How to Set Up Google Business Profile for Eye Care Clinics (Step-by-Step Guide)
- Hookle
- Aug 22
- 4 min read
Updated: Sep 18
Did you know that studies show most people research online before booking an appointment with an optician? If your practice isn’t showing up in those searches, chances are potential clients are choosing a competing clinic instead.
A Google Business Profile (GBP) is one of the most powerful - and free - tools to help local clients find and trust your optician practice. In this quick guide, we’ll show you exactly how to set up your practice’s GBP step by step, along with optimization tips tailored for the eye care industry.
And once your profile is live, you can connect it with social media management apps like Hookle to keep your Google and social channels active from one place - saving time so you can focus on delivering great care to your clients.
Table of Contents
1. What is Google Business Profile?
Before we dive into the setup, let’s take a moment to explain what Google Business Profile is.
Think of GBP as Google’s free business listing that lets you manage how your practice appears in Search and Maps. For opticians, this means showing up when someone searches “optician near me,” with your contact details, business hours, photos, reviews, and even updates like promotions or eye care advice.
Business Profile is your optician practice’s digital storefront on Google
In other words, it’s your practice’s digital shop window on Google - helping local clients discover you, trust you, and book an appointment with confidence.
2. Why GBP Matters for Opticians
For most people, the search for an optician begins online. And it’s usually clear which practice they’ll choose first: the one with strong reviews and accurate, up-to-date information.
A complete and optimized Google Business Profile helps your practice appear in local searches and makes a strong first impression.
Boosts local visibility - Show up when people search “optician near me” or look for eye care services in your area.
Builds trust - High-quality photos, positive reviews, and correct details reassure clients before they visit.
Drives bookings - GBP integrates with Google Maps, making it easy for people to call, message, or get directions instantly.
3. What You Need Before You Start
You’ll set up your profile much faster if you have these details ready:
Optician practice name (exactly as you want it displayed)
Address or service area
Phone number & website
Logo and branding assets
High-quality photos (optician with client, reception, waiting area, testing rooms, exterior signage)
List of services (eye exams, glasses fitting, contact lenses, vision tests, frame repairs, etc.)
4. Step-by-Step: Setting Up Your Google Business Profile
Follow these simple steps to get your profile up and running. Don’t have a Google Business Profile yet? No worries - it’s free, and you can create one in minutes right here.
Go to business.google.com and click “Manage now.”
Enter your practice name and select your category:
Primary: Optician
Secondary: Eye Care Center, Optical Shop, Optometrist
Add your practice location or service area.
Enter your contact details.
Verify your business (by postcard, phone, or email).
Upload your logo and at least 5 photos.
Set your opening hours.
Add a keyword-rich description (e.g., “Trusted optician in [City] offering eye exams, glasses fitting, contact lenses, and vision care services.”)
5. Opticians Profile Optimization Tips
Once your profile is live, fine-tune it to attract your ideal patients. For example, Tennessee Valley Optical Center in the USA has a well-optimized profile - with professional photos, clear service details, and strong client reviews that speak for themselves.
Set “Optician” as your primary category, then add secondary categories like Optical Shop, Eye Care Center, or Optometrist to stand out from competitors.
Upload photos of your team with clients (with consent), your optical equipment, and a welcoming waiting area.
Use the Q&A section to answer common questions (e.g., “Do you accept walk-ins?” or “Do you offer same-day glasses?”).
Share updates like seasonal frame promotions, contact lens offers, or eye health awareness days.
Highlight specialties such as pediatric vision care, designer eyewear, or advanced eye exams.
6. How to Keep Your GBP Fresh & Active
A stale profile makes your practice look inactive. Keep it updated and publish updates to show patients you’re engaged and available:
Post weekly updates with eye care tips, seasonal offers, or clinic news.
Upload new team or office photos regularly.
Respond to all reviews - especially negative ones - to show you listen and care.
Update opening hours during holidays or summer breaks.
Link your socials to your GBP
Check GBP insights to see how patients are discovering your practice.
You can update your profile manually on Google, or save time with scheduling tools that let you post to Google and your social channels in one go. Let’s talk about that next.
7. Manage Google and Social Media Together
Managing your Google Business Profile doesn’t have to be separate from your social media. With the right scheduling tool - such as Hookle - you can post updates, share news, and respond to feedback across Google and all your socials from one simple app, keeping everything consistent and saving hours each week.
A well-maintained Google Business Profile is one of the easiest ways to attract new patients and build trust in your community. By keeping it active, your practice will stay visible when people search for eye care.
With Hookle, you can manage GBP and socials in one easy app
With Hookle, you can connect your optometry practice’s Google Business Profile, Facebook, Instagram, and more - and manage everything in one simple app. Schedule posts, get AI-powered content suggestions tailored to your eye care brand, and keep your online presence consistent without the hassle.
Don’t just take our word for it - try it yourself. Download Hookle free today and see how easy it is to keep your Google Business Profile and social media active, consistent, and working for you.
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