<![CDATA[Hookle]]>https://www.hookle.net/blogRSS for NodeSun, 22 May 2022 10:56:10 GMT<![CDATA[10 Ideas What To Post On Instagram - With Examples]]>https://www.hookle.net/post/10-ideas-what-to-post-on-instagram-with-examples627dfaef10fb84014f8f2971Sun, 15 May 2022 05:33:00 GMT10 Ideas What To Post On Instagram - smartphone with Instagram open

Photo by Lisa Fotios from Pexels

So you’ve just created an Instagram account for your small business. Congratulations!

Having an Instagram is an opportunity you don’t want to miss out on. It allows you to get in front of your target audience where they spend their free time, and to engage with them on a daily basis.

Shortcuts

  • What Is the Best Type of Content to Post on Instagram?
  • 10 Post Ideas for Your Instagram Feed
  • What Are the Best Times to Post on Instagram?
  • How to Schedule Posts on Instagram
  • Experiment with Instagram Post Ideas

But you might be a bit stuck when it comes to getting started with Instagram, including ideas for what to post on your small business’s Instagram. This list of 10 awesome ideas for your Instagram feed should give you some inspiration for what to schedule in your social media calendar.

Instagram allows you to get in front of your target audience where they spend their free time, and to engage with them on a daily basis

No worries, if you don't have an Instagram account set up yet, you can read on this quick guide on how to set up different social networks and Instagram for your small business.

What Is the Best Type of Content to Post on Instagram?

Instagram is a very visual social media platform, where people go to look at and engage with images. That means you’ll want to concentrate on publishing beautiful, striking images and videos that capture your target audience’s attention.

Instagram is a very visual social media platform, where people go to look at and engage with images

You have lots of options when it comes to the type of images to post on your Instagram feed. It’s a good idea to experiment with them all in order to learn what type of content resonates most with your followers.

Some of your format options are:

  • Multi-image slideshows (a.k.a. Instagram galleries)
  • Stories
  • Gifs
  • Photos with shoppable tags
  • Videos

Here’s a handy cheat sheet for the image sizes to post on Instagram.

10 Post Ideas for Your Instagram Feed

So let’s get into it. Here are our top 10 favorite Instagram content ideas to get you started on the right foot:

  1. Seasonal Posts
  2. Fill-in-the-Blank Posts
  3. User-Generated Content (UGC)
  4. GIF Posts
  5. Customer Success Stories
  6. Teasers for New Products
  7. Tag-a-Friend Posts
  8. Humorous Posts
  9. Behind-the-Scenes Posts
  10. Voting / Poll Posts

1. Seasonal Posts

What To Post On Instagram - Seasonal Posts

Photo by Chevy on Instagram

Keep an eye out for holidays and special times of the year. Including seasonal images in your Instagram publishing schedule is an engaging way to connect to your target audience. People who are getting into festive mode will resonate and engage with your holiday images.

This festive holiday post by Chewy is one of our favorite examples of seasonal content. They’ve created a slideshow of the adorable photoshoot that the audience can scroll through. In the caption, they playfully mention that their products make great gifts for pets, and guide the audience to click on a link in their bio.

2. Fill-in-the-Blank Posts

What to post on Instagram - Fill-in-the-Blank Posts

Photo by Hubspot on Instagram

Posting a fill-in-the-blank image will drive audience engagement and make people feel like their opinion counts. It’s also a great way to get more information about what makes your audience tick.

This simple but striking post by Hubspot asks followers for their opinion, which encourages them to leave a comment. Hubspot also gives their opinion, as well as a call to action to click on a link to find out more.

3. User-Generated Content (UGC)

What to post on Instagram - User-Generated Content (UGC)

Photo by Instagram

Want to spread the word about your brand? User-generated content is the way to go. Invite your loyal followers to share images of themselves enjoying your product or service, then share their submissions with your audience.

This UGC post by GAP shares how one of their loyal followers wears their brand of clothing. This puts a human face on their products and encourages others to use their hashtag to post their own outfits.

4. GIF Posts

What to post on Instagram - GIF Posts

Photo by Rayban on Instagram

GIFs are a great way to capture the attention of your audience, and can also highlight attractive features of your products in a way that static images can’t.

In this awesome example posted by Rayban, we get to see a before-and-after shot of what their transition glasses look like by day and by night. This really lets followers see for themselves what’s great about the product.

5. Customer Success Stories

What to post on Instagram - Customer Success Stories

Photo by Canva on Instagram

Don’t keep your rave reviews a secret. Sharing your customers’ success stories helps others see the value in your product or service.

This example posted by Canva uses video to introduce followers to a customer whose business went viral thanks to their design tools. They include a hashtag that followers can use to share their own projects they’ve created on Canva.

6. Teasers for New Products

What to post on Instagram - Teasers for New Products

Photo by popeys on Instagram

People love to feel like they’re getting a sneak peek at something exclusive. Use Instagram to give an inside look at what’s coming soon from your brand.

Popeyes recently posted this exciting and mysterious video that really gets their audience excited to see what the soon-to-be-released chicken sandwich is going to be. They also include a CTA to visit their landing page where people can enter to be among the first to try the sandwich.

7. Tag-a-Friend Posts

What to post on Instagram - Tag-a-Friend Posts

Photo by postit on Instagram

One very effective way of increasing the reach of your Instagram content is to create tag-a-friend posts. Simply post a statement that a lot of people will resonate with, and encourage your audience to tag someone it makes them think of.

In this example by Post-It, they use their product to make a broad statement of appreciation. Their audience naturally starts tagging their friends in the comments, significantly upping the organic reach of the post.

8. Humorous Posts

What to post on Instagram - Humorous Posts

Photo by zappos on Instagram

There’s no reason to take yourself so seriously. In fact, your followers will probably respect you more if they see you’ve got a great sense of humor behind your brand. Find ways you can add a bit of humor to your Instagram content calendar.

In this hilarious post by Zappos, the brand highlights a new product line with an exercise instruction video starring Bigfoot. The entertainment factor keeps people’s attention, and an invitation to “click the link in bio” draws in sales.

9. Behind-the-Scenes Posts

What to post on Instagram - Behind-the-Scenes Posts

Photo by barnesandnoble on Instagram

Take some photos of what it’s like in your office, and post them to your Instagram feed. This is a great way to put a human face to your brand – and people like doing business with real people rather than faceless companies.

In this playful behind-the-scenes post from Barnes and Noble, the employees are having a great time pretending to be in Star Wars. This post also celebrates a whimsical special occasion: Star Wars Day.

10. Voting / Poll Posts

What to post on Instagram - Voting and Poll Posts

Photo by bublywater on Instagram

No, we don’t mean voting in elections (although that is cool). We mean giving your followers a choice on what their favorite pick is. This is a fun way to get a lot of engagement from your followers because people feel excited to have their say.

Bubly’s social media team are doing everything right with this Instagram post, which uses humor, user-generated content, and adorable pets to make everyone want to join in and vote for their favorite.

What Are the Best Times to Post on Instagram

Understanding the best times to post is essential to your Instagram scheduling efforts. You want to schedule posts at the right times so that they can be seen by as many people as possible.

Take a look at this infographic we made, which shows you the best times for small businesses to post on all of the social media channels.

What Are the Best Times to Post on Instagram

Photo by Sprout Social

As you can see, the best time to post on Instagram is between 10am and 11am, Monday to Friday. But, you may be asking yourself, how can you schedule posts on Instagram?

How to Schedule Posts on Instagram

https://youtu.be/dG-gX1nTvHo

Instagram scheduling allows small businesses and entrepreneurs to create their posts ahead of time, and schedule the content to automatically be published at the exact time they want.

With a single tool, you can plan your social posts for all your social media accounts - awesome!

You can do this with the help of a social media scheduling tool like Hookle above. Hookle is a user-friendly social media marketing app that’s easy to learn, and it’s created with small businesses and entrepreneurs like you in mind.

With a single tool, you can plan, publish, and schedule your social posts for all your social media accounts - including Instagram. Isn't that awesome!

Experiment with Instagram Post Ideas

This list of our favorite post ideas for Instagram is just the start. Instagram allows small businesses and entrepreneurs to really get creative with their content.

Add these cool ideas to your social media content calendar today and measure what content really hits home with your audience. Soon you’ll be confident knowing exactly what to post on Instagram for the best results.

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<![CDATA[How to Improve Social Media Performance of Your Small Business]]>https://www.hookle.net/post/how-to-improve-social-media-performance-of-your-small-business627a29e2db745c4537e70b77Thu, 12 May 2022 14:34:58 GMTHow to Improve Social Media Performance of Your Small Business

Photo by Hookle

It’s been a while since the need for social media marketing was even up for discussion. You need it — it’s just a fact of life.

Shortcuts

  1. Choose The Right Platforms
  2. Follow The Right Metrics
  3. Use The Right Tools
  4. Use Call To Action Buttons
  5. Tell Inspirational Stories
  6. Create Your Brand’s Story
  7. Make The Most Of Videos
  8. Use Beautiful Images

Are you a small or medium-sized business looking to grow an audience quickly? Or an entrepreneur on the prowl for new clients?

Today, achieving your digital marketing goals without some kind of social media presence is practically impossible. Even the biggest corporations in the world are using social media to show a more “human” face.

The million-dollar question is — how do you use social media the right way as a small business

Considering all of that, the million-dollar question is — how do you use social media the right way as a small business? What does it take to outperform the competition and do more to get and keep the attention of your target audience?

We have listed a few basic but fundamental tips on how to improve the social media performance of your small business.

1. Choose The Right Platforms

Choose the right social media platforms - Hookle

Photo by Hookle

Back when there were just a couple of social media platforms, things were relatively simple — and even the platforms that exist today were much more straightforward and less feature-packed.

Today, there are almost too many choices. To help you, we collected some tips on how to choose the right platforms for your small business.

To avoid being overwhelmed, keep things simple. At least in the beginning. Do some research on your audience and see where they are.

To avoid being overwhelmed, keep things simple

Teenage-focused brands will get more visibility on TikTok and YouTube, while a B2B SaaS brand will probably catch more of their target audience on LinkedIn and Twitter.

Of course, there are still a couple of “mainstream” social media platforms that are used by pretty much everyone: such as Twitter, Facebook, and Instagram. You should focus on having a visible presence on these first, and then slowly branch out when you notice you’re ready to.

Once you've chosen platforms, read on how to set up different social platforms for your brand.

2. Follow The Right Metrics

The Internet is filled with countless self-proclaimed social media gurus — all of whom have their own “secret recipe” to success on social media. You’ll read stuff so complicated that it basically starts to sound like alchemy — and it’s probably just as untrue.

In reality, you need to worry about two basic things at first: your reach and number of posts. In other words; you need to publish regularly (number of posts) and interesting content that your audience love (reach). Later on, you can expand monitoring more metrics if you feel the need for it.

If you don't publish regularly or completely forgot for a while, your audience might think your business was shut down in the worse case. Interesting content in its turn will help your posts to be more visible, or even go viral, and thus reach a lot of people.

Luckily there are tools to help. Let's talk more about it next.

3. Use The Right Tools

Use The Right Social Media Tools - Hookle

Photo by Hookle

You need to keep things simple — that’s the only way to avoid becoming overwhelmed with the world of social media.

You need to keep things simple

There are countless tools for social media management that give you access to incredibly in-depth metrics and micromanagement like you wouldn’t believe.

In the long run — they can drive you crazy.

As a small business owner, you don’t have the luxury of spending every waking hour on your social media presence. That’s why you need tools that simplify things.

For instance, Hookle provides you with a simple metric, Social Score, that summarizes the most important info about your social media presence — how much you’re posting, how many people you’re reaching, and how many are interacting with your brand online.

Essentially, that’s all you need to know. And all of this is compiled into a single 0-100 social score that you can quickly glance at all times and see how you’re doing overall.

Additionally, with most of the management tools you can also schedule posts. Thus you save mental energy and time once your channels are kept active automatically. We have evaluated bunch of management tools to help you to choose from.

4. Use Call To Action Buttons

Call-to-action buttons such as “Share this”, “Leave a comment”, or “Learn more” tell your audience what to do next after reading your posts on social media. These buttons encourage your audience to engage.

Call-to-action buttons such as “Share this”, or “Leave a comment” tell your audience what to do next

Remember also to add social media buttons to your website and Google Business Profile so that your audience can easily navigate to your social profiles.

5. Tell Inspirational Stories

Tell Inspirational Stories - get the creativity flowing

Photo by Tim Mossholder on Unsplash

At the end of the day, marketing is all about stories — so make sure that the stories you create for your brand inspire your target audience.

Get creative and put yourself in the league!

One of the best ways to do this is to publish behind-the-scenes stuff that makes your company more relatable. Get creative and put yourself in the league!

6. Create Your Brand’s Story

While every individual piece of content you post on social media matters, it needs to combine into a beautiful mosaic that’s more than the sum of its parts. Everything you post needs to be part of an overall narrative you’re promoting — your brand’s story.

7. Make The Most Of Videos

These days, videos are the most engaging type of content you can post on social media. People prefer live videos and other kinds of footage to spending more time and effort on reading a blog or a lengthy Facebook post.

So, create interviews, stream brand events, product presentations, and any other kind of video footage that brings instant value to your target audience.

8. Use Beautiful Images

Improve Social Media Performance - Use Beautiful Images

Photo by Héctor J. Rivas on Unsplash

After videos, images are the second-best form of social media content. With the short attention spans of the average Internet user, relying on easy-to-digest visual content is a surer bet than even the most well-written blog posts.

Pictures are simply better at capturing people’s attention than just words — so use creative and beautiful imagery in all of your social media content.

Also take advantage of carousel posts (multi-image posts). With carousels, you can create beautiful stories with a few pictures about the process of making delicious salmon soup, for example.

Conclusion

Probably one of the best takeaways in this article is to simplify your workflows. Start improving by small and simple steps, such as the use of call to actions, videos, and carousels.

Streamline your social media processes with tools that simplify monitoring of your performance and help you automate routines. For example, instead of publishing randomly you can easily plan and schedule posts to be published automatically with the management tools mentioned above.

Instead of publishing randomly you can easily plan and schedule posts to be published automatically with the management tools like Hookle

After all, the most important thing is that you are regularly active on your channels consistent with the look and voice of your brand.

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<![CDATA[June 2022 Social Media Content Calendar ]]>https://www.hookle.net/post/june-2022-social-media-content-calendar626b6fce49e17bce749445c5Mon, 09 May 2022 06:06:21 GMTJune 2022 Social Media Content Calendar - Pride month

Photo by Pixabay

Shortcuts

  1. Main Occasions of the Month
  2. June 2022 Celebrations by Day
  3. Remember to Schedule Celebrations in Advance

Creating strong social media content as a small business owner takes time and practice. A great way to draw attention online is by highlighting monthly holidays and celebrations.

A great way to draw attention online is by highlighting monthly holidays and celebrations

Are you searching for ideas? Without further ado, find excellent content for June 2022 with the following celebrations below.

1. Main Occasions of the Month

Pride Month #pridemonth #pride #lgbtqia

The month of June is celebrated as Pride Month throughout the world.

The month of June is celebrated as Pride Month throughout the world

To participate, run a social media campaign to highlight the impact of people who are lesbian, gay, bisexual, transgender, queer, intersex, asexual, and agender in society.

Men’s Health Month #MensHealthMonth #WearBlue #ShowUsYourBlue

June is also Men’s Health Month in Canada and the US. This includes Men’s Health Week June 10-16, and Wear Blue for Men’s Health on June 14. Show your support and help raise awareness about men’s HPV, men’s cancers, and more.

National Safety Month with the National Safety Council #GoGreenforSafety #NSM

In 2020, over 4 million injuries happened in the workplace that needed medical attention. Draw attention to the need for increased workplace safety throughout June. Highlight the need to prevent injuries, reduce workplace distress and fatigue, and prevent slips, trips, and falls.

2. June Celebrations by Day

June 3: National Donut Day #NationalDonutDay

June 2022 Calendar - National Donut Day

Photo by ELISA KERSCHBAUMER on Unsplash

Grab a donut and take a selfie to celebrate! This day celebrates the Salvation Army Lassies.

Grab a donut and take a selfie to celebrate!

These were women who risked their lives to serve donuts to soldiers during World War I to remind the troops of home. Express thanks for peaceful times and tasty treats.

June 5: World Environment Day #WorldEnvironmentDay

Developed by the United Nations, this day aims to encourage the protection of the natural environment. Create a post focused on recycling and reducing waste, walking to work, or planting flowers bees love. Read on for more specific social media marketing tips if you are a florist or have a flower shop.

June 5: National Cancer Survivors Day #NationalCancerSurvivorsDay, and #CancerSurvivors

Highlight the journey of cancer survivors on the first Sunday in June. Share a post about a cancer survivor, or create one that links to the Cancer Research Institute for more information.

June 6: Higher Education Day #HigherEducationDay

Celebrate a recent graduate you know to show your support for higher education.

Share your own journey and any academic goals you have

Share your own journey and any academic goals you have. Promote scholarship opportunities and programs in your area that support higher education.

June 8: World Oceans Day #WorldOceansDay

World Oceans Day - Turtle swimming

Photo by Cédric Frixon on Unsplash

The oceans are a vast resource we need to protect. Oceanic plankton generate between 50% to 80% of the world’s oxygen. Be an advocate for cleaner oceans with an informative post on social media.

