking videos cannot be overstated. In today's digital world, video marketing is becoming an increasingly popular way to reach a broad audience and engage with them more deeply than ever before. Fortunately, it’s easier than ever to make top-quality marketing videos without breaking the bank, even for small business owners.

The importance of having professional-looking videos cannot be overstated

With more professional-looking videos, you can create a solid first impression that can help build trust in your brand and grow your social media audiences.

Here are ten tips for making your videos look more professional.

1. Plan Your Video

Plan-Your-Video

Photo by dix sept on Unsplash

Planning your video should be an essential part of the overall production process. Taking the time to create an outline and decide on a clear goal can help ensure that it stays focused, engaging, and effective.

Planning your video should be an essential part of the overall production process

When creating your outline, break down what you want to cover into simple bullet points and determine how long each section should take in the video. A strong video marketing strategy will keep you organized and give viewers a sense of structure when watching it.

2. Make Content Valuable

Make-Content-Valuable

Photo by Kumpan Electric on Unsplash

When developing any creative project, such as a video, it is always best to start with research and planning before jumping head-first into production mode. Researching similar videos or other related topics can provide great ideas for approaching certain aspects of your project while also helping avoid mistakes made by others who may have tackled something similar in their work.

Researching similar videos or other related topics can provide great ideas

By understanding what your audience currently finds valuable and tapping into subjects relevant to them, you can ensure that the content you create is valuable and worth watching.

3. Invest in Proper Equipment

Invest-in-Proper-Equipment

Photo by Sam McGhee on Unsplash

While recording an excellent video from your phone is possible, it may not make sense for your brand to do that. If you want to make professional-looking videos, then investing in proper equipment is the way to go.

Of course, it's totally fine to use your phone or digital camera to capture quality footage. Just understand what your audience expects from your brand and meet them there.

Additionally, would be good to have access to proper audio-capturing equipment, lighting, and a graphic designer for onscreen visuals.

If you don't have the skills or are a solo entrepreneur, look for a freelancer or third-party partner to assist you. There exist also many great and simple tools, with which it's rather easy to edit your content.

4. Edit Mercilessly

Edit-Mercilessly

Photo by Jakob Owens on Unsplash

When it comes to editing, there are many techniques you can use to make your video look more professional. Incorporating transitions and titles into the edit is one of the most important elements that will help smooth out the flow of your video and keep viewers engaged.

Transitions such as fades and wipes add a nice touch between scenes, while titles can introduce new topics or create visual interest between shots. Understanding some basic color correction principles will also help take your videos to the next level by allowing you to adjust hues, saturation levels, brightness/contrast values, etc.

Start with short videos, 30 seconds or less, and see how your audience responds

You'll also want to find the correct length for your videos. Many businesses try to push out videos that are far too long and lose their audience before they ever get to the purpose of the video. Start with short videos, 30 seconds or less, and see how your audience responds.

5. Add Music or Effects

Add-Music-or-Effects

Photo by Blaz Erzetic on Unsplash

Have you ever noticed how much movies rely on music to help with how they want their audience to feel? A well-placed piece of music or some special effects on screen can go a long way toward keeping the viewer engaged and interested in the videos you create.

6. Share Your Videos

Share-Your-Videos

Photo by Piotr Cichosz on Unsplash

It's impossible to know whether your video resonates with an audience if it never gets shared. Share your videos on various channels to increase your reach and spread your message further. Consider sharing on your Facebook, Twitter, Instagram Reels, YouTube, or other social media channels.

By sharing the video, you can discover what your audience thinks of it and plan better videos in the future. If you don't want to be around your computer or phone all day, creating posts, consider using a social media marketing tool to publish the posts to multiple social media channels in one go.

7. Learn from Your Successes and Failures

Learn-from-Your-Successes-and-Failures

Photo by krakenimages on Unsplash

The social media landscape is constantly changing. Take the time to analyze what went right and wrong with your videos.

Take notes on your feedback and use it to improve future projects. By keeping track of what worked and what didn't, you can ensure that each video you create is better than the last.

8. Test Different Ideas and Types of Videos

Test-Different-Ideas-and-Types-of-Videos

Photo by Andrew Measham on Unsplash

Don't be afraid to experiment with different types of videos. Try out how-tos, explainers, testimonials, behind-the-scenes footage, interviews, and more. You never know what might resonate best with your audience.

Don't be afraid to experiment with different types of videos

You can better understand which content works best for your brand and audience by testing various video ideas and styles.

9. Create Videos Often

Create-Videos-Often

Photo by Hookle

Creating videos often is key to keeping your current viewers engaged and attracting new ones.

Aim for consistency—whether once a week or twice a month, establish an uploading schedule, so people know when to expect new content from you. You might find scheduling tools handy help to establish an uploading schedule.

Establish an uploading schedule, so people know when to expect new content from you

The more consistently you post videos, the better your audience will understand what kind of content they can expect from you.

10. Ask for Feedback

Ask-for-Feedback

Photo by Jon Tyson on Unsplash

Don't be afraid to ask your viewers what videos they want to see from you. This will help you better understand their interests and the types of content that resonate with them, making it easier for you to create videos they'll love.

Save Time by Scheduling Your Videos

Save-Time-by-Scheduling-Your-Videos-on-All-Your-Social-Networks

Photo by Hookle

Creating videos can sometimes seem like an intimidating adventure. But creating professional-looking videos doesn't have to be a chore. With the right tools, resources, and knowledge, you can take your video content from amateur to impressive in no time.

Just remember to plan ahead, invest in proper equipment, edit mercilessly, add music or effects, share your videos, learn from your successes and failures, test different ideas and types of videos, create videos often, and ask for feedback.

Ease your workload by scheduling videos to all your social networks using a scheduling app

Ease your workload by scheduling videos to all your social networks using the above-mentioned scheduling apps, such as Hookle. With Hookle, you can schedule not only videos but all your content to your social networks with one tool.

With these video tips in mind, you’re sure to create and share top-notch video content for your audience in no time!

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<![CDATA[How to Create Effective Google Business Profile Posts with 5 Examples]]>https://www.hookle.net/post/how-to-create-effective-google-business-profile-posts-with-5-examples63525b5d67d50759e5a0991fTue, 31 Jan 2023 06:21:51 GMTHookleHow-to-Create-Effective-Google-Business-Profile-Posts

Photo by Hookle

Shortcuts to 5 Examples

  1. Regular Post (Learn More)
  2. Offer Post
  3. Feature an Upcoming Event
  4. Show off Your Space
  5. Feature Your Blog Article

Bonus tip : Automate Posting to Your Google Profile


Have you ever wondered what is Google Business Profile and why you should use it as a small business owner?

For starters, Google Business Profile is the new name for Google My Business. And it is one of the most effective tools for increasing visibility, online presence, and online credibility for free along with social media marketing. Thus, your online marketing strategy is incomplete without a Google Business Profile with frequently updated news and posts about your business.

Google Business Profile is one of the most effective tools for increasing online credibility

So why should I do updates and posts to my Google business Profile?

The type of business posts will determine the extent of engagement on the business listing. It will also determine how your page displays on Google maps and Search. Remember, Google's Algorithm helps push traffic to well-optimized and updated pages and profiles based on search results.

So, today's marketplace becoming even more competitive and fierce, and every small, medium and large business strives to stay ahead of the competition. And that's where updating your Google Business Profile with different posts of your business comes as a hand tool.

What is Google Business Profile Post?

What-is-Google-Business-Profile-Post

Photo by Hookle

A Google Business Profile is Google’s free service that provides business owners with profiles that appear whenever someone searches for them, or for keywords related to their business.

A Google Business Profile post is an update that you can publish to your Google Business Profile

A Google Business Profile post is an update that you can publish to your Google Business Profile. It can include text, photos, videos, offers, links, call-to-action buttons, e-commerce listings, and more.

These updates show up alongside all the other profile information and in search results on Google search and maps.

Are Google Business Profile Posts Free?

Are-Google-Business-Profile-Posts-Free

Photo by Miguel Á. Padriñán

Yes. Actually, everything related to Google Business Profile is free. From filling out your Google Business Profile, and adding your business to Google Maps, to creating posts is 100% free.

Yes. Actually, everything related to Google Business Profile is free

It's fair to say such posts are a pretty cost-effective way to market your business almost with zero effort. Let's talk more about this effortlessness later and jump next into what different types of posts there exist in the first place.

Types of Google Business Profile Posts

Types-of-Google-Business-Profile-Posts

Photo by Pixabay

Google defines the following categories for Google Business Profile Posts:

  • COVID-19: Provide an update about changes related to COVID-19, such as business hours and safety instructions
  • Offers: Provide promotional sales or offers from your business
  • What's new: Provide general information, fresh content, or news about your business
  • Events: Promote upcoming events, conferences, webinars, or seminars

Google Business Profile Post Examples

Here are some click-worthy Google Business Profile post examples to help increase your presence online:

1. Regular Posts (Learn More)

What-is-Google-Business-Profile-Post

Photo on Google by Forage

The post typically depends on the purpose or goal of the page or information displayed. For example, learn more posts many times focus on explaining more about a product or service to a prospective customer.

It should incorporate photos and easy-to-read text to explain the posts to the audience. For example, you can use the learn more post to educate prospective customers about your product offering. So, prospective customers read about a new or existing product and view specifications, product features, and photos.

You can also just invite people to come to you. Forage (in the picture above) has a great example of such a post for a Thanksgiving invitation update on their Google profile.

2. Offer Posts

Photo on Google by Skinny Wheels Bike Shop

The Offer Post covers all promotions from your company. You can use photos, videos, and text to increase engagement and optimize your post. In addition, offer posts will help you display your business offers or promotions.

Offer post is not limited to discounts but could also involve giveaways. Giveaways could include a free eBook or consultation. Also, your Offer post should not exceed 12 months for evergreen (ongoing) offers. The Google team usually closes a post after one year.

Remember to add a start and end date when creating an offer post. You could add timing to the offer. Always take advantage of the add more details field to add a link to your website. It is an exciting way to increase engagement or conversion. Offer posts always appear on Google maps and search under the 'Offers' section on mobile devices.

You can also add Offer codes to your websites as voucher codes. Such offer codes may require customers to display them when they visit your physical store or online. It could also be an excellent way to track customers and where they found your promotions.

3. Feature an upcoming event

Feature-an-upcoming-event

Photo on Google by Hookle

This is a type of post you should use when you're organizing a special event or participating in a conference or webinar. Create an event with the type "Event". Events appear on your profile and in Google's event listings.

Do you have recurring events? There are scheduling tools, such as Hookle, that are great for automating your recurring event postings. Read on to learn more about recurring posts.

4. Show off your space

Show-off-your-space

Photo on Google by Ruby Tattoo

Ruby Tattoo Collective studio from the United Kingdom has published this awesome show off of their premises post. People searching for their business can easily tell if the store matches their style and is worth visiting.

5. Feature your blog article

Feature-your-blog-article

Photo on Google by Hookle

Do you publish articles or blogs? Then a great idea is to promote the latest blog article on your Google profile. This is an effective way to engage and acquire potential customers by promoting a well-written article.

Read more about how to turn your blog posts into Google Business Profile (and social media) content.

Tips for Writing an Incredible Google Business Profile Post

Each business has its own best practices regarding what kind of updates to publish on its Google Business Profile. We have gathered some general tips and practices for businesses below.

  • The type of content for each profile post differs significantly. Therefore, studying each post carefully and writing in line with your goals is best.
  • Always create an easy-to-read post and then edit it before publishing.
  • Adding high-quality photos and videos to your post is an excellent way to increase engagement. Content with media content attracts higher views.
  • Always use the Learn More feature to post weekly updates on your business. The Google team usually archives posts that are older than one week.
  • Keep your text short and simple. Potential customers barely read long texts but prefer media files. A Google Business profile allows you to write up to 1,500 characters. The ideal length of text you should post should be 150–300 characters.
  • Use relevant keywords in your post. You can use short words or phrases from Google search to add to the post.
  • You can use the Call-To-Action button to cause the customer to take a specific action. You should state the action precisely and clearly, so the prospective customer knows what to do.

Automate Posting to Your Google Profile

https://youtu.be/dG-gX1nTvHo

So, have you gotten started with branding your Google Business Profile? If not, the first step is to create your free profile and verify your business profile on Google.

Next, it's time to keep your profile up to date. You do this by publishing frequent updates, uploading pictures, and ensuring your business vitals are up-to-date, especially the opening hours. Sound a bit overwhelming? Don't worry, there are tools that ease this workload and make it effortless.

Scheduling tools, such as Hookle, automate publishing to Google Business Profile. Not only do they publish updates to Google but also to all your social channels in one go.

With Hookle Mobile you can increase your local as well as online presence, and thus your customer relationship. That's an incredible social media marketing strategy today. But, remember, if you don't, your competitor is doing so already! So, it's time to increase your small business awareness!

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<![CDATA[How to Get More Followers on Pinterest: 10 Tips for Small Businesses]]>https://www.hookle.net/post/how-to-get-more-followers-on-pinterest-10-tips-for-small-businesses63b5164419813b13c16cfe51Tue, 17 Jan 2023 14:39:05 GMTHookleHow to Get More Followers on Pinterest: 10 Tips for Small Businesses

Photo by Hookle

Shortcuts

  1. Join the Right Group Boards
  2. Post New and Unique Content
  3. Prioritize High-Quality Visuals
  4. Write Detailed Descriptions
  5. Include Relevant Keywords and Hashtags
  6. Choose the Right Name for Each Pinterest Board
  7. Create Rich Pins
  8. Post Consistently and at the Right Time
  9. Install a Follow Button
  10. Use Social Media Scheduling Apps

Try These Pinterest Marketing Tips Today


Did you know that ,445 million people use Pinterest and share new pins monthly? Do you want to get more of these people to follow your brand and engage with your Pinterest boards?

Effective Pinterest marketing encourages your audience to engage with your small business

Effective Pinterest marketing can help you share visual content with your target audience and encourage them to engage with your small business.

Do you need help on how to gain followers on Pinterest and expanding your reach? If so, this guide is for you.

Pinterest Marketing Basics

How to Get More Followers on Pinterest - Pinterest-Marketing-Basics

Photo by Hookle

Pinterest marketing involves using Pinterest as part of a larger social media marketing strategy. It helps business owners reach new audiences and increase brand awareness.

It’s easy to set up a ,Pinterest business account. Simply sign up, provide some basic details about your business, and you’ll be ready to start pinning.

Engaging with popular content (repinning, commenting, sharing, etc.) can help you start building an audience right away and begin establishing your brand on the platform.

How to Increase Followers on Pinterest

Some small business owners struggle to continue building an audience after gaining an initial following on Pinterest. If this is the case for you, here are ten tips on how to get more followers on Pinterest.

1. Join the Right Group Boards

How to Gain More Followers on Pinterest - Group-Board-Pinterest

Photo by Pinterest

Group boards are an excellent tool to utilize if you want to connect and collaborate with other pinners. Search for group boards that are relevant to your business, then request to join them (you can usually find specific instructions for joining in the group description).

2. Post New and Unique Content

How to Get More Followers on Pinterest - Post-New-and-Unique-Content

Photo by Malte Helmhold on Unsplash

Pinterest rewards creators who share unique, original content.

It’s tempting to want to jump on the latest trends. However, make sure you’re also thinking outside the box and posting new styles of pins that you haven’t seen others (especially your competitors) share before.

