<![CDATA[Hookle]]>https://www.hookle.net/blogRSS for NodeTue, 19 Oct 2021 15:09:21 GMT<![CDATA[How Entrepreneurs and Small Business Owners Can Make the Most of Social Media]]>https://www.hookle.net/post/how-entrepreneurs-and-small-business-owners-can-make-the-most-of-social-media61482ec6269d12001698e017Mon, 18 Oct 2021 19:44:02 GMTHookleHow Entrepreneurs and Small Business Owners Can Make the Most of Social Media

Photo by Mikael Blomkvist from Pexels

The more general approach to social media is often overlooked in all of the details for small businesses and entrepreneurs. What are long-term topics that businesses can feel good about investing in?

For entrepreneurs and small business owners, social media offer significant advantages in this highly digitalized world. Social media has freed entrepreneurs from the shackles of expensive traditional advertising platforms. With the right strategy and consistent execution, any entrepreneur can make the most of social media now.

With the right strategy and consistent execution, any entrepreneur can make the most of social media now.

Before we get into how do entrepreneurs use social media, let’s address why they do it. Why social media marketing is important? Social media can provide entrepreneurs and small business owners with the audience and the tools to reach them. Whether it’s to create brand awareness, acquire or retain customers, launch sales offers, or increase audience engagement, social media can do it all.

If as a small business owner you’ve ever wondered how do entrepreneurs use social media successfully, here’s everything you need to know. This is our quick and concise guide to using social media, based on our experience helping entrepreneurs across categories grow their businesses.

A small business owner’s guide how to use social media

Shortcuts:

  1. Identify your target audience
  2. Identify the right social media platforms
  3. Create social media content
  4. Batch and use schedulers
  5. Have a purpose

1. Identify your target audience

A small business owner’s guide to using social media - identify your target audience

Photo by RODNAE Productions from Pexels

The first step is to know who you’re talking to. That will increase the efficiency of your social media outreach. You need to create a buyer persona that will reveal the demographics and psychographics of your audience. Rule number one in selecting target groups is to be as specific as possible.

Rule number one in selecting target groups is to be as specific as possible.

Instead of saying suburban women, can you specify their age groups and interests? Are you looking to market to health-conscious women between the ages of 30 and 45?

Instead of defining them as landlords, can you be more specific about where they live and the kind of properties they have?

Instead of targeting all travelers, should you be talking to hikers, trekkers, solo travelers, campers, international tourists, etc.?

What if you’ve never done it before? Here are three quick ways to help you find your buyer persona:

  1. Facebook groups: Look for the groups where your consumers are likely to hang out. Find out what they’re talking about, their pain points, and the solutions they seek. Watch out for the words and phrases they use.
  2. Your network: You may find your ideal customer among your family, friends, or colleagues. When you find them, think about their other interests and what they usually talk about.
  3. Competitors: Who are your competitors’ followers on social media? What kind of content do they engage with the most? What do they most comment on?

2. Identify the right social media platforms

Photo by Tracy Le Blanc from Pexels

Your business and your target audience will help you find the right social media platform. Broadly, Facebook and Instagram are ideal for those selling directly to consumers and LinkedIn is suited for those targeting other businesses.

Certain categories also have a bias for some platforms. For travel, Instagram and YouTube are the places to be. If you offer educational content, Facebook should be your focus. If you’re selling IT services to offices, LinkedIn and Facebook could be your primary platforms.

The platform you choose will also depend on whether you’re a location-based business or if you’re into e-commerce. Importantly, choose just one or two social media platforms, to begin with. Don’t spread yourself too thin.

Before you set up social media accounts for your small business, here’s something to remember. You’ll have to go where your audience is, irrespective of your familiarity with the platform.

If you’re selling a fashion brand or interior design services, you’ll necessarily have to learn how to use Instagram. Whether you’re good at taking photos or videos is irrelevant because that’s where your audience is and if you don’t go there, your competitors will.

Also, remember that efficiency comes with usage.

3. Create social media content

After you decide which platform to focus on, it’s time to start creating content. There are three things to remember as you start generating content for your small business social media accounts.

  1. You can do it: You don’t need to be a writer or designer. Start small and write about what your business plans to solve. Share photos and videos. Don’t worry if it looks amateurish. In fact, that will make it look credible. Don’t have images? Try Unsplash.
  2. Be consistent: Consistency beats intensity. Social media platforms reward users who post regularly. Once you start with a social media calendar, it’s easy to know what to post next. You will grow your audience as you become diligent about posting.
  3. Mix it up: Write a blog post, make videos, share images of your products or even multi-images, office, or colleagues, show behind-the-scenes snippets, conduct polls, and even talk about your failures. You can also repurpose your content. Turning your blogs into social media content will give you more to post.

4. Batch and use schedulers

https://youtu.be/dG-gX1nTvHo

Use a social media management app to batch and schedule

How do entrepreneurs use social media for their startups even when they’re busy? Through automation. You should create content for several weeks in one batch and then use a social media management app like Hookle. You can plan, publish, and schedule posts to multiple social media channels with just one app. It will save you time and free you from the need to hire a specialized team.

5. Have a purpose

Consumers expect brands to be aware of the larger socioeconomic challenges and align with them. Even the smallest of businesses can and should share their support for progressive and inclusive programs. Social media shouldn’t be merely about marketing. It should be a conversation about the world we live in and the events and issues that affect us all.

In short

You don’t need hundreds of thousands of dollars to spend on marketing. Social media offers one of the most functional and cost-effective ways for entrepreneurs to build brands and engage with audiences. With a bit of practice and commitment, small business owners can make social media pages their customer acquisition channels.


Need a hand with boosting your social media presence as a small business owner? Take a look of Hookle - your personal social media assistant app or book a demo with us today, and our team will be happy to help you!

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<![CDATA[Publishing Product Posts of Your Online Shop Through Social Media]]>https://www.hookle.net/post/publishing-product-posts-of-your-online-shop-through-social-media614454196d809f0017710ceaTue, 12 Oct 2021 07:55:02 GMTHookle

Summary

  1. Introduction
  2. Set up a blog to promote products
  3. Promote products on social media through your online store blog
  4. Promote products more efficiently using social media management tools

1. Introduction

Do you want to be able to share product posts of your online store on social media? Social media marketing is important when it comes to building up your online store brand. This is why it’s so vital to be able to share quality content that helps your followers get to know your products on social media.

Social media marketing is important when it comes to building up your online store brand.

If you’re a busy entrepreneur or small business owner with a small online store, keep reading to learn how to best promote your products and brand on social media.

2. Set up a blog to promote products

First thing is to set up a blog for you online store and start blogging. If you are not fluent with writing blog posts, there are many services to help you with, like Contentfly.

Why should you have a blog for promoting your products? Blogging is the key to engage your readers and prompt them to purchase products from your online store. Blog article is not an advertisement, and that is why it converts better. Sure, you can also start with product selling posts, but often people need nurturing before they are ready to buy. That's why you need a blog to engage your followers first and then make the selling for you. You just need to get blog posts out on social media.

Many different shopping website platforms offer a blogging function that is incredibly valuable for promoting your products. Here are some online store platforms to name a few: Shopify, Etsy, Ebay, Weebly, Bigcommerce, ECWID, JUMPSELLER, SQUARESPACE and Wix.

Shopify online store theme with blog and social sharing

Setting up a blog on your chosen platform’s blog functions is fairly straightforward.

These instructions are generalized and applicable for many platforms mentioned above. If you have your online store and a blog section already created, you can skip these steps.

  1. Choose a website theme that comes with social media buttons. You can do it by searching for “social media” in the Theme store. Across all the platforms, there are at least a few great free options.
  2. Add a blog to your website store. Each account comes with a built-in blogging platform.
  3. Create creative content for your online store blog that naturally promotes your products.
  4. Visit Online Store > Blog Posts > Set up a blog.
  5. In the Blog title field, give your blog a relevant name. Write your blog post.
  6. All good, now you are ready to promote your blog article through social media!

3. Promote products on social media through your online store blog

Promote products on social media through your online store blog

Publishing social media product posts through your e-commerce site is fairly straightforward.

Once you have set up your blog and social media share buttons, you can navigate to your site and share your blog post to every social media platform separately. In the picture Gymshark has Twitter and Facebook sharing handles in their blog post.

If you want to simplify the sharing of your content to all the different social media channels at the same time, read on...

4. Promote products more efficiently using social media management tools

Promote products more efficiently using social media management tools like Hookle

A social media management tool is a type of software platform that helps store owners publish to their multiple social media channels of choice, such as Instagram, LinkedIn, Twitter, Facebook, Google My Business and more. These platforms are perfect for small businesses because they automate many of the processes involved in top-notch social media marketing. Individuals can queue posts, schedule posts, find the best hashtags, and more with this type of software.

Social media management tools are perfect for small businesses because they automate many of the processes involved in top-notch social media marketing.

We recommend using a platform like Hookle that is specifically designed for entrepreneurs and small business owners. Hookle is excellent for entrepreneurs that don’t want to deal with a hefty learning curve, and it’s a mobile app so you can easily use it anywhere and anytime suitable for you. This application makes it possible to plan out, publish, and schedule a variety of different social media channel posts with one easy-to-use application.

To use Hookle to publish your product posts follow these easy steps:

A. Download and set up Hookle

How to set up Hookle social media assistant
  1. Download the Hookle app for Android or iPhone
  2. Log in to all your social media channels through Hookle
  3. Hookle shows all your social posts on one dashboard

B. Find your product blog or article to share

Share product post through Hookle on social media
  1. Find the product page you would like to share with your mobile browser, the example is Fitversal page powered by Shopify. You can simply navigate to your “pages” section to find the product in question and find the share option in your browser menu.
  2. Click "Share link", and navigate to your social media management app.
  3. Click Hookle to open the app with shareable link. If Hookle is not visible, you can click "More" to find it among the apps.

C. Publish and schedule on all social channels

Schedule your online store product post through Hookle on social media
  1. Write your message copy for the post. Verify also that the thumbnail has the correct image and page title you’d like to display to your users. Discover the right hashtags to include after you’ve completed your post copy. Select the “by account” function if you want to customize your content for each social media channel that you have connected to Hookle. You can easily make your post identical across all platforms, but keep in mind that channels like Twitter have character limits.
  2. Select “next” and decide whether you’d like to publish the product post now, later, or save it as a draft. When you select “schedule”, you can choose the exact date and time that the post will be published. Select “OK” to schedule your product post.
  3. Navigate to the planner section to see all of your scheduled posts in calendar form.

And you’re done! The days of copying and pasting URLs in real-time to all your social media channels separately are over. By using a scheduling function, you can target your audience when your are busy with something else. That way, you can get your product to the eyes of potential customers with more efficiency.


Ready to start taking your social media scheduling and posting for your online shop to the next level? Hookle is here to help! Our service is a social media management application that is designed to help online shop owners and entrepreneurs Learn more about how Hookle can help your business today!

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<![CDATA[How Small Businesses Can Manage Their Google Services And Social Media Presence Efficiently]]>https://www.hookle.net/post/how-small-businesses-can-manage-their-google-services-and-social-media-presence-efficiently61485912ed82310016924870Mon, 04 Oct 2021 11:00:02 GMTHookle

Photo by Tim Mossholder on Unsplash

The uncertainty of the pandemic has led to an ever-increasing need for small businesses to go online to stay on top of the game. Yes, you know this, but many entrepreneurs and small business owners continue to underestimate the power of optimizing their online presence.

There are two aspects of online presence brands should be focusing on: Google and social media.

There are two aspects of online presence brands should be focusing on: Google and social media.

