How to Change Address on Google Business Profile (2025 Guide)
- Hookle
- 2 hours ago
- 4 min read
Keeping your business information up to date online is essential - especially your address. Whether you’ve relocated, need to correct an error, or update other details, this guide will walk small business owners through how to change your address on Google Business Profile (GBP) and help you avoid common pitfalls along the way.
Table of Contents
What Is Google Business Profile?
Let’s start with the basics. Google Business Profile (formerly known as Google My Business) is a free tool that lets your business appear on Google Search and Maps. When customers search for businesses like yours, GBP helps them find accurate info - like your address, phone number, website, and more.
If you’ve moved your shop, office, or service area, updating this information ensures your customers don’t end up in the wrong place.
Why Keeping Your Address Updated Matters
Ever shown up at a shop that was supposed to be open - only to find it closed or not there at all? It’s frustrating. That’s why keeping your Google Business Profile up to date - especially your address - is so important.
Here’s why it matters:
Trust: Outdated info confuses customers and can lead to bad reviews.
Search Visibility: Google favors accurate and consistent listings in local results.
Foot Traffic & Deliveries: If your business depends on walk-ins or service calls, the right address helps customers and couriers find you without issues.
How to Change Your Business Address
Changing your address depends on your business type - whether you have a physical location or operate as a service-area business. The video above from Google shows the general update process, but you’ll find more detailed step-by-step quick instructions below for both cases.
For Businesses With a Physical Location
Go to Google Search or Maps, log into your account, and search for your business name to manage your profile.
Select your business (if you have many).
Click "Edit Profile" and go to "Business Information".
Under the “Location” section, click the pencil icon to update the address.
Enter the new address and click “Apply.”
Re-verification may be required. Google might send a postcard to the new address to confirm the change.
For Service Area Businesses (SABs)
If your business doesn’t serve customers at a physical location - like plumbers, cleaners, or mobile pet groomers - follow these steps to update your service areas:
Go to Google Search or Maps, log into your account, and search for your business name to manage your profile.
Click "Edit Profile" and go to "Business Information".
Remove any outdated service areas.
Add your new service areas by city, postal code, or region.
Click Save to apply the changes.
Important: Service Area Businesses must provide an address for verification, but it won’t be shown publicly. Don’t display it unless customers visit you - doing so may lead to suspension.
💡 New to Google Business and don't have address? Learn how to set up a profile without a physical address here.
Common Issues and What to Avoid
There are a few common mistakes that can cause problems with your profile. Avoid these to make sure everything goes smoothly.
Address Doesn’t Match Real-World Location: Always use a real, physical address. PO Boxes, coworking spaces, or virtual offices may lead to suspension.
Ignoring Re-verification: If Google asks you to verify your new address, don’t skip it. Failing to re-verify can result in your profile being suspended.
Wrong Business Type Selected: Choose the correct setup - Service Area Business (SAB) or physical location. Selecting the wrong type can limit your visibility or get your listing flagged.
Inconsistent Information Online: Make sure your new address matches everywhere - your website, directories, and social media. Mismatched info can confuse customers and hurt your ranking and reviews.
Frequently Asked Questions
Q: Do I need to re-verify my Google Business Profile after changing the address?
A: Yes, in most cases Google will ask you to verify the new address, sometimes via a postcard sent to the new location.
Q: How long does it take for the address change to show up?
A: It typically takes a few days, but can take up to 7 business days depending on the verification process.
Q: Can I use a PO Box or virtual office as my business address?
A: No. Google requires a real, physical address where your business operates or serves customers. Using a PO Box may lead to suspension.
Q: What happens if I don’t update my address after moving?
A: Your customers may go to the wrong place, your search rankings may drop, and Google may suspend or flag your profile for inaccurate information.
Q: What’s the difference between a physical location and a service area business (SAB)?
A: A physical location serves customers at the listed address (like a café or store), while an SAB visits or delivers to customers at their location (like a plumber or cleaner). Each type has different settings in GBP.
Manage Google Business and Socials in One App
Keeping your Google Business Profile updated - especially the address - is just one part of staying visible. To truly build trust, you also need to stay active. That might sound daunting, but it doesn’t have to be. That’s where social media management tools like Hookle come in.
Hookle helps you keep your profile updated automatically and makes posting effortless. You can manage and publish updates to Google and all your social channels from one simple app. With smart content suggestions, AI-powered help, and automated yet authentic posts, Hookle helps your business stay visible and trusted - without the hassle.
Hookle is designed specifically for small business owners like you
Once you’ve updated your address (and don’t forget to update it everywhere - not just on Google), the next step is to let your customers know. The easiest way? Share an update on Google and all your socials with Hookle.
Already using Hookle? Start posting to Google today. New to Hookle? Download Hookle for free and manage your marketing smarter - all in one place!
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