June 12: International Children’s Day #ChildrensDay

Celebrate investing in children for a better future on June 12!

Share information about children’s programs in your area and about special discounts offered

Share information about children’s programs in your area and about special discounts offered. Every child has the right to love, support, education, basic needs, and happiness.

June 14: National Flag Day #FlagDay

In the US, June 14 is National Flag Day. Share your feelings about what being American means to you and your business with a patriotic post on social media.

June 19: Juneteenth (Freedom Day) #Juneteenth

Juneteenth - the Freedom Day

Photo by Pixabay (with Pan-African flag colors)

Juneteenth is being increasingly recognized as an important holiday in the US. This day commemorates the end of slavery in the US and it became a federal holiday in 2021. Spread awareness about slavery by educating your community about the difficult history of African Americans. Create a social media post describing how federal troops arrived in Galveston, Texas on June 19, 1865 to free all slaves.

June 19: Father's Day (Third Sunday of June) #FathersDay

This year, Juneteenth faces some competition as the 19th is also Father’s Day! Promote discounts and products from your business on your social media that fathers will love as gifts.

June 21: First Day of Summer #FirstDayofSummer

Create a post around products and services your business offers that are great for summer. Show an image of the warm weather. Highlight promotions that are now available.

June 24: Take Your Dog to Work Day (First Friday after Juneteenth) #TakeYourDogToWorkDay

If you own a dog and can take your pet to work safely, today is the perfect day! Share photos of your dog at work for fun.

June 27: National PTSD Awareness Day #NationalPTSDAwarenessDay

About 12 million adults in the US are now living with PTSD. Show your support for those suffering by spreading information. Create a post that links to the National PTSD Awareness Day page to share symptoms, and ways to get help.

June 30: National Handshake Day #HandshakeDay

Many good business deals are sealed with a handshake.

Celebrate by sharing a photo of the deal being sealed

Since the pandemic began, shaking hands has fallen into elbow-bumping but the spirit of connectedness remains the same. Celebrate by sharing a photo of your business shaking hands with customers and describing the deal being sealed.

3. Remember to Schedule Celebrations in Advance

https://youtu.be/dG-gX1nTvHo

Are you struggling to remember publishing celebrations on your social feeds? Don't worry, there are many scheduling tools like Hookle that take your burden away by doing it automatically to all your social channels.

Planning, posting, and scheduling on multiple social media channels at once is easy with Hookle. Social media scheduling can be effortless - creating your social media content calendar doesn’t have to be difficult.

Increase your presence online and reach more customers starting already today!

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<![CDATA[Social Media Marketing Tips for Independent Distributors and Consultants]]>https://www.hookle.net/post/social-media-marketing-tips-for-independent-distributors-and-consultants620412725311b519bcd5524fFri, 06 May 2022 08:14:35 GMTSocial Media Marketing Tips for Independent Distributors and Consultants

Marketing is a central component of any business that wants to survive in the competitive market.

Summary

  • Who Are Independent Distributors and Consultants?
  • Why is Social Media Important to Independent Distributors and Consultants?
  • Leveraging on Social Media to Promote Your Small Business
  • 12 tips on using social media to market your products as an independent consultant
  • Way Forward

You can only have the kind of attention and presence you deserve if more and more people know about your business. To boost your traffic, it’s advisable to drive traffic to your website so that many can discover what you’ve for them.

One strategy to use in marketing is social media. Many businesses are harnessing the power of social media to bring their offerings to the attention of buyers. As an Independent distributor or consultant, you must carefully plan your content on social media platforms like Instagram and FB.

Who Are Independent Distributors and Consultants?

Mary Kay Beauty products can be distributed by Independent consultants

In most cases, these individuals or independent consultants apply to become partners to distribute the Brand's products. They choose to become Brand partners distribute the partner products in their own time and from their location.

You can distribute products like Mary Kay beauty products. Oriflame is another brand with beauty products that you can apply to distribute as an independent distributor. You can quickly gather your customer base for these products.

Yet another example is Herbalife, which products you can also distribute in the same way and establish a business of your own in no time.

Why is Social Media Important to Independent Distributors and Consultants?

The Covid 19 pandemic changed the way businesses relate to their customers. The numerous lockdowns and travel restrictions threw out the one-on-one mode of marketing.

So, the need for reaching consumers through social media quickly translated from being a luxury venture to a business survival tactic.

In essence, social media will drive traffic towards your site and make your business visible to would-be customers

Different social media platforms will put your business products where your customers and consumers can see them. The platforms will also help you engage with your clientele and prospective customers for more business. Read more here how to set up different social media platforms for your business.

In essence, social media will drive traffic towards your site and make your business visible to would-be customers.

Tip: read the in-depth article about what Is social media marketing and why is it important for small businesses.

Leveraging on Social Media to Promote Your Small Business

Are you new on social media? If you have recently launched your new business and are trying to figure a way to bring your story to your customers, don't worry—harness this vitality by;

  • Create business social media accounts in addition to personal accounts.
  • Use the business accounts to reach out to your target audience better.
  • Advertise your business through your business social media.

Most Distributor Brands also offer you training, guides, and different tools to make it easier for you to speed on social marketing and reach new customers.

Here are twelve tips on using social media to market your products as an independent consultant and distributor.

  1. Create a Profile
  2. Make Your Voice Consistent
  3. Make Your Content Relevant
  4. Use Video and Multi-images
  5. Use Emojis and Hashtags
  6. Create a Contest
  7. Respond Quickly to Reviews and Comments
  8. Make Use of Reels and Stories
  9. Harness Social Media Planning tools
  10. Make Use of Social Media Monitoring
  11. Make Use of Location-Based Advertising
  12. Consider Influencer Marketing

1. Create a Profile

Your first step towards social media product marketing is to create your profile.

Your first step towards social media product marketing is to create your profile

Many Distributor Brands, such as Oriflame, offer you a ready-made website or an online store. It is basically a copy of their own professional online store - except it's linked under your name.

That helps a lot as you don't have to set up everything by yourself. Additionally, the branding and part of marketing have been taken care of by the Brand. Thus, you can share your personal online store link and earn your customer orders straight away.

Add all this information if the Brand doesn't offer you a ready-made site or profile;

  • A link to your web address
  • Correct address
  • A short description of what you are providing and who you are. A good story about you works usually well.
  • Opening and closing hours, especially for Google Business Profile
  • Don't forget to make your profile attractive, as people usually judge a book by the cover. Brand it, make it easy to read and recognize.

2. Make Your Voice Consistent

You must have consistent imagery and message for your products. People do not want something inconsistent. They will lose interest in your post and move on if your content is flighty.

3. Make Your Content Relevant

Share only relevant content. Don't just focus on advertisements. Give relevant information about the products you are marketing and how they are used. Offer something deeper and more productive about them.

4. Use Video and Multi-images

Use Video and Multi-images - woman taking selfie

Photo by Good Faces on Unsplash

Using Video will generate 1200% more shares than both images and texts combined. Therefore, it is only logical that you make a video a part of your marketing strategy. The use of Video will allow you to show 'Behind the Scenes' and feature your fellow marketers.

Another handy way is to use multiple images to create a story/theme of your product, event, or your small business. Learn more about how to utilize multi-images in such cases.

5. Use Emojis and Hashtags

Use Emojis and Hashtags as independent distributor

Photo by Domingo Alvarez E on Unsplash

Emojis serve as a fun way to improve on the levels of how you engage with your customers. The emojis make them feel the human behind the account. That is positive on the account.

Hashtags are short words with a giant impact. Research reveals that posts with relevant hashtags get 10x more engagement than posts without hashtags. Learn how to use hashtags on social media.

6. Create a Contest

Create a social media contest as independent consultant

Photo by Ariel on Unsplash

Creating a contest will ensure that you build a rapport with your customers and customers-to-be. It will improve your customers' and followers' engagement and increase their loyalty to your product.

Followers, as well as customers, will share contests widely and enjoy the post.

7. Respond Quickly to Reviews and Comments

If one of your customers or followers leaves a comment or review on your page, respond soonest.

Your response will tell your customers and followers that their thoughts matter to you. When they leave a less than positive comment or review about your products, you must respond and try to remain positive nevertheless.

8. Make Use of Reels and Stories

While short-form videos have taken center stage in the digital space, reels and stories are favorites, especially on Instagram. The algorithm favors them, and they get a lot more exposure as a result. You can positively engage with your target audience and stay in touch using short stories along with your feed posts.

Furthermore, reels will direct even people who are not following you to find you easily. If they like what you have shared, they will find your page and possibly become your customers. Let your reels center around the product you are distributing.

9. Harness Social Media Planning tools

Harnessing Social Media Planning tools

Photo by Hookle

While creating beautiful reels and stories to maximize engagement, you also need to keep your social feeds alive.

Countless social media tools, like Hookle, can help you organize and strategize your social media marketing. They simplify your marketing and program your posts on social media for maximum effect.

Putting your profile and sharing it online will give you access to your product's local and global businesses. Don't limit your social media contact to friends and family. Expand it to encompass your small business.

Create a social media account in forums and get groups, e.g. Facebook groups, and communities for the product you distribute.

10. Make Use of Social Media Monitoring

Make Use of Social Media Monitoring to see your performance and improve

Photo by Hookle

You must monitor your efforts to determine whether or not they are effective. Invest in monitoring to know how effective you are and when to make changes.

Don't worry, there is no need to be a pro or understand all complex analytics to monitor and improve performance.

There is no need to be a pro or understand all complex analytics to monitor and improve performance

Some social media management tools, like Hookle above, simplify monitoring into one simple metric (Social Score). Such a feature is handy, especially for busy entrepreneurs. Not only does it make it super easy to stay on track but it also suggests how to improve for better performance on social.

11. Make Use of Location-Based Advertising

Location-based advertising gives you control of your ads. You can control when people see your ads and adjust the radius as needed when you want to target just the people around you.

For example, someone passing by your location on Facebook will receive the ad and choose to walk in.

12. Consider Influencer Marketing

You can collaborate with someone who influences social media. These influencers can post your products and encourage your followers to buy from you. Your influencer's views on your products will matter to their followers. Thus it will boost your business tremendously.

Many Brands also have programs, where you can recruit other Brand partners to come along. Thus you are eligible to get a commission from all those you recruited. Additionally, they act as your influencers in a long run.

Along the way, you can try also influencer marketing tools that you can utilize to recruit influencers for your small business.

Way Forward

Leveraging Social media can quickly turn your small business into a booming business. However, you could have challenges organizing and planning your posts and how to prepare the timing for their posting. Don't fret.

Leveraging Social media can quickly turn your small business into a booming business

A social media management app could help you plan and organize your social media posts. In addition, it will save you tons of hours in time. We have listed the 10 best mobile apps for social media management for you to choose from - check it out!

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<![CDATA[10 Social Media Content Ideas for Your Mother's Day Campaign]]>https://www.hookle.net/post/10-social-media-content-ideas-for-your-mother-s-day-campaign626799f478646f7ee0bca103Wed, 27 Apr 2022 17:42:15 GMT10 Social Media Content Ideas for Your Mother's Day Campaign

Photo by Ijaz Rafi on Unsplash

Mother's Day is coming up, and it's an excellent opportunity for your business to connect with your audience.

Summary

  • What is Mother's Day?
  • When is Mother's Day?
  • But why should you market for Mother's Day?
  • Marketing Mother's Day by Industry
  • 10 Social Media Content Ideas for Your Mother's Day Campaign
  • Important Tip!
  • Conclusion

What is Mother's Day?

Mother's Day is a holiday honoring motherhood that is observed in different forms throughout the world. In its modern form the holiday originated in the United States, where it is observed on the second Sunday in May.

When is Mother's Day?

Mother’s Day is celebrated on different days in many parts of the world, most commonly in the months of March or May. In the United States, Mother’s Day 2022 will occur on Sunday, May 8, and in UK the Mother's Day 2022 will be celebrated on Sunday, March 27.

But why should you market for Mother's Day?

According to the National Retail Federation, more than 80% of Americans say they celebrate Mother's Day, and their total spending for Mother's Day this year is expected to reach $31.7 billion. That's a lot of people celebrating their mom! It presents an excellent opportunity to engage with your audience, generate sales, and boost brand awareness.

You may think that this is an extra task that you don't have time for, but it doesn't have to be. By creating your own holiday-themed social media content, you'll be able to reach a whole new audience and keep the conversation going throughout the year.

Marketing Mother's Day by Industry

Social Media Marketing Mother's Day by Industry

Photo by Karolina Grabowska from Pexels

You can use Mother's Day to promote your business, no matter what industry you are in.

You can use Mother's Day to promote your business, no matter what industry you are in

While you may need to be creative about how you approach your niche, here are some marketing ideas that may jumpstart your creativity:

  • Arts & Crafts Industry

    Create a unique DIY gift station where kids can create inexpensive gifts for their moms. You could also hold a workshop on creating handmade cards, scrapbooks, and picture frames.

  • Real Estate

    Hold a Mother's Day contest! Your real estate clients can send photos of their homes with elaborate decorations for Mother's Day. The winner will receive a free home inspection or appraisal. A contest is sure to get your site some attention. Plus, you'll also have fun choosing the winner!

  • E-commerce

    Your e-commerce business is probably one of the most obvious choices for marketing Mother's Day. It is an excellent opportunity to offer special products and gifts. If you sell something that fits, try offering flowers or a gift basket with your products.

  • Bakery

    Bake something special for mom—such as chocolate chip cookies or cupcakes—and send it to her with a Mother's Day card. It could also be an opportunity to promote an upcoming event or sale that you'll have later in the month.

  • Fashion

    Mother’s Day is an opportunity to showcase your newest lines. For inspiration, you could highlight the most stylish mother in your company. Another idea is to put out a blog post about the best looks for Mother’s Day and offer some tips for style.

  • Beauty Industry

    Offer free massages for mothers at local spas and fitness centers. Then post about it on social media with pictures of the women receiving treatment and their names, ages, and stories about why they deserve a break from their busy schedules. You can do this as a giveaway that promotes your business as being helpful for others' health and well-being.

There are plenty of social media marketing ideas you can curate when you look at it from the niche level.

The main idea is to find a space your customers will relate to and share their love for their mom by purchasing from you

The main idea is to find a space your customers will relate to and share their love for their mom by purchasing from you.

Mother's Day, a mother and a son

Photo by humberto chavez on Unsplash

10 Social Media Content Ideas for Your Mother's Day Campaign

Here are ten ideas for your Mother's Day social media content to help you connect with your followers and drive action.

  1. Mother's Day Polls/Surveys
  2. Make use of Stories
  3. Ask for Ratings
  4. Promote Giveaways
  5. Create A Mother's Day Video
  6. Host a Live Chat
  7. Run a contest
  8. Send out a special Mother’s Day newsletter
  9. Share Mother's Day Quotes
  10. Offer A Mother's Day coupon code

1. Mother's Day Polls/Surveys

Mother's Day Polls and Surveys for social media marketing

Photo by askmen.com

What is your favorite thing about your mom? Take a poll and ask your audience to share what they love about their moms. Use polls to get to know your audience better, what they like, want, and their favorite aspects of Mother's Day.

2. Make use of Stories

Mother's day polls and questions for social media content

Photo by eShakti.com

Share stories about the best or most memorable things that have happened between you and your mom. Your audience will be able to relate and feel closer to you, which will lead them to want to come back for more!

You can also ask your followers on Facebook/Twitter/Instagram to share their stories of how they celebrated their first Mother's Day - then choose one lucky winner! The winner will receive a special prize from your business.

3. Ask for Ratings

Ask rating for social media content

Photo by chewy.com

Ask your audience for their ratings and reviews of products or services related to Mother's Day. Doing this helps you get more sales and promote the industry at the same time by showing off your products.

4. Promote Giveaways

Promote Giveaways on social media content on Mother's Day

Photo by Instagram

Have a giveaway on your website or social media pages that runs during the week leading up to Mother's Day. Showcase your products for sale and reward your audience for liking and sharing with their mom.

5. Create A Mother's Day Video

https://youtu.be/TlYbIZwv-xc

Video by Youtube

Make a short video about the best thing your mom has done for you in your life. This could be a personal story or even a funny moment that you've thought about over time. You can also share some of your memories or personal experiences with your audience so that they can relate to what you're saying and feel comfortable sharing theirs as well!

6. Host a Live Chat

Have a Q&A on your business website about Mother's Day. Make it easy for your audience to ask questions, post their photos and stories, and find out what they can do to celebrate.

7. Run a contest

Run a contest as social media content

Photo by Instagram

Run a contest on social media where your followers can nominate the best mom and why they think she deserves to win. Choose one winner at random and offer her a special prize coupon so that she can buy something nice for herself or her family on Mother's Day. Don't forget to announce the winner publicly, so everyone can see who won and how you honored the winner.

8. Send out a special Mother’s Day newsletter

Send out a special Mother’s Day newsletter

Photo by Pinterest

Email marketing may not be the sexiest marketing channel, but it works well when used correctly. The good news is that with so many people regularly checking their emails, it's easy to get your message across.

If you don't have an email list yet, make sure to start building one before making your first email newsletter campaign.