Summary

  1. Providing accurate information for potential customers
  2. Social media is no longer optional
  3. Not everyone can afford a personal assistant
  4. Manage your online presence with effective posting
  5. Foster better teamwork and greater productivity
  6. Buff up your digital strategy with valuable insights
  7. Staying relevant as a small business or emerging entrepreneur

1. Providing accurate information for potential customers

Photo by Solen Feyissa on Unsplash

Why is providing accurate information on Google so important for businesses? We all know that most people rely on Google for information, but did you know that 46% of Google searches are for local businesses? It is also found that 80% of local searches result in conversions, which makes Google traffic extremely valuable for your small business. But optimizing SEO or engaging in SEM isn’t everything, although you should definitely look into it. You still have to deal with the nitty-gritty of managing your Google services.

Worst-case scenario, you could miss an update and lose out on prospective customers.

Google My Business is a great tool to manage your Google presence, but updating your Google services is a whole new ball game now. One day, shops are permitted to be open, and the next, they’re not. You go into panic mode, constantly having to edit the opening hours of your store, and other details like social distancing restrictions. This can be a hassle and take away time you could spend growing other aspects of your business. Worst-case scenario, you could miss an update and lose out on prospective customers.

2. Social media is no longer optional

How small businesses can manage their Google services and social media presence efficiently - Social media is no longer optional

Photo by Austin Distel on Unsplash

Besides managing the administrative side of your business with Google services, there is also a growing need for branding on social media, especially with the rise of e-commerce. According to a new survey, 56% of small businesses in the U.S. engage on social media at least weekly. These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.

These businesses project revenue growth in 2021 despite ongoing COVID-related business limitations.

As the competition heats up on social media, small businesses will probably struggle with the workload of managing their social media accounts. The same survey found that 74% of small businesses post on their social media accounts at least weekly. Having your business across multiple social media platforms equates to having to post the same content on different channels consistently. It might seem like an easy task, but the weekly workload adds up to a substantial amount of time.

I know what you’re thinking: What could possibly help ease the workload?

Moreover, it is essential that you monitor the performance of your accounts to build a solid social media strategy, which could include content creation and ad buying.

I know what you’re thinking: What could possibly help ease the workload?

3. Not everyone can afford a personal assistant

Larger companies have the edge of manpower but budgets are always tight for small businesses. We get that. The idea of a personal assistant may seem impossible, but there is a low-maintenance alternative that could help keep your business running, all from the comfort of your own chair. Talk about team carry!

You can compare these personal assistant tools, but Hookle takes the win in so many ways.

Hookle could save lives. Not of people, but of small businesses.

Hookle could save lives. Not of people, but of small businesses. Hookle’s user-friendly interface makes it easy to adopt even in the leanest of teams. You’re probably wondering how much it would cost to encapsulate all of these brilliant features of Hookle. You’d be surprised to find out that the basic plan costs… wait for it… zero dollars. That’s right! A free personal assistant.

Hookle - your personal social media assistant

However, premium plans are better-valued plans, with features such as unlimited posting, premium support and more connected accounts. At $14.99 per month, or $114.99 annually, both cost much less than hiring a personal assistant for a day.

Here’s a quick rundown of Hookle’s features that will help small businesses manage their Google services and social media presence effectively:

  • Quick publishing across all channels and automation of posts
  • Framework for effective collaboration
  • Social media reports and analytics

4. Manage your online presence with effective posting

You don’t have to manually log into multiple apps just to post a single update. Connect all your social media accounts to Hookle, such as Instagram and Facebook, and upload content with ease. This applies to GMB as well - here’s a tutorial on how to connect your profile to Hookle!

Automated post function can also come in handy when streamlining your social media strategy. “Oh, I’ll get to this later.” The infamous line that is said and forgotten, never to be thought of again. With this function, we’ve got you covered. Simply input when you intend to have a post uploaded, and boom. Done, and onto the next week.

As you would probably already know, time is money. With all this extra time on hand after utilizing Hookle, you can say goodbye to handling tedious tasks, and say hello to more time to ideate!

5. Foster better teamwork and greater productivity

Hookle’s user-friendly interface makes it easy for the leanest of teams to adopt. Regardless of whether your team is using individual accounts or a joint account, Hookle is designed with teamwork in mind for a more productive and flexible workflow.

6. Buff up your digital strategy with valuable insights

Buff up your digital strategy with valuable insights

Photo by Markus Winkler on Unsplash

Keeping track of analytics can be a pain. Business owners tend to neglect these numbers, despite the valuable insight they provide. On top of managing your online presence, Hookle acts as a data analytics tracker across all your platforms, allowing you to make calculated, data-driven moves to stay ahead of the game.

7. Staying relevant as a small business or emerging entrepreneur

Maintaining an online presence to keep up and staying relevant in a competitive market has proven to be difficult. Countless small businesses have shut down as they simply cannot compete with large corporations. While corporations have manpower on their side, innovation, creativity and resourcefulness are edges that small businesses have over corporate giants. This includes an agile adoption of new technologies.

Tools like Hookle are designed to help small businesses make the transition to digital easier, at an extremely affordable cost.

In the pandemic, many businesses have also failed after being unable to undergo digital transformation. Tools like Hookle are designed to help small businesses make the transition to digital easier, at an extremely affordable cost. By eliminating tedious tasks and supplementing the existing developer tools like GMB.


Need a hand with managing Google services and social media presence efficiently as a small business owner? Take a look of Hookle - your personal social media assistant app or book a demo with us today, and our team will be happy to help you!

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<![CDATA[What Is Social Media Marketing and Why Is It Important for Small Businesses?]]>https://www.hookle.net/post/what-is-social-media-marketing-and-why-is-it-important-for-small-businesses61409918726fe5001790f05eWed, 29 Sep 2021 05:24:03 GMTHookleWhat Is Social Media Marketing and Why Is It Important for Small Businesses and Entrepreneurs

Your personal assistant for social media marketing - Hookle

Summary

  1. What Is Social Media Marketing?
  2. Why Is Social Media Marketing Important?
  3. What Are the Benefits of Social Media Marketing?
  4. Going Social in the Pandemic
  5. How to Get Started
  6. Social Media Marketing Examples

Social media, its reach, and its impact are impossible to ignore. Best of all, it’s a level playing field. So whether you’re a multinational brand turning over millions every year or your business is all about you, you have the same opportunity to showcase what you’re all about.

Perhaps the most appealing part is that social media marketing costs nothing but time.

Perhaps the most appealing part is that social media marketing costs nothing but time. So often, the difference between a small company and a big one all comes down to budgets, but unique ideas and creative sparks can push even the smallest businesses into the limelight.

1. What Is Social Media Marketing?

Social media marketing is all about getting your products and services in front of new and existing customers using some of the world’s largest platforms. From Facebook and LinkedIn to Twitter and Instagram, people spend a lot of time on social media, and they’re ready and waiting to buy from entrepreneurs and business owners.

One of the best things about social media marketing is it can work for anyone.

One of the best things about social media marketing is it can work for anyone. As a business owner, you’re already a content creator. No matter what you’re good at or what you prefer, videos, images, and written content can all enhance your profile. Even if you’re not great at the posts themselves, if you love talking about your brand and your products, you’ll have a fantastic time on social media.

2. Why Is Social Media Marketing Important?

Why Is Social Media Marketing Important?

Photo by Jakob Owens on Unsplash

Say what you will about social media, but it has brought people closer together than ever before. Even small businesses used to be faceless organizations. Unless someone made a phone call or entered a physical location for a chat, they’d have no personal connection with a brand.

That meant less work, but it’s an inescapable fact that personal connections sell. As researchers say, a relationship can be the most powerful sales tool of all.

Social media marketing is primarily important because it’s an opportunity to get your message out to people and make them feel like they’re a part of your story. However, it’s vital not to underestimate that this form of marketing can be hugely cost-effective too. It doesn’t require an upfront investment, and the quality of your marketing can come down to your time and ideas, not how much you can afford to spend.

3. What Are the Benefits of Social Media Marketing?

Any low-cost opportunity to showcase your products and services to prospective customers cannot be ignored. Done well, even the time commitment can produce a positive return on investment.

Social media marketing is attractive enough from a high-level overview, but numerous specific factors make it an unmissable opportunity:

  • A chance to inform customers, but also engage them based on their feedback
  • A whole host of marketing opportunities, spanning images, videos, and text
  • An opportunity to find out where your target audience spends their time and to target them accordingly
  • Businesses can work not only on making sales but building a brand in the process
  • Spark a conversation and guide a narrative, encouraging positive discussions around your products and services
  • An incredible source of data, where you can understand your audience profile, where they’re from, and what they do and don’t like about what you do

4. Going Social in the Pandemic

More people spend the majority of their time at home than ever before due to the COVID-19 pandemic. For many, their social interactions, including those they might have at work, have moved online. Social media has always been a great way to engage audiences, but when they’re reliant on their favorite networks for updates and conversations, there has never been a better time to get your message in front of them. Here is more information and some social media tips to tackle the Covid-19 disruption.

5. How to Get Started

As mentioned, you don’t need anything other than time to get started with social media marketing. You might have a massive budget to build your brand, or you could be on a shoestring. Social media is a great leveler, to the point that a professional-looking strategy can make your company seem far bigger than it is!

Naturally, the first thing you need to do is ensure you have an account with the social networks you want to target. If you’re doing everything yourself, it’s important not to spread yourself too thin. There are dozens of social networks out there, and it’s vital to decide early where your audience is likely to be.

It could come down to age. If you’re targeting an older social audience, Facebook might be the best bet. If you want to stay in touch with a younger crowd, Instagram and Tik Tok will be the priority. Of course, if you’re selling to other businesses, then LinkedIn should be the priority.

If you’re unsure of where to target, start with the biggest social networks – they have the largest audiences, after all, even if not everyone is relevant. Also you can read on articles going more deep how to choose the right social media channels for your small business.

When you’ve decided where to post, you should shift your focus to what to post. Starting a social media campaign is always exciting, but it’s so easy to burn out. That’s one of the worst things you can do, as consistency is key to successful social media marketing.

Decide early on what you can commit to. Posting multiple times each day is the dream, but you’re a business owner, and you’ve got other things to do. Daily posts are great, but weekly ones are fine too. If you can’t commit to weekly posts across a couple of different networks, it might not be the ideal time to start thinking about social media marketing. Consider also the best time of the day to post on Facebook, Instagram, Twitter, and LinkedIn.

One of the best things about social media marketing is that there’s a lot of smoke and mirrors involved. It might seem like you’re taking time out every day to post something new and inspirational to your audience. However, it’s often easier to tackle your marketing in bulk.

Social media marketing for small businesses doesn’t mean juggling accounts and login details, nor does it involve logging in every day to keep the conversation going. Just as you might use Outlook to handle multiple email accounts, tools like Hookle make business social media easy.

Just as you might use Outlook to handle multiple email accounts, tools like Hookle make business social media easy.

With a tool like this, you can manage accounts across all the social networks that matter to you and your business. If you’re the kind of person that likes to block out a couple of hours to take care of new posts for the month, scheduling tools can make it happen. If you have the time to respond to comments and other interactions, you can do it from a single app or more easily through one app using Hookle.

6. Social Media Marketing Examples

For ideas for the social media marketing and content itself, here are some examples to start. For more quick ideas you might also want to take a look of this article 8 quick ideas on what to post next.

a) Share Existing Articles

If you’ve got a blog, or even if you’ve written on sites like Medium, you can kick off your social media strategy by sharing existing content, and scheduling it to go live as you produce more.

Share Existing Articles - Forbes example

It takes seconds to share posts on Facebook, LinkedIn and other popular platforms, and can boost engagement and brand awareness while you prepare the rest of your social media strategy. With social media management tools like Hookle you can share to multiple channels at the same time.

b) Infographics

Infographics perform really well on social media, as they look good enough to catch the eye, and keep people engaged with interesting information.

Infographics example

Infographic by shadmananto on Fiver

The chances are you know your business and industry better than anyone else, and if you can pull together some interesting facts and stats, you can make them pop visually on social media using a tool like Canva or you can order a gig from Professional Graphic Designer on Fiver, as the example above.

c) Customer Stories

Social media makes it easier than ever before to engage with customers, and the chances are that some of them have great things to say about your business.