3. Prioritize High-Quality Visuals

How to Increase Followers on Pinterest - Prioritize-High-Quality-Visuals

Photo by Jamie Street on Unsplash

Pinterest is a highly visual social media platform. You'll struggle to stand out and gain new followers if you aren’t sharing pins with high-quality, high-resolution images and videos.

Avoid cluttered images and stick to vertically oriented photos and videos since most people (85 percent) search Pinterest on their mobile devices. Keep in mind, too, that the ideal aspect ratio is 600 pixels wide by 900 pixels high — if your images are longer than this, they’ll get cut off.

4. Write Detailed Descriptions

How to Get More Followers on Pinterest - Write-Detailed-Descriptions

Photo by Christin Hume on Unsplash

Quality visuals are critical to an effective Pinterest marketing strategy. However, your written content matters as well. Write detailed descriptions for your pins that encourage people to visit your website and learn more about your brand.

5. Include Relevant Keywords and Hashtags

How to Get More Followers on Pinterest - Include-Relevant-Keywords-andHashtags

Photo by Jan Baborák on Unsplash

Include relevant keywords and hashtags in your Pinterest descriptions, too.

Keywords and hashtags make it easier for people to find your pins on the platform. The easier it is to see you and your pins, the more likely people are to follow you.

6. Choose the Right Name for Each Pinterest Board

How to Get More Followers on Pinterest - Choose-the-Right-Name-for-Each-Pinterest-Board

Photo by Pinterest

Give each Pinterest board a unique, thoughtful, and relevant name. Try to include target keywords in the board title when you can, too.

Remember that proper keyword placement increases visibility on the platform and can lead to more followers.

7. Create Rich Pins

How to Get More Followers on Pinterest - Create-Rich-Pins

Photo by Live Love Run Travel on Pinterest

Rich pins automatically sync information from your business’s website to your pins. They provide essential details about your products or services and encourage Pinterest users to learn more about your brand.

8. Post Consistently and at the Right Time

How to Get More Followers on Pinterest - Post-Consistently-and-at-the-Right-Time

Photo by Jess Bailey Designs

Consistent, frequent pinning will draw attention to your Pinterest account and build a following faster. Pinning when most people are on the site (11 pm is the most active hour of the day) is also helpful.

Remember that it can take a few months to really pick up traction on the platform, so be willing to play the long game.

9. Install a Follow Button

How to Get More Followers on Pinterest - Install-a-Follow-Button

Photo by Hookle

Add a Pinterest follow button on your website, your email newsletters, and your email signature. Make it easy for people to follow you, and they’ll be more likely to do so.

10. Use Social Media Scheduling Apps

How to Get More Followers on Pinterest - Use-Social-Media-Scheduling-Tools

Photo by Hookle

If you struggle to post consistently or don’t want to stay up until 11 pm to share your pins, consider using a Pinterest scheduling app. As a matter of fact, most of these apps can schedule posts to all your different social channels in one click. That's crazy convenient ha?

These apps can schedule posts to all your different social channels in one click

These apps let you plan and schedule content in advance and allow you to rest easy, knowing your pins are getting shared at the most optimal times.

Try These Pinterest Marketing Tips Today

Try-These-Pinterest-Marketing-Tips-Today

Photo by Hookle

From joining group boards to using social media scheduling platforms, there are many ways for entrepreneurs and small business owners to utilize Pinterest and build their brands. If you need help gaining more followers, use the techniques discussed above to improve your strategy.

Of all the tips mentioned in the guide, one of the most helpful is scheduling pins in advance. Scheduling saves you time and frees you up to focus on other aspects of your business while still growing your Pinterest audience.

If you need a social media scheduling tool that helps you plan, schedule, and post with ease, Hookle is for you. You can try out the app for free, download your Hookle App on App Store today.

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<![CDATA[February 2023 Social Media Content Calendar]]>https://www.hookle.net/post/february-2023-social-media-content-calendar63b2e1123566cd02d84752a3Thu, 12 Jan 2023 10:03:56 GMTHookleFebruary 2023 Social Media Content Calendar

Shortcuts

  • February 2: Groundhog Day
  • February 4: World Cancer Day
  • February 5: National Weatherperson’s Day
  • February 7: Send a Card to a Friend Day
  • February 7: Safer Internet Day
  • February 9: National Pizza Day
  • February 12: Super Bowl Sunday
  • February 14: Valentine's Day
  • February 17: Random Acts of Kindness Day
  • February 20: President's Day
  • February 20: World Day of Social Justice
  • February 20: Love Your Pet Day

Use Social Media Scheduling Software for Your Content


Social media is an important marketing channel for small-business owners and entrepreneurs, but it can be challenging to keep up with.

One way to ensure you’re posting consistently is to outline important dates and events for the month

One way to ensure you’re posting consistent, high-quality content is by creating a monthly social media content calendar that outlines important dates and events for the month.

In the article below, we’ve hand-picked some of the key dates to highlight on social media during the month of February 2023. While not exhaustive, this calendar gives you a starting point for blending creativity and strategy while creating your February content.

Overarching Topics for Your February Social Media Content Calendar

Some topics on our February 2023 social media content calendar are date-specific, while others apply anytime during the month of February. Below are some general topics you can use to create social media content throughout the month.

Beat the Winter Blues #WinterBlues #MentalHealth

February 2023 Social Media Content Calendar - Beat-the-Winter-Blues

Photo by Ian Schneider on Unsplash

Winter is a tough time of year. You can help people beat the winter blues with encouraging posts that inspire people to get moving, connect with loved ones, and remember that spring is just around the corner.

Topics could include tips for bundling up and getting outdoors, suggestions for shows and movies on popular streaming platforms, and ideas for fun get-togethers like themed dinner parties or game nights.

Spread the Love on Valentine's Day #ValentinesDay #BeOurValentine

February 2023 Social Media Content Calendar - Spread-the-Love-on-Valentines-Day

Photo by freestocks on Unsplash

Obviously, you can create Valentine’s Day on February 14, but you can also create several posts leading up to this day. For example, you can also post updates about any Valentine’s-related promotions, gifts with purchase, gift ideas, or special discounts you’re offering.

Celebrate Black History Month #BlackHistoryMonth

February 2023 Social Media Content Calendar - Celebrate-Black-History-Month

Photo by Brett Jordan on Unsplash

February is Black History Month, and it’s a great time to celebrate the achievements, contributions, culture, and heritage of African Americans.

Throughout your February 2023 social media content calendar, you can highlight such figures on your social pages with a photo or graphic along with some historical facts about the person.

Keep the Chinese New Year Celebrations Going #ChineseNewYear #YearOfTheRabbit

February 2023 Social Media Content Calendar - Keep-the-Chinese-New-Year-Celebrations-Going

Photo by Yuwei Shaw on Unsplash

While Chinese New Year begins on January 22, the 16-day celebration doesn’t end until February 5, 2023. It culminates with the Lantern Festival on February 5.

In the first few days of February 2023, the Year of the Rabbit, you can create a couple of posts that highlight fun facts about this holiday. To learn more about Chinese New Year, check out this website.

Date-Specific Posts for February 2023

February 2023 Social Media Content Calendar

Photo by Aaron Burden on Unsplash

As for date-specific posts, you have many different possibilities. Below are some of the most popular days that small-business owners and entrepreneurs can celebrate via their social media content calendars.

February 2: Groundhog Day #GroundhogDay

February 2023 Social Media Content Calendar - Groundhog-Day

Photo by Ralph Katieb on Unsplash

Create a fun post that highlights Punxsutawney Phil’s prediction on whether there will be six more weeks of winter after seeing his shadow during their morning inspection. You can also follow up your post with any updates on when to expect spring to come onto the horizon.

February 4: World Cancer Day #WorldCancerDay

February 2023 Social Media Content Calendar - World-Cancer-Day

Photo by National Cancer Institute on Unsplash

World Cancer Day recognizes cancer survivors and those battling cancer. To make the most of this day, consider highlighting either people you know who have survived or are fighting cancer or some facts about cancer that people might not know.

February 5: National Weatherperson’s Day #NationalWeatherpersonsDay

February 2023 Social Media Content Calendar - Nationals-Weatherpersons-Day

Photo by Josep Castells on Unsplash

For National Weatherperson’s Day, share some funny weather puns and jokes along with some advice on how to stay warm through the winter months.

Share some funny weather puns and jokes along with some advice

You can also create a post about how important accurate weather forecasts are to your business or your community or share some photos from past stormy days.

February 7: Send a Card to a Friend Day #SendACardToAFriendDay #NationalSendACardToAFriendDay

February 2023 Social Media Content Calendar - Send-a-Card-to-a-Friend-Day

Photo by Oksana Berko on Unsplash

National Send a Card to a Friend Day encourages you to send a card to someone you care about. On this day, people get the chance to express their feelings and show that they care about those around them.

Create a post encouraging your followers to send a card to a friend and make someone’s day.

February 7: Safer Internet Day #SID2023

February 2023 Social Media Content Calendar - Safer-Internet-Day

Photo by Kari Shea on Unsplash

For Safer Internet Day, create a post that encourages people to think about how they use technology and how it affects their lives. You can also provide information and resources to help people learn how to protect themselves and their children online.

February 9: National Pizza Day #NationalPizzaDay

February 2023 Social Media Content Calendar - National-Pizza-Day

Photo by Vitalii Chernopyskyi on Unsplash

The love of pizza runs deep, and there’s no better day to celebrate it than National Pizza Day. Post photos of your favorite pizza pies, restaurants, or recipes — and remember, pizza puns like “pizza my heart” are always welcome.

February 12: Super Bowl Sunday #SuperBowl #SuperBowlSunday

February 2023 Social Media Content Calendar - Super-Bowl-Sunday

Photo by Dave Adamson on Unsplash

Capitalize on the hype around Super Bowl Sunday with fun, football-related social media content. You don't have to be an NFL fan or have any interest in football whatsoever — it's all about creating content that will resonate with people who are interested in the game.

February 14: Valentine's Day #ValentinesDay

February 2023 Social Media Content Calendar - valentine's Day

Photo by Freestocks on Unsplash

You can create a fun or romantic post to celebrate this special day of love. Focus on creative ideas that relate to your brand and try to be unique. A month or week-long 'special offer' campaign or posts suggesting the best gifts for the occasion from your product range will work great.

Focus on creative ideas that relate to your brand and try to be unique.

February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay

February 2023 Social Media Content Calendar - Random-Acts-of-Kindness-Day

Photo by Dee @ Copper and Wild on Unsplash

On Random Acts of Kindness Day, create posts with ideas of ways that people can show kindness toward others.

Create posts with ideas of ways that people can show kindness

It could mean buying lunch for a stranger, giving $20 to someone in need, or leaving a handwritten note on someone's windshield. Keep it simple, and consider posting your own random acts of kindness.

February 20: President's Day #PresidentsDay

February 2023 Social Media Content Calendar - Presidents-Day

Photo by John Bakator on Unsplash

President's Day is a federal holiday observed on the third Monday of February that honors all U.S. presidents. For social content, you can highlight past presidents you admire, create content about leadership, or share any promotional offers you have going on this day.

February 20: World Day of Social Justice #SocialJusticeDay

February 2023 Social Media Content Calendar - World-Day-of-Social-Justice

Photo by Cody Pulliam on Unsplash

Create a post about World Day of Social Justice that includes a link to an event website or any relevant content that you want your audience to read.

Post an image with text that promotes the importance of social justice and shares information about how people can get involved in their communities.

February 20: Love Your Pet Day #LoveYourPetDay

February 2023 Social Media Content Calendar - Love-Your-Pet-Day

Photo by Krista Mangulsone on Unsplash

Create a post encouraging people to share photos of themselves with their pets. Include photos of your own pets or those of your team members.

Use the hashtag #LoveYourPetDay to find other people who have shared photos that you can like, comment on, and share with your followers as well.

Use Social Media Scheduling Software for Your Content

February 2023 Social Media Content Calendar - Use-Social-Media-Scheduling-Software

Photo by Hookle

With so much going on for small businesses and entrepreneurs, it can be hard to find the time to come up with fresh content every day or week. That's where a social media content calendar and social media scheduling software come in handy.

These tools help you plan out and schedule your content in advance

These tools help you plan out and schedule your social media content calendar in advance. They also save time because they automate tasks like posting content at specific times and replying to comments and messages.

Hookle is a social media scheduling software that makes content creation simpler, faster, and more effective for busy small businesses and entrepreneurs. The app is incredibly easy to use, allowing you to plan and schedule posts to multiple social media channels using a monthly calendar view.

If you’re struggling to keep content rolling on your social media pages, download the app and start planning your February content today.

]]>
<![CDATA[8 Pinterest Marketing Strategies You Need to Know as a Small Business Owner]]>https://www.hookle.net/post/8-pinterest-marketing-strategies-you-need-to-know-as-a-small-business-owner639181d5240ae877b5b99cdeWed, 04 Jan 2023 08:36:39 GMTHooklePinterest Marketing Strategies You Need to Know

Photo by Souvik Banerjee on Unsplash

Shortcuts

  1. Get to Know Your Audience
  2. Set Specific Goals
  3. Experiment with Pin Formats
  4. Pin Consistently
  5. Create Carefully Tailored Boards
  6. Prioritize SEO
  7. Invest in Pinterest Ads
  8. Focus on Key Analytics

Bonus tip: Improve Your Pinterest Marketing by Scheduling Pins


Did you know that 80 percent of weekly Pinterest users have discovered new brands or products on the platform?

Pinterest marketing is an incredible way to get people interested

Why using Pinterest for marketing? Pinterest marketing is an incredible way to get people interested in your business and encourage them to check out your products or services.

Why Pinterest Is Important for Small Businesses

Why-Pinterest-Is-Important-for-Small-Businesses

Photo by Natalie Grainger on Unsplash

With Pinterest, you can get your business in front of 400 million people looking to buy, make and do.

Pinterest is a visual search engine and productivity tool to get inspirations

Having said that, Pinterest is not just another social network. It's a visual search engine and productivity tool where you can get easily tons of amazing inspirations for almost anything.

Pinterest Terms in Nutshell

  • Pins: A pin is a post published on Pinterest.
  • Pinner: Twitter has tweeps and LinkedIn members. And Pinterest has Pinners.
  • Promoted pins: Promoted Pins are Pinterest ads.
  • Repins: Just like Twitter has retweets, Pinterest has repins.
  • Rich pins: Rich Pins automatically pull more information from your website to your Pin.
  • Video pins: Pins that include video.
  • Carousel pins: Pins that include multiple images.
  • Collection pins: Makes it easier for Pinners to shop for similar products.
  • Idea pins: Idea Pins can be used to promote your brand in a new way.
  • Boards: Use boards to save, collect and organize your Pins.
  • Group boards: With Group boards more than one person can add content.
  • Secret boards: A secret board can only be seen by you or invited collaborators.
  • Protected boards: Protected boards are like secret boards but only you can see them or someone who has a direct link.
  • Pincodes: Just like QR codes, can be placed on marketing material and scanned using Pinterest Lens.

Setting up Pinterest Business Account

Setting-up-Pinterest-Business-Account

Photo by Hookle

How to set up a Pinterest business account? This is easy. Simply sign up, select the “Create a business account” option, and provide some basic info on your company. Pinterest social media marketing is completely free.

If you have an existing personal Pinterest account and would like to connect your personal and business accounts to easily sign in with the same email, you can either create a linked business account or convert your personal account into a business account.