9. Share Mother's Day Quotes

Share Mother's Day Quotes as social media content

Photo by Instagram

Your audience will love quotes that celebrate motherhood and mother figures in our lives. Many quotes are perfect for sharing on Mother's Day. You can search through Pinterest, magazines, and other websites to find quotes that stand out to you. Make sure that you give credit where credit is due!

10. Offer A Mother's Day coupon code

Offer A Mother's Day coupon code as social media content

Photo by Zazzle.com

Everyone loves a good coupon, and Mother's Day is the perfect excuse to give one out! Offer your audience a particular discount or promotion on items that are perfect gifts for moms. That way, they'll be able to get something special for mom and get a great deal, too!

Important Tip!

When you're working on social media, it can be easy to feel like there's never enough time in the day (or even the month). That's why it's so important to be as efficient as possible when planning your content.

Use a handy planning tool like Hookle to streamline your efforts and keep your social media channels vibrant with well-crafted social media content.

Use a handy planning tool like Hookle to streamline your efforts and keep your social media channels vibrant with well-crafted social media content.

Conclusion

Social media is an easy way to connect with people far away or near you who share common interests. It's also an affordable way for businesses to get ahead in the game and connect with customers who want to reach out to them online.

If you're looking for original content to share with your followers on Mother's Day, check out this list of 10 exciting ideas with examples. As always, don't forget to be creative! Just because you're in an industry that may not seem obvious doesn't mean you can't use Mother's Day to boost business.

Are you concerned about how you’ll manage all of your social media accounts effectively and efficiently? Try out the Hookle App today to make planning your content a breeze!

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<![CDATA[8 Social Media Marketing Tips for Real Estate Agents]]>https://www.hookle.net/post/8-social-media-marketing-tips-for-real-estate-agents62638788a4ef4ccd860cc4ddSat, 23 Apr 2022 06:24:54 GMTSocial Media Marketing Tips for Real Estate Agents and Realtors

Why is Social Media Important for Realtors?

It might seem obvious, but social media is one of the most powerful tools for marketing in any industry in the 21st century.

Social media is one of the most powerful tools for marketing in any industry in the 21st century

Restaurants use social media to post menus and images of food, nail salons show off their best work and advertise deals online, and realtors advertise their best properties and discounts on social media platforms as well.

Why should you be using social media as a realtor? Social media marketing is a great opportunity to expand your audience and create a portfolio of your work, including properties, customer service reviews, and best features with regard to your small business.

To get even more local visibility you should definitely set up your own free Google Business Profile

Social media allows you to expand your reach from those who live in your area to anyone who uses a given platform. To get even more local visibility you should definitely get to know and set up your own free Google Business Profile as well!

Social Media Marketing for Real Estate

The real estate industry is booming as people realize that their homes are where they spend most of their time during the COVID-19 pandemic. This mentality will likely continue to trend along with the shift towards working from home.

Not only has the pandemic affected the housing market, but it's made life less affordable, so it's becoming important for realtors and other housing providers to maximize their sales in order to keep the real estate market alive and well. Social media marketing is a great way to do this, in contrast to the in-person sales pitches, billboards, and other signage methods often used by realtors.

If you’re a real estate agent looking to improve your marketing game, read on to discover 8 social media marketing tips for the real estate industry.

8 Social Media Marketing Tips for Real Estate Agents

  1. Choose Your Platforms
  2. Find Your Voice (And Keep It)
  3. Discover Your Audience
  4. Vary Your Content Between Platforms
  5. Show Your Customers How Much They Matter!
  6. Start Two-Way Conversations
  7. Provide Success Stories and Customer Testimonials
  8. Use A Scheduling Tool to Easy Your Day

1. Choose Your Platforms

Choose and Connect Right Social Media Platforms as a Realtor

When it comes to social media marketing, it's extremely important to choose the right platforms that will help you achieve your goals.

While Instagram and TikTok might be the most widely used platforms across the world, the demographic you're looking to engage with may be more likely to use Facebook, LinkedIn or YouTube.

For example, many realtors use a combination of Facebook, Instagram, and Linkedin to advertise their businesses, with an emphasis on photo and video content paired with compelling details in the caption that allow them to connect with their clients.

Many have also started using the Google Business Profile, which we mentioned above. Publishing content to your Google profile will improve search results and online creditability for your business, especially locally.

Consider the pros and cons of each platform with regards to your real estate advertising goals, and choose a few that are most likely to serve you.

2. Find Your Voice (And Keep It)

Social media marketing is different from any other form of advertising because it has the potential to be instantaneous.

This can be a major convenience compared to the more outdated methods of advertising, but it can also be risky when you take into account the impulsivity associated with many social media platforms.

Maintaining a consistent voice helps your customers to recognize your work and minimize surprises

Find a voice that works with your brand and carry it through to every aspect of your social media as an extended form of branding.

Maintaining a consistent voice helps your customers to recognize your work and minimize surprises because they can come to expect a certain kind of content from you and your company.

3. Discover Your Audience

Discover Your Right Real Estate Audience Apartment Keys

Photo by Maria Ziegler on Unsplash

Your social media audience, or your target market, should consist of prospective and current clients who have something to gain from your work.

In the real estate industry, this might look like a community of people with something in common: Some of them looking to move into the area, some of the small business owners searching for commercial space, and some of the current clients shopping for a new or secondary property.

Once you find your target audience, you'll be able to tailor content specifically to them and their needs, making it easier to make connections with clients.

4. Vary Your Content Between Platforms

Different platforms have different purposes and foci, so it's important to create content with the platform to which it’s going to be posted in mind.

For example, Instagram is highly photo and video-centric, while Facebook and Linkedin are designed for written content, often in longer form.

Varying your content from platform to platform is crucial to making connections with the users of each platform, and in turn building relationships and making sales that will benefit your company.

5. Show Your Customers How Much They Matter!

Realtor posting Happy Customer Review

People like to feel valued, and they often turn to social media for such validation. Social media marketing is a great opportunity for you to show your customers how much they matter to you, to your mission, and to your team.

An example of this would be posting just a story or photos of your most recent clients

An example of this would be posting just a story or photos of your most recent clients along with reviews written by them, or sharing your gratitude for your clients by throwing a party or hosting a (virtual) raffle!

6. Start Two-Way Conversations

Nobody likes to be “talked at” – I would much rather engage with social media users who are not only sharing opportunities with us but listening to our needs, desires, and concerns.

When it comes to social media marketing for real estate, Starting two-way conversations is a great way to engage with potential home buyers without overwhelming them with invasive, in-your-face promotion.

Who knows? Maybe this two-way conversation will lead to a long-standing business partnership or realtor-client relationship.

7. Provide Success Stories and Customer Testimonials

Photo by krakenimages on Unsplash

One great benefit of real estate social media posts is the ability to highlight your success stories to connect with new customers.

There are so many options to choose from when customers search for realtors online. When you can stand out with great customer testimonials then you are likely to be selected in the finals or be chosen at the end of the day.

When you can stand out with great customer testimonials then you are likely to be selected

For example, one of the best working practices is to post a picture or video insert of your customer with whom you have just done a housing deal.

8. Use A Scheduling Tool to Easy Your Day

https://youtu.be/dG-gX1nTvHo

Managing multiple platforms can be overwhelming for any professional working to build their community online. When you're handling not only Instagram but Facebook, LinkedIn, and YouTube, many nuances that are important to your advertising scheme can get lost in translation between platforms.

You can solve this problem by using scheduling tools, such as Hookle, to keep track of future posts on multiple platforms. Give it a try – we like to think this is one of the best tips of the bunch.

No matter how you choose to promote your properties and services, social media marketing is a powerful and popular tool to expand your audience and help you build relationships with potential home buyers and other clients.

Don’t hesitate to contact us with any questions you may have about social media marketing. We’re here to help!

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<![CDATA[May 2022 Social Media Content Calendar]]>https://www.hookle.net/post/may-2022-social-media-content-calendar6251b366c34083cd56637896Wed, 20 Apr 2022 07:35:01 GMTMay 2022 Social Media Content Calendar

Photo by Rahul Pandit on Unsplash

Summary

  1. Free Graphics and Design Resources
  2. Social Media Content Ideas for May 2022
  3. Time-saving Social Scheduling Tools

Most small business owners know that keeping social media channels active and engaging by posting regularly is important to their business. What they don’t always know is the best way to access the three resources required to make that happen, namely, where to find:

  • Photos, graphics, music, and design tools with which to create posts
  • Creative ideas and topics about which to post
  • The time or tools to publish posts across multiple social channels, several times a week

In may 2022 social media content calendar, we provide answers to all three. We’ve handpicked some of the best resources for business owners to create professional, affordable social media content. It’s an embarrassment of riches, really!

1. Free Graphics and Design Resources

Gone are the days when you had to hire a graphic designer, invest in expensive software, and purchase expensive copyrighted images or music to create a compelling design. With the explosion of social media and digital marketing over the last decade, dozens of cloud-based content providers have cropped up.

Gone are the days when you had to hire a graphic designer, invest in expensive software, and purchase expensive copyrighted images

Many of them offer free resources or “light” subscriptions that you can upgrade over time as your business grows. Here are some of our favorites.

Design: Canva is a comprehensive design platform that offers thousands of eye-catching templates for social media headers, Facebook ads, blog posts, videos and so much more. The free version comes with an abundance of photos, illustrations, fonts, and designs, but you can also start from scratch and create your own.

Photos: For free photos and videos clips, two popular sites are Unsplash and Pexels. Artists from across the world contribute their work to these sites, and generally only ask for an attribution in return.

Music: Of all the creative assets, using music is the most challenging, at least as it relates to licensing. If you’re ever unsure whether you can use a particular piece of music in your post, it’s better to err on the side of caution. This article provides more context.

That said, two places you can go for free music are Free Music Archive and the YouTube Audio Library. The latter is a great way to add music to videos you’re adding t1o YouTube, and in some cases, you may be able to download it for use elsewhere.

2. Social Media Content Ideas for May 2022

You probably already have a few industry-related events, upcoming promotions, or seasonal activities included in your social media content calendar. Chances are you also have a few gaps in it. We’ve pulled together these “national days” and suggested accompanying themes that will help round out your May content calendar.

List of Days in May 2022 Social Media Content Calendar

  • May 1: May Day
  • May 1: Labor Day
  • May 2: National Brothers and Sisters Day
  • May 4: National Teacher Day
  • May 5: Cinco de Mayo
  • May 7: National Fitness Day
  • May 8: Mother’s Day
  • May 10 – 16: Mental Health Awareness Week
  • May 18: National Visit Your Relatives Day
  • May 20: Bike to Work Day
  • May 21: National Waitstaff Day
  • May 24: Scavenger Hunt Day
  • May 30: Memorial Day

May 1: May Day #MayDay

May Day celebrates the return of Spring. Traditions include making flower crowns and baskets, planting flowers, decorating their homes in bright colors, or enjoying nature. Ask followers to tag you with photos of their flower crowns or newly planted gardens.

May 1: Labor Day #laborday #happylaborday #labourday #smallbusiness #workers

Labor Day is dedicated to celebrating workers across all industries. One of the best ways you can celebrate Labor Day through social media is by highlighting some of your own employees’ achievements in their field. See also these 10 Quick Labor Day Social Media Posts Ideas for Small Businesses.

You don't actually need to remember Labor Day if you are using scheduling tools, such as Hookle

Bonus tip

You don't actually need to remember Labor Day if you are using scheduling tools, such as Hookle. These tools are great to help for publishing posts automatically on your behalf on the set date and time. Clicking the button below you can use the template with all its texts, hashtags and picture in Hookle right away.


Template

"Today, let’s celebrate those who make our team a team. Each one of you deserves to be praised for your special talents. You are what makes our success. Thank you, and Happy Labor Day! ‍ #laborday #happylaborday #holiday #labourday #mayday #smallbusiness #workers"

Happy Worker Man With a Drill for Labor Day Shareable Image

May 2: National Brothers and Sisters Day #nationalsiblingsday #happynationalsiblingsday

May 2022 Social Media Content Calendar - National Brothers and Sisters Day

Photo by Elmer Cañas on Unsplash

This day honors the unconditional bond between brothers and sisters. For a good laugh, ask your staff to re-enact outfits and poses from memorable childhood photos with their siblings, and post the side-by-side images of the two photos.

May 4: National Teacher Day #TeacherAppreciationDay

This day honors the teachers and mentors who have inspired us. Your content should encourage people to express gratitude to the teachers in their lives. You can suggest they take the time to write a personal note describing the impact the person has had on them.

May 5: Cinco de Mayo #CincodeMayo

Cinco de Mayo commemorates the Mexican victory over the French at the Battle of Puebla on May 5, 1862. (It is not Mexican Independence Day, as commonly thought.) A social media post about the historic significance of the day might provide a nice touch.

May 7: National Fitness Day #NationalFitnessDay

Use today’s post to challenge people to step out of their normal routine and do something that will improve their health and fitness. Maybe it’s eating a salad for lunch, taking a 3-mile walk, or getting the entire family to the park for a game of frisbee.

May 8: Mother’s Day #MothersDay

Mother’s Day

Photo by Ijaz Rafi on Unsplash

This is a day to pay tribute to the mothers or mother figures in our lives. Consider a month- or two-week-long “special offer” campaign leading up to the day and tie it into your brand. For example, suggest the best gifts for the occasion from your product line.

May 10 – 16: Mental Health Awareness Week #MentalHealthAwareness

This week is focused on having conversations about mental health and the issues in our daily lives that can affect our sanity. Social content can focus on resources for helping us and others achieve better mental health.

May 18: National Visit Your Relatives Day #NationalVisitYourRelativesDay

Although the Internet has made it easier to connect with relatives, it has also meant spending less time in their physical presence. This day is dedicated to spending time with family. Your post can encourage people to pay a visit to an aunt or uncle or to pick up the phone and call a relative they haven’t spoken to in years and plan a get-together.

May 20: Bike to Work Day #BikeToWorkDay

The name pretty much says it all. Ask your followers to tag photos of themselves biking to work.

May 21: National Waitstaff Day #NationalWaitstaffDay

With many restaurants only now getting back up to full staffing, use this opportunity to post about supporting local restaurants and waitstaff. Suggest they give an extra-generous tip today and consider including the kitchen staff while they’re at it!

May 24: Scavenger Hunt Day #ScavengerHuntDay

Scavenger Hunt Day

Photo by Suhash Villuri on Unsplash

This day was created to send people off to find random items, all in the name of good fun. If your small business has a physical location, use your social media posts to create an event that draws people to your store to find hidden items. Use clues in the posts leading up to the day and offer rewards for winners.

May 30: Memorial Day #MemorialDay

A federal holiday, Memorial Day honors all men and women who died while serving in the US Armed Forces as well as all loved ones who have passed away. Posts remembering service or family members are fitting for this day.

3. Time-saving Social Scheduling Tools

Schedule May 2022 posts with social media scheduling tool

Armed with dozens of ideas for your social posts and with the graphic assets to create the actual designs, your last hurdle is finding an efficient way to get them all published across your channels.

Scheduling posts to multiple social media channels, shaves hours off your workload each week

That’s where scheduling tools, such as Hookle, come in. Hookle makes social media scheduling simple and hassle-free for a small business owner. It allows you to plan and build your social media posting schedule easily. Scheduling posts to multiple social media channels, shaves hours off your workload each week.

We have evaluated and picked 10 different scheduling apps, especially those that might fit for small business purposes. Check it out and enjoy scheduling your May 2022 posts!

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<![CDATA[Best eCommerce Platforms for Starting an Online Business for Small Businesses]]>https://www.hookle.net/post/best-ecommerce-platforms-for-starting-an-online-business-for-small-businesses625e42598a8e2f0664238453Wed, 20 Apr 2022 04:22:11 GMTBest eCommerce Platforms for Starting an Online Business for small businesses

Photo by CardMapr on Unsplash

Starting an online business can be daunting. You need to know your way around digital marketing practices, social media etiquette, web traffic analytics, and more. Before all this, however, comes the foundation: your website.

If you’re selling products online, you’re going to be using an eCommerce platform and like most industries, there are a number of different options on the market.

If you’re selling products online, you’re going to be using an eCommerce platform

We’ve sifted through the eCommerce contenders and whittled them down to these great platforms. Each eCommerce platform on this list is feature-rich, well-supported, and has a stellar track record – which isn’t to say they’ll be a match for your business. Each one has its pros and cons and will fit some businesses better than others.

Read on to see how these platforms might meet (or miss) your business’s needs.

  1. Wix
  2. WooCommerce
  3. Shopify
  4. Magento
  5. Etsy
  6. Squarespace

Lastly, Choose the right eCommerce platform and focus next on marketing


1. Wix

Wix eCommerce Platform with Hookle

Wix is very similar to Squarespace in that they’re both subscription-based and aimed at non-developer audiences. If you want to set up a quick and easy eCommerce website with very little learning curve then Wix might just fit your needs.

That said, Wix is very limited in its scale. Industry leaders recommend its use as an eCommerce platform for only small to mid-weight businesses due to its issues with limited loading speeds. They also limit you in how you can customize your theme.