Customer stories example

Showcasing their stories provides social proof about what you do and demonstrates to followers that you’re genuinely interested in their enjoyment of your products and services.

d) Brief News Updates

If you’ve added new features, launched a new product or done anything of note, you don’t always need to write an entire press release or article. Sometimes, a few words and a striking picture can be just as impactful.

Brief News Updates Example.jpg

People on social media love to feel like they’re in the loop, and if something new or unique happens, they’d love to hear about it – especially if they’ve already shown an interest in what you do by following you on social media.

Wrapping Up

For most small businesses, social media marketing is a no-brainer. With the right tools and a healthy passion for your products and services, you can reach a vast audience with minimal investment – and nothing financial at all.

When the primary investment is time, it makes sense to spend as little as possible, and Hookle makes it easy to plan, share and schedule posts in advance, keeping your social media marketing on track while you concentrate on more important things.

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<![CDATA[10 Killer Facebook Post Ideas For Small Business Owners]]>https://www.hookle.net/post/10-killer-facebook-post-ideas-for-small-business-owners61433b6f07d7c70016410521Fri, 24 Sep 2021 07:57:08 GMTHookle10 Killer Facebook Post Ideas For Small Business Owners

10 Killer Facebook Post Ideas

  1. Highlight Your Customer
  2. Go Behind the Scenes
  3. Talk About Trending Topics
  4. Ask for Feedback and Input
  5. Post High-Quality Product Photos
  6. Post Branded Graphics
  7. Tell a Story
  8. Post Videos
  9. Share a Blog Post
  10. Host a Contest or Giveaway

As a small business owner, you constantly have to fight for your target audience’s attention — especially on Facebook. Between viral videos and updates from old classmates, Facebook users are inundated with content.

While some posts get likes and comments, others get ignored. So, your Facebook posts must be interesting enough to stop your audience from scrolling.

The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.

The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.

Getting in the good graces of the Facebook algorithm can be tricky, but it’s not impossible.

Today, we go over ten ways to ignite your Facebook engagement. We will also show you a few examples from other small businesses.

1. Highlight Your Customer

A mistake many small businesses make is centering their entire social media on their business. While promotional posts may help boost sales, but don’t forget about the customer.

You can keep your audience engaged by encouraging them to share their experience with your brand.

Posting about how customers enjoy your products or service helps build trust with your audience. And the more your audience trusts you, the more they will engage and interact with future posts.

2. Go Behind the Scenes

Facebook post ideas - Go Behind the Scenes

People like to see not-so-perfect content every once and a while. Behind-the-scenes content shows your audience the process to create the brand they love so much. Your followers want to see things like your team and the everyday workings of your business.

It’s important to showcase behind-the-scenes content on your Facebook because it gives you a chance to connect with your customers on a personal level. This type of content makes your brand seem more relatable and approachable.

Behind-the-scenes posts not only build bonds with your customers, but it establishes your brand as trustworthy.

Here is another example from Callestick Farm Ice Cream. In this post, they’re sharing a behind-the-scenes look at how their dairy cows’ health is maintained through TB testing.

3. Talk About Trending Topics

Another way to increase your reach and engagement is to post about current topics. Doing this boosts the chances of your content popping up in people’s feeds. It also increases the chances of getting comments and shares.

One way you can do this is by jumping on the bandwagon and posting viral memes. You can even create your own memes that are relevant to your brand.

Staying on top of trends allows you to create content that your audience will love.

4. Ask for Feedback and Input

Your audience wants to be involved in your brand. And asking for their feedback is a great way to give them a voice. Collecting input helps your business to support a customer-first approach — which boosts custom interaction with your brand.

Research even shows that the voice of the customer is powerful. A 2019 study found that gathering input from customers creates brand loyalty and builds relationships.

You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.

You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.

Another way you can get feedback is by using a tool called a Facebook post autoresponder.

This is a chatbot that sends a direct message to anyone who comments on your post. You can set the autoresponder to ask your followers for feedback.

Sending your audience a direct message inviting them to submit feedback, is a great way to personally connect with your customers.

In this example, Stan’s Donuts asks fan which location is they preferred. This allows customers to voice their opinion and helps gauge how they can improve their other shop locations.

Facebook post ideas - Ask for Feedback and Input

5. Post High-Quality Product Photos

Obviously, you should post product photos on your Facebook. But the quality of photos you post matters.

Think of how you can display your products in creative and visually appealing ways. Experiment with various flat lays and themes.

The more enticing and beautiful your product photos are, the more your followers will share and comment. You can also post multiple photos in one post.

6. Post Branded Graphics

Branded graphics feature your business’s logo and color scheme. We love these types of posts because they’re versatile. You can share motivational quotes, sayings, and tips using various branded graphics.

The more visually appealing your graphics are, the more chances your audience will interact with them. So, experiment and find out what style of graphic gets the most engagement.

Below is an example from Callestick Farm Ice Cream. This post used a branded graphic promoting a contest that allows customers to craft a unique ice cream flavor.

Facebook post ideas - post branded graphics

7. Tell a Story

Facebook post ideas - Tell a Story

Telling stories allows you to get personal with your followers. It’s the perfect outlet to express the challenges you face as a small business owner and give advice on how to overcome those challenges.

You can also use Facebook Milestones to highlight monumental events in the evolution of your business. Facebook Milestones also gives the opportunity to tell a story about how your business got started.

Showing that there’s a human behind your brand, encourages people to engage with your posts.

Here is an example of storytelling from Muddy Mail Room. In this post, the founders share a story about what inspired them to start their business.

8. Post Videos

Nothing grabs people’s attention more than video — and that’s according to science.

Our eyes are more attracted to movement. So, naturally, we prefer videos over text and images. Also, our brains process visuals faster than text. About 80 percent of information transmitted to the brain is visual.

When you include videos on your social media posts, your engagement levels skyrocket.

When you include videos on your social media posts, your engagement levels skyrocket. In fact, posts with videos get 1,200 percent more shares than text and images combined.

You don’t need a professional production team to create shareable and enjoyable videos. A basic stop motion video or Boomerang is enough to engage your audience.

9. Share a Blog Post

Facebook post ideas - Share a Blog Post

Have business blog posts? Share them on Facebook. Posting a link to your blog post is a surefire way to get your audience to visit your website.

To motivate people to click your blog post, give a quick preview in the caption. Communicate what your audience will get from the post. Be sure to include a catchy headline and an eye-catching image.

In the example below, Rev Local informs their audience about a blog post and includes a graphic that gives a sneak peek into their followers will learn in the blog entry.

10. Host a Contest or Giveaway

Facebook post ideas - Host a Contest or Giveaway

Who doesn’t love free merchandise? There’s no better way to grab people’s attention than with a giveaway. Posting about a giveaway is guaranteed to supercharge your reach, brand awareness, engagement, and followers.

The key to hosting a successful giveaway is to keep it relevant to your brand. For example, if you run a pizza business, you might want to select a niche prize, like a free pizza.

Below is another example from Stan’s Donuts. In this post, they’re promoting a contest that gives customers the chance to win free donuts and coffee for life.

Amplify Facebook Engagement With Hookle

Want to get started with these incredible Facebook post ideas? Start scheduling and planning content with Hookle.

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<![CDATA[7 Halloween Social Media Marketing Content Ideas For Entrepreneurs 2021]]>https://www.hookle.net/post/7-halloween-social-media-marketing-content-ideas-for-entrepreneurs-20216148e2d40406870017465011Tue, 21 Sep 2021 06:01:11 GMTHookle7 Halloween Social Media Marketing Content Ideas For Entrepreneurs 2021

Photo by Drew Hays on Unsplash

Fall is finally here. Pumpkins are everywhere (even in lattes)! That means Halloween is coming up fast and you need to prepare your business marketing plan to help you engage with your customers and clients. Social media marketing is fabulous for this but everyone will be more interested in what you have to say if you put some spookily awesome effort into spicing up your social media pages and even your website!

This isn’t as hard as it may seem. Let’s take a look at a few ways you can weave Halloween into your Quarter 4 social marketing plan to craft some super-effective and super-fun strategies.

Shortcuts to 7 Halloween Ideas:

  1. User-Generated Content
  2. Keywords are Creepily Awesome!
  3. All Hallow’s Images on Social Media
  4. Tips & Treats Can Be Shared!
  5. Halloween Promotional Codes!
  6. Everyone Loves a Spooktacular Contest!
  7. Decorate for the Holiday!

1. User-Generated Content

One of the best, easiest, and cheapest marketing strategies is to use content generated by your customers and clients. You can encourage them to get involved by doing a fun Halloween giveaway. Customers love taking pictures of products they love and it is even better when they may be rewarded for doing so. They can snap a picture, upload it and then tag you and add hashtags to the post to be entered to win!

If you don’t have a physical product, you can still do this by encouraging a costume contest, best pumpkin carving, and so on. If you put a little thought into it, I bet you can tie it back into the product or service you provide as well.

People love taking pictures and sharing them so this is a fabulous way to get your customers engaged with your company, your product, and your social media pages.

If you have a product-based business, consider creating a product that can be promoted specifically during Halloween with a Creepy name, Green color, etc. People love taking pictures and sharing them so this is a fabulous way to get your customers engaged with your company, your product, and your social media pages.

M&M’s #MMSkeletonWarContest This is a fabulous example of user-generated content making a splash for a company!

User-Generated Content example for Halloween 2021

2. Keywords are Creepily Awesome!

Don’t underestimate the power of keywords on social media. They can be the link that ties online content back to you and your business. Consider crafting a few well-thought-out hashtags for your Halloween social media marketing campaign.

  • Do a little research on keywords that your target audience uses to give yourself some ideas.
  • Use online keyword research tools to help you. (Like Keyword Tool, Google Trends, etc)
  • Take Halloween costumes, movies, recipes, and other popular searches this time of year into account

Once you have an idea about what people are searching for, you can begin crafting posts and hashtags that will help your users find what they are looking for and help your business be seen.

#WitchsBrewFrappuccino A great hashtag relevant to Halloween, Starbucks, & Drinks!

Keywords are Creepily Awesome! for Halloween 2021

3. All Hallow’s Images on Social Media

If you owned a brick-and-mortar business there’s no doubt you’d be going all out to decorate your store for Halloween. You can do the same on your social media pages by choosing Halloween images or images with Halloween colors to post.

If you owned a brick-and-mortar business there’s no doubt you’d be going all out to decorate your store for Halloween.

Be sure to choose images that align with your branding and follower expectations. For example, we wouldn’t suggest using gory or super scary images if you are a baby clothing store. Choose softer images if your brand is more feminine or “pretty”. Choose darker-themed images if your branding is normally edgy. There are so many ways you can utilize Halloween pictures, flat lays, and colors (even fonts!) in your social media marketing all of October!

Use pics like this on social media for Halloween:

4. Tips & Treats Can Be Shared!

Another thing you can do is to come up with some spooky-good tips and tricks to share with your customers.

Tips & Treats Can Be Shared on Halloween 2021

How about some “how-to” posts or maybe a few DIY posts that your customers can use and share for you? The best tricks and tips are the ones people need and love to share!

For treats, consider Halloween-Inspired freebie downloadables for your customers. Maybe a short spooky story that introduces a new product? Maybe coloring pages, stickers, guides, checklists, ebooks, or anything that would be a free “treat” your customer would love.

You can combine this idea with the contest idea to encourage users to drive traffic to your pages to get the freebie. Capture email addresses this way as well and double down on your marketing efforts!

5. Halloween Promotional Codes!

Nothing can be more simple than creating a special code for your customer to use during Halloween. Run a promotion and use Halloween-specific codes for the discount. Examples would be: Take 10% off with code SPOOKYGOOD! Or, B1G1 by using code FANGTASTIC on our website!

A super simple yet super effective way to weave Halloween into your marketing efforts.