Once you’ve set up your Pinterest account, you can start creating Pins, connecting with Pinners, and building an audience.

Below are eight Pinterest strategies small business owners like you can use to master Pinterest marketing.

1. Get to Know Your Audience

Pinterest Marketing Strategies - Get to Know Your Audience

Photo by benefitbeauty on Pinterest

Benefit Cosmetics above is an excellent example of a brand that knows its audience and caters to them with every pin.

The more you know about your target audience, the easier it is to create pins that they’ll want to share on their own Pinterest boards.

Your existing Pinterest analytics can provide valuable insight into who’s repinning your content, commenting, liking, etc. You can also use other social media platforms like Instagram to poll your audience and learn more about them.

2. Set Specific Goals

Pinterest Marketing Strategies  - Set Specific Goals Pinterest

Picture by bustledotcom on Pinterest

Get clear about what you want to accomplish with your Pinterest marketing strategy.

Do you want to sell more products? Generate more website traffic?

Whatever you want to accomplish, be specific. Set goals that you can measure and have an exact end date. For example, you may want to double website visitors by the end of the month.

Once you know your goals, you can create content and a Pinterest strategy that helps you achieve them.

Bustle.com obviously has a goal to get more eyes on its gift guides.

3. Experiment with Pin Formats

Pinterest Marketing Strategies  - Experiment with Pin Formats

Photo by ChickfilA on Pinterest

From activities to recipes, Chick-Fil-A has done a great job of varying its Pinterest content.

You can create all kinds of pins — single images, carousels, videos, infographics, etc.

Experiment with different types of pins to see which ones your audience likes most

Experiment with different types to see which ones your audience likes and shares most often. Pay attention to analytics, so you know what kind of content to create more of in the future.

4. Pin Consistently

Pinterest Marketing Strategies  - Pin Consistently

Photo by Airbnb on Pinterest

Airbnb regularly creates and shares content, and their efforts are clearly paying off since they receive over 10 million views per month!

The more consistent you can be when creating and sharing pins, the better. Pinning at least once per day is great, but if you can do more than this, you’ll have an easier time reaching your target audience and building your brand.

If you struggle with consistency, social media scheduling can help. Create content in batches, then use a scheduling app like Hookle to share them automatically.

5. Create Carefully Tailored Boards

Pinterest Marketing Strategies  - Create Carefully Tailored Boards

Photo by Etsy on Pinterest

Etsy has an incredible board strategy that helps users find just about anything.

Pinterest boards allow you to group similar types of content in a centralized place. Set aside time to curate boards and label them appropriately. That way, your audience can easily find what they’re looking for — recipes, certain products, etc.

If you make it easy for your audience to access content and find answers, they’ll be more likely to follow you and continue engaging with your pins.

6. Prioritize SEO

Pinterest Marketing Strategies  - Prioritize SEO

Photo by Pinch of Yum on Pinterest

With over 1 million followers and 157 comments on one pin, it’s safe to say Pinch of Yum has figured out the world of Pinterest SEO.

Search engine optimization (or SEO) is critical for all kinds of digital marketing, including Pinterest marketing.

When creating titles for your pins or drafting descriptions, keep SEO in mind. Consider the particular keywords for which you want to rank and include them strategically in your pins to boost visibility.

7. Invest in Pinterest Ads

Pinterest Marketing Strategies  - Invest in Pinterest Ads

Photo by Essie on Pinterest

This ad from Essie shows up in searches for “holiday nail designs” and does a great job of encouraging engagement from Pinterest nail art enthusiasts.

Paid Pinterest ads help you reach critical members of your audience and achieve your goals faster.

Ads on Pinterest might be more efficient for your business than on other social platforms as there might be less competition in your industry or playground in Pinterest. So that's definitely something worth checking.

Paid Pinterest ads help you reach your audience and achieve goals faster

With Pinterest ads, you can target ads around specific keywords, user ages, user locations, user interests, and more. You can also target specific types of users, such as those who have visited your website before or those who have previously engaged with your pins.

Pinterest allows advertisers to target ads around keywords, location, interests, age, and other metrics and categories.

8. Focus on key Analytics

Pinterest Marketing Strategies  - Focus on key Analytics

Photo by Hookle

Finally, don’t forget to monitor Pinterest analytics once in a while. There are lots of ways to improve performance by assessing analytics.

We know you're a busy entrepreneur, and ways to focus on the most relevant analytics do exist. Wouldn't it be awesome to see the performance from one simple metric? Heck yeah!

See your performance in one simple metric - social score!

There are tools like Hookle that simplify not only Pinterest but all your social media performance monitoring into one metric - Social Score. This gives you a great snapshot of how your business is doing on all your social media channels. And better yet, suggestions on how to be more successful.

It takes time to build a successful Pinterest strategy. However, keeping an eye on the data helps you identify what elements of your strategy work and which ones need some fine-tuning. Then, you can use this information to make informed decisions in the future.

Bonus tip: Improve Your Pinterest Marketing by Scheduling Pins

Improve-Your-Pinterest-Marketing-by-Scheduling-Pins

Photo by Hookle

Are you ready to become a Pinterest marketing master? And Pinterest scheduling master?

From getting to know your audience to monitoring your pins’ performance metrics, you can use a variety of tactics to improve your Pinterest strategy and maximize your results.

If you need help pinning more consistently — while keeping up with everything else in your schedule — scheduling your pins in advance can help.

That’s where Hookle comes in. Not only you can use Hookle as a free Pinterest scheduler tool, but Hookle helps you manage your overall social media marketing strategy from one convenient app and assists with scheduling, publishing, hashtag management, and more.

Download the app to experience the Hookle difference today.

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<![CDATA[January 2023 Social Media Content Calendar]]>https://www.hookle.net/post/january-2023-social-media-content-calendar638cd8c585b3981397fcd708Mon, 12 Dec 2022 15:24:06 GMTHookleJanuary 2023 Social Media Content Calendar

Photo by Hookle

Shortcuts

  • January 1st: New Year's Day
  • January 3rd: International Mind-Body Wellness Day
  • January 4th: National Trivia Day
  • January 5th: National Bird Day
  • January 6th: Epiphany Day
  • January 9th: Law Enforcement Appreciation Day
  • January 10th: National Houseplant Appreciation Day
  • January 11th: National Milk Day
  • January 15th: National Hat Day
  • January 16th: Civil Rights Day/Martin Luther King Jr. Day
  • January 19th: National Popcorn Day
  • January 21st: National Hug Day
  • January 22nd: Chinese New Year
  • January 23rd: National Pie Day
  • January 24th: International Day of Education
  • January 25th: Robert Burns Night
  • January 26th: National Spouses Day
  • January 27th: International Holocaust Remembrance Day
  • January 28: Data Privacy Day
  • January 31st: National Hot Chocolate Day

Schedule Your January 2023 Social Media Content in Advance


January is a month of winter and post-holiday celebrations, and we're celebrating all of the holidays and special days that come along with it!

From New Year's Day to Martin Luther King Jr. and Chinese New Year's Day, there are so many opportunities to celebrate the season and everything that comes with it.

We've got you covered with some content ideas for your business to wrap up the holidays with

Whether you're looking for a reason to stay indoors and cozy up with a good book, or you're ready to get out and enjoy the winter weather, we've got you covered with some content ideas for your business to wrap up the holidays with.

January 1st: New Year's Day

January 2023 Social Media Content Calendar - New Years Day

Photo by Tairon Fernandez

January 1st is New Year's Day, which is one of the most iconic days of the year. The starting point for everyone each year, New Year’s Day often symbolizes new beginnings and change.

It’s the day everyone looks forward to and collectively celebrates as we leave the past year behind and welcome the new one to look forward to. As such, it’s best to develop content on this day that surrounds concepts of newness and the benefits this brings.

Easy examples would be posts focusing on the classic New Year’s Resolution, but content around revitalization and new opportunities.

January 3rd: International Mind-Body Wellness Day

January 2023 Social Media Content Calendar - International Mind Body Wellness Day

Photo by Prasanth Inturi

Right after the new year is International Mind-Body Wellness Day, which is situated perfectly right after New Year’s Day as a reminder that you are allowed to take things slow and focus on yourself as part of the incoming year.

Often new years and resolutions can make people stressed, so focus on content around self-care and wellness

Often new years and resolutions can make people stressed, so focus on content around self-care and wellness that can allow people to better integrate with the many changes the year is bound to give.

January 4th: National Trivia Day

January 2023 Social Media Content Calendar - National Trivia Day

Photo by Sean Benesh on Unsplash

Welcoming the new year also means getting ready to learn new things about the world around you.

That’s why January 4th is National Trivia Day, celebrating all things trivia and information about your surroundings. Content on this day should focus on new niche facts that remain relevant enough for general audiences to understand.

Avoid creating trivia posts about very obscure topics but rather posts around facts surrounding commonly understood topics that might not have been explored before.

January 5th: National Bird Day

January 2023 Social Media Content Calendar - National Bird Day

Photo by Ashithosh U

This avian-themed day is best for any ornithology fans out there. Keep content witty and light, but don’t forget to include some clever informative facts about our winged friends.

Those with interests aligned with these majestic animals will surely appreciate the acknowledgment.

January 6th: Epiphany Day

January 2023 Social Media Content Calendar - Epiphany Day

Photo by John Price on Unsplash

January 6th is Epiphany, the day we celebrate the Magi's visit to the Christ child. In some cultures, Epiphany is when Santa Claus brings gifts to good children.

In others, it is the day when the Christmas tree and all the decorations are taken down. Whatever your tradition, Epiphany is a day of joy and celebration.

Whatever your tradition, Epiphany is a day of joy and celebration

You can focus your content on the religious significance of the day or on the different values espoused by the holiday itself. Center your posts on themes of giving and joy to resonate with a much wider audience.

January 9th: Law Enforcement Appreciation Day

January 2023 Social Media Content Calendar - Law Enforcement Appreciation Day

Photo by Brett Sayles

For protecting us out there and keeping our streets safe, January 9th is designated as the National Law Enforcement Appreciation Day in the US.

Content can range from the simple acknowledgment of the police’s efforts to guarantee our daily lives to specific cases of heroism and diligence amongst our men and women in blue.

January 10th: National Houseplant Appreciation Day

January 2023 Social Media Content Calendar - National Houseplan -Appreciation Day

Photo by Huy Phan on Unsplash

Even plants need a little loving here and there, which is why January 10th is National Houseplant Appreciation Day.

Even plants need a little loving here and there

This holiday is a special one for those with a green thumb as they get to celebrate those little green friends that they have inside their homes.

Content on this day can focus on the benefits of owning houseplants as well as different quick tips on caring for and cultivating these plants for those who might be new to the process.

January 11th: National Milk Day

January 2023 Social Media Content Calendar - National Milk Day

Photo by Anita Jankovic on Unsplash

The days of milkmen bringing over bottles to our doorstep may be over, but milk itself remains a cornerstone of our diets and plays a part in many of our daily meals.

Hence, content on January 11th’s National Milk Day can be focused on milk’s enduring status as an iconic part of our daily lives, its health benefits, history, or all of the above.

January 15th: National Hat Day

January 2023 Social Media Content Calendar - National Hat Day

Photo by Ksenia Chernaya

No accessory is likely as underappreciated as a good hat in one’s wardrobe. On January 15th, celebrate National Hat Day by highlighting some of the ways to wear hats based on the weather, style choices, and more.

Retailers and fashion houses rejoice as this is the day to highlight your favorite head accessories!

January 16th: Civil Rights Day/Martin Luther King Jr. Day

January 2023 Social Media Content Calendar - Civil Rights Day Martin Luther King Jr Day

Photo by Unseen Histories on Unsplash

For many Americans, Martin Luther King Jr. Day is a day of service. It’s a day to volunteer at a local soup kitchen or Habitat for Humanity build. It’s a day to donate blood or collect coats for the homeless.

It’s a day to reflect on the life and legacy of Dr. King and what it means to be an active citizen in our society. This day is rightly shared with Civil Rights Day and invites marketers to focus their content on the remembrance of Dr. King and the many contributions of him and those around him toward the fight for a more equal society.

January 19th: National Popcorn Day

January 2023 Social Media Content Calendar - National Popcorn Day

Photo by Pixabay

There can be no argument that the best companion to any movie is the iconic bag of popcorn.

On January 19th, celebrate National Popcorn Day by diving into content regarding its history, how its made, and even its consumption around the world. Popcorn might surprise you to know just how long it's been consumed in history!

January 21st: National Hug Day

January 2023 Social Media Content Calendar - National Hug Day

Photo by fauxels

On bad days, sometimes all you need is a hug. Celebrate National Hug Day on January 21st by spreading the message of how helpful a hug is. There are even several research studies that propose the actual physical benefits of hugs in our daily lives.

January 22nd: Chinese New Year

January 2023 Social Media Content Calendar - Chinese New Year

Photo by Nam Le

Different cultures celebrate the new year in different ways. Some cultures even go as far as having their own calendar that tracks their specific celebration of when the new year happens for them.

For the traditional Chinese, January 22nd is the Lunar New Year celebration in which they welcome the new year and give offerings for a more prosperous year than the last.

Focus your content on traditional greetings in a Chinese New Year style while also highlighting themes of good fortune, joy, and overall blessings for the days to come.

January 23rd: National Pie Day

January 2023 Social Media Content Calendar - National Pie Day

Photo by Element5 Digital

Nothing beats a slice of warm pie that’s just been baked right out of the oven. This January 23rd, celebrate all things pie by curating your content around the different types of pie (savory, sweet, and more) as well as some interesting facts about the history of famous pies in the world (blueberry pie, Sheppard's pie, etc.).

January 24th: International Day of Education

January 2023 Social Media Content Calendar - International Day of Education

Photo by Pixabay

One of the great equalizers and methods for social elevation has been the power of education.

Celebrate International Day of Education on January 24th by making content on the importance of education (formal and informal) as well as the different ways education is molded around the world. This is also the perfect day to bring out some more fun facts about the world around us.

January 25th: Robert Burns Night

January 2023 Social Media Content Calendar - Robert Burns Night

Photo by Nicolas Messifet on Unsplash

Robert Burns was a Scottish poet back in the 18th century and is celebrated to be one of the most prolific and celebrated writers in the world. On January 25th, Scottish people and fans of Robert Burns gather to celebrate a “Burns Supper” which commemorates his many contributions to poetry and literature.

Content on this day should focus on his work, either through quotations of particularly resonant verses or facts about his life.

January 26th: National Spouses Day

January 2023 Social Media Content Calendar - National Spouses Day

Photo by Samantha Gades on Unsplash

While every day should be a day in which you celebrate your better half, January 26th’s National Spouses Day invites you to go the extra mile to celebrate that person in your life.

Content on this day can focus on love, marriage, and all the sweetness that happens in day-to-day life.

January 27th: International Holocaust Remembrance Day

January 2023 Social Media Content Calendar - International Holocaust Remembrance Day

Photo by Belinda Fewings on Unsplash

January 27th is International Holocaust Remembrance Day. It is a day to remember the six million Jews who the Nazis killed during World War II.

It is also a day to remember the millions of other people killed by the Nazis, including what they perceived as undesirables such as homosexuals and people with disabilities.

The day can be observed in content and posts by remembering the victims

The day can be observed in content and posts by remembering the victims, learning about the Holocaust, and working to prevent future genocides.