Wix does have the capacity to support users beyond its basic features with different user tiers which can be a plus for businesses who need more digital professionals in their corner. You’ll obviously pay more for this support but for someone with little digital experience it can be instrumental in getting your eCommerce brand off the ground.

2. WooCommerce

WooCommerce eCommerce Platform with Hookle

Photo by Rubaitul Azad on Unsplash

WooCommerce is an extension of WordPress – one of the biggest and most popular website Content Management Systems (CMSs) in the world. Its major benefit is that it’s free to install and use. Like WordPress, WooCommerce is open source, meaning its code is freely available to download, repurpose, and make use of.

With millions of users worldwide, WooCommerce is well-maintained with an extensive documentation library and plenty of plugins/themes available from both official and third-party vendors. This makes scaling your eCommerce site incredibly easy and cost-effective.

While some themes and plugins are paid, there are plenty of free options available to those businesses with little starting capital. The only costs you can’t avoid will be your hosting and your domain name registration.

Also like WordPress, WooCommerce is completely customizable. That said, you have to know your way around code and WordPress development best practices to really rearrange under the hood. If you’re not comfortable with this level of access, installing a solid theme and recommended plugins will be enough to get you started.

All in all, if you’re comfortable with WordPress and/or willing to learn the ins and outs of an open-source CMS then WooCommerce is a great, cost-effective option for starting an online eCommerce business.

3. Shopify

Shopify eCommerce Platform with Hookle

Photo by charlesdeluvio on Unsplash

Shopify is one of the leading eCommerce platforms operating today. They’re a subscription model service which means you pay a certain amount per month to host and run your eCommerce store. This subscription includes things like hosting and your domain name registration, keeping all your expenses in one basket.

The platform itself makes it incredibly easy to set up your store. If you’re a layman when it comes to CMS management or code, then Shopify takes a lot of the stress off you.

hat said, with that hand-holding comes a couple of caveats:

  • You only have access to your shop and your data for as long as you pay your subscription. Exporting information or transferring to a different platform can be complicated and frustrating – often resulting in you having to hire a developer to help with the migration.
  • You have very little ability to customize your chosen theme. Where other CMSs will allow you full access to your website’s front-end code, Shopify prefers you to stay hands-off. Extensive customizations to your website’s look or functionality can only be done by the Shopify team.

If you’re someone who prefers to hand the technical reins to a third-party platform, Shopify will likely work very well for you. They have 24/7 customer support and maintain a reliable, secure platform. For what they charge, they run a tight ship.

If, however, you want the ability to customize your store to your heart’s content or can’t justify a monthly expense, Shopify might not be a great choice.

4. Magento

Magento eCommerce Platform with Hookle

Magento is one of the most well-known eCommerce platforms in the world. Released in 2008, it started life as a Frankenstein monster of sorts – developed by a private company (Varien Inc) with

assistance from volunteers and open source software contributors. Today, after passing through a few notable hands, the platform is owned by Adobe and is been rebranded as Adobe Commerce.

This eCommerce platform is one of the more unique on this list in that it’s partly open-source and partly Software as a Service (SaaS). Users have the ability to download and implement the core files on their own servers (or those they’ve hired) making it similar to WordPress in the amount of freedom and ownership you have over your information. Alternatively, users can pay a subscription fee to access an already-hosted Magento instance.

Which route you take will depend on your company’s requirements. If keeping control of your data is of great import or you want the ability to extend and customize your website, you’ll likely want to host Magento yourself. If you prefer to work hands-off with support from a knowledgeable SaaS company, then the hosted enterprise version will likely do the trick.

Where Magento falls down a bit is in its complexity. It’s incredibly feature-intensive with a lot going on under the hood. This can be great for larger companies that need to handle a lot of products or want the ability to scale quickly. For eCommerce businesses just starting out, however, it can be a little bit overkill.

Magento is also one of the more expensive options on this list (if you opt for the enterprise version).

For businesses with limited capital, this can strike Magento off their list of possibilities.

5. Etsy

Etsy eCommerce Platform with Hookle

Etsy is an online marketplace targeted toward vendors who sell unique or handcrafted items. They can be a good foot in the door for new businesses as everything is taken care of. There’s no need to set up your own domain or hosting and your payment gateways are all set up through Etsy itself.

They do, however, charge their users a fee for listing items and they take a cut of whatever is sold. This can impact your takings on the platform significantly.

For small, sole-trader businesses who are testing out the market for their handcrafted products, Etsy is a great place to start, but once you’re established you’ll likely want to forge your own path.

6. Squarespace

Squarespace eCommerce Platform with Hookle

Squarespace is one of the industry’s leading content management system platforms. They let even the most non-tech-savvy layman set up a functional website with very little coding knowledge or experience which can be a great benefit for small businesses looking to get their products on the market with very little complication.

Like many front-end website builders, however, Squarespace can come with some pitfalls. Their model is subscription-based so you’re going to both spend more money over time and also risk having your content locked into a specific platform.

Squarespace’s functionality also takes some time to get comfortable with. They give you more customization options than a lot of other SaaS eCommerce platforms but with that access comes complexity. For businesses looking for a purely intuitive design experience, Squarespace may not fit their needs.

Choose the right eCommerce platform and focus next on marketing

Hookle - social media marketing in your pocket. For small businesses.

Hookle - social media marketing tool

The eCommerce game is fast-paced and cut-throat. You have to launch your online store using the right tools. Each of the six platforms we’ve discussed today have their benefits and downfalls.

Now you know their strengths and weaknesses a little better, you’ll be in a more knowledgeable position to decide which is right for your small business.

Succeeding with an online store may start with a solid website, but the way you market it is just as important. Social media marketing and Influencer marketing are great way to start boost your brand and drive sales – read more about partnering with influencers here.

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<![CDATA[10 Quick Labor Day Social Media Posts Ideas for Small Businesses]]>https://www.hookle.net/post/10-quick-labor-day-social-media-posts-ideas-for-small-businesses625ed1756cf148f81d7306b0Tue, 19 Apr 2022 19:38:52 GMT10 Quick Labor Day Social Media Posts Ideas for Small Businesses

Photo by Priscilla Du Preez on Unsplash

Labor Day is just around the corner which means it’s time to look at scheduling your Labor Day social media posts. But what if you’re stuck for inspiration? That’s where we come in!

Summary

  1. Celebrate employee successes
  2. Welcome Fall or Spring
  3. Invoke the power of the barbecue
  4. Ring in football season
  5. Lean on your patriotism
  6. Use a famous quote
  7. Highlight an important cause
  8. Celebrate the long weekend
  9. Highlight a hardworking industry or business
  10. Brainstorm alternative celebrations

Remember to Celebrate Labor Day on social media (template included)


What is Labor Day and why is it celebrated?

Workers’ Day or International Workers’ Day, also called May Day, is commemorating the historic struggles and gains made by workers and the labor movement. In many countries Labor Day is observed on May 1, while in the United States and Canada a similar observance occurs on the first Monday of September.

Workers’ Day or International Workers’ Day, also called May Day, is commemorating the historic struggles and gains made by workers and the labor movement.

Labor day 2022 in the North America is celebrated on Monday, Sep 5 and the Labor Day 2022 in many other countries falls on Sunday, May 1.

Today we’re going to take a look at 10 quick Labor Day social media post ideas to get your creative juices flowing.

1. Celebrate employee successes

Labor Day is dedicated to celebrating workers across all industries. One of the best ways you can celebrate Labor Day through social media is by highlighting some of your own employees’ achievements in their field.

Did Dan in marketing do a great job on your most recent campaign? Celebrate him! Is your newest barista pulling shots like a pro? Give them a shout-out.

A post celebrating your workers’ successes is a great way to humanize your brand

A post celebrating your workers’ successes isn’t just on-theme for the holiday, it’s also a great way to humanize your brand. By giving your customers a glimpse at the people who keep your company ticking, you’re inviting them to develop a relationship with your business.

People are drawn to people – by using that draw in your social presence, you’ll be able to forge better bonds with your customer base which will ultimately help you down the track.

2. Welcome Fall or Spring

Leaves welcoming Fall or Spring

Photo by Jeremy Thomas on Unsplash

Labor Day is a celebration of workers but it’s also the beginning of Fall in the US and Spring in Europe/Asia. As always, the transition between seasons is an excellent inspiration for some aesthetically pleasing and interesting social media content.

You might use some beautiful Fall or Spring imagery on your feeds or set up a photo shoot of the transition of the seasons with your team and/or products. You can also go the opposite direction, saying goodbye to Summer/Winter in a fun or clever manner.

You can also go the opposite direction, saying goodbye to Summer/Winter in a fun or clever manner

Fall is a cozy, comforting season for many, and Spring likewise. Fall is the season of big wool sweaters and crisp golden leaves. Spring is the time to dig out shorts and t-shirts from the closet.

Linking the season to your social media presence is a great way to invoke those feelings and associations about your brand.

3. Invoke the power of the barbecue

Barbecue food for the spring

Photo by Evan Wise on Unsplash

For many people, Labor Day is linked intrinsically to barbecue. Using barbecue-themed imagery and content on your social media feeds is, therefore, a great way to connect to your audience on Labor Day.

You might share barbecue recipes or post photos of your team celebrating with their own work barbecue. The former is a particularly great idea if your business is in the culinary industry while the latter will serve to humanize your team and your brand in the eyes of your audience.

4. Ring in football season

Ring in football spring season

Photo by Riley McCullough on Unsplash

Labor Day rings in Fall but it’s also the beginning of football season. This great American pass time makes for excellent social media content fodder.

You might post a football-themed promotion to your social media feeds, invoking the feeling of comrade and sportsmanship of the season. If your workplace hosts employee football games then posting some photos from these events is a great way to celebrate Labor Day.

5. Lean on your patriotism

Patriotism and an American flag

Photo by Bermix Studio on Unsplash

Labor Day invokes a lot of pride for many nations, especially Americans. It celebrates what makes America so great: it’s workers. For this reason, posting patriotic imagery and messaging on your social media channels is a great way to celebrate the holiday.

Don’t be afraid to use the American flag or other patriotic images on your feeds. Prove to your audience that you’re one of them – an American company with American values.

6. Use a famous quote

Use a famous quote - do what you love

Photo by Millo Lin on Unsplash

Quotes are a great go-to for social media feed content. They invoke powerful ideas and remind us that human beings are capable of great things.

Quotes are a great go-to for social media feed content

There are a number of powerful quotes from famous people concerning Labor Day and labor in general. A quick google will give you a slew of material – from there it’s just a case of working them into attention-grabbing imagery.

7. Highlight an important cause

Highlight an important cause - equality - typewriter

Photo by Markus Winkler on Unsplash

Labor Day doesn’t just celebrate workers, it also celebrates their struggles for equality and fairness. Highlighting these causes on social media on Labor Day is a great way to tip your hat to the holiday.

Congratulating advocates for diversity in the workplace is another sure winner

You might want to use your platform to thank essential workers for their efforts or celebrate the successes of workers’ unions. Congratulating advocates for diversity in the workplace is another sure winner. If your company has any successes to share in this arena, a post about it on Labor Day will go down a treat.

8. Celebrate the long weekend

Celebrate the long weekend

Photo by Sincerely Media on Unsplash

Labor Day is a holiday in most countries so many (though, not all) workers will have the day off. Posting content wishing your followers a happy long weekend is a great way to celebrate.

If you’re in the leisure, recreation, or tourism industries, such a post can also be a great way to promote your products or services. For instance, a hotel business might invite followers to stay with them over the long weekend, perhaps offering a holiday discount as a bonus incentive.

9. Highlight a hardworking industry or business

Highlight a hardworking industry or business like nurses or doctors

Photo by MedicAlert UK on Unsplash

Labor Day is a celebration of all workers across all industries. It’s a great opportunity to give another business or industry a shoutout for their hard work.

You can be vague — perhaps thanking essential workers for their efforts — or you can be specific and name a particular business. If you’re opting for the latter, it can be a great opportunity to enter into a cross-promotion relationship with another brand wherein you both highlight each other on your company's social media feeds.

10. Brainstorm alternative celebrations

Brainstorm alternative celebrations with coffee latte

Photo by Tyler Nix on Unsplash

Workers (and your social media followers) are diverse. Not everyone is going to celebrate Labor Day with a barbecue and some might not get the day off at all. For those followers, it can be a good idea to break the mould and offer up some alternative ways to celebrate the holiday.

This might look like an Instagram carousel with suggestions for after-work Labor Day activities or a Facebook post brainstorming at-work ways of celebrating. The key is variety!

Remember to Celebrate Labor Day on Social Media (template below)

Labor Day is a great opportunity to celebrate workers and connect with your followers. Using the above ideas, you’ll be able to schedule the perfect Labor Day post to engage your audience and boost your brand.

You don't actually need to remember Labor Day if you are using scheduling tools, such as Hookle

You don't actually need to remember Labor Day if you are using scheduling tools, such as Hookle. These tools are great to help for publishing posts automatically on your behalf on the set date and time. Clicking the button below you can use the template with all its texts, hashtags and picture in Hookle right away.


Template

"Today, let’s celebrate those who make our team a team. Each one of you deserves to be praised for your special talents. You are what makes our success. Thank you, and Happy Labor Day! ‍ #laborday #happylaborday #holiday #labourday #mayday #smallbusiness #workers"

Happy worker man in Labor day with a drill

Having said that, schedule your Labor Day post today so that you can celebrate the actual day worry-free. Happy Labor Day!

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<![CDATA[10 Social Media Marketing Tips for Musicians]]>https://www.hookle.net/post/10-social-media-marketing-tips-for-musicians624ff23acd8fad929c277cb5Sat, 09 Apr 2022 15:32:23 GMT

Photo by Gama. Films on Unsplash

Shortcuts

  1. Create Your Target Audience
  2. Find Your Niche
  3. Change Up Your Content
  4. Make Your Followers Feel Important
  5. Be Authentic & Transparent
  6. Show Off Your Team
  7. Engage, Engage, Engage
  8. Reveal (Some Of) Your Secrets
  9. Sell Merch
  10. Save Time By Using A Scheduling App

If you've been on social media these days, you know that social media marketing is one of the most effective ways to boost content online.

Musicians and those in music marketing can greatly benefit from using social media as a marketing tool, as you know how hard it can be to get the word out about what you do and why people should care.

It's become easier than ever to market your content on social media with the help of the tools of today and the updates fostered by the COVID-19 pandemic.

If we know anything about independent musicians, it's that they're very busy, so we'll make sure to keep this short and sweet. Read on to learn about 10 social media tips for musicians, whether you're a singer, DJ, composer, lyricist, or otherwise!

1. Create Your Target Audience

Photo by Mauro Gigli on Unsplash

When it comes to Marketing Online, the target audience is number one. It's a good investment early on to spend some time investigating who is your target audience.

Most people think that your target audience will be obvious but something you need to define based on who might enjoy the content you offer and which populations will be the most productive for you to target.

For musicians, on target audience could be anyone from a music fanatic to an agent, so find your target audience(s) and get to creating.

2. Find Your Niche

If you're looking for advice on what to avoid when it comes to social media marketing, you've come to the wrong place. We're here to tell you how to best promote your music on social media, rather than focusing on failures.

We're here to tell you how to best promote your music on social media

That said, advertising too broadly is a rookie mistake because not enough people will relate to your content. A solution to this is finding your industry-specific niche.

This might look like creating content for other aspiring musicians, connecting to the emotions of your listeners, or offering special opportunities to dedicated followers.

3. Change Up Your Content

We know we just mentioned that focusing on failures is not what we do here, but many people fail to consider that different platforms require different kinds of content.

It's crucial that your content lines up with the trends and patterns on any given platform

The Instagram community functions much differently than that of Facebook or LinkedIn, so it's crucial that your content lines up with the trends and patterns on any given platform. For musicians specifically, we suggest using TikTok and other video- and audio-centered platforms to highlight your work.

Some platforms, especially Facebook groups and Twitter, can work well to support the marketing of your creative content organically and to maintain conversation among interested audiences.

4. Make Your Followers Feel Important

Another important facet of social media marketing is showing your audience that you value them. One of the ways you can leverage social media as a musician is by showing your fans that you love them to the moon and back.

This can look like posting a feature when someone tags you in a post, offering a discount to your biggest fans, or surprising them with new music when they’re least expecting it.

5. Be Authentic & Transparent

Social Media Marketing Tips for Musicians - Be Authentic and Transparent

Photo by Adrian Swancar on Unsplash

It might sound cheesy, but authenticity and transparency are extremely important in showing your target market they matter. Additionally, it builds trust between you and those who will engage with your content and maybe pay you money for it.

It might sound cheesy, but authenticity and transparency are extremely important in showing your target market they matter

This isn't to say you should just close every issue that you come across (please don’t do this), but talking through issues every once in a while helps customers trust you and feel that you're reliable when you're honest about production hiccups and personal life details.

6. Show Off Your Team

Social Media Marketing Tips for Musicians - Show Off Your Team

Photo by Filip Mishevski on Unsplash

When it comes to music, it's easy to think that the only person involved is the person making the music, but that’s not true!

There are so many creative folks that contribute to creating good music, including agents, voice coaches, music teachers, backup vocalists and musicians, recording professionals, and those who master the music once it’s been recorded.

Shout out the folks who helped you get to where you are!

Shout out the folks who helped you get to where you are! We promise it’ll boost morale, not only your social media presence.