Take a look of Whistlefish's email example below:

Halloween Promotional Code example for Halloween 2021

6. Everyone Loves a Spooktacular Contest!

Running a Halloween Contest goes hand in hand with promoting user-generated content in your social media marketing strategy. The goal really is just to get your customers to not only engage with your social media pages but to enter your giveaway and to share your contest/content as well so that more customers and people will see your campaign. This word-of-mouth marketing through contests and user-generated content is super effective, cheap, and brings people to your page who like to engage on social media.

Hint: the more engagement your page gets, the more it will be shown to others via social platform algorithms.

Spooktacular Contest Example for Halloween 2021

7. Decorate for the Holiday!

Consider changing up your website, your logo, your social avatars, or perhaps even your product packaging or shipping materials to add a little spookiness into your marketing. It only takes a bit of time, some graphic design, and ingenuity, but it can have a dramatic effect on your marketing efforts.

For Example:

  • Consider swapping out plain white bubble mailers for Halloween ones. If that is outside your budget, a simple, spooky “Thank You” sticker added to the package would do the job!
  • Do something as simple as swapping out title & header fonts for a creepy (yet legible) Halloween font for all of October.
  • If your website colors are normally black and white consider going dark mode with pops of purple or lime green for the “clicked links” or contrasting texts.
  • Website sliders are a wonderful way to display Halloween-specific promotions!
  • If your company is service-based or B2B, consider swapping out all your staff pics to pictures of your staff in Halloween Costumes or have their profile pics “zombified” for October! Fun!

These are nice decorative examples from Burger King, Moosend, and Chewy:

As you can see, there are so many ways you can incorporate Halloween into your social media marketing plan! From images, fonts, contests, user-generated content, to switching out your packaging, there are things you can do that cost little to no money or you can up your budget and go all out.

Bonus tip: plan ahead

Whatever you decide, be sure to get started early and plan the content, hashtags, sales, and images well in advance so you can get the most out of your marketing efforts.

Scheduling apps can be a great tool to help you streamline the social media management process.

As a busy small business owner, scheduling apps can be a great tool to help you streamline the social media management process. They can help you to post to several platforms at once, and many of them also allow you to manage posts and respond to comments all from one app. Learn more about scheduling and tips here!

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<![CDATA[Efficient Instagram Scheduling for Small Business Owners]]>https://www.hookle.net/post/efficient-instagram-scheduling-for-small-business-owners6141b32deeee3c001645ca07Thu, 16 Sep 2021 09:58:50 GMTHookleEfficient Instagram scheduling for small business owners

Photo by Katka Pavlickova on Unsplash

Summary

  1. What is Instagram scheduling?
  2. What is the benefit of Instagram scheduling?
  3. The step-by-step guide to Instagram scheduling
  4. Social media scheduling tools
  5. Top tips for effective Instagram scheduling

Instagram is fast becoming the social media channel for entrepreneurs to show the world what they have to offer. Although the ‘insta’ in Instagram refers to the right now philosophy of the app, as a small business owner, it is better to plan your posts and make use of Instagram scheduling to ensure they go out as planned.

1. What is Instagram scheduling?

Posting to Instagram with the right amount of frequency is a lot of work. Even if you are only posting once a day, it takes precious time to create and post. As a small business owner, you don’t have time to waste. Everything you do is urgent and important. In an environment of over a billion active users with short attention spans, you can’t afford not to post either.

Instagram scheduling means that you create your posts in advance, and with a help of a software tool schedule them automatically to be published at the time you want.

Instagram scheduling means that you create your posts in advance, and with a help of a software tool schedule them automatically to be published at the time you want. Then you can concentrate on other tasks, knowing your posts will be reaching your audience timely.

2. What is the benefit of Instagram scheduling?

As a small business owner, why should you choose Instagram scheduling and why is Instagram scheduling important?

Here are some of the top reasons:

  • Always post at the best times for your audience
  • Never miss a post
  • Stick to your pre-defined posting frequency
  • Ensure your posts are consistent and well thought out
  • Schedule your posts in one go, freeing up time for other important tasks
Why Instagram scheduling is important?

Photo by Eaters Collective on Unsplash

For efficiency

To stand out in the Instagram crowd, you need to be efficient and organized. Missing a post one day this week, then a few days the next can make all the difference to meeting your targets. Social media, and especially Instagram, take dedication and, if you are not working efficiently, a lot of time.

Missing a post one day this week, then a few days the next can make all the difference to meeting your targets.

Instagram scheduling is an effective way to keep your channel active and engage your audience with lots of valuable content at the right times. And you can do it without messing with the time you need to run your business.

For consistency

Coming up with great ideas for your social media content is hard work. When you schedule all your posts ahead of time you also create a consistent message that has been well thought out and researched.

Instagram scheduling allows you to be consistent in the number of posts you share, when they go out and what message they deliver to your audience.

For better reach

When you schedule your posts, you can choose the best times for that content to be seen and engaged with. Social media for entrepreneurs and small business owners is no longer about trial and error. It is a science. Your audience is more active at certain times of the day. Make sure you reach them when they are available or risk missing out.

Instagram scheduling means you won’t ever accidentally forget to post at the right time.

Instagram scheduling means you won’t ever accidentally forget to post at the right time. And you will know that your posts are always reaching the right audience.

3. The step-by-step guide to Instagram scheduling

Top tips for effective Instagram Scheduling

Photo by Maddi Bazzocco on Unsplash

Master Instagram scheduling and start seeing the benefits to your business right away.

Step 1 - Plan your content

Whether you want to schedule your posts for the next week or month, having a good plan in place is essential. A good plan includes your message content, how frequently you want to post, and when you want to post. When you have your plan, you are ready to post.

Step 2 - Add your Instagram profile to your Instagram scheduling app

In order to schedule your posts directly from your app, you first need switch your Instagram profile to a business profile. Once you have a business profile, add your business Instagram account to your scheduling app, like Hookle. Now you are loaded and ready to create and post.

Step 3 - Create and add your content

You can create your social posts directly in your scheduling app. Once you have sourced your image or video, draft your text or caption and add any hashtags you wish. Then you can choose to post immediately or schedule your post.

Step 4 - Set up your calendar and schedule

If you chose to schedule your post for a later time or date, you can set a custom schedule in your app, setting the date and time for each post. Once scheduled you should be able to view all scheduled posts in your calendar. When it is time for your post you will receive a notification. Efficient Instagram scheduling means all the hard work setting up your post has already been done.

Step 5 - Preview your posts

As a small business owner, it is important to ensure everything you publish is considered, correct and on brand. Remember to preview all your posts before finalizing your schedule. View all your scheduled posts in chronological order or as individual posts in your app.

Step 6 - Make changes easily if needed

With Instagram scheduling you are in control of what content gets posted when. Even after your posts are scheduled you can still go back and edit them as needed. You can also reschedule or change the order of your posts. Because in business, plans do change.

4. Social media scheduling tools

Social media scheduling tools - particularly for Instagram

Photo by Hookle

Scheduling your social media posts on Instagram and other social media channels is one of the most powerful social media marketing practices - it saves you time, nerves and increases the value of your content.

Hookle is one of the best social media scheduling apps in the market. Hookle has been created especially for small business owners and entrepreneurs like you. Because it is so easy to use, you can master your social media plans more efficiently and effectively with less effort. Hookle makes it easy for you to be agile when needed.

5. Top tips for effective Instagram scheduling

Make sure you have a business Instagram account to be able to schedule your posts.

  1. Start with a clear social media strategy.
  2. Create a content calendar and plan what you want to say. With Hookle, you can check your planner to see what you have already published and what you have scheduled to avoid duplicate messaging.
  3. Check your time zones in your app are correct.
  4. Make sure your Instagram credentials are still linked with your app so scheduled posts publish when they are meant to.

Now that you have mastered the art of Instagram scheduling, you can spend more time building your business. With your content schedule in place, you can start to build your Instagram following with minimal effort and greater efficiency.


Hookle is completely free app to schedule your social media posts, designed especially for entrepreneur and small business use. Download and try it out here.

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<![CDATA[9 Secrets to Success on Instagram for Small Business Owners]]>https://www.hookle.net/post/9-secrets-to-success-on-instagram-for-small-business-owners614050e3f8b8fb0016b1aa1bTue, 14 Sep 2021 10:38:55 GMTHookleGreat tips to Success on Instagram for Small Business Users

Photo by Solen Feyissa on Unsplash

Do you own a small business and are looking for clever, simple, and effective ways to boost growth? Then, you should look at social media marketing. In particular, you might want to consider promoting your brand on Instagram.

Summary

  1. Start a Business Account
  2. Draw up a Plan
  3. Define Your Audience and Goals
  4. Create Awesome Content
  5. Post Regularly
  6. Craft a Compelling Brand Presentation
  7. Connect with Influencers
  8. Know What Metrics to Track
  9. Be Ready to Experiment

Why? In 2021, this social media platform has over one billion users worldwide. Millennials, in particular, love to share content and get inspiration from Instagram. And, considering the great buying power that Millennials hold, you should start using this platform to reach out to them.

But how do you go about succeeding as a small business in a crowd of Instagram-savvy competitors? Just read our nine best-kept Instagram secrets in this guide.

1. Start a Business Account

It may sound pretty obvious, but the first step you’ll need to take is create a business account. This should be separate from your personal account (if you have one) as it should exclusively focus on promoting your brand and reaching out to potential customers.

The first step you’ll need to take is create a business account!

Start by downloading the Instagram app for iOS, Android, or Windows. Then, launch the app and click “Sign up”. Here, simply follow the guided steps that will explain how to create a business account from scratch.

2. Draw up a Plan

How to succeed on Instagram as an entrepreneur - draw a plan

Photo by Firmbee.com on Unsplash

Well done – you’re in. Now, you need to put on your strategic hat and come up with a plan. How do you intend to use Instagram? Which specific products or services are you considering promoting on this platform, and do you need any help with that?

Try to build what looks like a business plan – only with a social media focus. Remember to include whether you might need to consult with a specialist agency to create or post content, or give you other smart marketing advice.

It might be useful to follow the SMART strategy, when creating your plan. You want your business goals to be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

For example, instead of writing something generic like “Sell lots of products”, try to be as specific as you can, with something along the lines of “Close at least XX sales within the first quarter”.

Similarly, you’ll want your goals to be realistic and achievable, even though you should accept that it may take some time.

3. Define Your Audience and Goals

Define your audience

Photo by Melanie Deziel on Unsplash

As we said earlier, more than one billion people around the world use Instagram these days. This, though, shouldn’t mean that you are going to want to reach every single one of them.

Not only would this be impossible, but it also wouldn’t benefit your brand. The wisest thing to do is to narrow down your audience to those exact categories of people that are going to show a real interest in your brand.

This can depend on what type of products or services you offer, as well as your brand identity, tone of voice, and positioning. Zooming into the specific audience you want to address is going to help enormously with content creation and publication.

4. Create Awesome Content

Create awesome content on social media

Photo by Damian Zaleski on Unsplash

This is one of the most important bits: to be able to stand out as a fresh, attractive, and memorable brand, you need content that is catchy, persuasive, and imaginative.

If you wonder what this type of content looks like on Instagram, you might want to check out some of your most successful competitors. Do they write long or short captions? What type of images do they post, and how often?

Then, you can have a go at crafting some posts yourself. Feeling a bit unsure, or lacking the necessary creative drive? Feel free to reach out to a content marketing expert for insight and practical support.

5. Post Regularly

Post regularly content on Instagram

Photo by Roman Bozhko on Unsplash

Now that you have a business account, a plan, and some great content, you are only one step away from another milestone: posting online. You can’t just let your content sit idle for ages – you need to get it out there fast, if you want to stay ahead of more Instagram-savvy rivals.

The easiest and most efficient solution for you is to schedule your posts with social media management tool like Hookle.

