Threads vs. X - Which One Is Better for Your Small Business in 2025?

Threads or X (formerly Twitter)? Many small business owners are asking this in 2025. In this guide, we’ll break it down - and show you how to stay consistent across platforms without burning out.

As a bonus tip, we’ll also show you how social media management tools like Hookle can help you manage either one, both, or even more.

Table of Contents

1. Why Small Businesses Should Be on Social Media

2. What Is Threads and How Does It Work?

3. How X Is Changing in 2025

4. Threads vs. X: What’s Better for You?

5. Tips for Posting on Each Platform

6. Should You Use Both?

7. Final Thoughts: Go Where Your Customers Are

Bonus Tip: Easily Manage Threads, X, and More with One App

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Why Small Businesses Should Be on Social Media

Social media marketing isn’t just for big brands with flashy budgets. For small business owners, it’s one of the best ways to:

• Stay top of mind in your local community

• Build trust and relationships with real people

• Share updates, stories, and promotions instantly

But with so many platforms out there, choosing where to focus your energy really matters. That’s where Threads and X come in.

Need help choosing the right platform for your business? Check out our other blog posts on how to pick the best platform or explore the 23 most popular social media platforms on the market.

What Is Threads and How Does It Work?

Threads is Meta’s text-first social app, closely tied to Instagram. Think of it as Instagram’s chill cousin - where you can post thoughts, updates, or behind-the-scenes content in a more relaxed format.

• Posts can include text, photos, and videos

• No hashtags needed (yet)

• Feels like a mix between old-school Twitter and Instagram stories

In 2025, Threads is growing, especially among younger audiences and lifestyle-focused brands. It's less noisy than X, making it easier for smaller voices to stand out.

Don’t have a Threads account yet? No problem - you can create one for free here.

How X Is Changing in 2025

X has gone through a major transformation. While it's still great for real-time updates, news, and conversations, the vibe has shifted a bit.

• Paid features are now more common

• Algorithm favors high-engagement content

• Feeds can feel crowded, especially without a big following

That said, many local customers still check X, especially for customer service, quick updates, or trending topics.

No X account yet? No worries - create one for free here.

Threads vs. X: What’s Better for You?

It depends on several factors - like your business type, where your audience is, and how you like to communicate. To help you decide, we’ve put together a quick comparison below.

Feature	Threads	X
Tone	Friendly, visual, lifestyle	Real-time, direct, fast
Best For	Sharing casual updates, building a brand vibe	News, promos, customer support
Audience	Younger, Instagram-connected	Broader, still includes local users
Algorithm	Still evolving	More established, but more competitive
Visual Content	Strongly encouraged	Optional but not necessary

If your business is already active on Instagram, Threads might feel like a natural extension. If you’ve got an audience on X or want to chime in on current events, that platform still has value too.

Tips for Posting on Each Platform

There are tons of tips and guides out there, but to keep things simple, we’ve summed up the key points for you below.

Threads Tips:

• Be real. Post like you’re talking to a regular customer.

• Use casual photos, short clips, and behind-the-scenes content.

• Respond to comments - it's still a small, friendly space.

X Tips:

• Keep it short and sharp.

• Share updates (store hours, new arrivals, quick tips).

• Retweet local events or businesses to build community.

Should You Use Both?

You don’t have to pick one. If you’ve got time (or a scheduling app 😉 which we'll cover below), using both can help you reach different people in different ways.

Here’s how:

• Post once, tweak twice. Share the same idea but adjust the tone for each platform.

• Track what works. You might find that Threads is better for engagement, while X is better for traffic or quick replies.

• Don’t overthink it. Authenticity > perfection. Your audience wants to hear from you, not a marketing machine.

Final Thoughts: Go Where Your Customers Are

Some of your customers are scrolling Threads during lunch. Others are still checking X for updates. The best platform for your business? The one where your audience is most active.

Don’t be afraid to experiment both platforms

No need to chase trends blindly - but don’t be afraid to experiment. Try a few posts. See what sticks. Then stick with what feels right for you and your brand.

Easily Manage Threads, X, and More with One App

Once you’ve decided whether to use Threads, X, or both, the next step is simply showing up. A great first post on Threads might be a casual "Hello" or a short intro to your business. On X, a quick update or helpful tip can get the conversation started.

Still, juggling multiple platforms can get overwhelming fast - especially when you’re wearing all the hats as a small business owner. That’s where social media management tools like Hookle come in.

With Hookle, you can manage your online marketing in one place

With Hookle, you can manage your online marketing in one place - plan, schedule, and publish posts to Threads, X, Google Business Profile, and other platforms. The app provides daily post ideas, smart content suggestions, and easy performance tracking to help you stay consistent.

Don’t just take our word for it - try it yourself. Download Hookle for free today - whether you're just getting started or already managing multiple channels, it makes social media simpler.