7. Engage, Engage, Engage

Learning to effectively use social media as marketing is a crucial step in developing an audience for your music.

The number one way to build a music-oriented community on social media is by engaging with your audience

The number one way to build a music-oriented community on social media is by engaging with your audience; This can look like responding to comments, reposting the content people tag you in, and building a community in any way you can!

Take a look of Suave how he masters his social media marketing and engages with his audiences.

8. Reveal (Some Of) Your Secrets

Social Media Marketing Tips for Musicians - Reveal Some Of Your Secrets

Photo by Eric Awuy on Unsplash

Strategically sharing behind-the-scenes secrets that make your business run smoothly can make your social media following feel like they're in the “gang” with your team and keep them coming back because they're part of the community.

Try sharing a process video that reveals the production process of a song or an interview with the back-end staff. You’ll be surprised to see how much people like to know how things work!

9. Sell Merch

When you're a musician, it can be hard to make money without hitting it big.

Try selling merch through your social media channels to instigate another income stream

Try selling merch through your social media channels to instigate another income stream. Sell t-shirts featuring your album cover, branded stickers, or accessories that go with your vibe as an artist.

10. Save Time By Using A Scheduling App

https://youtu.be/dG-gX1nTvHo

When you're posting on multiple platforms, it can get overwhelming trying to manage all of your content. Save time by using a scheduling app like Hookle or Later.

Designed for entrepreneurs like you, Hookle is easy-to-use, saving you tons of time and energy by allowing content publishing to multiple social media channels simultaneously. See how musician Suave masters his social media marketing – with some help from Hookle.

Social media marketing is a demanding endeavor, and we know how complicated it can feel when you're just getting started.

With this in mind, don't be afraid to dive in and benefit from social media marketing as a musician. Choose a few tips to try and let us know how they go!

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<![CDATA[How Can Small e-Commerce Brands Work Effectively with Influencers to Drive Sales?]]>https://www.hookle.net/post/how-can-small-e-commerce-brands-work-effectively-with-influencers-to-drive-sales624fc13f89b282a2fec9c3ecFri, 08 Apr 2022 07:15:03 GMTHow Can Small e-Commerce Brands Work Effectively with Influencers to Drive Sales?

Photo by Mateus Campos Felipe on Unsplash

Shortcuts

  1. Make sure your audience is a match
  2. Vet your influencer thoroughly
  3. Lean into the influencer’s content creation skills
  4. Always measure your goals and ROI
  5. Keep your own online channels updated

Influencer marketing is an incredibly powerful tool for any e-commerce business to employ. By partnering with the right influencer, you can build brand awareness, brand trust, and drive sales.

But what exactly is influencer marketing and how can e-commerce brands use them to help their business succeed?

Today we’re going to take a look at influencer marketing: what it is and how e-commerce brands can work effectively with influencers to help drive product sales.

What is influencer marketing?

What is influence marketing

Photo by Maddi Bazzocco on Unsplash

Influencer marketing — a form of social media marketing — is the practice of partnering with a popular or well-known social media user to boost your sales and grow your brand. For instance, if you have a makeup line, you may approach a popular lifestyle influencer about trying your product and posting to their platform demonstrating their results.

In essence, influencer marketing allows you to tap into the audience of someone whose influence will benefit your campaign efforts. By having them review or recommend your product, your brand is borrowing the positive reputation and relationship they have with their audience.

In essence, influencer marketing allows you to tap into the audience of someone whose influence will benefit your campaign efforts

Marketing through influencers is an exceptionally savvy marketing strategy. People tend to be swayed more by recommendations from people they trust – and influencer audiences have developed a level of trust with said influencers.

Now you know what influencer marketing is, let’s take a look at how you can work most effectively with influencers to drive sales.

1. Make sure your audience is a match

Influence marketing - Make sure your audience is a match

Photo by Melanie Deziel on Unsplash

Influencers are diverse people with diverse interests. Just because someone has an established following doesn’t mean they’re going to automatically be a good fit for your brand. You wouldn’t ask a vector artist to try out your skincare range, for example.

When partnering with an influencer, you have to ensure their audience is a match with your target market. In many cases, this means matching the influencer themself to your brand. You should ask yourself:

  • Will this influencer use and love my product?
  • Does this influencer’s content align with my brand’s goals and values?
  • Will this influencer accurately represent my brand?

If the answer to all the above questions is “yes” then you may be onto a winning partnership.

There are some instances where an influencer may not fall within your target market but their audience does. These relationships ought to be approached carefully.

If an influencer is seen to be peddling a product that they themself don’t personally use or endorse, it can hurt both their relationship with their audience and your brand’s image.

2. Vet your influencer thoroughly

Influence marketing - Vet your influencer thoroughly

Photo by mostafa meraji on Unsplash

Influencers aren’t always on the level. It’s very easy to buy followers these days and a lot of people do this to give the illusion of popularity or influence so that brands just like yours will seek to partner with them.

There are a number of tools available that will let you analyze the quality and growth of a user’s following over time. If there’s a sudden spike, particularly at the beginning of their account’s growth, that’s a red flag.

You also want to ensure your influencer’s audience is actively engaged. This means a percentage of their following is actively commenting, sharing, or liking their content. This number doesn’t have to be high – a wildly successful engagement rate is 4% and above. Generally, between 1-3% is a good rate so it’s beneficial to find influencers that fit this metric.

3. Lean into the influencer’s content creation skills

Influence marketing - Lean into the influencer’s content creation skills

Photo by Joey Huang on Unsplash

Influencer marketing isn’t just a case of handing an influencer an advert or video and asking them to post it on their channel. In many ways, approaching it this way will actively put off users because it’s such a break from the content they expect from that particular influencer. It’s no longer authentic. It’s like sitting through a paid advertisement.

When you partner with an influencer to boost your e-commerce sales, you want to lean into their existing aesthetic. They’ve built an audience that loves their content so you need to trust them to present your product in a way that will speak to that audience. This means letting them take the reins when it comes to developing the content that will advertise your product or brand.

The audience trusts the influencer more than your brand (for now at least) and so they’re more receptive to a product that is presented to them authentically

This hands-off approach can seem daunting, but it’s one of the reasons influencer marketing is so very successful. The audience trusts the influencer more than your brand (for now at least) and so they’re more receptive to a product that is presented to them authentically.

As an added bonus, you’re basically outsourcing the content creation portion of the campaign. So long as you’ve chosen your influencer well, this can mean you get incredibly valuable content that sells your products to your audience – all for the price of partnering with a knowledgable creator. This can save you time, effort, and mental energy.

4. Always measure your goals and ROI

Influence marketing - Always measure your goals and ROI

Photo by path digital on Unsplash

To achieve the best results from your influencer campaign you must set your marketing goals early on. In the context of this article, this means driving sales. Be clear with your team and your chosen influencer about what your aim is and ensure you measure the results of your efforts. For example, you might record the number of sales made through affiliate links.

Tracking your campaign results in this way is the only way to assess which influencers are helping you achieve your objectives, and which ones you might want to part ways with. The aim, at the end of the day, is to develop long-term partnerships with influencers.

Someone recommending a product once is one thing, but seeing an influencer promoting a brand consistently over time is more likely to encourage their audience to trust your brand and eventually take action.

5. Keep your own online channels updated

https://youtu.be/dG-gX1nTvHo

It's important to keep all your own online channels up to date; such as social channels, e-Commerce sites, websites, and Google Business Profile. Your online creditability might take a hit if you don't take care of this constantly and in a systematic way.

Keeping channels updated will not only help you drive your business but also your influencers to better understand and trust your brand. This encourages them also to create more interesting and engaging content.

Keeping channels updated will not only help you drive your business but also your influencers to better understand and trust your brand

A handy way to save time is to keep your channels active automatically using scheduling tools, such as Hookle. You can schedule posts to all your social accounts and Google Business Profiles with one tool.

With Hookle, you can even see the overall performance of all connected channels with one simple score. This is very convenient as you don't really need to monitor channels separately by yourself. The tool notifies you of the performance movements and suggests actions on how to engage more with your audience, thus keeping channels active and improving your performance.

Influencer marketing is great for any e-commerce brands

Engaging influencers in your digital marketing campaigns is a great way to drive sales. By matching your audience, vetting your chosen influencer wisely, trusting in their skills, and measuring your ROI accurately, you’ll be able to leverage influencer marketing to help your business succeed.

Looking for more ideas on what to post next on your own social media channels? We’ve handpicked 8 quick tips for just that purpose.

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<![CDATA[10 Most Common Social Media Marketing Mistakes and How to Avoid Them]]>https://www.hookle.net/post/10-most-common-social-media-marketing-mistakes-and-how-to-avoid-them624f2b577ce66a2996ad59afThu, 07 Apr 2022 19:12:13 GMT10 Most Common Social Media Marketing Mistakes and How to Avoid Them

Photo by Alejandro Escamilla on Unsplash

Shortcuts

  1. Approaching All Social Channels the Same
  2. Not Publishing Consistently
  3. Not Having an Editorial Calendar
  4. Lack of Quality/Too Much Brand Promotion
  5. Failing to Monitor Data
  6. Not Engaging with Followers
  7. Using Only Landscape Images & Videos
  8. Deleting Negative Comments
  9. Not Using Enough Video
  10. Not Managing All Channels in One Place

You’ve probably been “doing” social media for some time now, but is all that effort positively impacting your bottom line? It’s an important question to ask, especially because there’s rarely a direct line from your social media spend to your sales revenue.

Social media is a critical element of your overall digital marketing strategy. It gives small business owners and entrepreneurs the opportunity to reach millions of potential customers and compete against the largest brands.

Social media is a critical element of your overall digital marketing strategy.

To put the numbers in context, DigitalMarketing.org reports that nearly 53% of the world’s population is active on social media and that YouTube videos are viewed for more than 1 billion hours each day. The article also notes that in 2017, 80% of social media B2B leads came from LinkedIn.

So, you know you should be active in social media, and that it’s generally cost-effective compared to other forms of advertising (e.g., print, television). But are you doing it “right?” To help you answer that question, we’ve pulled together 10 social media marketing mistakes that could be preventing you from achieving better results.

1. Approaching All Social Channels the Same

This mistake can express itself in several ways, but the gist of it is that a brand identifies a bunch of different social platforms and posts the exact same content, in the same format, across all of them.

While you can use the same piece of content across platforms, try to make the accompanying message distinctive for each audience.

Here’s the problem with that. The user demographics of TikTok are very different than those of Facebook. More importantly, the features, marketing tools, audience interests, and behaviors of each platform are different. TikTok is video-oriented, LinkedIn is geared to work-related topics, Facebook skews middle age, and so on.

The better strategy is to select fewer channels – the ones that are in best alignment with your target groups – and focus on delivering quality content. While you can use the same piece of content across platforms, try to make the accompanying message distinctive for each audience.

2. Not Publishing Consistently

Every platform is different, but one thing is clear: whether you post three times a week or 12 times a week, strive to stay consistent with that pace.

One reason is that your most loyal followers expect it, and when you fail to publish regularly and consistently, you risk damaging that loyalty.

Just as important, when you fail to post at your regular interval, it can negatively impact your post impressions and engagement rates. This means your content that showed up in your followers’ feed one day doesn’t show up the next.

One of the easiest ways to stay consistent is to use an automated social media scheduling app, like Hookle.

3. Not Having an Editorial Calendar

Common Social Media Marketing Mistakes and How to Avoid Them - Not Having an Editorial Calendar

Photo by Estée Janssens on Unsplash

One of the reasons brands fail to publish consistently is that they don’t have a content publishing plan, also referred to as an editorial calendar.

This calendar lets small businesses plan out their social posts from month to month, filling it with industry-related updates, sales events, or seasonal promotions happening throughout the year.

Gaps in the calendar can be filled with user-generated content, behind-the-scenes content from the business itself, or from monthly content calendar ideas like this one.

4. Lack of Quality/Too Much Brand Promotion

When people decide to follow you on social media, they generally do it for a handful of reasons: they know you or someone in the business personally, they get something of value out of the content you post (e.g., tips, education, skills, recipes), they’re a competitor, or they are entertained.

When you bombard your feed with your products and services, many followers will lose interest. In fact, there used to be an 80/20 rule for social media stating that 80% of posts should inform, educate and entertain, while only 20% should directly promote your business, however the actual ratio is no longer hard and fast.

Another common mistake is thinking any content is better than none at all, but brands that hastily slap up a post about the family pet may quickly find they’re losing followers. The best course of action is to stick to your editorial calendar and deliver high-quality content.

5. Failing to Monitor Data

Common Social Media Marketing Mistakes and How to Avoid Them - Failing to monitor social media insights

Photo by lilzidesigns on Unsplash

Nearly every social platform now has an analytics or “dashboard” feature that offers valuable data on who is engaging with your posts, for how long, and other important insights. One best practice is to set up a notification to get an automated report at the end of each month so you can monitor the data to identify important trends.

For example, you may find that certain end screens on your YouTube videos are converting more viewers than others. This could prompt you to use those same end screens in your other videos. Or, on Facebook, you might notice that users are engaging more with posts that feature videos than those that feature photos, which may cause you to schedule more video posts for the next month.

Hookle even has a Social Score that aggregates your business’s performance across social media into one simple score. Additionally, it gives you personalized recommendations on how to improve your social media marketing. This simplifies your social media strategy and the need for monitoring data significantly.

6. Not Engaging with Followers

Social media is called social for a reason. The more you engage, the better your performance will be. Your followers will appreciate being heard.

You’ll be developing a sense of community with your followers. And, your content has a better likelihood of showing up in followers’ feeds because your engagement is higher.

In contrast, when you don’t respond to users’ comments, you give the impression your brand isn’t interested in being part of a community or that you don’t care about them.

7. Using Only Landscape Images & Videos

Common Social Media Marketing Mistakes and How to Avoid Them - Using only landscape Images and Videos

Photo by Eaters Collective on Unsplash

When Facebook and Twitter were the primary social platforms, landscape videos and images were the norms.

Instagram, an increase in mobile phone usage, and an explosion in digital ad formats have made square videos and images more the norm.

The company Buffer did some testing and found that square videos and images generate higher views and engagement, especially on mobile phones, than landscape videos. Be sure to mix it up!

8. Deleting Negative Comments

Believe it or not, receiving negative feedback is an opportunity to build trust within your brand community and deliver great customer service.

Rather than ignoring these comments, deleting them, or worse yet, responding with snark, take the opportunity to give a thoughtful response to the person.

Explain how you can (or cannot) resolve their issue, and there is a good chance you can turn that unhappy user into a loyal customer. Stranger things have happened!

9. Not Using Enough Video

It started years ago with YouTube. In recent years, things accelerated with Vine and then TikTok. Now, with Reels, virtually every social platform is in the video game.

One thing is clear: video is one of the most important mediums for social media consumers. It gets people’s attention, creates more engagement, and can be repurposed easily.

The good news is that today’s mobile phone cameras can produce high-quality footage that can be quickly edited and uploaded into an effective social media post.

10. Not Managing All Channels in One Place

https://youtu.be/dG-gX1nTvHo

The last faux pas busy entrepreneurs often make is spending dozens of hours each month doing social media marketing one channel, one post at a time.

Instead, they could be using social media management apps like Hookle.

“You’ll save valuable time and energy,” says Anne Silmälä, owner of the brewery, OlutMylly, in Finland. She and her husband, Mikko, use Hookle to manage their social sites in one place, schedule posts in advance, and cut down on administrative tasks each week.

]]>
<![CDATA[April 2022 Social Media Content Calendar for Small Businesses]]>https://www.hookle.net/post/april-2022-social-media-content-calendar-for-small-businesses622b5992f8834206dc42abdcTue, 15 Mar 2022 17:09:53 GMTApril 2022 Social Media Content Calendar for Small Businesses

Photo by Rasa Kasparaviciene on Unsplash

Shortcuts

  1. What is a Social Media Content Calendar?
  2. Why Should Small Business Owners Use Content Calendars?
  3. How Do I Create A Content Calendar?
  4. What Can I Highlight on My Content Calendar?
  5. The Full April 2022 Social Media Content Calendar
  6. Wrapping up

As a small business owner, it's crucial to leverage the power of social media to market your products and services, and to build relationships with clients.

Not only does social media expand your reach to current clients, prospective buyers, and anyone else who may be interested in what you’re advertising, but social media marketing can be an impactful and productive way to build your brand.

One of the most popular ways to do this is by building a following on multiple platforms, and managing said platforms with a social media content calendar for your small business.

As a small business owner, it's crucial to leverage the power of social media to market your products and services

Read on to learn why you shouldn’t miss out on using a social media content calendar as a small business owner in April 2022!

1. What is a Social Media Content Calendar?

A social media content calendar is a visual representation of all posts, images, captions, and other relevant content that are designed with the intention of being posted to any number of social media platforms.

Whether you want to offer holiday deals or keep track of what you post and when, a social media content calendar is a great opportunity to take the pressure off of posting and stick to a strategy that will allow you to better leverage your business offers.

The ideas of a social media content calendar may seem foreign to those who are not in the social media advertising space, so we’ll give you an example.

Consider Valentine's Day, occurring on February 14th. This national holiday is an opportunity to celebrate love, and gives you a reason to post – and you can tie in a special offer, just like the pros do! If you're curious about using a content calendar for your small business, check out the information below.

