What Is Social Media Marketing and Why Is It Important for Small Businesses?

Updated: Oct 4


What Is Social Media Marketing and Why Is It Important for Small Businesses and Entrepreneurs

Your personal assistant for social media marketing - Hookle


Summary

  1. What Is Social Media Marketing?

  2. Why Is Social Media Marketing Important?

  3. What Are the Benefits of Social Media Marketing?

  4. Going Social in the Pandemic

  5. How to Get Started

  6. Social Media Marketing Examples

Social media, its reach, and its impact are impossible to ignore. Best of all, it’s a level playing field. So whether you’re a multinational brand turning over millions every year or your business is all about you, you have the same opportunity to showcase what you’re all about.

Perhaps the most appealing part is that social media marketing costs nothing but time.

Perhaps the most appealing part is that social media marketing costs nothing but time. So often, the difference between a small company and a big one all comes down to budgets, but unique ideas and creative sparks can push even the smallest businesses into the limelight.


1. What Is Social Media Marketing?

Social media marketing is all about getting your products and services in front of new and existing customers using some of the world’s largest platforms. From Facebook and LinkedIn to Twitter and Instagram, people spend a lot of time on social media, and they’re ready and waiting to buy from entrepreneurs and business owners.

One of the best things about social media marketing is it can work for anyone.

One of the best things about social media marketing is it can work for anyone. As a business owner, you’re already a content creator. No matter what you’re good at or what you prefer, videos, images, and written content can all enhance your profile. Even if you’re not great at the posts themselves, if you love talking about your brand and your products, you’ll have a fantastic time on social media.


2. Why Is Social Media Marketing Important?

Why Is Social Media Marketing Important?

Photo by Jakob Owens on Unsplash


Say what you will about social media, but it has brought people closer together than ever before. Even small businesses used to be faceless organizations. Unless someone made a phone call or entered a physical location for a chat, they’d have no personal connection with a brand.


That meant less work, but it’s an inescapable fact that personal connections sell. As researchers say, a relationship can be the most powerful sales tool of all.


Social media marketing is primarily important because it’s an opportunity to get your message out to people and make them feel like they’re a part of your story. However, it’s vital not to underestimate that this form of marketing can be hugely cost-effective too. It doesn’t require an upfront investment, and the quality of your marketing can come down to your time and ideas, not how much you can afford to spend.


3. What Are the Benefits of Social Media Marketing?

Any low-cost opportunity to showcase your products and services to prospective customers cannot be ignored. Done well, even the time commitment can produce a positive return on investment.


Social media marketing is attractive enough from a high-level overview, but numerous specific factors make it an unmissable opportunity:

  • A chance to inform customers, but also engage them based on their feedback

  • A whole host of marketing opportunities, spanning images, videos, and text

  • An opportunity to find out where your target audience spends their time and to target them accordingly

  • Businesses can work not only on making sales but building a brand in the process

  • Spark a conversation and guide a narrative, encouraging positive discussions around your products and services

  • An incredible source of data, where you can understand your audience profile, where they’re from, and what they do and don’t like about what you do

4. Going Social in the Pandemic

More people spend the majority of their time at home than ever before due to the COVID-19 pandemic. For many, their social interactions, including those they might have at work, have moved online. Social media has always been a great way to engage audiences, but when they’re reliant on their favorite networks for updates and conversations, there has never been a better time to get your message in front of them. Here is more information and some social media tips to tackle the Covid-19 disruption.


5. How to Get Started

As mentioned, you don’t need anything other than time to get started with social media marketing. You might have a massive budget to build your brand, or you could be on a shoestring. Social media is a great leveler, to the point that a professional-looking strategy can make your company seem far bigger than it is!


Naturally, the first thing you need to do is ensure you have an account with the social networks you want to target. If you’re doing everything yourself, it’s important not to spread yourself too thin. There are dozens of social networks out there, and it’s vital to decide early where your audience is likely to be.


It could come down to age. If you’re targeting an older social audience, Facebook might be the best bet. If you want to stay in touch with a younger crowd, Instagram and Tik Tok will be the priority. Of course, if you’re selling to other businesses, then LinkedIn should be the priority.


If you’re unsure of where to target, start with the biggest social networks – they have the largest audiences, after all, even if not everyone is relevant. Also you can read on articles going more deep how to choose the right social media channels for your small business.


When you’ve decided where to post, you should shift your focus to what to post. Starting a social media campaign is always exciting, but it’s so easy to burn out. That’s one of th