January 28: Data Privacy Day

January 2023 Social Media Content Calendar - Data Privacy Day

Photo by Markus Spiske on Unsplash

As our world becomes more and more interconnected, it’s doubly key to begin recognizing the importance of understanding how data privacy affects our daily lives.

Invite people on January 28 to review how secure their data is online by sharing content around data privacy facts as well as good ways to improve an individual’s privacy online.

January 31st: National Hot Chocolate Day

January 2023 Social Media Content Calendar- National Hot Chocolate Day

Photo by Karolina Grabowska

The best way to cap off a good month is with a cup of hot cocoa. That’s why January 31st is National Hot Chocolate day, where chocolate enthusiasts can share content on their favorite beverage recipes, stories, and more!

Schedule Your January 2023 Social Media Content in Advance

https://youtu.be/dG-gX1nTvHo

Scheduling is a great way to save time and ensure that your content is timely and relevant. And by using a social media content calendar, you can plan ahead and ensure that your content is aligned with your business goals.

There exist great social media scheduling tools, like Hookle, which make scheduling convenient for small businesses

There exist a few great social media scheduling tools, like Hookle, which makes social media scheduling convenient for small business owners. Such tools can help you plan your content and save time by scheduling posts on multiple social networks in one go. Download Hookle App, try out and schedule your January posts today!

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<![CDATA[10 Tips For Car Wash Marketing with Social Media]]>https://www.hookle.net/post/10-tips-for-car-wash-marketing-with-social-media638f86c205028b7e04789bb3Wed, 07 Dec 2022 21:44:35 GMTHookle10-Tips-For-Car-Wash-Marketing-with-Social-Media

Photo by Clément M. on Unsplash

Shortcuts

  1. Choose the Right Platforms
  2. Post Consistently
  3. Plan Ahead
  4. Use Quality Photos and Videos
  5. Use Hashtags
  6. Run Exclusive Promotions
  7. Engage with Your Audience
  8. Share Your Holiday Spirit
  9. Go Live
  10. Schedule Posts

A solid social media marketing strategy helps small business owners — including car wash owners — engage their customers, establish credibility, and learn more about their target audience.

If you aren’t using social media to promote your auto wash business, you’re missing out on many potential benefits. You should at least have basic car wash marketing plan.

Need help figuring out how to get started? Below are 10 practical tips of car wash marketing strategies that entrepreneurs can use to grow their car wash business.

1. Choose the Right Platforms

Tips For Car Wash Marketing with Social Media - Choose the Right Platforms

Photo by Thirdman

The first step to effective social media marketing is choosing the right platforms.

To choose the best places to post, you must get to know your customers. Where do they live? How old are they? What are their interests? What social media sites do they visit most often?

The more you know, the easier it is to post in the right place and create posts that will resonate with your audience.

2. Post Consistently

Tips For Car Wash Marketing with Social Media - post consistently

Photo by Hookle

In the social media world, consistency is key.

When you post consistently, social media algorithms reward you with increased visibility, meaning more people can see your content and learn about your automobile cleaning business.

Does this mean you have to post every day? Not necessarily. See also some recommendations for how often should you posts to different social platforms.

If you can only realistically post four times per week, it’s better to post four times per week consistently rather than posting seven days one week, one day the next, two days the next, etc.

3. Plan Ahead

Tips For Car Wash Marketing with Social Media - Plan Ahead

Photo by Hookle

As a busy professional, you likely don’t have time to create new social media content in real-time. After all, you’ve got an auto cleaning company to run.

It’s easier to post consistently if you plan and create your content in advance

It’s easier to post consistently if you plan and create your content in advance. Obviously, scheduler apps are a great help for this. And some of them even provide particular "save content as draft" feature, which is a massive time saver for car washers.

Take a bunch of photos and videos at once and write quick captions in batches. Then save them as drafts. That way, you’ll have posts ready to go and just have to hit the “Publish” button unless you already scheduled them to be sent automatically instead.

4. Use Quality Photos and Videos

Tips For Car Wash Marketing with Social Media - Use Quality Photos and Videos

Photo by quickquackcarwash on Instagram

You’re more likely to get positive social media attention if you share high-quality photos and videos. Take a look at this photo from Quick Quack Car Wash’s Instagram account, for example.

It was obviously taken with a good camera and presents the company’s employees in a positive light.

5. Use Hashtags

Tips For Car Wash Marketing with Social Media - Use Hashtags

Photo by Tima Miroshnichenko

Hashtags also make your social media posts more visible and help new people learn about your services. Use a mix of branded hashtags — ones that include your business name and location — and more generalized hashtags.

Keep in mind, though, that if your hashtags are too general (such as #carwash), you might have a more challenging time getting seen because so many businesses are also competing for attention with the same hashtag.

6. Run Exclusive Promotions

Tips For Car Wash Marketing with Social Media - Run Exclusive Promotions

Photo by fabfreddys on Instagram

Another way to get people interested in checking out your car cleaning is to run promotions online and advertise car wash using your social media channels.

For example, in the post below, Fabulous Freddy’s Carwash is promoting its coupon book sale and offering free books after customers buy a certain amount.

And keep in mind, to get more car wash advertising ideas, always check online what your competitors are doing.

7. Engage with Your Audience

Tips For Car Wash Marketing with Social Media - Engage with Your Audience Hookle

Photo by Simon Maage on Unsplash

Regular engagement boosts social media visibility, adds credibility to your brand, and helps you build a loyal following.

If someone comments on your post, respond and let them know that you’ve seen their message.

The same goes for direct messages (DMs). Respond as promptly as you can if someone sends you a message asking a question or telling you about their experience.

8. Share Your Holiday Spirit

Tips For Car Wash Marketing with Social Media - Share Your Holiday Spirit

Photo by Mister Car Wash on Facebook

This photo from Mister Carwash is an excellent example. Everyone loves seeing a fun holiday post, even from their local automobile wash.

When you’re planning and creating content in advance, be sure to design some posts centered around particular holidays like Halloween or Christmas.

9. Go Live

Tips For Car Wash Marketing with Social Media - Go Live

Photo by quickquackcarwash on Instagram

Live videos provide excellent opportunities for you and your team to connect with your audience, answer questions about the auto-washing process, and build stronger relationships with your customers.

Consider scheduling regular live videos to attract more visitors to your social media profiles, take them behind the scenes, and tell people what your business is all about!

10. Schedule Posts

Tips For Car Wash Marketing with Social Media - Schedule Posts with Hookle

Photo by Hookle

If you find yourself forgetting to post on social media regularly because you have so many other things going on, consider scheduling posts in advance.

Scheduling apps, such as Hookle, allow you to decide when you want to post your photos or videos and ensure you consistently promote your automotive service. They help you save time and give you peace of mind knowing you’re managing your social media presence even when you’re handling other responsibilities.

Final Thoughts

https://youtu.be/dG-gX1nTvHo

With proper social media content creation and social media scheduling, you can expand your car washing business’s reach, attract more customers, and increase sales. Especially, with Instagram reels, you might get a lot of engagement and even go viral.

If you’re looking for tools that can help you improve your social media marketing strategy, Hookle can help. It’s designed to assist entrepreneurs and small business owners with features for planning, publishing, and scheduling posts across multiple channels. You can even get car wash promotion ideas through the in-app guidance.

,Download the app today to see Hookle in action.

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<![CDATA[10 Top Real Estate Social Media Post Ideas to Get New Clients]]>https://www.hookle.net/post/10-top-real-estate-social-media-post-ideas-to-get-new-clients638db653f8626205356c957fTue, 06 Dec 2022 12:05:47 GMTHookleTop Real Estate Social Media Post Ideas to Get New Clients

Photo by Kindel Media on Pexels

Shortcuts

  1. Celebrate a New Listing
  2. Notify the Community About an Open House
  3. Share Expert Insights
  4. Give Back to the Community
  5. Congratulate buyers on their new home
  6. Give a Shout-Out to Your Network
  7. Create an Inspirational Post
  8. Showcase a Home-Related Blog Post
  9. Create a Holiday Post
  10. Highlight Housing Providers

Bonus tip: Schedule your posts to social media calendar


Social media marketing has been a game-changer for real estate agents and realtors. It provides them with an unprecedented opportunity to reach new clients and grow their real estate businesses.

But how do you stand out in the sea of Realtors and real estate marketing? Here are 10 options that will help attract new clients.

Why Is Social Media Important for Realtors?

Social media offers an easy way to connect with potential clients to share information about your business and listings, whether you are a real estate broker, independent real estate agent or realtor.

Online real estate platforms such as Zillow, Trulia, Remax, Redfin, Homesnap, Realtor.com, and NeighborhoodScout are places for you to bring up your listings and social media to amplify your properties marketing efforts.

To get started with social media marketing, you’ll need to create business pages on some of the major platforms. The most popular social media platforms for realtors today are Facebook, Instagram, LinkedIn, TikTok, Pinterest and Google Business.

Use these platforms to post content related to listings, general real estate advice, behind-the-scenes information about your business, and client testimonials.

You can also create ads for your business to attract new clients. Let's dive into the ideas below to get you started.

1. Celebrate a New Listing

Real Estate Social Media Post Ideas to Get New Clients - Celebrate a New Listing

Photo by OC Real Estate on Facebook

Showcase your new listings and highlight what makes them so special. A photo of the house is always a good idea; you can even create an album on your Facebook page with multiple photos of the property.

You can even create an album on your Facebook page with multiple photos of the property

If possible, create a video tour of the property to talk through some of the features of the home and the neighborhood.

2. Notify the Community About an Open House

Real Estate Social Media Post Ideas to Get New Clients - Notify the Community About an Open House

Photo by Jason Zang, Realtor on Facebook

An open house is a great way to show your property to as many people as possible. With social media, you can expose your property to many more interested home buyers.

Oftentimes, buyers will use the content they see on social media to decide whether a home is worth seeing in person. Great photos, videos, and real estate social media posts about the properties you are representing are a must.

3. Share Expert Insights

Real Estate Social Media Post Ideas to Get New Clients -Share Expert Insights

Video by Nic Petrossi Real Estate on Facebook

One of the most important things you can do as a real estate agent is to share your knowledge of the local market.

You can do this by posting about current trends, recent sales, or market research reports. This is especially important when the market is shifting or experiencing highs or lows.

4. Give Back to the Community

Real Estate Social Media Post Ideas to Get New Clients - Give Back to the Community

Photo by Jami Wenani on Facebook

Why not give back to the community by volunteering? This will not only help you develop your personal brand and image, but it will also establish yourself as a leader in your field.

Think of ways that you can volunteer your time and expertise to help others achieve their goals and dreams.

5. Congratulate Buyers on Their New Home

Real Estate Social Media Post Ideas to Get New Clients- Congratulate buyers on their new home

Photo by Kelly Nelson Brown on Facebook

Be sure to congratulate buyers on their purchases. Share the story of how you helped them find their home, and ask them to share their experience with others.

This will help build trust and recognition for your real estate knowledge in the community.

6. Give a Shout-Out to Your Network

Real Estate Social Media Post Ideas to Get New Clients - Give a Shout Out to Your Network

Photo by Danielle Olbrantz on Facebook

As a realtor, you work with numerous other professionals to get a house in escrow and through closing. To show your appreciation for the work they do, highlight them on your social media.

For example, thank your mortgage brokers for helping buyers find the right loan for clients’ needs.

7. Create an Inspirational Post

Real Estate Social Media Post Ideas to Get New Clients - Create an Inspirational Post

Photo by Nicholas Garza on LinkedIn

LinkedIn is a great place to post longer content that gives people a glimpse into you as a person, your work ethic, and your philosophy on business and life.

If there are mentors and others who have helped you along the way in business, be sure to thank them. These posts go a long way toward establishing you as a thought leader in your field.

8. Showcase a Home-Related Blog Post

Real Estate Social Media Post Ideas to Get New Clients - Showcase a Home Related Blog Post

Photo by Tehachapi Real Estate on Facebook

Write a blog post and link to it on social media. Offer insights on the market, interior design, or other trends that will be interesting to home buyers and sellers.

You can also simply share a link to a helpful article of interest to buyers or sellers.

9. Create a Holiday Post

Real Estate Social Media Post Ideas to Get New Clients - Create a Holiday Post

Photo by Kellerman Real Estate on Facebook

Celebrate the holidays on social media! Take this opportunity to thank your team for all they do.

Take this opportunity to thank your team for all they do

Whether it’s an official holiday or a day to celebrate coffee, bosses, or donuts, be sure to take advantage of holiday content opportunities.

10. Highlight Housing Providers

Real Estate Social Media Post Ideas to Get New Clients - Highlight Housing Providers

Photo by Melissa Agard on Facebook

Some people looking to buy a home will be seeking affordable housing. You can create social media content that highlights housing providers in your area who manage or develop such housing.

Alternatively, you can share content from local lawmakers working to improve affordable housing. This way, people will think of you if they’re looking to get into an affordable housing program.

Bonus tip: Schedule your posts to social media calendar

Schedule your real estate posts and listings in social media calendar

Photo by Hookle

We know that there is a lot of pressure on realtors to use social media marketing effectively, but we also know that it can be overwhelming and difficult to come up with new ideas for content.

The key is to find what works best for you and stick with it. There are many scheduler tools, such as Hookle, that can save your time significantly. With such tools you can schedule posts to all your social networks in one go.

Scheduling makes it easier to streamline your real estate marketing and attract the clients you need! Download your Hookle app here.

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<![CDATA[Google Business Profile: The Tool Your Small Business Needs]]>https://www.hookle.net/post/google-business-profile-the-tool-your-small-business-needs62f9279ce74fb28e7054fa4bMon, 05 Dec 2022 04:46:54 GMTHookleGoogle Business Profile: The Tool Your Small Business Needs

Photo by hookle.app on Unsplash

Shortcuts

  • What is Google Business Profile?
  • Why Google Business Profile is important for businesses?
  • How to Get Your Business on the Map?
  • Keep Your Profile Info Up to Date
  • Interacting With Your Customers
  • Publish Content Regularly

It is almost universal nowadays that people fire up Google to look up an establishment and find its business hours and if it’s open.

This begs a few questions:

  • How can I get my business on the map?
  • How is this information updated?
  • How do I make my business stand out when searched on google?

Well, the answers to these questions are here on this page.

What is Google Business Profile?

Google Business Profile is a free business listing that is shown to the people who search for your business or your business-related information on Google.

It's also a free tool that helps small business owners and entrepreneurs to manage their online presence. It provides a way to create an online presence that is search engine friendly and easy for customers to find.

Why Google Business Profile is important for businesses?

Most small businesses spend a lot of time on social media marketing but forget perhaps the most fundamental step - which is creating a profile for your business on Google and optimizing the search rankings.

No matter how many social platforms you use Google still remains the number one go-to option for making vital buying decisions. The first things that people do is in-depth Google search while looking for your products or services online. Wouldn't you want your business to be the first search result that pops up in the search results?

Wouldn't you want to be the first search result that pops up in the search results?

A business profile on Google has quickly become a "must have" for all businesses.

Having a Google Business Profile:

  • Helps you show your business in searches when someone looks up related information
  • Lets your customers find you in search results and under ‘Near me’ in Google Maps
  • Lets you engage with your customers
  • Provides vital information about your company, such as your hours of operation, phone number, and more
  • Helps your customers find your business with simple directions with Google Maps Navigation
  • Creates online credibility and influences customers' buying decisions

There are also other reasons to have a business profile. It’s free so you don’t have to pay a dime for it, and it’s more useful that you can ever imagine. Additionally, it helps you rank higher on a search results page and generate leads.