2. Why Should Small Business Owners Use Content Calendars?

Content calendars can be productive for any kind of business, but small business owners are some of the few that can truly leverage the power of this tool to raise their sales and improve their relationships with customers.

Not only does a content calendar help you keep track of what's being posted and where, but it gives you the opportunity to celebrate various holidays or observance days and tie them back to what your small business offers.

3. How Do I Create A Content Calendar?

To create an April social media content calendar for 2022, start by finding a planning platform that supports The number of social media accounts you use regularly.

As you probably know, many entrepreneurs are extremely busy people and struggle to keep track of the million and one things they need to do each day.

Using a scheduling tools, such as Hookle, can help alleviate some of that pressure by keeping track of your schedule postings. Many of these tools even feature automatic posting Hookle including!

Using a scheduling tools, such as Hookle, can help alleviate some of that pressure by keeping track of your schedule postings.

For example, if you are consistently posting to Instagram and Facebook, you can use the app Later to visually layout, schedule, and auto-post to both platforms. Hookle is another option for social media scheduling, which has even more compatible platforms.

When you have your platform in place, begin to drum up content based around your small business goals for the month at hand and see if you can tie any of your promotions to national holidays. You can find information on observance days with resources like Checkiday.com, NationalToday.com, and TimeAndDate.com.

4. What Can I Highlight on My Content Calendar?

The Full April 2022 Social Media Content Calendar - What to Highlight on Content Calendar

Photo by WTFast on Unsplash

You can keep track of projects, product releases, media interviews, and other relevant information in a content calendar. For example, April is home to many religious holidays like Good Friday, Holy Saturday and Easter Sunday. Small businesses that sell religious literature or spiritual Goods might benefit from including these holidays in their social media content.

Keep track of national holidays, observance days and other relevant events and happenings in your area and industry. These can be especially helpful when you're trying to create timely content that is relatable to your readers.

5. The Full April 2022 Social Media Content Calendar

April 1: April Fool's Day #AprilFoolsDay

Play a prank on your partner, your kids, or your boss (but be careful, this one can backfire)! This is about having fun, so keep it lighthearted.

April 2: International Children's Book Day #IntlChildrensBookDay

Read a classic children’s book or a modern twist on an oldie at bedtime on April 2! We celebrate not only authors, but the joy of reading and of children.

April 4: #HugANewspersonDay

April 2022 Social Media Content Calendar for Small Businesses - #HugANewPersonDay

Photo by Shawn Tung on Unsplash

If you haven’t hugged your local newscaster lately, go give them a squeeze (with consent of course)!

April 11: National Cheese Fondue Day #NationalCheeseFondueDay

If your small business is based around food, this might be a great opportunity to leverage some sales with a lighthearted pitch.

April 13: International Day of Pink #IntlDayOfPink

This colorful holiday is observed on the second Wednesday in April! Wear pink, eat pink food, or paint your walls bright pink. Whatever you choose, it’s bound to make you feel better.

April 15: Good Friday #GoodFriday

Good Friday is observed two days before Easter, so if your business focuses on religious texts or family-oriented goods and services, this is your chance to make your message hit home.

April 17: Easter Sunday #Easter #Easter2022

This is the day to wish your audience a happy Easter. Schedule the post already beforehand as it’s Sunday!

April 18: Adult Autism Awareness Day #AdultAutismAwarenessDay

Autism doesn’t just affect kids. Most people don’t recognize the impacts of autism on adults, so take this opportunity to begin thinking about how you can better support and include autistic folks!

April 20: Volunteer Recognition Day #VolunteerRecognitionDay

If your services rely on volunteers, recognize them today. Otherwise, support other causes by highlighting the impacts of volunteer work on your community

April 21: Bulldogs Are Beautiful Day #BulldogsAreBeautifulDay

April 2022 Social Media Content Calendar for Small Businesses - Bulldogs Are Beautiful Day #BulldogsAreBeautifulDay

Photo by Karsten Winegeart on Unsplash

For something a bit sillier, check out the hashtag above to celebrate the beautiful bulldogs of the world. You can even post your own pooch if you so desire!

April 25: National Mani-Pedi Day #NationalManiPediDay

Use this opportunity to advertise beauty products, self-care services or to schedule appointments with clients! Alternatively, you can treat yourself…just saying.

April 27: Holocaust Remembrance Day #HolocaustRemembranceDay

Connect with your customer base on a universal tragedy, and be careful to use this as an opportunity to connect, not to sell.

April 30: Adopt A Shelter Pet Day, International Jazz Day, & Independent Bookstore Day #AdoptAShelterPetDay #InternationalJazzDay #IndependentBookstoreDay

There are plenty of opportunities to celebrate at the end of April, so pick one or a few that resonate and kick off spring with a party-positive attitude!

Find plenty more (oddly specific) holidays online with a quick search for “April 2022 content calendar ideas.”

6. Wrapping up

Whatever your small business sells or provides, creating a social media content calendar can be a crucial step in building your online customer base, virtual community and help to raise your sales and profit, as well as the fun in the workday.


Contact us with any questions you may have about creating a content calendar for your social media platforms, and if you decide to use Hookle, let us know what you think. Happy celebrating!

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<![CDATA[March 2022 Social Media Content Calendar Ideas for Small Businesses]]>https://www.hookle.net/post/march-2022-social-media-content-calendar-ideas-for-small-businesses61fd62a8172675e81ac35d6cSat, 19 Feb 2022 09:06:21 GMT

Photo by Hookle

Summary

  • National Days of March
  • National Weeks of March
  • Pulling It All Together

If you’re reading this article, chances are you’re already planning posts in to social media content calendar and publishing on your social channels regularly. But coming up with new, compelling content month after month can be challenging.

One rule of thumb for social media is that the majority of your social media posts should inform, educate, and entertain your audience, while only a small portion, about 20 percent, should directly promote your business (e.g., purchase links, direct ads, sales links).

So, if you’re an artist known for the colorful, custom art in your eclectic gallery, a handful of your posts each month might be about the new paintings on sale at the gallery or an upcoming workshop.

The rest, however, might emphasize your “eclectic” brand identity. You could share profiles about little-known artists, post quirky video clips, or tie them into current events using your unique brand voice.

What’s important is discovering your brand’s voice and testing the posting ratio that works best for your brand

Your consumers are savvy enough to know that everything you post is, to some degree, trying to earn their business, even if it’s something that’s merely entertaining. What’s important is discovering your brand’s voice and testing the posting ratio that works best for your brand.

To give you a jump on ideas for all of that content, we’ve pulled together a list of March 2022 social media calendar content with themes, hashtags, and post ideas that will feed your feeds the entire month of March!

National Days of March

We admit it. Many of these so-called “national” days are so obscure or over-the-top as to seem useless, right? Yet, we think that’s what makes them kind of fun. You just have to use a little imagination.

I mean, national “Unique Names Day” on March 7? Just think of the possibilities for that post!

Example: Sending a shout out to some of our favorite clients, Maartje, Dyne, Apple, Marin, Jano, Nevaeh, in honor of #UniqueNamesDay We appreciate you!

March 1st

  • National Dadgum That’s Good Day #NationalDadgumThatsGoodDay
  • World Compliment Day #WorldComplimentDay

March 2nd

  • National Old Stuff Day #NationalOldStuffDay
  • Read Across America Day #ReadAcrossAmericaDay

March 3rd

  • National I Want You to Be Happy Day #NationalIWantYouToBeHappyDay
  • World Wildlife Day #WorldWildlifeDay

March 4th

  • National Grammar Day #NationalGrammarDay
  • National Hug A G.I. Day #NationalHugAGIDay

March 5th

  • National Multiple Personality Day #NationalMultiplePersonalityDay

Photo by Bekky Bekks on Unsplash

March 6th

  • National Dentist’s Day #NationalDentistsDay
  • Fun Facts About Names Day #FunFactsAboutNamesDay

March 7th

  • Unique Names Day #UniqueNamesDay
  • National Pancake Day #NationalPancakeDay

"Our fabulous clients; Terppa, Dyne, Apple, Marin, Jano, Nevaeh, in honor of #UniqueNamesDay We appreciate you!".

Social media calendar march 2022 - Unique Names Day

March 8th

  • International Women’s Day #InternationalWomensDay #HappyWomensDay #WomensDay #WomenPower
  • National Proofreading Day #NationalProofreadingDay

Example: We’re giving away a free (cookie) for the best response. Tell us about a time you made an embarrassing typo! #NationalProofreadingDay


“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.” Serena Williams, Athlete. Happy Women's Day! #InternationalWomensDay #HappyWomensDay #WomensDay #WomenPower

Social media content ideas February 2022 - women's day

March 9th

  • National Get Over It Day #NationalGetOverItDay

March 10th

  • National Pack Your Lunch Day #NationalPackYourLunchDay
  • International Wig Day #InternationalWigDay
  • Middle Name Pride Day #MiddleNamePrideDay

March 11th

  • Genealogy Day #GenealogyDay
  • National Worship of Tools Day #NationalWorshipOfToolsDay

March 12th

  • National Girl Scout Day #NationalGirlScoutDay
  • National Plant a Flower Day #NationalPlantAFlower
  • Check Your Batteries Day #CheckYourBatteriesDay

March 13th

  • National K9 Veterans Day #NationalK9VeteransDay
  • National Good Samaritan Day #NationalGoodSamaritanDay

March 14th

Photo by Joshua J. Cotten on Unsplash

  • National Learn About Butterflies Day #NationalLearnAboutButterfliesDay
  • National Children’s Craft Day #NationalChildrensCraftDay
  • Science Education Day #ScienceEducationDay

March 15th

  • National Shoe The World Day #NationalShoeTheWorldDay
  • National Everything You Think Is Wrong Day #NationalEverythingYouThinkIsWrongDay
  • True Confessions Day #TrueConfessionsDay

March 16th

  • National Everything You Do Is Right Day #NationalEverythingYouDoIsRightDay
  • Panda Day #PandaDay
  • Lips Appreciation Day #LipsAppreciationDay
  • No Selfies Day #NoSelfiesDay

March 17th

  • St. Patrick’s Day #StPatricksDay

March 18th

  • National Awkward Moments Day #NationalAwkwardMomentsDay
  • Forgive Mom & Dad Day #ForgiveMomAndDadDay
  • Companies That Care Day #CompaniesThatCareDay

Photo by SJ Objio on Unsplash

March 19th

  • National Certified Nurses Day @NationalCertifiedNursesDay
  • National Let’s Laugh Day #NationalLetsLaughDay
  • International Read To Me Day #InternationalReadToMe
  • Clients Day #ClientsDay

March 20th

  • Won’t You Be My Neighbor Day #WontYouBeMyNeighbor
  • World Storytelling Day @WorldStorytellingDay
  • International Day of Happiness #InternationalDayofHappiness

March 21st

  • National Single Parent Day #NationalSingleParentDay
  • National Common Courtesy Day #NationalCommonCourtesyDay
  • World Down Syndrome Day #NationalDownSyndromeDay
  • World Poetry Day #WorldPoetryDay

March 22nd

  • National Goof-Off Day #NationalGoofOffDay
  • World Water Day #WorldWaterDay

Example: Did you know that brushing your teeth with the water running uses about 4 gallons of water, while turning off the water off when you're not rinsing uses less than a quarter of a gallon (. 25)? #WorldWaterDay

March 23rd

  • National Near Miss Day #NearMissDay
  • Puppy Day #PuppyDay

March 24th

Photo by Bon Vivant on Unsplash

  • National Cocktail Day #NationalCocktailDay
  • Tuberculosis Day #TuberculosisDay

March 25th

  • National Medal of Honor Day #NationalMedalOfHonorDay
  • Brother And Sister Day #BrotherAndSisterDay

March 26th

  • National Joe Day #NationalJoeDay
  • International Whiskey Day #InternationalWhiskeyDay
  • Quirky Country Music Song Titles Day #QuirkyCountryMusicSongTitlesDay

March 28th

  • National Weed Appreciation Day #NationalWeedAppreciationDay
  • National Mom and Pop Business Owners Day #NationalMomAndPopBusinessOwnersDay
  • Smoke and Mirrors Day #SmokeandMirrorsDay

March 30th

  • National Take a Walk in The Park Day #NationalTakeAWalkInTheParkDay
  • National I Am in Control Day #NationalIAmInControlDay

March 31st

  • National Crayon Day #NationalCrayonDay
  • World Backup Day #WorldBackupDay

National Weeks of March

March 6th – 12th

Words Matter Week: The week coincides with National Grammar Day and is designated to “stamp out verbal slop and drivel,” according to the site.

First Two Weeks of March (or when it is convenient)

National Procrastination Week: The goal for the week is to celebrate the act of procrastinating by leaving necessary tasks to be done at a later time. #nationalprocrastinationweek #procrastination

March 21st - 27th

National Introverts Week: Confronting the stigma of introversion and celebrating the inherent qualities that make introverts such a dynamic and successful part of our world. #NationalIntrovertsWeek

March 27th - April 2nd

National Cleaning Week: A time to put away Winter essentials and tidy up our homes to usher in the fresh start of Spring. #NationalCleaningWeek #CleaningWeek

Pulling It All Together

By now you should have more than enough ideas for creating dozens of engaging pieces of content for your March calendar.

Ideally, you’ll publish them in a variety of formats (e.g., photos, memes, video clips, polls) across a range of social platforms, sprinkled strategically with hashtags and sales content.

https://youtu.be/dG-gX1nTvHo

If all this sounds a bit daunting, please know that there are social media content planner and scheduler apps that can help you a lot when planning and publishing your social media content. Such as Hookle app, which was designed specifically to help small business owners, you can plan content and manage all your social media accounts with ease.

With Hookle, you can schedule all of your posts for March in advance if you wish. For each of your channels simultaneously, or just do a few at a time. It’s your choice.

We’re here to help make it easy - enjoy the month of March!

]]>
<![CDATA[10 Social Media Marketing Tips for Florists and Flower Businesses]]>https://www.hookle.net/post/10-social-media-marketing-tips-for-florists-and-flower-businesses620ab95553246f3ee5238e96Tue, 15 Feb 2022 11:26:12 GMT10 Social Media Marketing Tips for Florists and Flower Businesses

Photo by Roman Kraft on Unsplash

Shortcuts

  1. Identify Your Goals
  2. Identify Your Audience
  3. Choose the Best Platforms
  4. Build Your Flower Shop Profiles
  5. Create Relevant Content
  6. Deliver Consistently
  7. Woo Influencers
  8. Engage Your Audience
  9. Generate Exposure Through Ad Space
  10. Measure and Optimize Results

Owning a flower shop is great fun. It allows you to create and design striking bouquets for Valentine's, birthdays, weddings, and other celebrations while connecting with nature.

But how do you make sure that your flower business gets optimum sales and website traffic throughout the year? Social media marketing is the answer!

With millions of people online, social media is a powerful channel for digital marketing. It helps you create a loyal customer base and keep up with the increasing competition. Read on to know what you need to start a social media marketing campaign.

Why Is Social Media Important for Florists?

Owning a flower shop and having a team that creates mind-blowing floral arrangements is not enough for running a successful business. You also need to focus on reaching your audience and informing people about your shop and services. In this case, social media comes to the rescue.

Millions of people use social media, and one share can significantly increase your audience

Social media allows you to engage customers with visions of your stunning floral arrangements as a florist. These platforms will enable you to show off your flowers, which can be a great selling point. Further, millions of people use social media, and one share can significantly increase your audience.

How Do Florists Use Social Media?

For more reach and exposure, you need to have a presence on the major social media platforms. However, whatever you post on these platforms makes the real difference.

Some practical ways to use social media platforms include:

  • Posting flower designs.
  • Sharing images of your flowers.
  • Posting gift ideas for occasions.
  • Sharing special offers and discounts.
  • Sharing videos of the flower arrangement process.

How Do I Promote My Flower Business Using Social Media and Google Business Profiles?

How you reach your audience is key in social media marketing. Therefore, you should find a way to effectively grow your online presence through social media.

Here are some great ideas:

  • Link to your floral kiosk website.
  • Link to informative pages on your webpage.
  • Include your bio on each page.
  • Post relevant content.

Additionally, a free Business Profile on Google for your flower shop is a must. This is vital when your customers first search your business online and then decide to visit you (or not to visit). The info on your profile should have correct opening hours, up-to-date address & other info, and beautiful pictures of your flowers. Learn more about Google Business Profile here.

What Social Media Platforms Should Florists Use?

As a florist, you can use numerous social media platforms to inform users about your business and showcase your services. The major platforms include Twitter, Facebook, Instagram, TikTok, and Snapchat.

All the platforms have their perks and can help you maximize your sales. First, however, choose a platform that allows you to take pictures, include links, and write captions about your flowers.

How Many Times Should a Flower Shop Post On Social Media?

10 Social Media Marketing Tips for Florists and Flower Businesses

Photo by Debby Hudson on Unsplash

If you fail to maintain an active online presence, customers might choose another flower shop. But, posting every other time also leaves your followers overwhelmed and can give you a negative reputation. So how often should you post?

The number of times you post depends on your social media platform. However, it is essential to post at least 1-3 times a week or as often as possible as long as you have good content to share. You can always use social media scheduler apps to plan your content in advance.