Don’t have time to post frequently? Worried that you might simply forget when you are supposed to publish something? The easiest and most efficient solution for you is to ,schedule your posts with social media management tool like ,Hookle.

This is a clever and easy way to ensure that you never miss out on any opportunities just because you forgot about sharing great content to your Instagram channel.

6. Craft a Compelling Brand Presentation

Photo by Leon on Unsplash

Your Instagram bio and image are the two main things that users see about your brand. For this reason, you’ll want to make them as appealing, engaging, and informative as possible.

Choose a brand description that’s simple, concise, but perfectly conveys what you are all about. Complete it with either an image of your logo, or one of your best products.

Looking for some inspiration? A good idea is to check what other brands in your industry are doing. Of course, don’t steal from them, but simply find a compelling way to tell your own story and communicate your own values like other successful companies are doing.

7. Connect with Influencers

Connect with Instagram influencers

Photo by Mateus Campos Felipe on Unsplash

Another great idea to boost your visibility on Instagram is collaborate with like-minded individuals. These can be both other businesses, or so-called influencers.

Influencers are people who leverage social media to provide opinions, advice, and, ultimately, inspire and influence other users. When connecting with influencers, you’ll want them to be somewhat interested in your brand.

Influencers are people who leverage social media to provide opinions, advice, and, ultimately, inspire and influence other users.

For example, if you are selling beauty products, it wouldn’t make sense to ask a food blogger to collaborate with you. Find someone relatively well-known (and respected) within your specific niche, and you’ll soon see some pretty impressive results.

8. Know What Metrics to Track

Monitor And Know What Metrics to Track on Instagram

Photo by Austin Distel on Unsplash

Once you have been posting for a while, you can begin to track some metrics. This is an essential step, as it allows you to better understand what you are doing right (or wrong), how to fix any missteps, and whether you should tweak anything within your process.

Some of the most important metrics that you are going to track should be:

  • User engagement: based on likes, comments, and shares, you can measure both engagement and amplification rates.
  • Brand Awareness: this metric includes your follower growth rate, the accounts that you have reached, and the impressions that your posts have made.
  • Customer-related: these are based on how your followers behave on your Instagram page, and on areas such as repeat customers and customer retention rates.
  • Conversion: this metric looks at how many leads became actual customers by analyzing click-through and bounce rates.

9. Be Ready to Experiment

Be ready to experiment on instagram

Photo by Zac Durant on Unsplash

Being a successful small business on Instagram is not a quick achievement. For this reason, you should be patient and be prepared to abandon your original plan (or at least some of its parts) and start from scratch at any time.

Don’t let this discourage you, though. View it as a way for you to better understand your brand, your business goals, and your challenges, so you can start over stronger and more efficient than before.

Need a hand with boosting your social media presence as a small business owner? Take a look of ,Hookle - your personal social media assistant app or ,book a demo with us today, and our team will be happy to help you!

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<![CDATA[How to Turn Your Blog Posts into Social Media Content]]>https://www.hookle.net/post/how-to-turn-your-blog-posts-into-social-media-content61165d92648e9f0015c9f62dFri, 13 Aug 2021 13:21:52 GMTHookleHow to Turn Your Blog Posts into Social Media Content with Hookle for Small Businesses

So, you’ve written a successful blog post that your readers have absolutely loved, and you want more of your target audience to see this content. The answer is social media!

Shortcuts

  1. Use a Strong Quote from the Blog
  2. Create Infographics
  3. Record a Video About the Same Topic
  4. Host a Live Video
  5. Turn the Blog into a Podcast

Why Post On Social Media?

Despite the differences between content marketing and social media marketing, there is some crossover that you can use to your advantage. You can easily repurpose any blog post into social media content so you can reach even more people.

Easily repurpose any blog post into social media content so you can reach even more people

Social media is an incredible marketing tool that can generate more leads and boost your sales. It can drive high volumes of traffic to your blog and helps you to establish your business as a credible and authoritative source of information. Through social media, you can interact directly with your target audience to build strong connections with them. This is key to the long-term success of your business.

Coming up with new ideas for new blog posts can be hard enough, let alone thinking of unique social media content too. This is where turning your blogs into social media posts is going to save you time and brainpower.

Turn Your Blog Posts into Social Media Content Easily with Hookle

How to Repurpose Your Blog Posts into Social Media Content

There are several strategies you can use to convert your blogs into engaging social media content that your audience will love.

1. Use a Strong Quote from the Blog

Everybody loves a good quote. Creating an eye-catching visual using a key quote from your blog is a great way to catch people’s attention and bring more eyes to your brand. Quotes are easily digestible and shareable. Twitter and Facebook enable you to add hyperlinks, so you can send people directly over to your website from your post.

Creating an eye-catching visual using a key quote from your blog is a great way to catch people’s attention and bring more eyes to your brand.

2. Create Infographics

Similar to producing quote posts, you can get creative and start making infographics to post on your social media channels. Your infographics can include interesting pieces of information about your industry or striking images to go along with the written information.

Instagram allows you to post more than one image in a post. These are known as carousels, and they’re a great way to split up the text and make your content more visually appealing.

Infographics are highly shareable and saveable. The more people are engaging with your posts by commenting, sharing, and saving, the more your account will be promoted on the platform. This means you can widen your reach and drive high-quality traffic to your blog posts.

3. Record a Video About the Same Topic

Video content is becoming more and more popular every year. Use this to your advantage and start creating videos from your blog posts. You can quite literally use the text from your blog as a script for your video, so there’s no extra planning or writing involved.

Multiple businesses are thriving due to their engaging, informative videos. Branded video views have increased by 258% on Facebook and 99% on YouTube in recent years, and 82% of Twitter users watch videos on the platform.

You don’t need to have an expensive high-tech camera to record a great video. Nowadays, smartphones have high-quality cameras that are perfect for your social media video content. Be sure to record in the right orientation for each platform. Some social media channels, such as Instagram or Tiktok, use a vertical format, while others, like YouTube, require a horizontal orientation.

4. Host a Live Video

Facebook and Instagram allow you to host live videos. You can discuss the contents of your blog in these lives, or answer questions that your audience has sent in about the topic. Livestreams are a great way to interact with your followers in real time, helping you to build strong connections with them through social media. Make sure to show your personality and have fun!

5. Turn the Blog into a Podcast

A great way to gain more traction around your blog post is to turn it into a podcast episode. You can get a high-quality microphone at an affordable price, and it’s super easy to set up your own podcast online. With just a few clicks, you can have your show up and running.

Turn the Blog into a Podcast and share on social media with Hookle

You can use your company logo and unique brand colors to create the artwork for your podcast so that your audience will immediately recognize that it’s your content.

The barrier to entry for podcasting is low, so there’s no excuse not to give it a go! Buy yourself a microphone, find a quiet place, and get recording.

Final Thoughts

Social media can do wonders for your business. If you want to boost engagement on your blog posts and save time, follow the steps above. Remember to adapt each post for the specific platform you are posting on!


If you’re looking for an easy way to plan, schedule, and publish content across multiple platforms, social media management tools like Hookle are the perfect option for you. Hookle makes it super easy to stay on top of your posts and monitor their performance all on one screen.

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<![CDATA[7 Unique Productivity Apps for Small Business Owners]]>https://www.hookle.net/post/7-unique-productivity-apps-for-small-business-owners61053f488d99460015557942Sat, 31 Jul 2021 13:06:09 GMTHookle7 Unique Productivity Apps for Small Business Owners

List of the Productivity Apps

  1. Wix for Website Development and Hosting
  2. Canva for Design
  3. Unsplash for Free Images
  4. Hookle for Social Media Management
  5. Google My Business for Web Presence
  6. Asana for Project Management
  7. QuickBooks for Financial Management

As a small business owner, it would be nice to have a dedicated department (or even a single person) for every function of your business, but that’s not usually possible, at least when you’re starting out. As a result, you end up wearing many hats: accountant, marketer, salesperson, and human resources manager. Think about it: in the marketing area alone you need capabilities in graphic design, social media management, web design, digital advertising, SEO and content development.

Thankfully, there are literally hundreds of free and affordable productivity apps that can maximize your efficiency and effectiveness as you carry out the strategic objectives of your organization. In this post, we highlight seven software apps that we think every small business should consider using.

Thankfully, there are literally hundreds of free and affordable productivity apps that can maximize your efficiency and effectiveness as you carry out the strategic objectives of your organization.

We chose these particular productivity apps because they share four important things in common: affordability, ease of use, robust feature set, and ability to accomplish a core business function. Most, but not all, of them have a marketing focus, because if you can’t attract and convert new customers, you won’t have much need for growing other parts of your business.

1. Wix for Website Development and Hosting

Your online presence, specifically your website, is the epicenter of all your branding and marketing efforts. It’s where people go to find out about your goods or services, ask questions, download white papers, read your blog, set appointments and make purchases, among other things.

Wix has quickly grown to become a major player in the web design space, and for good reason. Their easy-to-use templates mean that even people without a graphic design background can still create a beautiful, mobile-responsive site. They even have an artificial design intelligence option that does 80 percent of the work for you.

In addition to core web functions, you can use Wix to send automated emails, integrate with Google Analytics, host videos, publish a blog and use the built-in database to manage customers. Depending on which hosting option you purchase, Wix costs just a few hundred dollars a year, and unlike WordPress, you won’t have to download and update plug-ins every few weeks. Everything is built in and automatically updated for you in the cloud.

2. Canva for Design

The Canva design platform gives any person access to a vast array of graphic design tools and assets that can be leveraged to produce professional-looking designs. With sample templates to choose from, you can create social media headers, online ads, presentations, website icons, videos and so much more.

The free version comes with an abundance of photos, illustrations, fonts and sample designs, but you can also start from scratch and create your own. Upgrade to the professional package, and you can create your own brand palette, share designs with others and access even more photos, templates and fonts. Canva is a must-have for small businesses that need to churn out a wide variety of designs quickly and without the costs that come with outsourcing graphic design.

3. Unsplash for Free Images

Even though both Wix and Canva provide many free photos and illustrations to choose from, sometimes you need that perfect photo to capture a mood and you’re not willing to shell out hundreds of dollars to get it. That’s where Unsplash comes in. Photographers and creators across the globe contribute their images, including photos and website backgrounds, to Unsplash where users like you can download them for free.

They have over one million high-resolutions mages, across a range of categories. There are no royalties to pay and images can be used for both commercial and non-commercial purposes. Although contributor attribution is suggested, it’s not mandatory. Unsplash is a great tool to have as you’re developing new creative assets for your print and digital needs.

4. Hookle for Social Media Management

Now that you’ve developed a suite of creative assets and begun populating your social media channels (e.g., Facebook, Instagram, Twitter), it’s time to find a way to do it all more efficiently. Rather than copying and pasting the same message each day on five different social media platforms, Hookle lets busy entrepreneurs and business owners manage their social media all in one place.

Hookle lets busy entrepreneurs and business owners manage their social media all in one place.

With Hookle, you can seamlessly post to all your social media accounts at once. The app gives you the ability to schedule your content well into the future, based on upcoming events, product launches and other newsworthy items that are on your calendar. Not only does this save you countless hours of administrative time each week, but it keeps your brand more consistent across channels.

Hookle also gives you visibility into your performance across all the major social channels, including Facebook, Instagram, Twitter, LinkedIn, and Google My Business, all in one place. You can look at detailed trends for each channel or get a snapshot of your overall performance. With both free and affordable monthly plan options, Hookle will save you considerable time each month that you can use to focus on growing your business. To make it all even more effective, Hookle integrates also with Unsplash.

https://youtu.be/dG-gX1nTvHo

5. Google My Business for Web Presence

There are many great tools in the Google Suite, but Google My Business is one of the best places to start. It lets you create a free business profile that serves as a launching pad for a host of other Google and online tools.