Read this article if you want to dive in more deeper of why you should use Google Business Profile as a small business owner.

How to Get Your Business on the Map?

https://youtu.be/bSj2-_fqc5U

Watch the short video above or follow the steps below to get your business visible on Google Search and Map:

  1. Add or Claim Your Business
  2. Business Profile Verification
  3. Profile Info and Website

1. Add or Claim Your Business

  • Write your business name in the browser and click "Own this business?" to claim it. If the business is not yet claimable in Google search, you can create it by right-clicking "Add your business" on Google Maps.
  • Follow along with the “Create profile” process and fill in the necessary information.
  • Business Name. Make sure to include the type of business in “Business Name”. For instance, if your local business is a restaurant called “Eat More”, enter your business name as “Eat More Restaurant”. The type of business works as a keyword and helps your business show up in local searches.
  • Business Address. Enter the address of your local business. Make sure you include as much information. This makes your business easy to find. It will also help your business to show up correctly on Google Maps when Google adds your local business to the business profile list.
  • Business Category. Choose the category that best suits your local business. Start typing and Google will present you with a list of top business categories. Choose one and later you can add more if you want.
  • Company Contacts. Enter your local business contacts such as your phone number or WhatsApp and your website if you have one. Filling in this data is not mandatory, but of course, it helps a lot if you want your business to be attractive to your audience, as it gives your customers more confidence.

2. Business Profile Verification

  • Finally, to complete your local business registration, you need to verify your account. Use the Google Search Console, email, regular mail, or the phone to verify your company.
  • Google Search Console can be used to expedite the verification process, but this choice is only available to you if your company has already been verified there.
  • Google will send a verification code if you choose to verify your business by phone, mail, or email. Enter the verification code into your Google Business Profile as soon as you receive it. If you choose to verify your business by mail, a postcard containing a verification code should arrive in 14 days.
  • Google will send a postcard to your address with a verification code for your local business address. Upon receiving the card, you will need to validate your local business profile to use all the tools that Google Business offers.

3. Profile Info and Website

  • Create your website. Once you've completed your business registration, Google Business will ask if you want a free website. Google Business creates a website for your local business automatically. If your local business doesn't have a website, use this great opportunity. Google Business creates a website based on your registered information. Updates you publish on your Google Business Profile appear automatically also on this website.
  • Customize your website. You can change the template and template colors of your website, edit the content and photos, and add more photos about your local business, The options are limited but can be very useful for a small business owner just starting out.
  • Fill in the description of your business
  • Add your products in the Products section
  • Upload a few pictures of your business.

Once you publish and validate your local business on Google, it will appear in user searches for your business and/or related search terms. It is important that you pay attention to how your business appears, what information is being displayed, etc.

If you want to optimize your Google presence read on Be Seen on Maps and Search - getting the most out of Google Business Profile.

Keep Your Profile Info Up to Date

Google Business Profile: The Tool Your Small Business Needs -  Keep Your Profile Info Up to Date

Photo by Hookle

In the beginning of 2022, Google did major improvements to simplify business profiles across Google. Today, if you own the business and are logged in to the browser, you can access your business profile directly in Google Search or Maps. Just write your business name and update any info on the go.

Your Google Business Profile is the first point of contact between you and your potential customers. It’s a reflection of your business, and it is vital to keep it up to date.

You can edit your business name, address, hours, categories, description of your business, and photos.

It's vital to keep your opening hours up to date to keep providing accurate information to your customers

It's vital to keep your opening hours up to date to keep providing accurate information to your customers. Any new promotion, event, or changes in your business hours should be up there on your Google Business Profile.

Learn more about managing both Google services and social media presence efficiently.

Interact With Your Customers

Google Business Profile: The Tool Your Small Business Needs -  Interact with your customers

Photo by Hookle

It's important to address your customers’ concerns and respond to their reviews.

Your customers can chat directly with you on Google Search through messages. Thus, it's good to enable notifications to be able to react to messages as soon as possible.

Reviews are vital especially for service businesses, such as restaurants, to get customers. The more reviews and stars the more you get customers. As simple as that!

Read also these tips for how to turn customer feedback into great social media post.

Publish Content Regularly

Google Business Profile: The Tool Your Small Business Needs -  post content regularly

Photo by Hookle

It's important that you publish new content to help your audience understand what's new, what promotions are active, and all other relevant details. You can do this manually on the browser.

However, there are social scheduling tools, such as Hookle, that can help you automate your posts by scheduling them and keeping your Google Business Profile up to date.

Best of all, scheduling tools allow you to schedule the content not only on Google but across all your social channels in one go. And if you created a website on Google, the content automatically appears there too. How convenient is that!

Start keeping Google Business Profile up today and download your Hookle App here.

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<![CDATA[6 Tips for How to Turn Customer Feedback into Great Social Media Post]]>https://www.hookle.net/post/6-tips-for-how-to-turn-customer-feedback-into-great-social-media-post636df1601506b4e982ab912dMon, 05 Dec 2022 04:13:19 GMTHookle6-Tips-for-How-to-Turn-Customer-Feedback-into-Great-Social-Media-Post

Photo by Andrea Piacquadio

Shortcuts

  1. Include Only a Snippet of the Customer Feedback
  2. Incorporate Visuals Into Your Posts
  3. Feature Your Response to Reviews
  4. Repost Your Customers' Feedback
  5. Express Gratitude for Customer Feedback
  6. Conduct a Poll and Post the Results

Use a Scheduling Tool to Automate Your Feedback-Based Posts


Social media has become an essential tool for businesses of all sizes. It provides a platform for companies to connect with their customers, promote their products and services, and build relationships.

However, simply posting updates and focusing on ,social media marketing isn't enough to ensure success. You also need to engage with your audience and pay attention to customer feedback on social media.

Customer feedback can be an invaluable source of information, providing insights into what people like and don't like

Customer feedback can be an invaluable source of information, providing insights into what people like and don't like about your product or service.

But how can you turn this feedback into great social media posts? Keep reading for some tips on how to do just that.

What Are the Most Common Review Platforms?

Before we dive into how to turn customer feedback into great social media posts, let's briefly touch on the most common review platforms.

Here are a few popular options:

  • Google Business Profile: When customers look up a business, Google shows a knowledge panel that includes all the business’s details and reviews. Read on why Google Business Profile is probably the most important review platform for any business.
  • Yelp: Customers rate the listed businesses on a five-star scale on this review site.
  • TripAdvisor: Customers use TripAdvisor to share reviews and opinions about hotels, vacation rentals, restaurants, and experiences around the world.
  • Facebook: In addition to being a social media platform, Facebook also allows customers to leave reviews for businesses. These reviews appear on the business's profile page and can be seen by anyone who visits the page, as long as they're shared publicly.
  • Trustpilot: This platform allows customers to share their experiences with services and products.
  • Business Website: Most customers also leave reviews on the business's website. They can leave reviews on your product pages or in a dedicated "Reviews" section.

How to Turn Customer Feedback Into Great Social Media Posts

After gathering customer feedback on various platforms, it's time to start incorporating it into your ,social media content. Here is how to get started with a few examples:

1. Include Only a Snippet of the Customer Feedback

How to Turn Customer Feedback into Great Social Media Post - Include Only a Snippet of the Customer Feedback

Photo by Slack on Facebook

Slack is an example of a brand that does just that.

When sharing customer feedback on social media, you should keep it short instead of sharing the entire review. A great way to do this is by highlighting a specific sentence or two that best sums up the customer's experience.

You can also use the sentence as an attention-grabbing headline for your social media post. Then you add a link to the full review so people can read it if they’re interested.

2. Incorporate Visuals Into Your Posts

How to Turn Customer Feedback into Great Social Media Post - Incorporate Visuals Into Your Posts

Photo by Soylent on Facebook

Soylent has implemented this tip nicely by including a video of a customer’s reviews on Facebook.

Visuals are more likely to engage people than plain text, so it's a good idea to incorporate them into your social media posts whenever possible.

When it comes to visuals, videos work the best when sharing customer feedback

You can use visuals such as images and carousels (multi-image posting), but videos work best when sharing customer feedback. For example, if you own a hotel, you could post a photo of the hotel with a short review from a satisfied customer.

You can also share a screenshot of the customer's review on social media. This is a great way to show people that the feedback is authentic and came from a real person.

3. Feature Your Response to Reviews

How to Turn Customer Feedback into Great Social Media Post - Feature Your Response to Reviews

Photo by Shalinee Ghosh on Twitter

Nike is doing just that, as seen in their reply above.

When you receive negative customer social media feedback, it's important to respond in a way that is helpful and satisfying to the customer. But don't stop there—you should also share your response on social media.

This shows your audience that you're committed to providing excellent customer service. It also shows that you're willing to take responsibility for any problems that may arise.

4. Repost Your Customers' Feedback

How to Turn Customer Feedback into Great Social Media Post - Repost Your Customers Feedback

Photo by Gab Castro on Twitter

Here’s an example of how Starbucks is implementing this tip.

Implementing this tip requires monitoring your social media platforms to find positive customer feedback. Once you find these comments, you can repost them on the same social media platform to ensure more people see them.

For instance, if the comment is on Twitter, you can simply retweet it. If it’s on Facebook or Instagram, you can repost it as your own, with permission from the user.

5. Express Gratitude for Customer Feedback

How to Turn Customer Feedback into Great Social Media Post - Express Gratitude for Customer Feedback

Photo by Slop Bandit o Twitter

A great example is Charmin above expressing gratitude to one of its customers for their feedback.

Encourage your customers to leave feedback by showing them some love!

Do you also want to encourage your customers to leave feedback? Show them some love! Whenever you receive customer feedback—positive or negative—make sure to express your gratitude.

The best approach is to create a social media post thanking your customers for taking the time to provide feedback. This lets your customers know that you're listening and appreciate their input.

6. Conduct a Poll and Post the Results

How to Turn Customer Feedback into Great Social Media Post - Conduct a Poll and Post the Results

Photo by Dell on LinkedIn

This is an awesome example of how Dell has done it.

Conducting a poll is a great way to engage your social media followers and get them talking about your brand. The poll can be about anything related to your business, such as a new product you're considering launching or products you're considering bringing back.

Once you've conducted the poll, share the results on social media. This is a great way to show your audience that you're always looking for ways to improve their experience. Plus, it can generate some excitement around your brand.

Use a Scheduling Tool to Automate Your Feedback-Based Posts

https://youtu.be/dG-gX1nTvHo

Your social media strategy would be incomplete without incorporating customer feedback. ,Social media scheduling will help create feedback-based posts frequently that your followers will love.

Scheduling apps like ,Hookle can help busy business owners like you plan, schedule, and monitor your content on all platforms in one tool. ,Download Hookle today to see its potential.

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<![CDATA[8 Guaranteed Ways to Generate Leads with Social Media]]>https://www.hookle.net/post/8-guaranteed-ways-to-generate-leads-with-social-media6385a3f3183d2da037e32b49Wed, 30 Nov 2022 12:33:52 GMTHookleGuaranteed-Ways-to-Generate-Leads-with-Social-Media

Photo by Hookle

Shortcuts

  1. Publish Lead Magnet Offers
  2. Create Engaging Content
  3. Use Paid Ads
  4. Share Customer Testimonials
  5. Use Automation
  6. Add Call-to-Action Buttons
  7. Host a Live Virtual Event
  8. Work With Influencers

Bonus tip: Use Social Media Marketing App for Cross-Channel Posting


Generating leads can feel like a daunting yet necessary task for many small businesses and entrepreneurs. It's easy to see why: Roughly 72% of marketers with five-plus years of experience say social media helps with lead generation.

In this article, we share eight of the best strategies that will help you generate leads through social media.

What Is Lead Generation?

Lead generation is the process of attracting, converting, and closing potential customers. It is how you find new customers, build your brand, and grow as a company.

Lead generation is the process of attracting, converting, and closing potential customers

So if lead generation is so important, why do so many small-business owners struggle with it? Oftentimes, it comes down to not having a clear understanding of the best ways to generate leads. Read on for eight tried-and-true tactics.

1. Publish Lead Magnet Offers

Guaranteed Ways to Generate Leads with Social Media - Publish Lead Magnet Offers

Photo by bruce mars on Unsplash

Lead magnets are your gift to your potential clients, who will receive them in exchange for their contact information.

They can be virtually any kind of resource that you can easily deliver via email, such as ebooks, gated content, or video tutorials. By offering something valuable, you'll build trust and increase the likelihood of capturing leads.

2. Create Engaging Content

Guaranteed Ways to Generate Leads with Social Media - Create Engaging content Hookle

Photo by Joel J. Martínez on Unsplash

If all else fails, you can’t go wrong with cute puppy pictures.

However, to attract and keep your desired audience, you need to give them a reason to stick around. This is where engaging content is key.

This could include behind-the-scenes photos, how-to videos, new product announcements, and inspirational content.

The best approach is to post a variety of content. And once you've figured out what works, keep doing it! Use a social media scheduling tool like Hookle to plan your content in advance.

3. Use Paid Ads

Guaranteed Ways to Generate Leads with Social Media - Use Paid Ads

Photo by Georgia de Lotz on Unsplash

Paid ads are one of the most cost-effective methods to get in front of your target audience and convert more leads. It will also help you grow your overall online presence.

You don't need a big budget or expert knowledge to use paid ads. Simply establish parameters for the type of audience who would be interested in what you're selling, set a budget, and let the platform do its thing. From there, track your results and make any necessary tweaks.

4. Share Customer Testimonials

Guaranteed Ways to Generate Leads with Social Media - Share Customer Testimonials

Photo by Hookle

Testimonials are one of the most powerful marketing tools for generating social proof. Here's how to use social media to make your testimonials more effective:

  • Post them regularly. Five-star reviews never get old for interested buyers. Use a social media scheduling tool, such as Hookle, for ease of planning.
  • Be sure they're recent. Approximately 85% of consumers perceive local reviews older than three months as irrelevant.
  • Include calls to action. If a testimonial mentions how much the customer loved your catering services, including a call to action to “Book your next event now.”

5. Use Automation

Guaranteed Ways to Generate Leads with Social Media - Use Automation

Photo by Hookle

One way to generate leads on social media is by making use of automation tools. For example, auto-responses to customers' questions can help streamline customer service and increase customer satisfaction levels.

Another method using automation is to create an opt-in offer. Set up a series of questions on Facebook Messenger, for instance. You can lead customers through a funnel, of sorts, and capture their contact information or convert them.

Some scheduler tools offer automation features, such as a recurring posts function, which is very convenient if you have repeated events or offers for example.

6. Add Call-to-Action Buttons

Guaranteed Ways to Generate Leads with Social Media - Add Call to Action Buttons

Photo by Hookle

To generate more leads, you need to get people to take action. And what better way than with social media call-to-action (CTA) buttons? Great CTA buttons can do a lot of the work of lead generation without any extra effort for small businesses and entrepreneurs.

Great CTA buttons can do a lot of the work without any extra effort

CTA buttons are also a great way to turn passive followers into active customers because they prompt users to do something specific, such as visit your website or fill out a form.

7. Host a Live Virtual Event

Guaranteed Ways to Generate Leads with Social Media - Host a Live Virtual Event

Photo by Sigmund on Unsplash

Live events are a must-do if you want to generate leads. They get your audience engaged, as though they’re gathered together for a party that you’re throwing. They also give people a glimpse behind the scenes, building trust.