How Do Florists Leverage Social Media?

Successful social media marketing might be everything you need for your flower shop to thrive. But, first, you need to carve out enough time and create high-performing content. Lucky for you, here are tips to rock your social media marketing campaign and enjoy high returns on investment.

1. Identify Your Goals

Every smart business practice starts with goal setting, and social media marketing is no exception. Use the SMART goal-setting approach to create a successful foundation for marketing your flower kiosk.

Every smart business practice starts with goal setting, and social media marketing is no exception.

Smart stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

2. Identify Your Audience

Your social media marketing campaign will only be effective when you specifically design the message for your target audience. Understanding your audience helps you develop the content that will engage and interest your targets.

3. Choose the Best Platforms

Understanding your targets will help you identify the platform they use frequently. For example, if you sell flowers directly to customers, Facebook is the safest bet. On the other hand, Instagram, TikTok, and Snapchat might perform the best if you are targeting a younger audience.

If you sell flowers directly to customers, Facebook is the safest bet.

Tip. How to choose the right social media channels for your small business.

4. Build Your Flower Shop Profiles

How Do Florists Leverage Social Media - Build Your Flower Shop Profiles

Photo by Hookle

Setting up a business profile is the most practical step in leveraging social media marketing for florists. The profile should hold your business identity, allow you to advertise, and provide better insights.

Use the same colors, pictures, and branding throughout all your profiles on social media platforms and Google Business profile.

Last but not least, add beautiful pictures and videos of flowers and your boutique in the profile. This is especially important as your customers probably make decisions based on how spectacular flowers and flower sets you show them.

5. Create Relevant Content

You should share relevant information with your audience based on your business profile. As a florist, you can share some flower arrangement ideas, gifts ideas, and trending flower designs to keep your audience in the loop.

6. Deliver Consistently

Consistent nurturing helps your social media marketing initiative to pay off. For instance, you can post relevant industry information and articles to fill your social media calendar. Remember to use above mentioned scheduler apps to plan your content in advance!

However, constantly posting without proper research might turn your audience off.

7. Woo Influencers

Do you know that almost 50% of buyers seek influencer reviews before buying a product? Why? This is because most people tend to trust influencers more. Therefore, find out who the experts are in marketing flower shops. Influencers with interactive followings on social media can do you a big favor.

8. Engage Your Audience

For a successful social media campaign, always find ways to enhance audience engagement.

Always find ways to enhance audience engagement

You can do this by responding to the comments, tagging them in posts, using hashtags, and adding links to your website and blogs.

9. Generate Exposure Through Ad Space

Investing in ad space on social media is one of the best things you can do for your flower shop. The approach increases the number of users interested in your products and contributes to an effective digital marketing strategy.

10. Measure and Optimize Results

Photo by Hookle

In this case, you can set up a dashboard to measure performance against the set objectives. Then, track the key operations to determine your campaign's performance and identify areas that need adjustments.

One handy way is to utilize scheduling apps and the dashboard they offer. Some scheduling apps, such as Hookle, have a simple dashboard that makes it easy to monitor all your social networks and Google presence in one view.

In Summary

Social media channels are ideal for boosting any business. In the era of advanced technology, you can use it to flourish your flower shop by reaching out to even millions of people. Using the above strategies can generate more online visibility and achieve more growth.

Did this article help you know more about social media marketing tips? Please let us know what you think in the comment section.

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<![CDATA[10 Social Media Marketing Tips for Small Radio Stations]]>https://www.hookle.net/post/10-social-media-marketing-tips-for-small-radio-stations62022be0640405de184a6f4dSun, 13 Feb 2022 16:14:06 GMTSocial Media Marketing for Radio Stations

Photo by Ovinuchi Ejiohuo on Unsplash

Shortcuts

  1. Choose the right social platforms for your radio station
  2. Figure out the right posting frequency for your socials
  3. Determine the right type of content
  4. Create a social media calendar
  5. Make the most out of each collaboration
  6. Be consistent
  7. Keep your finger on the pulse of social media trends
  8. Interact with your audience
  9. Use a social media scheduling app
  10. Takeaways

Nowadays, every business needs social media marketing, and radio stations are not the exceptions.

Radio stations use social media to reach their perfect audience, build a community of engaged listeners, and connect with brands, musicians, and other collaborators. In fact, social media platforms are the perfect complement to the content you’re already creating for the radio.

Social media platforms are the perfect complement to the content you’re already creating for the radio

But social media marketing is an entirely different beast from using a personal account. There’s a lot of strategic thinking involved, so it’s not surprising it can be daunting for beginners.

In this post, you’ll learn more about the basics of radio station social media marketing — from deciding the right platforms and content for your station to some best practices to grow your audience from day one.

1. Choose the right social platforms for your radio station

Instead of spreading yourself thin by trying to be everywhere, prioritize and choose the platforms that will help you reach your intended audience.

Consider who your audience is and where you can find them. For example, at the moment, TikTok’s main userbase is in the 18-24 bracket.

Prioritize and choose the platforms that will help you reach your intended audience.

So, if your audience is mostly adults 30-50 and your station broadcasts news segments, interviews with professionals, or reported segments, consider keeping TikTok on the back burner and spending more time on LinkedIn instead.

As a rule of thumb, you’ll want to have at least some social media presence on the most popular platforms: Facebook, Instagram, Twitter, and Tiktok. Other platforms like Snapchat, LinkedIn, Reddit, Pinterest, and YouTube may be options depending on your niche and audience.

Presence and updated info on your Google Business Profile are also important. You can create a free Business Profile in minutes and share content the same way you share on your other social platforms. Learn more on how to set up and benefit from Google Business Profile for your radio station.

2. Figure out the right posting frequency for your socials

Social Media Marketing for Radio Stations - right posting frequency

Photo by Towfiqu barbhuiya on Unsplash

Creating content for multiple platforms is hard work, and each platform has different requirements for optimal performance.

For instance, Hootsuite recommends these posting frequencies for the most popular social sites:

  • Instagram: post 3 to 7 times per week. This includes 2 feed posts and 2 stories per week.
  • Facebook: post once or twice a day.
  • Twitter: post between 1 and 5 Tweets a day.

However, the most important is to keep posting consistently and systematically.

Also, time might have an influence on different platforms. Check out the best time for small businesses to post on Facebook, Instagram, Twitter, and LinkedIn [Infographic].

3. Determine the right type of content

The good news is social media is the perfect space to expand on your radio content.

You can share a variety of fun, engaging content to turn followers into listeners and keep your community engaged.

  • Video clips. Social platforms are focusing heavily on video, so leverage any clips you have from the presenters and guests, streams, and events
  • Curated content - While owned content is important, you can rely on curated content to spice up your feed.
  • Repurposed content - Turn interview snippets into captions, soundbites, or infographics. Take screen captures of funny moments and turn them into memes. The more content you have, the more you can reuse it.
  • Giveaways and contests. Everyone loves free stuff, and your community is not the exception.
  • Recurring events - easy your workload and automate posts such as "weekly talk show promotional post for radio presenters" with scheduling tools
  • User-generated content. Sharing content created by your community is a popular social media marketing strategy. Most people will be happy to get a shout-out on your socials and be recognized for their work.

4. Create a social media calendar

But how do you decide what to post? With so many options, it's easy to overdo one type of content and tire out your followers. The best way to organize your social media marketing is by creating a calendar with each post and all the assets you need.

The best way to organize your social media marketing is by creating a calendar

Social media marketing people have come up with different guidelines to determine the right amount of content on your feed. Here are a couple of ideas:

The 411 rule

Out of every six posts on your feed, four have to be educational or entertaining content that doesn’t ask people to do anything. Then, post one soft promotion, like an event announcement, news, or curated content. And finally, one hard promotion with a clear call to action.

80-20 rule

Another option is the 80-20 rule — 80% of your posts should be educational, informative, or entertaining, and only 20% should be promotional.

5. Make the most out of each collaboration

Having guests on your station is a fantastic way to expand your reach and gain more listeners.

Make sure you request your guests to promote their appearance on your station by creating their own social media posts and tagging your station.

6. Be consistent

Consistency can be difficult on top of the daily work on the radio. But consistency on social media is crucial.

It helps your brand stay on your followers’ minds by being on their feeds regularly, and it sets a positive expectation that they’ll see your content at a certain time.

Also, social platforms reward active accounts. This means that at first, you may see very little growth, but small efforts add up over time.

7. Keep your finger on the pulse of social media trends

Social Media Marketing for Radio Stations - monitor social media trends

Photo by Rob Hampson on Unsplash

Be the first to know about what’s trending on social media for your audience by paying attention to trending topics, popular hashtags, and the latest news. Joining the conversation and keeping your content updated will keep your posts fresh, current, and discoverable.

Joining the conversation and keeping your content updated will keep your posts fresh

However, trends can be tricky to tackle on socials. Not all trends apply to your demographic. For example, if you have a classic rock station and your average listener is 40 years old, some of the trendier Gen Z memes might fall flat.

8. Interact with your audience

Take the time to like and reply to comments, or even share content from your audience.

Ideally, you’ll want to onboard a dedicated community manager to reply to comments, moderate the comment section, and monitor your social media presence. Social media community management is a tough job — it requires the right combination of humor, patience, empathy, and tact.

If you want to do it yourself, schedule a time of the day to reply to comments, reward positive engagements and avoid confrontation.

9. Use a social media scheduling app

Photo by Hookle

Handling a whole social media calendar with multiple accounts is an enormous task, and if you’re a one-person band, it can get overwhelming quickly. So getting the right tools is vital.

By using social media marketing tools like Hookle you don’t just save time – it saves you the hassle of using multiple tools, and you make sure your social media platforms are optimized to gain more followers and turn them into listeners.

Tip. See a list of the 10 best mobile apps for social media management.

10. Takeaways

Social media is a tool that can help you grow your audience and build a community of engaged listeners. While it can be daunting, it’s an effort that pays off if you stay consistent, post strategically and on the right platforms and engage with your audience.

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<![CDATA[How to Promote a Book on Social Media: 10 Tips for Individual Authors]]>https://www.hookle.net/post/how-to-promote-a-book-on-social-media-10-tips-for-individual-authors61fd37710e5afc50c5a32a11Sat, 05 Feb 2022 12:41:53 GMTHow to Promote a Book on Social Media: 10 Tips for Individual Authors

Photo by Hookle

If you’ve invested your heart and soul into a book, it might break your heart if you promote and get zero hits. It’s all too easy for authors to focus so intently on their writing that they fail to put enough energy into social media promotion.

It’s all too easy for authors to focus so intently on their writing that they fail to put enough energy into social media promotion

You may be wondering, But I’m a writer, why do I need to be on social media? Here’s the short of it: if no one knows about your book, no one will buy it! With the constant stimulation of the online landscape, you need to be highlighting your work where people spend the most time: on the internet. Let’s get into 10 ways authors can use social media to promote their books!

Shortcuts

  1. Pick Platforms That Serve Your Audience
  2. Vary Your Content From Platform to Platform
  3. Treat Your Readers as Actual People
  4. Expand Your Target Audience (It’s Bigger Than You Think!)
  5. Follow Accounts You *Actually* Want to Follow
  6. Use Hashtags to Gain Traction
  7. Make Recommendations
  8. Share in a Personal Way
  9. Use Social Media Planning Apps
  10. Reshare Content & Express Gratitude

1. Pick Platforms That Serve Your Audience

  • Instagram for visuals, fantasy
  • Twitter/Facebook for older audiences
  • Linkedin for professional connections.

When it comes to social media, every platform has a different user demographic. It might seem useful to plaster your work everywhere that’s visible, but it’s more effective to target your audience.

Instagram and TikTok are much more likely to reach younger generations and those that function visually, while Facebook and Twitter will reach older demographics and those that like text-based content. Pick platforms that serve your intentions and you’re well on your way to successfully promoting your book online!

2. Vary Your Content From Platform to Platform

How to Promote a Book on Social Media - Vary Your Content From Platform to Platform

Photo by Follows.com

As aforementioned, images often gain traction on platforms like Instagram, while writing tends to get more hits on Facebook or Twitter. Vary your contet from platform to platform, so your audience gets what they want out of your account!

3. Treat Your Readers as Actual People

How to Promote a Book on Social Media - Treat Your Readers as Actual People

Photo by Thought Catalog on Unsplash

When you remember that your readers are actual people on the other side of the screen, it becomes easier to tailor your content to their needs. Consider their level of education and how this might affect what vocabulary you use. Think about their interests: what are you offering that might serve them? Whatever their current circumstances, considering these circumstances will ensure your content is tailored to them.

4. Expand Your Target Audience (It’s Bigger Than You Think!)

How to Promote a Book on Social Media - Expand Your Target Audience

Photo by Tyler Nix on Unsplash

Say you wrote a book about a woman working through a complex relationship with her daughter. Your target audience obviously includes mothers and daughters, but it could also include parents, siblings, family supports, family therapists and so much more. It’s important that you consider how far your target audience can expand, as long as you’re not marketing to everyone, because let’s be honest, nobody’s book is for everyone! Post on socials for the people you want to read your book, and they’ll find you.

5. Follow Accounts You *Actually* Want to Follow

While follow-for-follow is a strategy a lot of folks use, the followers you gain are only relevant if they fall within your target audience or also promote to a similar target audience. By following accounts you actually want to follow, you begin building a community of readers, writers, advertisers and other social media users who will engage with, share and purchase your content.

6. Use Hashtags to Gain Traction

How to Promote a Book on Social Media - Use Hashtags to Gain Traction

Photo by Louse Murchie on Instagram

Hashtags are a highly effective way to grab the attention of users that might not be following you, but may want to if they get exposed to your content! Instagram allows users to follow specific hashtags, which means that all posts with that tag will show up on their feed regardless of if they follow you or not. What a way to gain traction on such large platforms!

7. Make Recommendations

When you recommend books, podcasts and other creative content you enjoy, your viewers will begin to see you as “an authority figure in your genre.” This also allows for the cultivation of connections between you and other like-minded folks, including similar authors, webinar hosts that highlight topics like yours and provide expansive content for your readers, which helps them get to know you as a person, not just an author!

8. Share in a Personal Way

Talking about your books is good, but talking only about your books gets boring quickly.

Talking about your books is good, but talking only about your books gets boring quickly.

Keep your followers engaged by sharing personal anecdotes, updates on your work, tagging collaborators and showing your clientele that you’re more than a writer!

9. Use Social Media Planning Apps

How to Promote a Book on Social Media - Use a Social Media Planning App Like Hookle

Photo by Hookle

Marketing on multiple social media platforms can get overwhelming pretty quickly, so we suggest using a platform like Hookle or Later to plan, schedule, and publish your posts.

Hookle is a social media management app targeted for entrepreneurs and small business owners, making publishing content exponentially easier! Later is similar, and both platforms have the capacity to publish posts for you, saving you time, energy and allowing you to further develop your strategy.

See how Louise Murchie juggles family life with being an author – with some help from Hookle.

10. Reshare Content & Express Gratitude

Making your content shareable is only the first step to building a mutually supportive community. It’s equally, if not more, important to reshare content that resonates with you and/or your work. This helps those you follow feel seen, heard and appreciated. One of our writers is an activist, and consistently reposts causes, events and fundraisers that are important to their community.

Gratitude is a fantastic tool for marketing; connecting emotionally with your readers is the key to their hearts

We all want our content shared, but you can go the extra mile and thank the creator for their work in a message or post! Gratitude is a fantastic tool for marketing; connecting emotionally with your readers is the key to their hearts (and their wallets)!

How to Promote a Book on Social Media - Reshare Content & Express Gratitude

Photo by Joe Tracy

Conclusion

When you as an author commit to social media marketing, you not only expand your audience and pool of potential customers, but you build a community centered around your content. Whether you’re posting stories with book recommendations or sharing the story of how you came to write your memoir in a remote cabin in the mountains, your readers will be more likely to engage if you emotionally connect with them.

Share content that means something to you, and your readers, keeping in mind that your content should be relevant to potential customers and followers as well. We’d love to know what strategies you tried and how they worked for you. Happy posting!


Download Hookle now and try it out to promote your book on social media efficiently.

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<![CDATA[Tips To Save Mental Energy When Creating Content On Social Media]]>https://www.hookle.net/post/tips-to-save-mental-energy-when-creating-content-on-social-media61e7c9b9c8e6010016ac3394Fri, 04 Feb 2022 07:09:39 GMTSocial Media And Mental Health - Tips To Save Mental Energy When Creating Content On Social Media

Photo by Emily Underworld on Unsplash

Quick tips

  • Take regular breaks
  • Turn off social media notifications
  • Don't take social media too seriously
  • Don't take your phone to bed
  • Limit checking your phone every few minutes

Social media and mental health among small businesses

In today's world, we are continuously connected. Nearly half of the world's population uses social media in some form. The stress of using social media to establish a small business is causing social media weariness among entrepreneurs. Eventually that can also cause mental health issues.

What are social media effects on mental health?

An average user spent 2 hours and 24 minutes per day on social media in 2020. Although social media provides ways to connect and take businesses online, there's a cost. Impact of social media on mental health can be harsh.