Creating a business profile on Google My Business puts you on the map, both literally and figuratively. It gives customers more ways to reach you and transact business. You can track phone calls, bookings, follows, clicks and more. In addition to serving as an important source for online reviews, the tools in Google My Business also give you important insights as to how customers are finding you.

Wouldn't you like to be the first search result that pops up for your potential customer?

Google My Business also lets you use the posts feature. Posts on Google My Business profile should be fresh, timely, and relevant as your latest posts are visible on Google Maps and Search among the first search results for your customers. Thus it is important to make an update regularly. The easiest way to do this is scheduling your posts in advance using Hookle.

Wouldn't you like to be the first search result that pops up for your potential customer? If yes, read more here!

6. Asana for Project Management

Asana is another one of the productivity gems that keeps small businesses humming along. It has a free version for teams of up to 15 that may very well meet your needs, but monthly subscriptions plans are also available as your business grows.

Asana lets you keep track of important tasks, assign them to your team and set deadlines. It integrates with dozens of other major platforms, such as Gmail, Salesforce and Canva, so your team can easily collaborate in one, single system.

You can use Asana’s rules, forms and other built-in tools to automate routine tasks, create workflows and cut down on errors. Launching a new product? Asana has dozens of built-in templates that are pre-populated with tasks and timelines for a wide range of common projects. You can modify them as needed or start from scratch. When you need an app to keep everyone one on the same page, Asana is a great place to start.

7. QuickBooks for Financial Management

While there are new software applications springing up every day, some of the older standbys, like Quickbooks, have withstood the test of time. That’s because they deliver real value at an affordable price. Quickbooks Online organizes your finances, in part, by linking to all your business accounts. It automatically downloads your banking and credit card transactions and assigns them to the right accounts, saving you dozens of hours each month on administrative tasks. You can also generate payroll, print checks and easily produce important reports, such as your Balance Sheet or Statement of Profit and Loss.

The dashboard lets you see the status of your financials at a glance, and features like time tracking let you accurately record your billable hours, if applicable. You can project future revenues, assess your cash flow and even use the mobile app to track your mileage. Quickbooks is a tried-and-true platform used by an estimated 29 million small businesses in the US alone, which is why we’ve put it on our list!


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<![CDATA[10 tips on how to use videos in marketing]]>https://www.hookle.net/post/10-tips-on-how-to-use-videos-in-marketing608d5d67a5abb20015bde3b6Thu, 27 May 2021 21:04:56 GMTHooklehttps://video.wixstatic.com/video/11062b_ea41b14eb3e547e2897e51b18990cf67/1080p/mp4/file.mp4

Summary

  1. Customer testimonial video
  2. How-to video
  3. Demo video
  4. Product review video
  5. Explainer video
  6. Interview video
  7. Training video
  8. Video from photographs
  9. Personal message video
  10. Behind-the-scenes video

How can a small business with a small budget get started with video marketing?

The answer is pretty simple. Start with the videos that will have the biggest impact on your business and do it yourself. If you are new to video marketing you might first want to read the article what is video marketing and why is it important for small businesses.

Remember that the content of your video is more important than how shiny or professional it looks. You don’t need to break the bank to make an effective video .

In fact, before you invest in a big production, try making a video that’s a little more on the do-it-yourself side and see how it works for your business. You can always improve and fine-tune your videos later.

For ideas for the video content itself, here are some great tips to start.

1. Customer testimonial video

Customers can be great ambassadors for your brand, product, or service. If you can find an existing customer willing to go on video, then get them in your video. They can make a great impression on other customers and help explain your product or service through the lens of a user.

2. How-to video

Also known as instructional videos or tutorials, how-to videos let viewers find solutions to a particular problem they might be experiencing. They are a great way to help viewers, for example, use your product more effectively.

3. Demo video

A demo video is literally a walk-through of your offering, much like you would do when a customer drops by to your shop or office. A demonstration video is a great way to showcase the attributes of your product or service, and they work well for marketing campaigns.

4. Product review video

An informative product review video can give your product or service an edge against the competition’s offering. By showing the benefits of your product or service, you can assist customers to get a better understanding of what they are signing up for if they choose you.

5. Explainer video

An explainer video is like a demo video, but rather than product or service attributes, it focuses on how the product or service provides value to customers. Explainer videos break down the complexity around your offering and communicate your unique value proposition in a short amount of time.

6. Interview video

These types of videos put the spotlight on one or two people where they answer questions. The interviewee could be your CEO, employee, partner, supplier, customer, or a social media influencer. Interview videos can bring authenticity into your marketing message.

7. Training video

Training or tutorial videos help improve the user’s skills with your product or service. These videos can use footage of real people to connect the instructor with the user. The training video provides a step-by-step guide on how to use or optimize the use of your offering.

8. Videos from photographs

These are straightforward videos that are more like slideshows showcasing some aspect of your brand or offering. They are accompanied with pictures, text, and sound as a narrative, and don’t require you to be a good videographer. You can create these videos with a simple video editor and use stock video footage or images if needed.

9. Personal message video

These videos are great to showcase the human aspect of your business. They are great for highlighting your company's team spirit, sense of fun, and community - or just for letting your customers know what you're like.

10. Behind-the-scenes video

Behind-the-scenes videos can provide engaging content for your marketing channels. You can use them to show your audience how things are done or how your staff spends their time. These videos are good for strengthening your brand image - whether professional, youthful, or informal - by showcasing these traits in your day-to-day activities.

Enjoy getting started with videos!


For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.

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<![CDATA[5 great tips on how to utilize drafts in social media content creation]]>https://www.hookle.net/post/5-great-tips-of-how-to-utilize-drafts-in-social-media-scheduling602e55d1c615a500178d5400Fri, 21 May 2021 07:00:09 GMTHookleTips of how to utilize drafts in social media scheduling with Hookle

Summary

  1. Save photos and videos as you go
  2. Collect content using share
  3. Schedule drafts in calendar
  4. Use drafts in teamwork
  5. Utilize image services

Creating great social media content can be very demanding and time-consuming. Learning to use drafts can make this process much more convenient, freeing you from the need to craft your social media posts from start to finish in one go.

Here are five great tips on how to utilize drafts to make your social media content creation easier and more flexible.

1. Save photos and videos as you go

Social media management tools like Hookle let you save images and videos as draft posts.

Best photos are often taken spontaneously - from behind the scenes, at busy events, and in other situations where you might not have time to turn them into posts right away.

When you snap a great photo or capture a nice video clip for your social channels, save it on the go as a draft to publish later

When you snap a great photo or capture a nice video clip for your social channels, save it on the go as a draft to publish later. You can also save several photos under the same draft, and when you have time to finalize the post, you can choose the image or set of images that works best.

2. Collect content using share

Sharing is an amazing feature to create relevant social media content quickly. Today, almost anything can be shared on mobile - links, articles, images, and so on.

If you come across content you think is interesting for your followers, you might want to save that as a draft. Many scheduling apps have a sharing feature that lets you directly create a draft from any content you find.

If you come across content you think is interesting for your followers, you might want to save that as a draft

A great practice is to collect interesting content to your draft folder along the month. You can then dedicate a day at the end of the month to finalize the drafts into posts that you can schedule to be published over the following month.

3. Schedule drafts in calendar

Many social media scheduling tools, such as Hookle, have a convenient calendar feature that allows you to schedule drafts for future posting. This is handy as you can plan all your month's social media content without needing to finalize the posts beforehand.

You can save as drafts normal short posts, articles, images, or videos, and see how your publishing schedule looks. Then, you can edit or reschedule these posts to ensure a consistent social media presence over the coming weeks.

4. Use drafts in teamwork

Drafts can make collaboration in social media content creation more convenient. You can, for example, create a draft post that someone else in your team finalizes or have a colleague double-check your post before it goes live.

You can also use drafts if you're managing social media on behalf of someone else, such as a client

You can also use drafts if you're managing social media on behalf of someone else, such as a client - you can either draft a post for them to approve, or create a post from a draft they have saved.

5. Utilize image services

Coming up with unique content for a whole month or year can be exhausting. Image services allow you to easily find creative ideas and visual content for your social media posts.

For example, Unsplash offers you millions of images for completely free use. You can spend a few minutes browsing the service for inspiring images to save as drafts, and turn them into posts when you have more time.

Unsplash is integrated in Hookle, so it's handy to use for drafting your visual content.

In sum, drafts are a powerful tool that can help you keep your social channels fresh. The way you use them of course depends on you and your business, but the above tips should be helpful in finding a way to create social media content that works for you.


For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.

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<![CDATA[What is video marketing and why is it important for small businesses]]>https://www.hookle.net/post/what-is-video-marketing-and-why-is-it-important-for-small-businesses608d44bc57a2940015756588Wed, 05 May 2021 07:22:17 GMTHookle

Summary

  1. What is video marketing?
  2. Why is video marketing important?
  3. What are the benefits of video marketing?
  4. How to get started
  5. Video examples

Video marketing for small businesses is not as complicated or expensive as you might think. If you are reading this article with a smartphone, you already have a video recorder in your hand.

If you are reading this article with a smartphone, you already have a video recorder in your hand.

With some planning, and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you are still hesitating about the value of video for your business, especially if you're a small one, here are some facts that might convince you.

1. What is video marketing?

It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.

Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

2. Why is video marketing important?

Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.

Renderforest Survey found that videos helped businesses increase:

  • Brand awareness by 70%
  • Traffic by 51%
  • Sales by 34%

The outcome is quite amazing, isn’t it?

The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.

Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.

https://youtu.be/xeF4uEuT5Qg

3. What are the benefits of video marketing?

With access to faster networks, businesses are using more and more videos to engage with their customers. Many business, probably also your competitors, use videos to help capture value from their audiences.

Why should you use videos in your social media posts? Video posts:

  • Stay visible longer on social feeds
  • Get more exposure and engagement
  • Increase the understanding of your product
  • Stand out more
  • Provide a more personable way to engage with your audience
  • Are powerful sales tool
  • Rank higher in search
  • Are growing in popularity across platforms

4. How to get started

Video marketing has become the content strategy leader in the marketing world and is the content your audience expects in the future. The earlier you get started with videos, the better your success in the long run.

The earlier you get started with videos, the better your success in the long run.

So how to get started quickly and get results?

Use your smartphone. That's your most accessible asset for creating video content. If a mobile video is good enough for YouTube superstars, it will likely be good enough for your first filming.

5. Video examples

For ideas for the video content itself, here are some examples to start. For more ideas you might also want to take a look of this article 10 tips on how to use videos in marketing.

a) Showcase your product with demo videos

Demo videos or product videos are short, educational video clips that explain how your product or service works. Highlight all the key benefits of your product or service and provide a call-to-action to encourage viewers to purchase.

Here’s an example from Native Union promoting their Night Cable:

https://www.youtube.com/watch?v=b-mJBr4kGSs&t=01

b) Behind-the-scenes videos

Give your audience the opportunity to meet the people behind your company and understand how your product is made. Authenticity isn’t something you should try to fake. It is an effective way to build an emotional connection with your customers.

Here’s an example of a behind-the-scenes video:

https://youtu.be/8b1JJfdYIew

c) Educational and how-to videos

Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.

Take a look of this example of how to make perfect pasta:

https://youtu.be/6aVOjLuw-Qg

d) Customer testimonial videos

Testimonial videos are a great way to increase social proof and influence your target market. Your customers want to ensure that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.

Here’s an example from LifeLock:

https://www.youtube.com/watch?v=N9JzLqzXSZ0

When your first video is ready, share it to your social networks.

You can make your work easier by planning and scheduling videos across multiple platforms in advance using scheduling apps like Hookle.

Enjoy video marketing - better engagement, better results!


For an easy tool to plan, share, and schedule posts to all your social networks, try the Hookle App.