You can also give your live viewers an exclusive offer that expires either during the broadcast or shortly thereafter. The urgency factor can inspire action.

8. Work With Influencers

Guaranteed Ways to Generate Leads with Social Media - Work With Influencers Hookle

Photo by ANGELA FRANKLIN on Unsplash

An influencer is someone who has a significant social media following, typically over 10,000 people. They can help you reach your target audience and generate leads by promoting your brand on their social accounts.

An influencer is someone who has a significant social media following

Startup small businesses and entrepreneurs may be better off working with smaller influencers than those with tens of thousands of followers. Smaller accounts with a more focused, engaged following may be more likely to influence the people you want to reach.

Bonus tip: Use Social Media Marketing App for Cross-Channel Posting

https://youtu.be/GPIhkJPlBwM

Lead generation is critical for small businesses and entrepreneurs, and social media can be an excellent way to generate leads.

Even if you don’t have a huge budget for paid advertising, there are still many avenues for reaching potential customers on social media.

If you need help getting organized and planning your lead-generation strategy, download the Hookle app. Our social media scheduling tools ensure you always have the right lead-generation tools right in your pocket.

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<![CDATA[10 Engaging Ideas for What to Post on LinkedIn]]>https://www.hookle.net/post/10-engaging-ideas-for-what-to-post-on-linkedin63008bf2d6d0a6ec33a5ad5cFri, 25 Nov 2022 15:57:41 GMTHookle10-LinkedIn-Posts-Ideas-for-Small-Business-Owners

Photo by Hookle

Shortcuts

  1. Multi-image and video posting
  2. Share a tip
  3. Feature an upcoming event
  4. Write about a personal experience
  5. Share an interesting stat
  6. Share snippets of communication
  7. Create a poll
  8. Appreciate something
  9. Celebrate
  10. Praise your audience

Bonus tip: save time by scheduling your posts


Which social media platform should I be active on to sell my small business? It is one of the most frequent queries from small business owners. Unfortunately, the solution is not straightforward.

Why? Because a variety of things play a role:

  • Who is your target audience? How old are they?
  • Are you a business-to-business or business-to-consumer company?
  • What kind of business do you have?
  • Are you producing unique content - especially content for LinkedIn?

What amount of time can you commit to social media? LinkedIn is fantastic for entrepreneurs with limited time and is generally accepted.

This article pinpoints LinkedIn benefits and shares 10 LinkedIn content ideas for small businesses.

Why Use LinkedIn?

What to Post on LinkedIn - Why Use LinkedIn

Photo by Greg Bulla on Unsplash

LinkedIn is the largest professional network. It has over 500 million subscribers in more than 200 countries. In contrast to other social media networks, its exclusive focus is on fostering professional and business contacts.

LinkedIn exclusive focus is on fostering professional and business contacts

That information alone is quite valuable if you are a B2B (business-to-business) company wanting to locate qualified prospects and connections for your product or service.

In LinkedIn entrepreneurs can broaden their audience, boost interaction, and generate more leads.

If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform. For instance, 89% of B2B marketers utilize LinkedIn to publish content to their target audience, making it the most popular channel.

If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform

And, 66% of B2C marketers publish content on LinkedIn. You can post content to the platform as a "post" or on LinkedIn news feeds. LinkedIn claims that news feed content performs significantly better than job postings (by 15x).

What to post on LinkedIn?

What to Post on LinkedIn - What to post on LinkedIn

Photo by Element5 Digital

So what do small businesses typically post on Linkedin? What should I post on linkedIn? Or where to get content ideas for LinkedIn?

Small businesses can provide information about their firm in the news stream. They can share articles, product announcements, industry-related data, and corporate updates.

Utilizing LinkedIn's publishing platform is another choice for producing articles there. Like your website blog, you may generate fresh content on this platform or repurpose existing content for sharing across the LinkedIn network.

You can reach more people outside your current LinkedIn network by using relative tags and hashtags to aid your search. There are 467 million end users and company pages on LinkedIn.

It is typically advised to post on LinkedIn at least once daily and no more than five times weekly.

10 LinkedIn Post Ideas

We have gathered here some great ideas on what you can publish on LinkedIn with relevant examples.

1. Multi-image and video posting

What to Post on LinkedIn - multi-image and video opsting

Photo by Audi on LinkedIn

Although creating a video may take more time than writing a text piece, it is worthwhile. According to LinkedIn, video is 5x more likely than other types of content to start a conversation.

With multi-images, you can easily create a behind-the-scenes story with a picture carousel, e.g. about the manufacturing process or product launch.

Read also our tips for multi-image posting and video marketing.

2. Share a tip

What to Post on LinkedIn - Share a tip

Photo by Small Business Saturday UK on LinkedIn

Small Business Saturday UK has implemented this idea by sharing tips every Thursday for small businesses. Sharing interesting content regularly every week - that's a great idea!

Tips are one of the best ideas that work on LinkedIn, especially if you’re looking to get engagement.

Share a tip or an idea that will be useful for your audience

There are most probably people from your industry, fellow entrepreneurs, or somebody else who might be looking for something just like that.

So, share a tip or an idea that will be useful for your audience.

3. Feature an upcoming event

What to Post on LinkedIn - Feature an upcoming event

Photo by Hookle on LinkedIn

This is a great way to get engagement - and encourage your audience to come to the event.

And it works even better if you link the post to the relevant site where your audience can find detailed information about the event.

4. Write about a personal experience

What to Post on LinkedIn - Write about a personal experience

Photo by Xoliswa Moraka on LinkedIn

Above is a great example by Xoliswa. She shares her experience and interesting findings related to it. If you think you can inspire others, try writing about your personal experience that others can relate to.

Actually, this is one of the best LinkedIn content ideas you can share on the platform because your experiences belong only to you. This makes them truly unique!

5. Share an interesting stat

What to Post on LinkedIn - Share an interesting stat

Photo by Macy's on LinkedIn

Everyone loves a good statistic that wakes you up to take notes.

Share an interesting stat relevant to your industry with your audience. This will most likely help start a conversation.

Remember to share a real, insightful stat to make it stand out!

6. Share snippets of communication

What to Post on LinkedIn -  Share snippets of communication on LinkedIn

Photo by John Holland-Kaye on LinkedIn

Communication extracts are an excellent approach to personalize your brand and sneak in an opportunity to display happy clients or coworkers raving about your business.

7. Create a poll

What to Post on LinkedIn - Create a poll

Photo by Audi on LinkedIn

Creating a poll is one of the newest ways to engage your audience on LinkedIn. Just start a post and select STATS icon to create a poll in the compose view.

People usually love interesting questions. Thus, it's an easy way to get engagement even from those who normally don't comment on posts.

Poll is an easy way to get engagement even from those who normally don't comment on posts

Create a poll, remember to add relevant hashtags, and make sure to interact with your audience along the way, by liking and replying to comments.

Once again, keep it simple and clear. For example, Do you want to get more followers on LinkedIn? Yes / No

8. Appreciate something

What to Post on LinkedIn - Appreciate something

Photo by Hetty Easter on LinkedIn

Wow, what a piece of art! And what an appreciation of nature, emotions, weather, and even trail makers. The credit for this awesome example goes to the fine artist Hetty Easter.

This is definitely something that everyone loves to see and hear. Appreciation might bring you tons of engagement when done right.

Appreciation is definitely something that everyone loves to see and hear

It can surely be related to your business, too. But appreciating something not related to your business might bring you way more attention.

For example, share a post with your appreciation comments that is having the same values with you. Or share a picture you took of something amazing with your appreciated comments.

Remember to use hashtags relevant to what you appreciated to get even more attention to your post.

9. Celebrate

What to Post on LinkedIn - Celebrate on LinkedIn

Photo by Harolds on LinkedIn

Celebrate a professional achievement. This should be an easy one for any business.

Thinking of achievement, we tend to imagine something out of the ordinary, like exceeding targets, scoring a big sale, or delivering a project milestone. For sure this is great too!

But other smaller behaviors deserve recognition as well. For example, great customer feedback, learning a new skill, or supporting new recruits. Even something as simple as well done routine work can be worthy of celebration.

10. Praise your audience

What to Post on LinkedIn - Praise your audience as a success story

Photo by Hookle on LinkedIn

Describe why you think your audience is fantastic and enjoy working with them.

Praising valued customership or customer success stories are always a safe bet. But why not make a post as simple as thanking the valued customers you currently have?

Bonus tip: save time by scheduling your posts

https://youtu.be/dG-gX1nTvHo

The above 10 LinkedIn content ideas can generate engagement, make your brand stand out, and attract more clients.

But wouldn't it be nice to get a batch of updates all squared away at once, so you don't have to think about them again, right?

Well, you can schedule posts on your company's LinkedIn Page with help from third-party social media scheduler tools, such as Hookle, that integrate with LinkedIn Pages smoothly.

The advantages of planning posts for your LinkedIn Page:

  • Publish to all platforms simultaneously. With scheduler tools you save time as you can publish to all your social channels in one go.
  • You can consistently use the same cadence. Making several posts in advance makes it simpler to ensure you have thorough coverage of the upcoming week or weeks.
  • Reducing slip ups and crosses. In a busy team, it's too common for a task like publishing on LinkedIn to be lost in the daily shuffle. Utilizing a scheduling tool to secure your updates eliminates the risk.

These people may focus on other things, including assessing outcomes and improving future content, when you efficiently schedule a batch in one go.

Couple these posts with a social media scheduler tool that can streamline your scheduling - not only on LinkedIn but on your other social channels too.

Download and get started with your Hookle App today to see how it works.

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<![CDATA[Top 10 Social Media Marketing Ideas for Christmas]]>https://www.hookle.net/post/top-10-social-media-marketing-ideas-for-christmas63708c7725b8183f4c65ef76Mon, 21 Nov 2022 06:39:39 GMTHookleTop-10-Social-Media-Marketing-Ideas-for-Christmas

Photo by Julia Larson

Shortcuts

  1. Hold a Fun Giveaway
  2. Publish in-Demand, Engaging Content
  3. Take Advantage of User Generated Content (UGC)
  4. Holiday Gift Cards
  5. Work With Influencers
  6. Christmas Gift Guides
  7. Share Christmas Recipes
  8. Countdown to Christmas
  9. Invite Your Audience to Participate in a Challenge
  10. Make a Christmas Video

Tip: Schedule your Xmas posts in advance >>


Christmas is all about generosity, thanksgiving, and family. But for brands and marketers, it is also a creative battleground to stand out, widen their audience, boost user engagement and drive sales.

For marketers Christmas is a creative battleground to stand out

Social media marketing is at the heart of these efforts, as Fortunly reports about 23% of Christmas shoppers in the US actively turn to social media to make buying decisions.

Brands use promotional videos, giveaways, and blog posts on various sites to increase conversion rates, traffic, and sales.

Here are ten social media Christmas Ideas to cut through the noise and make your brand stand out during this Christmas season.

1. Hold a Fun Giveaway

Social Media Marketing Ideas for Christmas - Hold a Fun Giveaway

Photo by visit_soton on Instagram

This giveaway, for instance, requires participants to shop in Southampton to win numerous prizes.

Social media giveaways are excellent at generating more leads and increasing brand awareness. The chance to win whatever you offer will create a buzz around your campaign.

Existing followers remain incentivized to participate, while new users are drawn to the brand.

Participation in the giveaway should be simple enough not to deter potential customers. You can even have your audience participate in a Secret Santa to heighten their enthusiasm.

2. Publish in-Demand, Engaging Content

Social Media Marketing Ideas for Christmas - Publish in Demand Engaging Content

Photo by Hookle on Twitter

Hookle has implemented this idea as a textbook example by publishing the December social media calendar on all their social networks.

Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts. Your audience will appreciate suggestions that simplify holiday planning.

Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts

This is excellent for short-term user engagement and long-term brand growth. Include also links to further Christmas-related and brand-related content.

Publish the blog across your social networks to get even more engagement. Read on to learn how to turn your blog posts into social media content.

3. Take Advantage of User Generated Content (UGC)

Social Media Marketing Ideas for Christmas - Take Advantage of User Generated Content UGC

Photo by Starbucks on Instagram

User-generated content is ideal for developing original content while receiving brand exposure through your following. It is cost-effective, genuine, and allows followers to feel invested in your brand.

With the creative flexibility it affords participants, you will be stunned by the breadth and diversity of the content they create.

The best aspect is that entrepreneurs may subsequently reuse this content for their campaigns.

4. Holiday Gift Cards

Social Media Marketing Ideas for Christmas - Holiday Gift Cards

Photo by mccarthyspharm on Instagram

Gift cards are an excellent strategy for increasing holiday sales. They help in introducing new customers to your products, reward loyal customers, highlight underperforming items and even clear out lingering stock, particularly for small business owners.

Gift cards can be used as a part of a more extensive campaign or as a stand-alone promotion.

5. Work With Influencers

Social Media Marketing Ideas for Christmas - Work With Influencers

Photo by socialguru.hu on Instagram

Influencer marketing has carved out a significant niche in the social media space. Content creators with large audiences have proven to be valuable resources, especially during holiday seasons, in driving sales and user engagement with brands.

A recent study discovered that 71% of social media users felt that influencers significantly influenced their purchasing decisions.

Look for influencers who align with your brand's values, target audience, and metrics. Then, establish objectives for your campaign, set a budget, and initiate contact.

6. Christmas Gift Guides

Social Media Marketing Ideas for Christmas - Christmas Gift Guides

Photo by sophie_j_designs on Instagram

Christmas is one of the most popular gift-giving seasons; you can capitalize on this with a gift guide. This can begin as early as November when people start planning their Christmas shopping.

This is a fundamental requirement for retail and online stores. Think of how many Christmas trees are awaiting your gift-wrapped items. Couple this with exceptional discounts, deals, and rewards and you have a jackpot.

7. Share Christmas Recipes

Social Media Marketing Ideas for Christmas - Share Christmas Recipes

Photo by Jed Owen on Unsplash

Food brings people together. And Christmas, more than any other holiday, is concentrated on food. If your company is about or related to food, sharing Christmas recipes is a great approach to get people in the holiday spirit.

Bump this to the next level by encouraging followers to make and share recipes. Heck, turn it into a cooking challenge to get into the spirit of things!

8. Countdown to Christmas

Social Media Marketing Ideas for Christmas - Countdown to Christmas

Photo by PSG on Facebook

Build a heightened anticipation for what's to come with a Christmas countdown. You can pair it with different products and services related to your brand.

Build a heightened anticipation for what's to come with a Christmas countdown

An exciting way to encourage participation is bigger reveals gradually as the countdown builds up, with the climax on the final day.

The football team PSG (Paris Saint-Germaine) used this strategy by creating a social media Christmas calendar with daily prize giveaways. Participation involved providing contact information and they collected 47% of newsletter opt-ins and 2,700 profiles daily.

9. Invite Your Audience to Participate in a Challenge

Social Media Marketing Ideas for Christmas - Invite Your Audience to Participate in a Challenge

Photo by nitewatches on Instagram

Nothing motivates people more than appealing to their competitive nature. Create challenges that stimulate your audience and urge them to demonstrate their ability to complete them. For instance, the challenge could include a physical, literary, or creative task.

You must then monitor the process. If the challenge is time-bound, note how far along you are with '#day 3 of XXX challenge' or highlight the participating audience members.

