Tips for Teamwork and Multi-Brand Social Media Management with Hookle

Hookle
Oct 18, 2020
4 min read

Updated: May 28

Social media teamwork using Hookle app - tips and tools for effective collaboration - with Hookle

Set Up Team or Multi-Brand Use
Tips and Best Practices
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Managing all your business’s social media alone can be overwhelming. That’s why it often works best as a team effort - and Hookle makes working together or handling multiple brands easy.

With Hookle you can:

Create a draft and let a teammate finish it
Ask a colleague to review your post before it goes live
Let someone cover for you while you're on vacation
See what others in your team have posted or planned
Manage multiple brands or locations
Handle clients if you’re a small social media agency

Whatever your setup, Hookle helps your team stay organized and keep your social media active with less effort.

Set Up Team or Multi-Brand Use

There are two ways to link team members to your social channels or manage multiple brands:

Use a shared Hookle account
Connect through individual Hookle accounts

1. Joint Hookle account

Create one shared Hookle account connected to all your social media channels - or all your brand accounts if you manage multiple brands. Set it up with a username and password to easily share with your team.

If you used Apple, Google, or Facebook to sign up, you'll need to share that login instead, which can be a bit trickier. Everyone on the team can log in at the same time and manage all connected channels from the same Hookle account.

The benefit of this setup (as shown above) is that your team doesn’t need to log in to each social account separately. If you have a new team member, they just log in to your shared Hookle account and can start managing all your social media right away. If you add or change a channel, it’s instantly updated for everyone.

The downside is that all team members see the same list of connected channels - even the ones they don’t personally need to use.

2. Individual Hookle accounts

In this approach, each team member has their own Hookle account. They can connect it to your company’s social media accounts and manage posts and activity directly from their own Hookle account.

If you're managing multiple brands by yourself, you can create a separate Hookle account for each brand. Simply connect each brand’s social media channels to its specific Hookle account to keep everything organized and separate.

Teamwork through individual Hookle accounts

In the example above, three team members are managing three social accounts - in this case, Facebook, Twitter, and Instagram.

The benefit of this approach is that different team members don’t have to work with the same set of connected accounts. For example, team members 1 and 2 are managing all of the firm’s accounts, while team member 3 only works with Instagram. Each team member can view and edit everyone’s drafted and scheduled posts on the channels they’re connected to, allowing for flexible and efficient workflow management.

The downside to this approach is that every member must connect to each social account separately through their own Hookle account. You’ll also need to give each person the necessary login access or assign them as an admin on every social media account they should manage.

Of course, you can always combine the two approaches to suit your needs. For example, you might set up multiple shared Hookle accounts, each with different connected channels, and give team members access to the one that matches their role. Use Hookle in the way that works best for you.

Tips and Best Practices

For Micro Agencies: Hookle isn’t specifically built for agencies, but many micro agencies use it successfully to manage their clients’ social media. With Hookle’s Social Score feature, you can easily track performance and keep everything organized across clients. You can also invite clients to use Hookle on their own if they want visibility into results. It’s a simple way to include Hookle in your service offering.
For Clients of Micro Agencies: Clients can use their own Hookle account to connect their social channels and monitor how the agency is performing. Thanks to features like Social Score and post history, they get clear visibility into activity and results - without needing to manage the content themselves.
Avoid simultaneous editing conflicts: When multiple users edit a drafted or scheduled post at the same time, changes may be overwritten. To prevent this, take turns and avoid editing at the same time.
Post notifications go to the last editor: Any notifications related to a post (such as a reminder 1 hour before publishing) are sent to the last person who saved the post. Make sure this person is the one finalizing it.
Keep everyone on the latest app version: Ensure all team members use the latest version of the Hookle app to avoid functionality issues. Enable auto-updates in your app store for consistency.
Premium access: All users need Premium to use full features - unless sharing a Premium account. Free and Premium users can still collaborate on the same channels.
Unify branding with your logo: Update your brand logo in your Hookle profile to create a consistent brand experience.
Use filters to manage multiple accounts: The filter feature helps you plan and search content more efficiently, especially useful when handling several social media accounts.
Multi-workgroup support is coming: We’re working on adding support for multiple workgroups and profiles to better manage teams and brands. It’s a complex update and will take time, but you can follow the progress on our public roadmap.