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<![CDATA[A quick guide on how to set up different social networks for your small business]]>https://www.hookle.net/post/a-quick-guide-how-to-setup-different-social-media-accounts-for-your-small-business60029c6180a3ae001779f9e0Tue, 06 Apr 2021 10:56:49 GMTHookleA quick guide on how to set up different social networks for your small business with Hookle

Quick links to set up:

  • Facebook
  • Google My Business
  • Instagram
  • LinkedIn
  • Twitter

If you’ve recently launched a new business or you’re an entrepreneur ready to release your brand, you’re probably thinking about how best to find customers and tell your story.

The answer of course is online.

If your brand is online you have access from local all the way to a global customer base.

If your current experience of social media is keeping in touch with family and friends, setting up social media channels for your small business might feel onerous. But it doesn’t have to be.

If your brand is online you have access from local all the way to a global customer base.

Here’s our easy-to-follow guide to set up social media channels for your brand so you can start reaching out quickly and painlessly.

Facebook

This is the most popular social media channel and its shares have the greatest impact on Google rankings. If you already have a personal account you can add a business page to that, but for this guide, we’re going to start from scratch.

How to set up Facebook:

  1. Sign up ,here for a Facebook business account.
  2. Enter your name and confirm your identity with Facebook login credentials.
  3. Follow the prompts to create your business account.
  4. Once you’ve added the names of account admins you can click on ‘Go to Pages’, then ‘Add new pages’, then ‘Claim a page.’
  5. Now fill out your page with photos, a bio, and address and business hours.

Facebook for business has a ,thorough guide to all the steps if you need it.

Google My Business

Google My Business is a free business profile on Google Maps and Search. It's a ,great tool, especially if you are just starting out.

How to set up Google My Business:

  1. Sign in to Google My Business.
  2. Sign in to your Google Account, or create one.
  3. Enter your business’s or chain’s address.
  4. Choose how your business will display on Google Maps.
  5. Search and select a business category.
  6. Enter a phone number and website.
  7. Verify your business, select a verification option.

Instagram

As Facebook owns Instagram, it’s better to sign up to Facebook first as it helps to create your Instagram profile.

How to set up Instagram:

  1. Go to Instagram ,here and set up a business account.
  2. Fill out information like contact and location. Add a Contact button.
  3. Convert it ,to a Business Page.
  4. Add a logo and create a bio, and point followers to your website.
  5. Make your first post with an image of your brand.
  6. Find other accounts that reflect yours and follow them.

Read this ,in-depth article all about Instagram that will give you lots of tips on what to post on your new business profile.

LinkedIn

LinkedIn is a business networking social channel and you can comment and share as a brand. This works similarly to Facebook.

How to set up LinkedIn:

  1. Go to ,LinkedIn and set up your account.
  2. Click ,here to get to LinkedIn Pages and select the page type.
  3. Fill out the information (guided) and include your website address.
  4. Add a logo and cover image.
  5. Confirm you are authorized to create the page and click Create.
  6. Now you can interact on LinkedIn through your business page.

Twitter

64% of Twitter users are likely to buy from a brand they follow online, so you should sign up your brand to this social media channel. You can have multiple Twitter accounts, so don’t worry if you have a personal account already.

64% of Twitter users are likely to buy from a brand they follow

How to set up Twitter:

  1. Sign up ,here to Twitter.
  2. Enter your business name (@yourbusinessname) and your phone number or email. You’ll be sent a code to verify the account. Set up a password.
  3. Choose a profile photo and header photo .
  4. Create a display name.
  5. Go to your profile and create a bio, your business location, link to your website, and your business hours if you have a physical store.
  6. Create your first Tweet that says everything about who you are and what you do.
  7. Now go find people and brands that reflect yours, and start following people.

Connect all your social channels to a scheduler app

With so many social media channels you may be wondering how you’re going to manage them all by yourself. This is where social media scheduler apps come in.

There are many scheduler apps for different purposes, and thus we have listed a few for you to choose that best fit for your needs.

With a scheduler app, you can publish, schedule, and monitor all your social media in one place. Some apps even support Google My Business, which is incredibly important for your business to be visible across Google services.

With a scheduler app you can publish, schedule, and monitor all your social media in one place

If you want to read more about how to choose the right social media channels for your small business, you can read this blog post.

We wish you good luck for socializing and growing your small business!


For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.

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<![CDATA[5 quick Easter tips for social media posts]]>https://www.hookle.net/post/5-quick-easter-tips-for-social-media-posts60637c7b1fae4a001509884aTue, 30 Mar 2021 19:57:14 GMTHookle

Summary

  1. Post holiday greetings with Easter-themed images
  2. Show what happens behind the scenes
  3. Promote an Easter offer
  4. Organize an Easter egg hunt
  5. Add the right hashtags

Are you still struggling to come up with a good Easter message for your social media channels? No worries - we're here to help!

These ideas and tips will help you create the perfect Easter content to engage your followers.

1. Post holiday greetings with Easter-themed images

For a quick win, you can enliven your social media with seasonal colors and images.

Easter greetings with bright colors, eggs, bunnies, or the like make your social feeds look friendly and approachable. Pictures of food also always work - so a nice photo of your Easter dinner is another good option.

Easter greetings with bright colors, eggs, bunnies, or the like make your social feeds look friendly and approachable

Use royalty-free image services, such as Unsplash, to easily find Easter-themes pictures if you don't have any at hand.

2. Show what happens behind the scenes

Behind-the-scenes photos of your team pique the interest of your followers, and Easter provides another opportunity for such content.

Did your team work on something special for the holidays, or have an interesting pre-Easter get-together after work? Show your followers what you've been up to!

3. Promote an Easter offer

Holidays like Easter are great times for promotional campaigns, as many people may want to indulge in some shopping.

Holidays like Easter are great times for promotional campaigns, as many people may want to indulge in some shopping

Of course, you would like them to do that with your business. A quick limited-time Easter discount, promoted through a colorful social media post, may do the trick!

4. Organize an Easter egg hunt

Do you want to put in a bit more effort to make something even more Easter-themed for your promotion? Ask your followers to search through, for example, your social feed or website to find the Easter eggs you've hidden.

The winners can get freebies or discounts from you, and everyone can be engaged - and scanning through your content to boot!

5. Add the right hashtags

Including appropriate hashtags in your message allows it to be shown not only to the people that follow you, but also to those who follow the hashtags you use.

Put in a couple of generic ones, like #Easter, combined with a few hashtags that are unique to your business or the followers you want to attract. For example, a bakery may add #cake to a photo of their Easter cakes - or even a more specific one, like #eastercake.

Take some time to think about the best way to get your post seen by the people you want to see it!

Final tip

As a final tip, remember that scheduling your holiday content in advance is a great way to keep your social channels buzzing and avoid that last-minute rush. Stay safe, and Happy Easter!


For an easy tool to plan, share or schedule your Easter posts to all your social networks, you can try the Hookle App.

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<![CDATA[How to use Unsplash images to engage your followers]]>https://www.hookle.net/post/how-to-use-unsplash-images-to-engage-your-followers602cc55d2dd09e0018823c95Wed, 17 Feb 2021 08:11:42 GMTHookleHow to use Unsplash images to engage your followers with Hookle - Photo by Rubén García

Photo by Rubén García on Unsplash

Summary

  1. Always post with images
  2. Try different keywords and combinations
  3. Go for liveliness
  4. Use colors that highlight your brand
  5. Post multiple pictures or carousel

Unsplash is a website that shares stock images that you can use for free in your social media posts.

With Hookle's Unsplash integration, you can add Unsplash images directly to your posts as you are creating them.

With over 3 million images available, Unsplash is an easy way to add some flair to your posts. Here are some quick tips to get started!

1. Always post with images

Research has consistently shown that posts with images get better engagement.

Even on platforms that mainly work on text, such as Twitter, adding a photo to your post significantly increases the chances of your followers sharing or liking it.

Research has consistently shown that posts with images get better engagement

With Unsplash allowing you to easily find an image to any post, there is no excuse to post without one!

2. Try different keywords and combinations

Unsplash's keyword search helps you find exactly what you're looking for, but sometimes it is useful to try a few different angles.

Easily search and select Unsplash images with Hookle social media manager app - Photo by Nolan Issac

Maybe "office" does not quite yield the photos that you want, but a slightly different keyword such as "laptop" does - experiment!

You can also combine keywords. For example, the search "coffee laptop" or "coffee work" will yield tons of photos of depicting a coffee-powered night at the computer - if that's what you're looking for.

3. Go for liveliness

Energetic and lively images tend to perform the best on social media.

Unsplash images with Hookle app - Photo by Kira auf der Heide

While you want to avoid photos that are too cluttered, choosing the livelier of two options - for example, a coffee cup held by a hand instead of a cup resting on a table - is likely the right choice.

Energetic and lively images tend to perform the best on social media

4. Use colors that highlight your brand

When choosing which of the dozens of great Unsplash images to add to your post, pay also attention to the color scheme.

Unsplash images with Hookle app - Photo by Pierre Bamin

Photos with bright colors tend to engage more, and of course, if your brand is associated with a particular color, using that color is always a plus.

5. Post multiple pictures or carousel

It is good practice to post multiple pictures once in a while. Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.

Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.

Most social platforms support multi-image posting in a very convenient way - as a picture carousel. Read more about multi-image posting and tips with Hookle.

Credit the author

Remember to credit the author! With Hookle app, we have make it easy for you as the credits will always be added automatically when you add images from Unsplash. Crediting is optional, but we strongly encourage you to credit authors as they have done an amazing job for these millions of free high-quality images!

We hope these tips will help you get started with Unsplash. Try it out, and keep you social media buzzing!


For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.

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<![CDATA[Social media tips for Valentine's Day]]>https://www.hookle.net/post/social-media-tips-for-valentine-s-day6021289d7efa960017f23b8eMon, 08 Feb 2021 13:32:01 GMTHookleSocial media tips for Valentine's Day - install and share with Hookle now!

Summary

  1. Promote your Valentine's offer
  2. Celebrate love
  3. Share personal stories
  4. Show some love to singles as well
  5. Remember hashtags!

Valentine's Day is a big spending holiday around the world, with people spending money on their partners, friends, and even pets.

An engaging Valentine's Day message can really boost your social media marketing

Therefore, an engaging Valentine's Day message can really boost your social media marketing - but what should you post?

Here are five tried-and-tested tips for Valentine's Day posting.

1. Promote your Valentine's offer

This one is easy. Flowers, cakes, chocolate, romantic dinners, stays, or experiences - if what you're offering has a romantic side, highlight this prior to Valentine's Day with a special offer to your followers!

2. Celebrate love

Whether or not your offering can bring lovers and friends closer together, your social media greetings always can! Post a nice, simple message spreading the love, or change your brand image to something love-related.

3. Share personal stories

A nice personal story is always engaging. Share a story of love or friendship from your life, and invite your followers to share theirs. You can even run a contest for the best (or worst) love story!

4. Show some love to singles as well

Not everyone has a romantic partner, but everyone can enjoy Valentine's Day! See if you can share gift ideas and offer deals that let your single followers celebrate with their friends, colleagues, or pets.

5. Don't forget the hashtags

Proper hashtags let people searching for Valentine's Day ideas to find your post. Use the classic ones like #Valentine and #ValentinesDay, and add something that highlights what you have to offer.


For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.

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<![CDATA[7 Proven tips to get more social media followers]]>https://www.hookle.net/post/7-proven-tips-to-get-more-social-media-followers60052b62ad05ab095ecb266cTue, 02 Feb 2021 21:09:05 GMTHookle7 Proven Tips to Get More Social Media Followers - with Hookle

Summary

  1. Make your brand worth following
  2. Seek out other brands and influencers
  3. Make it easy to find your content
  4. Post consistently, but don't spam
  5. Analyze your data
  6. Find your tribe
  7. Engage with your audience
  8. Use advertising

Nowadays, small businesses need to be online with a website and on social media with several accounts.

Why?

Because that’s where your audience is and therefore where your customers and clients are.

Why do you need to increase social media followers?

The more followers you have, the more people see your incredible business.