Also, actively reply to chats, DMs, and comments to help the campaign build momentum.

10. Make a Christmas Video

https://www.youtube.com/watch?v=gnELFxI2OfU

This brilliant video from Aldi UK featuring Kevin the carrot and Santa Claus is a perfect example of how to use videos as part of your social media Christmas ideas.

Brands have used Christmas-themed videos to promote their services and products and convey their story successfully. Despite its historical association with major labels, this social media marketing strategy also applies to small businesses.

Schedule your Xmas posts in advance!

https://youtu.be/dG-gX1nTvHo

Now once we've got all these awesome ideas you can fill in your calendar with Xmas posts.

Overwhelmed by getting started? Don't worry, we've got you covered.

Luckily there are scheduling tools, such as Hookle, that you can use to ease your stress and workload significantly. You can create and schedule your Xmas posts in advance for the whole of December at once.

With such tools, you can plan, schedule, and monitor all your social channels in one app. How convenient is that?

Start planning your holiday posts today and download Hookle App now!

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<![CDATA[December 2022 Social Media Content Calendar]]>https://www.hookle.net/post/december-2022-social-media-content-calendar635aaa487a6c2219d597fcceSat, 12 Nov 2022 08:08:45 GMTHookleDecember-2022-Social-Media-Content-Calendar-for-Small-Businesses

Photo by Hert Niks

Shortcuts

  • December 1: World AIDS Day
  • December 3: International Day of Persons with Disabilities
  • December 4: National Cookie Day
  • December 5: World Soil Day
  • December 6: Microwave Oven Day
  • December 8: Pretend to Be a Time Traveler Day
  • December 10: Human Rights Day
  • December 11: International Mountain Day
  • December 14: International Monkey Day
  • December 16: National Chocolate-Covered Anything Day
  • December 21: Crossword Puzzle Day
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 31: New Year's Eve

Schedule Your December 2022 Social Media Content in Advance


Trying to stay ahead of the social media game can feel like a full-time job for small business owners. As an entrepreneur, you know that content is key on social media.

But between running your business and keeping up with your personal life, it can be tough to find the time to come up with strong content ideas. That's why we've put together this social media content calendar for December 2022.

Whether you're looking for festive holiday ideas or tips on how to ring in the New Year, we've got you covered

The calendar will help you plan and organize your posts to ensure you're always putting your best foot forward. Whether you're looking for festive holiday ideas or tips on how to ring in the New Year, we've got you covered.

So grab a cup of coffee and get ready to plan out your best month yet on social media.

December 1: World AIDS Day #WAD2022

World-AIDS-Day

Photo by Klaus Nielsen

This day unites people worldwide in the fight against HIV/AIDS. You can create a post spreading awareness about HIV/AIDS or show your support with a message of solidarity.

December 3: International Day of Persons with Disabilities #IDPWD

International-Day-of-Persons-with-Disabilities

Photo by cottonbro

December 3 seeks to create more awareness about disability issues and promote the rights and well-being of persons with disabilities. Share how your business is inclusive, or share a story about a person with a disability who has inspired you.

December 4: National Cookie Day #NationalCookieDay

National-Cookie-Day

Photo by Sara Santos

Celebrate this day with a post featuring your favorite cookie recipe. If you're feeling generous, you could even include a coupon for a free cookie with every purchase.

December 5: World Soil Day #WorldSoilDay

World-Soil-Day

Photo by Lukas

This day is dedicated to raising awareness of the benefits of healthy soil and advocating for sustainable management of this valuable resource. Schedule posts that share tips on improving soil quality and maintaining healthy ecosystems.

December 6: Microwave Oven Day #MicrowaveOvenDay

Microwave-Oven-Day

Photo by Mike B

Yes, there's really a day for everything! This fun food holiday is the perfect opportunity to share some of your favorite microwave oven recipes. You could even do a giveaway for a new microwave oven.

December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

Pretend-to-Be-a-Time-Traveler-Day

Photo by Andy Beales on Unsplash

On this fun holiday, encourage your followers to let their imaginations run wild and pretend to be time travelers. You could ask them to share photos of themselves in their "time traveling" outfits or post about a place they would like to visit if they could travel through time.

December 10: Human Rights Day #HumanRightsDay

Human-Rights-Day

Photo by Markus Spiske on Unsplash

Use Human Rights Day to raise awareness about human rights issues and promote the work of organizations fighting for justice. You could also highlight individuals who have made significant contributions to the advancement of human rights.

You can promote the work of organizations fighting for justice

Since it's also Nobel Prize Day, you could create a post about some of the inspiring Nobel Laureates who have made a difference in the world.

December 11: International Mountain Day #InternationalMountainDay

International-Mountain-Day

Photo by Archie Binamira

This day celebrates the importance of mountains and highlights the challenges in developing mountains. Dedicate your content to promoting sustainable mountain tourism and share your favorite mountain photos.

December 14: International Monkey Day #InternationalMonkeyDay

International-Monkey-Day

Photo by Brian Mann on Unsplash

This fun holiday is the perfect opportunity to share cute monkey photos or videos. If you have monkey-themed products, this would be a great day to promote them.

December 16: National Chocolate-Covered Anything Day #ChocolateCoveredAnythingDay

National-Chocolate-Covered-Anything-Day

Photo by Douglas Lopez on Unsplash

What's not to love about this delicious food holiday? Share your favorite chocolate-covered treat or post a photo of yourself enjoying one. You could even do a giveaway for a box of chocolates.

December 21: Crossword Puzzle Day #CrosswordPuzzleDay

Crossword-Puzzle-Day

Photo by Ross Sneddon on Unsplash

This fun holiday is the perfect opportunity to engage your followers with a crossword puzzle. Create a puzzle with clues that relate to your brand or industry.

For an added challenge, offer prizes for the first few people to solve the puzzle.

December 24: Christmas Eve #ChristmasEve

Christmas-Eve

Photo by Anna Tarazevich

Get into the holiday spirit with some festive content. Share photos of your decorated home or office, post about your favorite Christmas traditions or share a holiday recipe.

December 25: Christmas Day #ChristmasDay

Christmas-Day

Photo by Brett Sayles

Wish your followers a Merry Christmas with a festive post. You could include a photo of your team in holiday gear, share a holiday message, or post a photo of your Christmas tree.

December 31: New Year's Eve #NewYearsEve

New-Years-Eve

Photo by Pixabay

Get your followers excited for the New Year with a fun post.

Whatever you do, make sure to ring in the New Year with a bang!

You could create a collage of your best moments from the past year or even do a countdown to midnight. Whatever you do, make sure to ring in the New Year with a bang!

Schedule Your December 2022 Social Media Content in Advance

https://youtu.be/dG-gX1nTvHo

Now that you have ideas for what to post on social media in December 2022, it's time to start scheduling your content.

Social media scheduling will save you time and ensure that your content is consistent and relevant. With a social media content calendar, you can plan and publish your content in advance, so you have time to focus on other aspects of your business.

Entrepreneurs like you can use social media scheduling tools like Hookle to plan and publish your content. These tools will help you manage all your social media content from a single app. Try them and make your social media content planning a breeze.

Download and get started with your Hookle.app now!

]]>
<![CDATA[10 Behind-the-Scenes Content Ideas to Share on Social Media]]>https://www.hookle.net/post/10-behind-the-scenes-content-ideas-to-share-on-social-media6361027627b6abf3342b3cd8Sun, 06 Nov 2022 12:56:08 GMTHookleBehind-the-Scenes-Content-Ideas-to-Share-on-Social-Media

Photo by Gaining Visuals on Unsplash

Shortcuts

  1. Share From an Owner's POV
  2. Feature Team Members
  3. Feature Customers
  4. Share Your Interests
  5. Get Festive
  6. Tell Your Followers What Inspires You
  7. Share Your Day-to-Day Routine
  8. Do a Product Demo
  9. Celebrate National Days
  10. Show What You’re Working On

>>> Bonus Tip for Entrepreneurs and Small Businesses


As an entrepreneur, you know you need fresh content rolling out on your social media pages. Not just any content will do, however.

With behind-the-scenes content, you can show the authentic side of your business

Boring stock photos and self-promotional posts won't go far. With behind-the-scenes content, you can show the authentic side of your business and get people engaged with your brand.

What Is Behind-the-Scenes Content?

Share behind the scene content on social media - car service example - Hookle

Photo by Hookle - your social media content planner

Behind-the-scenes content includes photos and videos that show the authentic side of you, your business, and your team members. It’s good to publish a variety of behind-the-scenes content, depending on the platform:

  • Facebook: Share articles of interest and localized photos and videos
  • Instagram: Post localized photos, Reels, and Stories; add hashtags
  • LinkedIn: Expand your B2B network, be a thought leader, and add to relevant conversations
  • Google Business Profile: Keep your listing updated with your most recent information; respond to all your reviews (this shows you are listening and also helps search engine rankings)
  • Twitter: Keep it under 280 characters, including hashtags; build connections with a broader audience
  • TikTok: A great place to find inspiration for behind-the-scenes content, TikTok is winning the internet with personal accounts of day-to-day life and business

Read on for 10 behind-the-scenes content ideas to add to your social media marketing strategy.

1. Share From an Owner's POV

Behind-the-Scenes Social Media Content Ideas - Share-From-an-Owners-POV

Photo by Brian Dean on LinkedIn

Share about your company from an owner’s point of view. The backstory of how you started your business, how you run it, and why you do what you do is always interesting, especially if there is a lesson to be learned.

2. Feature Team Members

Behind-the-Scenes Social Media Content Ideas - Feature-Team-Members

Photo by blackbirdfargo on Instagram

Team member spotlights can be a great way to get employees involved in social media efforts and give them a voice on behalf of the company.

Team member spotlights can be a great way to get employees involved in social media efforts

You can create a series of spotlights with different employees weekly, monthly, or quarterly if you have multiple people who deserve recognition.

3. Feature Customers

Behind-the-Scenes Social Media Content Ideas - Feature-Customers

Photo by royalbluegrocery on Instagram

Who are the loyal customers who support your business? Ask permission to snap a photo or a quick video to share their stories with your audience.

This is an easy way to thank your customers while getting more eyes on your business's page. You can also ask customers to tag your business on social media and share their user-generated content.

4. Share Your Interests

Behind-the-Scenes Social Media Content Ideas - Share-Your-Interests

Photo by Camp Wildernest Wildlife Center on Facebook

Share your hobbies, passions, and the things that make you … you. If you like music, share an artist's new album or song.

Share your hobbies, passions, and the things that make you … you.

Think about how you share, too. Are you quirky or serious? Funny or informative? Do you share inspirational quotes or offer tips on how to live better? Let your personality shine through.

5. Get Festive

Behind-the-Scenes Social Media Content Ideas - Get-Festive

Photo by cfawestacres on Instagram

Post photos of how you like to celebrate the holidays and special occasions — at home and at work. If you’re decorating your tree at home, snap a few photos.

Hosting an office party or other team event? Take photos that show your team members having fun together. Sharing the fun side of special occasions brings your community closer together.

6. Tell Your Followers What Inspires You

Behind-the-Scenes Social Media Content Ideas - Tell-Your-Followers-What-Inspires-You

Photo by takearecess on Instagram

Sharing articles, photos, quotes, and videos can help build a relationship with your followers. When you share something that inspires you, it shows that you're human and want to connect with others.

When someone is inspired by what you post, they might share it with their friends and family — helping you grow your audience more.

7. Share Your Day-to-Day Routine

Behind-the-Scenes Social Media Content Ideas - Share-Your-Day-to-Day-Routine

Photo by Tony Christensen on Twitter

Whether it's a photo of you at work or a story about how you got to the office, this kind of content will make people feel more connected to you. It also gives them a glimpse into what it's like behind the scenes.

Try sharing photos of yourself in the office and talking about what you're working on that day

Try sharing photos of yourself in the office and talking about what you're working on that day. Invite conversation by asking questions of your followers.

8. Do a Product Demo

Behind-the-Scenes Social Media Content Ideas - Do-a-Product-Demo

Photo by vessi on TikTok

Share a look behind the scenes of a project or product in action. For example, if you're an interior designer, show how furniture is arranged in different rooms or how lighting affects moods.

Share a look behind the scenes of a project or product in action

Or, like sneaker company Vessi, show how your product holds up under pressure — despite a run-in with a pumpkin spice latte and a hose.

9. Celebrate National Days

Behind-the-Scenes Social Media Content Ideas -  Celebrate-National-Days

Photo by sandys.donuts on Instagram

Nowadays, there’s a “day” for just about everything — from National Chocolate Day to Global Champagne Day. The National Today calendar of events lists lots of these holidays, giving you plenty of inspiration for behind-the-scenes content.

10. Show What You’re Working On

Behind-the-Scenes Social Media Content Ideas - Show-What-You-are-Working-On

Photo by wona_concept on Instagram

People love to see progress photos and videos, before-and-after shots, and other media that show what you’re working on.

This can also be a way to announce an upcoming product launch or event. Your followers will enjoy seeing this behind-the-scenes look at what goes into making something.

Bonus Tip for Entrepreneurs and Small Businesses

https://youtu.be/dG-gX1nTvHo

When you lift the curtain and give a peek behind the scenes, it lets your followers know there are real humans running the business. This type of content is ideal for entrepreneurs and small businesses because it builds trust, confidence, and loyalty among your target audience.

At Hookle, our mobile app makes it easy for entrepreneurs and small-business owners to post content consistently and easily. User-friendly and easy to adopt, Hookle saves busy entrepreneurs time, effort, and resources.

With Hookle you plan, publish, and schedule posts to multiple social media channels using one app — and never again go without behind-the-scenes content on your pages.

Download and get started with your Hookle App today to see how it works.

]]>
<![CDATA[10 Quick Thanksgiving Social Media Post Ideas ]]>https://www.hookle.net/post/10-quick-thanksgiving-social-media-post-ideas6358f7376e27347f98ab018dThu, 27 Oct 2022 07:52:11 GMTHookle10-Best-Thanksgiving-Social-Media-Post-Ideas-with-Examples

Shortcuts

  1. Share What You're Thankful For
  2. Post a Relevant Quote
  3. Post a Pun
  4. Organize a Giveaway and a Thanksgiving-Themed Contest
  5. Create a Poll
  6. Offer Special Deals and Discounts
  7. Share a Thanksgiving Recipe
  8. Share Tips on How to Get Through the Holiday
  9. Remind People of Your Upcoming Holiday Sale
  10. Share a Historical Fact About Thanksgiving

>>> Bonus tip: Schedule Your Thanksgiving Social Media Posts


Thanksgiving is everyone's favorite holiday. And what's not to love? The home-cooked turkey and potatoes, the family, the friends, and the excuse to stuff your face without feeling guilty.

If you're a small business owner, your customers will likely have the same sentiments about Thanksgiving. Since people are already in a festive mood, why not take advantage of it and run some Thanksgiving-themed social media campaigns?

If you're a small business owner, your customers will likely have the same sentiments about Thanksgiving

But coming up with ideas for those posts can be a challenge. That's why we've put together a list of 10 of the best Thanksgiving 2022 social media post ideas.

Whether you're an entrepreneur looking for ways to show customers appreciation or stay connected during the holidays, this list will help you fill your social media content calendar.

When is Thanksgiving Celebrated?

When-is-Thanksgiving-Celebrated

Photo by Ylanite Koppens

In ,November 2022, people will celebrate Thanksgiving holiday on the 24th.