Multiple studies have linked heavy social media use to an increased risk of mental stress, anxiety, loneliness, self-harm, and even suicide ideation. The negative effects of social media on mental health should not to be neglected.

How social media affects on mental health and work?

Small business owners get stressed at the prospect of posting, thinking about the number of likes and followers it gets. This mental stress results in dissatisfaction with their own company, which they have worked hard to build.

How to save mental energy when working with social media?

There is plenty of tools and tactics which can be helpful to avoid getting too stressed or having mental health issues when working on social media. We have listed 10 concrete tips on saving mental energy when creating content so let's deep into those.

Summary

  1. Use scheduling apps to plan out your content to save your time
  2. Take 'detox' breaks
  3. Schedule your posts weekly or monthly
  4. Make use of automation, such as repetitive or recurrent posts
  5. Don't try to do everything by yourself
  6. Make use of ready concepts and content calendars rather than reinventing the wheel
  7. Make a plan and stick to it
  8. Make use of quick ideas for what to post next
  9. Start with a few social accounts, expand later
  10. Keep an eye on how you're feeling

1. Use scheduling apps to plan out your content to save your time

Mental health tip 1 - Use scheduling apps to plan out your content to save your time

Photo by Hookle

There's no denying that posting content takes time. Using a scheduling tool will help reduce the stress of needing to post live, and it also frequently come with its analytics tools.

Using a scheduling tool will help reduce the stress of needing to post live

Another advantage of scheduling your social media posts ahead of time is that you can plan for significant occasions and milestones. You can publish things exactly when you want them.

If you use Facebook, for example, you could go in and plan a big bunch of posts at once. Another alternative is to schedule all of your posts across several platforms using a social media automation app or software.

2. Take 'detox' breaks

Schedule multiple social media breaks regularly. It may be difficult at first, but you will feel more productive and less stressed by taking a break.

You can delegate your tasks to others and use scheduling tools to take your break.

3. Schedule your posts weekly or monthly

Mental Health Tip 3 - Schedule your posts weekly or monthly

Photo by Towfiqu barbhuiya on Unsplash

Avoid the stress of developing content at the last minute by planning ahead of time. When deadlines loom, accurate forecasting of upcoming work can undoubtedly help you a lot.

When you prepare and schedule your posts ahead of time, you'll be able to stay consistent without having to create new content every day. You should post specific bits of material on a weekly or monthly basis. For example, every Monday, you could post your most recent blog article, a cross-promotional piece on Thursday, and a humorous engagement post on Friday.

You should post specific bits of material on a weekly or monthly basis

A cross-platform scheduling service, such as Hookle, can remind you when to post, publish posts automatically, and help you manage content across various platforms.

4. Make use of automation, such as repetitive or recurrent posts

It can be stressful to generate and post new content regularly. What is the solution? Recurrent posts.

A recurrent post is a social media post that is repeated multiple times and can even be published on multiple platforms simultaneously. Repurpose the same material across many platforms, but alter it somewhat to make it more appropriate for the platform where it's being shared

These posts can be scheduled to appear weekly, fortnightly, or monthly. It's also possible that they're just one-time repetitions.

5. Don't try to do everything by yourself

We understand that many small business owners enjoy "juggling it all," trying to do everything yourself.

But when you have a team to aid you with content production, "divide and conquer" usually works best. Find out what your coworkers excel at and begin to divide and conquer the tasks you're working on.

Share the workload with your team

There's nothing wrong with asking for help, especially if it allows you to focus on what you're strong at and what will help your company grow. Share the workload with your team.

6. Make use of ready concepts and content calendars rather than reinventing the wheel

Many small businesses like to generate distinctive and punchy social media posts for holidays. Creating holiday posts that don't appear "sales-y" is tricky.

Use ready concepts and content calendars inspirations from other websites and sources relevant to your audience.

Try for instance social media content calendar ideas for easy and engaging content.

7. Make a plan and stick to it

Mental Health Tip 7 - Make a social media plan and stick to it

Photo by Brett Jordan on Unsplash

Know what initiatives and responsibilities you have and how much time you have (or need) to devote to them. Organizing your activities may appear time-consuming at first, but having a good plan reduces stress significantly.

Keeping your attention focused on precise goals and due dates allows you to be more efficient.

8. Make use of quick ideas for what to post next

We know that coming up with new things to share day after day is stressful.

Utilize quick ideas available on other websites as inspiration and create your posts. Don't be scared to mix and match platforms and posts!

Try out these quick tips on what to post next to engage your followers.

9. Start with a few social accounts, expand later

We know how small business owners want to create their presence on all social media platforms available. But maintaining multiple platforms might be stressful work.

If your business is starting out or you have a small team, focus first only on a few platforms with a higher audience reach. Because you're not spreading yourself thin across a bunch of different sites, the interactions are much easier to manage.

Focus first only on a few platforms with a higher audience reach

When you can manage efficiently the selected platforms, then later you can create more accounts to reach broader audiences.

10. Keep an eye on how you're feeling

Experiment with different times of day and lengths of time on your favorite online platforms to see how you feel during and after using them.

Focus on planning and creating content for your business instead of browsing content of the platforms. Once again, the above-mentioned scheduling tools might be a great help on this.

It's difficult to tell where stress starts and ends. However, the sooner you learn to recognize the warning signs, the more prepared you will be when the downhill spiral begins.

Observe where you get stressed when using social media and pause in those moments. Consider your responses carefully.

Make Use of These Tips

These 10 tips will help you save mental energy or get back on track if you're experiencing stress. These tips will significantly impact one's capacity to stay focused, manage stress, and ensure that everything is completed on time.

Remember that no work is more vital than your mental well-being

Remember that no work is more vital than your mental well-being.

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<![CDATA[10 Valentine’s Day Social Media Marketing Tips and Content Ideas for Entrepreneurs]]>https://www.hookle.net/post/10-valentine-s-day-social-media-marketing-tips-and-content-ideas-for-entrepreneurs61f52df6298207ac3ab9c48aSat, 29 Jan 2022 16:00:17 GMT10 Valentine’s Day Social Media Marketing Tips and Content Ideas for Entrepreneurs

Photo by Debby Hudson on Unsplash

Summary

  1. Study your main platforms
  2. Curate your most romantic products
  3. Appeal to your major demographics
  4. Something for the singles
  5. Find your most impactful keywords
  6. Giveaways
  7. Unique hashtag
  8. Gift guides
  9. Threads
  10. Questionnaires and polls

Powerful advertising starts with research and timing, and you don’t need a huge marketing budget either. As an entrepreneur or small business owner, you can create highly engaging content for your social media no matter the size of your following.

To help you do just that, we’ve created a list of 10 content ideas your customers will love this Valentine’s Day. Let’s run through them.

1. Study your main platforms

To reach people, you need content that’s tailored to the platforms they use. If the majority of your audience is on, say, Instagram, you’ll need visual content that fits the site’s different dimensions.

To get in front of your audience, start with understanding the stage

For example, Instagram stories/reels crop media to 1080x1920 pixels, anything too long or wide gets cut out. On Twitter, your posts are limited to 280 characters. Create content with platform restrictions in mind to protect the information you want to get out there.

To get in front of your audience, start with understanding the stage.

2. Curate your most romantic products

Valentine's day social media ideas - Curate your most romantic roducts

Photo by @valentine_day_gifts on Instagram

Content performs best when it matches the mood of real-world audiences, and so do products. Look at your catalog and circle products with the strongest romantic themes. These are your potential bestsellers going into Valentine’s Day.

Don’t go out of your way to offer things you don’t normally sell, you’ll be competing with established businesses that know the model better. Instead, work with the products your brand is built around. After all, that’s what brings in your audience throughout the rest of the year.

3. Appeal to your major demographics

People experience Valentine’s Day differently, and mainstream marketing doesn’t always reflect that diversity. If you want to create content that stands out to your audience, ask yourself: which demographics do my ideal customers share?

Let's use age as an example. If your target audience skews older, a good portion of your customers may be long-time couples. Celebrate them.

Talk about wholesome and inspiring!

Ask how they wish their love was better represented on the most romantic day of the year. You can even offer them a chance to submit their personal stories that you can create posts around. Talk about wholesome and inspiring!

4. Something for the singles

Valentine's day social media ideas - Something for the singles

Photo by @alinaswellness_and_massage on Instagram

That said, single people often get pushed aside on Valentine’s Day. While appealing to couples is the norm, doing so exclusively can cut out almost half the population!

A 2019 study by Pew Research Center estimated that 38% of US adults aged 25 to 54 were unpartnered. That’s a big content gap 一 a gap you can fill.

Many single people still enjoy Valentine’s Day. If you can appeal to them, your content can reach even further.

5. Find your most impactful keywords

If you want to make a social media algorithm work for you, you need to feed it quality keywords in the right places. Once, you could just add hashtags on any post, but not anymore. Algorithms have gotten savvier and so have people.

It’s best to weave a small number of keywords throughout your social media

It’s best to weave a small number of keywords throughout your social media. Algorithms don’t rely on hashtags anymore, they search for keywords in the body of your content, the comments section, and even on your bio.

The upside is you need fewer keywords to nudge the algorithm, but you need to spread them out across your social media profile.

Social media content for Valentine’s Day

6. Giveaways

Thankfully, you don’t have to make all the content in-house. Audiences are happy to help you 一 provided you offer them value in return.

Giveaways are a fantastic way to build engagement in exchange for unique prizes. These prizes can range from products to free membership subscriptions, so long as they’re worthwhile to your customers.

It can be as simple as encouraging customers to post images of them with your product and tag your business. Ask them to include a brief testimonial if it helped them.

7. Unique hashtag

While algorithms don’t favor hashtags as much as they used to, the right tag is still a powerful tool. If you run a social media event 一 like the giveaway example above 一 create a hashtag to promote it with.

If you run a social media event, create a hashtag to promote it with

Every post with the hashtag gets automatically sorted into a single feed. It’s a quick, practical way to organize any contest entries without having to manually sort them. It’s also a way to maximize your campaign’s return on investment (ROI).

As customers generate word of mouth, a unique hashtag funnels new eyes to a central feed that highlights:

  • Happy customers (social proof)
  • Your content (without the noise of competing brands)
  • Your best products (curated for Valentine’s Day)

8. Gift guides

Valentine's day social media ideas - Gift guides

Photo by Instagram

Many people struggle with finding the right gift on Valentine’s Day. Help them with a gift guide that highlights why your products are perfect for them, and anyone they had in mind. A quick post on, say, “top 3 gifts for a first Valentine’s Day together” is perfect.

You can structure a gift guide as a single post, which makes it easier to share in one go. But if you want to spend a little time on each potential gift idea, try a thread!

9. Threads

Threads are unique to Twitter, but if you’re using the platform, they’re an asset. Threads let you upload multiple posts under a single chain, with the first post being the main “hook.”

This adds structure and readability to long-form content. Each post’s engagement counts towards the thread’s overall analytics too, so it’s a great way to maximize the interactions you get.

10. Questionnaires and polls

Valentine's day social media ideas - questionnaires and polls

Photo by @giftguideofficial on Instagram

Sometimes, the most engaging content you can post is a question. Find out what your audience plans on doing on Valentine’s Day, or ask about their favorite memories in previous ones.

Sometimes, the most engaging content you can post is a question

Freshen things up by creating a social media poll, which creates more interactions and offers you deeper insights into your followers.

Make the most of your content this Valentine’s Day

Social media marketing should be simple enough to execute well consistently. We’re here to help you do just that!

Hookle is a social media marketing app that lets you plan, publish, and schedule posts to multiple social media channels from one app. Try it today and take your social media marketing to the next level!

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<![CDATA[February 2022 Social Media Content Calendar]]>https://www.hookle.net/post/february-2022-social-media-content-calendar61daab7ecf8cf40017e67547Mon, 24 Jan 2022 06:24:49 GMTFebruary 2022 Social Media Content Calendar For Small Businesses

Photo by Thomas Despeyroux on Unsplash

If you are looking for quick ideas to plan your content calendar for February 2022, you are at the right place. In this era of online networking, the importance of social media in business is evident to every entrepreneur and small business owner.

However, the market is already crowded, and to make the right impact, good content is what you need. A well-planned social media content calendar can keep you ahead.

A well-planned social media content calendar can keep you ahead.

February 2022 is full of special days and events that you can use to create fun or informative content to keep your audience glued. Add your business-specific spin to these themes to make them even more interesting.

Here is the list of February 2022 social media calendar content with all the important hashtags to help you plan.

Black History Month #BlackHistoryMonth #Black #Blackhistory

February is celebrated as black history month in the USA and Canada. You can run a social media campaign for the whole month celebrating the prominent black personalities and their achievements.

February 1: Chinese New Year #ChineseNewYear

Social Media Content Ideas For Chinese New Year

Photo by Humphrey Muleba on Unsplash

A relatively new entry to the social media calendar but a good one if you are trying to be more regular with your posts. The post theme can be gifting, or anything related to celebrations and welcoming a New Year.

February 2: Groundhog Day #GroundhogDay

Create a fun, playful post to celebrate Groundhog Day. You can also create follow-up posts depending on Mr. Groundhog's prediction on how long the winter will last this year.

February 2: World Wetlands Day #WorldWetlandsDay

A nature or wetland conservation-themed post is ideal for the day. Keep it simple. Make sure that the post carries the message across.

February 4: World Cancer Day #WorldCancerDay

The objective of the day is to celebrate the cancer survivors and to encourage the ones still fighting it. Your social media post should do the same. It should not sound salesy or pitch a product. Sharing real stories of cancer survivors is a good option.

February 7: National Send a Card to a Friend Day #SendACardToAFriendDay

The day is all about appreciating the people in our lives. You can create content appreciating your customers or employees. You may also urge your audience to value and be thankful for the people who make their lives better and easier.

It's all about appreciating the people in our lives. Create content appreciating your customers or employees.

February 8: National Boy Scout Day #BoyScoutDay

This day is celebrated to honor all the helpful, brave, and friendly people around us. Doing good deeds that make the day better for someone is the theme of the day. Your content should encourage people to be more helpful or celebrate the people who have been helping others silently.

February 8: Safer Internet Day #SID2022

The Safer Internet Day is observed for better awareness about the responsible and safe use of the internet. You may create a post or a series of posts across the week with tips on safe internet use.

February 9: National Pizza Day #NationalPizzaDay

Social Media Content Ideas For National Pizza Day 2022

Photo by Brenan Greene on Unsplash

Create a fun post to celebrate one of the most favorite foods in the world. A fun pizza photo contest or pizza home-recipe contest will work well if they relate to your brand.

February 11: National Inventors' Day #InventorsDay

The birthday of Thomas Alva Edison is celebrated as National Inventors' Day in the USA. The day is observed to salute the great inventors and to encourage ingenuity and inventiveness. Your post can cover the story of an important invention or some interesting information on a great inventor.

February 13: World Radio Day #WorldRadioDay

UNESCO has proclaimed this date to celebrate the glorious past of the traditional yet still significant medium – radio. A social media post with an intriguing story on radio inventions or important radio broadcasts will make the best post for the day.

February 14: Valentine's Day #ValentinesDay

You can create a fun or romantic post to celebrate this special day of love. Focus on creative ideas that relate to your brand and try to be unique. A month or week-long 'special offer' campaign or posts suggesting the best gifts for the occasion from your product range will work great.

Focus on creative ideas that relate to your brand and try to be unique.

February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay

Encourage and thank your audience for being kind. Simple acts of kindness, sharing a smile, extending a hand of help, bringing joy to someone's life – pick any theme that fits with your brand image.

February 18: National Battery Day #NationalBatteryDay

Have you ever considered how many household items run on the humble battery? If your business does not directly relate to batteries, use the occasion for a social media post appreciating the small things that make a huge difference in life.

February 20: World Day of Social Justice #SocialJusticeDay

This day is observed for promoting the need for social justice and equality. Your post for the day can cover themes like gender equality and human rights.

February 20: Love Your Pet Day #LoveYourPetDay

Social Media Content Ideas For Love Your Pet Day 2022

Photo by Andrew S on Unsplash

A day dedicated to celebrating your pet. Create a touchy social media post with a pet story for this occasion. You can also run a pet picture contest for better engagement. Sharing image collages of your employees with their pets will add a personal touch.

February 21: International Mother Language Day #IMLD

Our linguistic and cultural diversity is what makes us special. Use this day to celebrate the many languages spoken around the world. A creative post that will encourage your audience to comment in their mother tongue will promote better engagement.

February 21: Presidents Day #PresidentsDay

It is a federal holiday to celebrate and honor the presidents of the United States. A childhood story or a memorable step taken by the first president of the country will make an apt social media content for the occasion.

February 22: Digital Learning Day #DLDay2022

A day dedicated for better awareness on digital learning. A creative post illustrating how digital learning is changing education is ideal for the day.

February 28: Rare Disease Day #RareDiseaseDay

Over 300 million people worldwide live with rare diseases. This day is to celebrate the fighters and increase awareness.

Now that you have the complete social media content calendar for February 2022, along with great post ideas, it's time to start creating and scheduling the posts.

If you are struggling with regular posting across multiple social media platforms, take help from Hookle. This social media management app makes social media scheduling simple and hassle-free. It allows you to plan and schedule posts to multiple social media channels using a monthly calendar view saving time.

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