If people follow you, it’s because they like what you do or what you offer. Converting sales is so much easier when your audience is already eager to find out more.

So let’s go through 7 proven small business tips to get more social media followers:

1. Make your brand worth following

This might sound obvious, but you’d be surprised how many people think just being ‘out there’ is enough to attract followers.

Tease your audience with content that makes them want to click through

Think of the brands you follow and why. Your brand account has to have content that catches a potential follower’s eye and have a lot of things to like and share.

  • Make sure your profile is filled out to give you substance and legitimacy.
  • Give your brand a story and make it personal. Put your photo in a prominent position.
  • Tease your audience with content that makes them want to click through.

2. Seek out other brands and influencers that align with yours and follow them

Don’t do it hoping to get follows back from them. Do it because their followers might follow you as well. You want your brand to be authentic so engage positively with the people and brands that reflect yours.

Like posts that resonate with you, share content that you think your followers will value, and comment where you can. People will be curious about you and go on to follow you.

3. Make it easy for people to find your content

Some people are Instagram addicts, others live on Facebook, some scroll Twitter on their breaks, and some focus on LinkedIn during the week.

So cross-post your content.

Someone may catch you on Facebook and then find you on Instagram because they liked your photos, or they’ll see your business profile on LinkedIn and decide to follow your Twitter handle.

Cast your net wide and post across all platforms, making sure you’ve placed your social media profiles on each platform. It will give you the best chance to get in front of new followers.

4. Post consistently but don’t resort to spam

If you only post once in a while, you quickly become irrelevant and followers don’t need much of a reason to unfollow you when there’s so much choice.

There is no hard-and-fast rule but follow the natural flow of each platform, so for instance Twitter and Instagram turn over content quickly, whereas Facebook and LinkedIn are a little slower and posts can hang around for a while.

Scheduling is a great way to keep your social channels active, so you should definitely try it out!

Some social media management tools have automatic reminders that help you to post consistently. Read more about how to stay active on social media when you are short on time.

Post consistently but don’t resort to spam.

But don’t post poor content, just to try and stay in feeds. It will turn your followers off and tarnish your brand.

5. Analyze your data

This isn’t as technical as it sounds. All you’re looking for is trends.

Find out where your followers are coming from, which posts are trending, and what time your posts are being seen.

Find out where your followers are coming from, which posts are trending, and what time your posts are being seen.

Then you can use your time wisely.

Start posting content that’s similar to your most popular posts, spend more time focusing on the platform where most of your followers are, and schedule posts to be front-and-center at the right time.

6. Find your tribe

Platforms like Facebook, LinkedIn, and even Twitter (tweet chats) have groups which are basically like-minded brands coming together for support and sharing ideas.

Join a group and become an active member. If you share content, your insights, and expertise enthusiastically, you’ll get other members following you and your brand.

If you share content, your insights, and expertise enthusiastically, you’ll get other members following you and your brand.

7. Engage with your audience

Remember when having direct access to a global superstar through Twitter was exciting and revolutionary? It was thrilling to be able to send them a message or hear what some Hollywood star had to say directly.

People love to connect to the person behind a brand. They want to know what you have to say and sharing yourself with your followers builds trust.

People love to connect to the person behind a brand.

So, respond to comments people leave, react to mentions you’ve had, and answer questions people post. That’s the joy of social media, isn’t it?

8. Use advertising

Advertising is a great way to achieve lots of followers for most of the small businesses. Especially, when you're starting up your business you shouldn't be afraid of using ads to acquire followers.

However, advertising doesn't bring results cost efficiently unless you target them properly. For a local businesses easiest way is to target ads locally.

For example, as a start it would be important for a novice restaurant in Vancouver to acquire lots of followers (advertising locally in Vancouver) to create a loyal customer base quickly. After that, they are able to market completely free for customers in the future.

Most of the social platforms have well guided and predefined "get followers" campaigns. Do not hesitate to dedicate a small budget to build your follower base as it will pay off later for sure!


If you’ve been neglecting your social media then put these proven tips into action today and start growing your followers and your brand!

Wanna make your workflow more efficient and get even more followers? Use free scheduler tool like Hookle to automate your social publishings.

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<![CDATA[Social media content calendar 2021 for small businesses]]>https://www.hookle.net/post/social-media-content-calendar-2021-for-small-businesses600559aa892aa4006f6bc69cWed, 20 Jan 2021 20:13:51 GMTHookleSocial media content calendar 2021 for small businesses - with Hookle

As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.

So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.

January

1st New Year’s Day #NewYearsDay

A great opportunity to wish customers well in the year to come.

18th Martin Luther King, Jr. Day #MLKDay

Share a quote from Martin Luther King, Jr., or information about current civil rights issues.

24th National Compliment Day #NationalComplimentDay

Encourage followers to take part in a compliment chain in the comments.

February

12th Chinese New Year #ChineseNewYear #LunarNewYear #YearOfTheOx

Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.

14th Valentine’s Day #ValentinesDay

Share a nice message to celebrate love and friendship.

17th Random Acts of Kindness Day #RandomActsOfKindnessDay

Host a giveaway on social media or give something to a customer 'just because.'

March

5th National Employee Appreciation Day #EmployeeAppreciationDay

Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.

8th International Women’s Day #InternationalWomensDay #BeBoldForChange

Celebrate the women important to business and in the business owner’s life.

17th St. Patrick’s Day #StPatricksDay

Share a photograph of the team wearing green.

20th First Day of Spring #FirstDayOfSpring

Share upcoming releases for the season or a spring picture.

April

1st April Fool’s Day #AprilFoolsDay

Make a harmless joke about the business or a relevant industry.

4th Easter Sunday #Easter #EasterSunday #EasterBunny

Host an Easter egg giveaway.

15th National Tax Day #NationalTaxDay

Remind followers to get started filling out their taxes or share something lighthearted.

May

5th Cinco de Mayo #CincoDeMayo

Share facts about Mexico or recipes for tequila cocktails.

12th Eid al-Fitr #EidAlFitr #EidMubarak

Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'

31st Memorial Day in the U.S. #MemorialDay

Commemorate a loved one or local hero who died in the military.

June

1st Start of the Pride month #Pride2021

Celebrate the month with LGBT people by using a rainbow flag or theme.

21st First Day of Summer/Summer Solstice #FirstDayOfSummer #SummerSolstice

Share plans for the summer or take a picture of a summer display in the shop.

30th Social Media Day #SocialMediaDay

Share links to other social media accounts and encourage followers to interact with them.

July

4th U.S. Independence Day #July4th

Wish followers a happy Independence Day and share facts about the USA.

15th Get To Know Your Customers Day #GetToKnowYourCustomersDay

Ask customers to share a fact about themselves or a funny picture.

19th Eid al-Adha #EidAlAdha #EidMubarak

Wish your Muslim followers 'Eid Mubarak' on the Feast of Sacrifice.

August

21st World Entrepreneur’s Day #EntrepreneursDay

Write a post about what inspired the creation of the business.

26th Women’s Equality Day #WomensEqualityDay

Share facts about important women who fought for women’s suffrage.

September

6th Labor Day #LaborDay

Celebrate business employees or share information about workers’ rights.

22nd First Day of Fall #FirstDayOfFall

Share a fall display from the shop or plans for the fall season.

October

10th World Mental Health Day #WorldMentalHealthDay

Share information about mental health charities or host a giveaway for something mental health related.

31st Halloween #Halloween

Dress up for the day or host a ‘trick or treat’ giveaway.

November

4th Diwali, the Hindu festival of light #Diwali

Share your holiday offers or simply wish your followers a Happy Diwali.

11th Armistice Day, Veterans Day (U.S.), Remembrance Day (U.K.) #ArmisticeDay #VeteransDay #RemembranceDay

Celebrate a loved one or local person who served in the armed forces.

19th International Men’s Day #InternationalMensDay

Celebrate a man who is important to the business or share statistics on men’s issues.

25th Thanksgiving #Thanksgiving

Share what the team is thankful for this year.

26th Black Friday #BlackFriday

Encourage followers to shop with small businesses instead of big-box retailers.

27th Small Business Saturday #SmallBusinessSaturday

Talk about the importance of the local economy or what the business means to the team.

29th Cyber Monday #CyberMonday

Host a giveaway or share a code that’s only available for your social media followers.

December

21st First Day of Winter/Winter Solstice #FirstDayOfWinter #WinterSolstice

Share plans for the season or news about upcoming events.

24th Christmas Eve #ChristmasEve #MerryChristmas

Host the last giveaway of the year.

25th Christmas Day #Christmas #MerryChristmas

Share a holiday picture and wish followers a great holiday season.

31st New Year’s Eve #NewYearsEve #NYE

Celebrate achievements from the past year and the people that made them happen.

Schedule Social Media Content with Hookle

Hookle makes building a content calendar and scheduling social media posts quick, easy, and painless.

With an intuitive interface, at-a-glance overviews of social media accounts, and scheduling tools, Hookle’s app is a handy tool for entrepreneurs and small business owners to take control of their social media presence without sacrificing time better spent on vital business tasks.

Book a demo and find out more about Hookle.

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<![CDATA[Social media image sizes cheat sheet ]]>https://www.hookle.net/post/social-media-image-sizes-cheat-sheet-for-small-businesses5fc4e1b38e7c2000170a7df3Sat, 09 Jan 2021 12:21:18 GMTHookleSocial media image sizes – cheat sheet for small businesses - with Hookle

Summary

Pictures are a core element of social media that can help to propel a small business’s success and brand awareness.

However, correctly posting and utilizing images on social media platforms can be tricky. Each platform is designed differently and will require differently sized images for different purposes.

Pictures are a core element of social media that can help to propel a small business’s success and brand awareness.

Therefore, it is important for a small business to remain up to date on the best social media image sizing practices to ensure their profiles on each platform look clean and crisp.

This post will help small businesses optimize their image sizing and content creation to be efficient and easy to understand, thus boosting their ability to engage their followers on social media!

Facebook

Facebook image sizing guide for small businesses

Facebook profile images should be at least 180 x 180 pixels. The cover image should look good at both 820 x 312 pixels (desktop) and 640 x 360 pixels (mobile). Shared images are recommended at 1200 x 360 pixels. Facebook has added the feature to post stories – these should be sized at 1080 x 920 pixels. On Facebook event pages, event cover images should be 1920 x 1080 pixels.

Instagram

Instagram image sizing guide for small businesses

The Instagram profile image is recommended at 350 x 350 pixels, and shared images can be in 1080 x 1080 (square), 1080 x 566 (landscape), or 1080 x 1350 pixels (portrait). Pictures used for stories on Instagram should be 1080 x 1920 pixels ideally. Pictures can be resized in the app to fit within the story’s boundaries if necessary.

Twitter

The recommended size for the Twitter profile picture is 400 x 400 pixels. The header image should be 1500 x 500 pixels, and the recommended size for photos is 1024 x 512 pixels.

LinkedIn

Twitter image sizing guide for small businesses

The LinkedIn profile photo should be at least 400 x 400 pixels, the header background should be 1548 x 396 pixels, and the recommended size for shared images is 1104 x 736 pixels. For LinkedIn business pages, the logo is recommended at 300 x 300 pixels and the cover at 1776 x 444 pixels. Article headers should be 2000 x 600 pixels.

Google My Business

Google My Business image sizing guide for small businesses

Google My Business profile images are recommended at 250 x 250 pixels and cover images at 1080 x 608 pixels. Additional photos should be at least 720 x 720 pixels but can be larger.

How to Resize Images

If an image that is meant to be used on social media is not the correct size, there are several programs that can be utilized to resize images. One good tool is Canva, which you can use easily on your mobile as well!

Final Thoughts

Proper image sizing on different social media can be quite the hassle for small business owners. In the end, it is about looking good, and after updating your profile on any channel, you should get into the habit of checking that it looks good on both mobile and desktop.

However, we hope that this article will give you a good starting point and make visually promoting your business on social media easier and more efficient.

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