Thanksgiving Day is celebrated on the fourth Thursday of November in the United States and on the second Monday of October in Canada and around the same part of the year in other places of the world.

What Is the History of Thanksgiving Day?

What Is the History-of-Thanksgiving-Day

Photo by Pixabay

The Plymouth colonists (Pilgrims) and the Wampanoag celebrated the first Thanksgiving in 1621 to give thanks for a good harvest.

For over two centuries, states and colonies celebrated Thanksgiving individually. It wasn't until 1863 that Abraham Lincoln declared Thanksgiving a national holiday in an attempt to unify the country during the Civil War.

Since then, Americans have celebrated Thanksgiving every year, giving thanks for all the blessings in their lives. Family and friends feast on traditional Thanksgiving foods like turkey, potatoes, stuffing, and pumpkin pie.

Key Elements of a Successful Thanksgiving Campaign

As America celebrates Thanksgiving on 24th November, you should ensure that your social media campaigns are up and running. The goal is to make the most of this fantastic opportunity. Here are a few elements you should consider:

  • Plan in Advance
  • Use Relevant Hashtags
  • Ensure Your Website is Pitch Perfect

Plan in Advance

Plan your Thanksgiving social media posts in advance

Photo by Hookle

The key to success is planning your social media posts ahead of time. This will help you avoid any last-minute rush and ensure that your content is well-thought-out. A social media content calendar is the perfect way to plan your posts and track your progress. There is plenty of social media planning and scheduling tools, like Hookle, to keep your social media buzzing.

Use Relevant Hashtags

Use-Relevant-Hashtags

Photo by DS stories

Thanksgiving is a great opportunity to get involved in trending conversations on social media. Hashtags like #HappyThanksgiving and #GiveThanks are popular this time of year. Use relevant hashtags in your posts to ensure the right people see them.

Ensure Your Website is Pitch Perfect

Ensure-Your-Website-is-Pitch-Perfect

Photo by Coffee Bean

Your website will be the first place many people go to learn more about your business after seeing your social media posts.

Make sure it's ready for the Thanksgiving rush by ensuring that all your content is up-to-date and relevant. More importantly, your website should be optimized for mobile devices so that people can easily access it on the go.

10 Thanksgiving Social Media Post Ideas

How can brands then celebrate thanksgiving on social media? Here are a few ideas that will help you get the best results.

1. Share What You're Thankful For

Share-What-You-Are-Thankful-For

Photo by George Dolgikh

Thanksgiving is the perfect opportunity to show appreciation to your customers, employees, and partners. Share a post on social media highlighting what you're thankful for this year. This will help humanize your brand and make people feel good about doing business with you.

2. Post a Relevant Quote

Post-a-Relevant-Thanksgiving-Quote

Photo by cottonbro

A quote about Thanksgiving or giving thanks is a great way to show your brand's values. Look for a quote that resonates with your audience and post it on social media with a relevant image.

An example is, “Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving.” W.T. Purkiser. Just make sure you get the quote and the author right.

3. Post a Pun

Post-a-Pun-on-Thanksgiving

Photo by Kate Macate on Unsplash

People love a good pun, especially around Thanksgiving. Take advantage of this by posting a Thanksgiving-themed pun on social media. An example is, "Why did they let the turkey join the band?" "Because he had his own drumsticks."

4. Organize a Giveaway and a Thanksgiving-Themed Contest

Organize a Giveaway and a Thanksgiving-Themed Contest

Photo by Kira auf der Heide on Unsplash

One way to show appreciation for your customers is by organizing a giveaway. This will make people feel good about doing business with you and generate some buzz around your brand.

Encourage people to engage with your brand by running a Thanksgiving-themed contest. For example, you could ask people to share their favorite Thanksgiving memory for a chance to win a prize.

5. Create a Poll

Create-Poll-on-social-media-for-Thanksgiving

Photo by stefan moertl on Unsplash

Create a poll on ,Instagram or Twitter asking people to vote for their favorite Thanksgiving food. This is a great way to increase people's engagement with your brand and start some friendly competition.

6. Offer Special Deals and Discounts

Offer-Special-Deals-and-Discounts-for-Thanksgiving

People love getting good deals, so offer Thanksgiving discounts and deals on your products and services. The deals will help you boost sales and encourage people to come back to your business in the future.

7. Share a Thanksgiving Recipe

Share-a-Thanksgiving-Recipe

Photo by RODNAE Productions

By 24th November, most people will be looking for new Thanksgiving recipes. Share a recipe on social media that your audience will love, such as how to make sweet potato bites or keto gravy. You could even include a video tutorial to make it more engaging.

8. Share Tips on How to Get Through the Holiday

Share-Tips-on-How-to-Get-Through-the-Holiday

Although spending Thanksgiving with loved ones is amazing, the day can be hectic. There's little time for anything else between cooking, cleaning, and entertaining guests.

Help your followers get through the day by sharing tips on making the most of their time

Help your followers get through the day by sharing tips on making the most of their time. For example, you could share a list of easy recipes they can make ahead of time or tips on dealing with difficult family members.

9. Remind People of Your Upcoming Holiday Sale

Remind-People-of-Your-Upcoming-Holiday-Sale

Photo by Hookle

Don’t get lost in the fun posts, and forget to use the opportunity to drive more holiday sales. Remind your followers of your upcoming holiday sale and include a link to your website.

10. Share a Historical Fact About Thanksgiving

Share-a-Historical-Fact-About-Thanksgiving

Photo by Hookle - download Hookle App on app stores

For example, did you know Turkey wasn't originally on the Thanksgiving menu?

Not everyone is familiar with the history of Thanksgiving or how it became a national holiday. Help educate your followers by sharing a historical fact about Thanksgiving.

Schedule Your Thanksgiving Social Media Posts

https://youtu.be/dG-gX1nTvHo

Video by Hookle - download Hookle App on app stores

Investing in social media scheduling is the key to creating Thanksgiving content that your followers will love and engage with.

Scheduling apps, such as Hookle, are designed to help entrepreneurs like you plan, publish, and monitor their content across all social media platforms.

Download and get started with your Hookle App today to see how it works.

Enjoy holidays!

]]>
<![CDATA[The 10 Best Social Media Networks for a Photographer]]>https://www.hookle.net/post/the-10-best-social-media-networks-for-a-photographer63497bf0296982ed6a736e57Wed, 19 Oct 2022 16:54:56 GMTHookleThe 10 Best Social Media Networks for a Photographer

Photo by Nicolas HIPPERT on Unsplash

Shortcuts

  1. Instagram
  2. Facebook
  3. Behance
  4. Tumblr
  5. Steller
  6. Exposure
  7. Pinterest
  8. Flickr
  9. Youpic
  10. TikTok

>>> Use social media management tools


What are the best social media networks for a photographer and photography marketing?

We’re exploring how independent photographers use social media marketing. Learn what the 10 best social media networks are for photographers who want to promote photos and to grow their biz.

Why Is Social Media Important for Photographers?

Why Is Social Media Important for Photographers?

As an independent photographer, you know that entrepreneurs like you are flocking to social media marketing. To promote a photography business you must get your work in front of others. Bringing your photography online helps to grow your business and showcase your work.

The value of a photo, like art, is up to the eye of the beholder. But, what if nobody sees it? Social media marketing for photographers is more important now than ever. The photography industry in general is seeing an upturn. This also means you’ve got a lot of competition.

How Photographers Use Social Media

How Photographers Use Social Media

Photo by Hookle

So how to market photography business efficiently?

Social media changes the way that photographers like you deliver and share work. Now you’re able to reach the masses with a few clicks of a button.

Photogs even do social media marketing by scheduling and accessing multiple social media networks at once, they know it’s a powerful sales tool. Photographers are building large followings online.

If you’re reading this, you want to do the same. You see other photographers who are doing it well are also building their revenue. Read also these 8 powerful social media marketing tips for photographers.

Interacting with people online is easy for photographers who show up on social media. Connecting to your audience is important for your photography business.

Especially when you want to grow your business online. By showing up for your social media networks and sharing consistently, your business grows. It’s a lot of work for entrepreneurs.

Tapping into modern tools, like Hookle, makes sharing on social media easier. What are some other things you can do to promote your photography business using social media?

Promote Your Photography Business Using Social Media

Promote Your Photography Business Using Social Media

Photo by Pixabay

How to promote photography business quickly? The answer is through social media.

There are many ways that entrepreneurs promote their photography business using social media. As a starting point there are a few important things to consider, they are:

  • Photography is a customer-facing business. Know your audience.
  • Use social media to attract new customers and engage with your network.
  • Be consistent, and schedule content so you never miss an opportunity.
  • Share across many social media networks to reach a wide audience.
  • Post thoughtful and authentic content.

No matter whether you are photographer or coffee shop owner, you both can do scheduling. See how Mudsharks Coffee Bar masters its social media using the scheduling app Hookle.

What Do Photographers Post on Social Media?

What Do Photographers Post on Social Media?

Photo by Jeremy Levin

Keeping the audience engaged and entertained is part of social media marketing. There are a lot of different ways you can connect with your followers (besides showcasing your work), they are:

  • Share about how you’re different from others in your industry
  • Connect with your audience through inspiration
  • Answer questions or talk about fears customers may have
  • Teach your audience something
  • Show behind the scenes

How Do Photographers Leverage Social Media?

How Do Photographers Leverage Social Media?

Photo by Luis Quintero

You can leverage posting to social media. Being an independent photographer means having your work seen.

There are ways you can expand the value of a single post, they are:

  • Use your content to help build your brand. Develop a vibe and stick with i
  • Cross-promote and be sure to add a call to action on your posts
  • Posting photos regularly to social media helps to keep a portfolio of work
  • Post often
  • Post engaging content

Being an independent photographer means having your work seen. It doesn’t matter if you get hundreds of likes on a photo. Consider the value of leveraging your posts. When you show your work consistently your efforts compound over time.

How Many Times Should a Photographer Post on Social Media?

How Many Times Should a Photographer Post on Social Media?

Photo by Hookle

If you're wondering how many times you should post on social media ,we've got you. It's recommended that photographers post on social media daily. If not daily, it should be several times per week.

The big question here is where should you be posting and where you should be present. Let's take a look at different networks (in no particular order) here:

1. ,Instagram

The 10 Best Social Media Networks for a Photographer -Instagram-Hookle

Photo by thiswildidea

Independent photographers continue to use the photo-sharing social media network. It continues to develop ways photographers can promote their work. On Instagram you can:

  • Promote your work
  • Build your brand
  • Grow your audience
  • Share your photos
  • Gain new customers
  • Share behind the scenes through Instagram Stories
  • Showcase an experience or specific work on Reels

Theron Humphrey @thiswildidea includes a dropdown link in the bio that will direct you to photography and prints.

2. ,Facebook

The 10 Best Social Media Networks for a Photographer - Facebook-Hookle

Photo by Mikko Lagerstedt

Facebook continues to be an important social media network for photographers. It's an essential tool to help you build your presence online.

By creating a page for your photography you get more eyes on your work, and there is the opportunity for your photo to go viral. Facebook is great for photographers because:

  • People can share your photo with a click of a button
  • You can invite friends to your photography page and grow your audience
  • It allows you to advertise on the platform
  • You can sell products
  • You can run a competition, create an interest group, create and share events, and more.

Photography Mikko Lagerstedt sets a great example of how photographers are using Facebook. With 1.5 Million followers the self-taught photographer continues to use the platform to share photography work.

3. ,Behance

The 10 Best Social Media Networks for a Photographer - Behance-Hookle

Photo by Joanna Kustra

Adobe owns the platform and it's one of the best photography networking sites you'll find. Build your online portfolio and showcase your amazing work. On Behance you can:

  • Find new work
  • Share portfolios and important contact links
  • Showcase work
  • Get inspired
  • Learn new skills

Joanna Kustra is a Photographer who uses Behance to showcase her work. It all looks highly professional and it should be noted that Joanna’s career started as a hobby and is self-taught. She uses Behance to promote her photography and photography workshops.

4. ,Tumblr

The 10 Best Social Media Networks for a Photographer - Tumblr-Hookle

Photos by Gerardo

Sure, it's a microblogging site. The way it allows photographers to share in a way others can reblog with a click of a button is appealing. The benefits of using Tumblr include:

  • Freedom of layout and customization
  • Exposure
  • Building an audience
  • Sharing a story

It’s a lovely way to house photos in a place where others may view and reblog. Photos by Gerardo is an example of how the mini-blogging site may be used to share a consistent theme.

5. ,Steller

The 10 Best Social Media Networks for a Photographer - Steller-Hookle

Photo by adspedia

This social media network focuses on mobile users. The platform is excellent for showing your work and finding inspiration.

Users can be real on the app and share stories that inspire and also build their reputation. Here @adspedia says he’s not a professional photographer and shares a clever “day in the life” style post.

6. ,Exposure

The 10 Best Social Media Networks for a Photographer - Mochi-Hookle

Photo by Mochi Among Us

Share photos and text to tell a story. Exposure attracts photographers because they can:

  • Upload unlimited photos
  • Easily resize images
  • Embed media such as Tweets, Facebook posts, Instagram, and more
  • Include rich text formatting and links
  • Grow an audience
  • Showcase beautifully on the web or mobile with responsive design
  • Host your exposure site on your own domain name and remove their branding
  • Embed your stories

Exposure.co is all about storytelling. They even curate on topics, here’s a fitting one on Photography. When you dive into the curated posts you find incredible photo micro-blogs like Mochi Among Us By TED NGHIEM

7. ,Pinterest

The 10 Best Social Media Networks for a Photographer - Pinterest-Hookle

Photo by erinmphotos

Photographers who set their brand up on Pinterest may grow their following and definitely their reach. Independent photographers utilize the favorable seek-and-find method Pinterest uses to show their users what they’re looking for.

Erin Morrison Photography, a Knoxville area wedding photographer, has grown a decent following, but it’s the 1.5 million monthly views that tell us just how many eyes are getting on her work.

8. ,Flickr

The 10 Best Social Media Networks for a Photographer - Flickr-Hookle

Photo by Justine Shachar

The original photo-sharing site. You're probably already on here, if not you want to be. Flickr gives you an ad-free space to store, share, and enjoy photography.

Independent photographers gravitate to Flickr for a number of features, such as:

  • upload photos and share
  • edit, organize, and geotag photos
  • create your own galleries
  • develop image-based projects

9. ,Youpic

The 10 Best Social Media Networks for a Photographer - Youpic-Hookle

Photo by Marina Jaakkola

Socialize and share your high-quality content. Youpic is designed to help you socialize, manage and share high-quality photos. It’s a popular choice for photogs who are up-and-coming and advanced.

It’s a friendly space that embraces photographers like these Running Friends, By Marina Jaakkola.

10. ,TikTok

The 10 Best Social Media Networks for a Photographer - TikTok-Hookle

Photo by Statista

Recently, TikTok announced PhotoMode so now social media marketers have another option! In PhotoMode users can post a carousel for still photos. Add music and post similar to a typical TikTok video. With 30.8 million daily active TikTok users, it’s a smart move.

Use social media management tools

https://youtu.be/dG-gX1nTvHo

Remember, there are tools that make your social media marketing easier. Don't forget to set up an image gallery on Unsplash and Pexels to help more people see your photography.

Master your time management and social media content across your social media networks. Use social media management tools like ,Hookle to help you plan, schedule, and publish all your social posts with one app.

Download and get started with your Hookle.app now!

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