Updated: Mar 20
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Bonus tip 💡: Schedule Posts for Your Eye Clinic
Are you looking to take your optometry practice to the next level? Well, you are in the right place.
Social media is vital for enhancing your reach to potential clients
In the 21st century, social media is vital for enhancing your reach to potential clients and even converting leads into sales. But how can you do this? Here are ten powerful social media tips to apply in your optometry practice.
Why is Social Media Important for Optometry Practice?
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As a professional optician running an optometry practice, social media will help you get in touch with clients and know what they think of your business. In the age of the internet and social media, it is no longer optional to be on the platforms.
How Eye Clinic Owners Use Social Media
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Eye Clinic owners can use social media for various purposes, such as running advertisements, promotions, new product campaigns, and giveaways. With regular posting, you get to attract customers and build customer loyalty.
Google Business Profile is an often overlooked tool that clinics can utilize to provide important information to potential patients, including location, hours, and contact information.
By publishing posts on this platform, practices can also improve their visibility in local search results and potentially increase foot traffic to their office. In short, a Google Business Profile is a crucial tool for any eye clinic looking to attract and retain patients.
How Do I Promote Optometry Practice Using Social media?
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Promoting your optometry practice on social media shouldn’t be a hassle. You can begin by posting content that your potential clients would love to engage with, such as running contests, sharing your products, and even memes.
After this, your major task will be to respond to the comments and concerns on your accounts.
How many times should I post on social media?
There is no given number of times you should post on social media. To know what works for you, post at different times of the day and study how your audience reacts. Within a month, you should have an answer to the right posting time along with the frequency.
We have several recommendations on this topic, which you can explore further in our blog post with the infographic.
Social Media Tips For Optometry Practices
Find here 10 social media tips that can help your optometry practice to improve your social media presence and engage with followers.
1. Focus on Posting Visual Content
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What’s more exciting to the eyes; photos or text? Given that most social media users are Millennials and Generation Z, you must know how to capture their attention. For them, social media content in the form of pictures is worth a thousand words and will make more sense to them.
To get the most from your optometry practice posts, combine imagery, data visualizations, and other infographics. This boosts the engagement levels for your posts.
2. Consistency in Posting is Key
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Consistent posting means you are regularly trying to connect with your audience. Besides the connection, social media is naturally fast-paced, and content becomes obsolete quickly.
Regularly posting insights will create an identity for your business and services and leave a lasting impression on your audience. They know they can rely on you.
3. Use Engaging Captions
Social media captions are crucial for optometry practices to engage with their followers. To create engaging captions, keep them concise, and interesting. Humor, questions, and emojis can also help spark conversation.
Optometry practices can also use AI tools, such as Hookle AI assistant, to generate effective and engaging captions quickly. With Hookle, you can also conveniently publish posts to all your social platforms simultaneously in one go. Tools like this are a massive time saver!
By crafting effective captions, optometry practices can increase their social media engagement and reach a wider audience.
4. Enhance Your Reach with Social Media Advertising
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Social media ads are a great way to reach your target audience quickly and effectively. The ads will target your optometry clients based on their interests, location, and demographics.
These ads will ensure that more social media users see your posts, those who follow and do not follow you. If any of them need eyecare services, it will be easier for them to contact you.
5. Conduct Polls and Ask Questions
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Social media marketing is more than just posting. You must also devise ways to measure your progress and results. Carrying out polls allows your clients to convey their feelings and complaints to you. They allow you to interact with your audience and get real-time feedback.
The polls could be regarding new eyeglasses, a new service, or a campaign
With this information, you understand your audience and can tweak a few optometry services and products to suit their preferences. The polls could be regarding new eyeglasses, a new service, or a campaign you intend to run.
6. Encourage Your Visitors to Leave Reviews
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Customer reviews are instrumental in helping others make an informed purchasing decision. In the reviews, they will share their experience with you and whether or not your products are legitimate.
Further research shows that more than 90% of customers read reviews whenever they shop online. This means that the more positive reviews your optometry practice has, the better for your business, as clients can trust you more.
7. Intentionally Interact with Your Clients
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After posting, your next shot at enhancing your client relationship and optometry sales is interacting with the clients. Be very intentional about responding to their comments, messages, mentions, and reviews. It enhances customer satisfaction and experience.
If you are caught up with other optician or oculist tasks, you can always outsource customer support services, so there is support around the clock. According to research, more than 50% of clients prefer contacting businesses via social media instead of emails and phone lines.
8. Share Helpful Optometry Insights
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With so much to see and browse on social media platforms, you must provide valuable insights to your clients. They need to feel that the time spent on your social media accounts is worthwhile. You can share eye care tips and guidelines for choosing eyeglasses, among other optometry day-to-day tips.
9. Consider Launching a Referral Program
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As you know, there is no better form of advertisement than word-of-mouth passed from one customer to another. For example, if someone buys eyeglasses from your practice and has a positive experience, there is a likelihood that they will tell their friends about it.
A good referral program allows these clients to get rewards for advocating for your products and services. They will boldly wear their glasses and bring you more clients. Generally, a well-thought-out referral program should immediately start working for your optometry practice.
10. Get the Right CTAs on Your Social Media Platforms
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How are you using CTAs (call to action) on social media? Each post should have a clear CTA for clients. After reading the post or watching a video, what you want them to do should be obvious.
Some of the best CTAs entrepreneurs use include ‘Call to book your optometry appointment’ or ‘Click here to learn more’.
Schedule Posts for Your Eye Clinic
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To manage your eye clinic's social media presence effectively, schedule your posts in advance.
You can schedule posts in one go across all different platforms with Hookle
Some social platforms offer scheduling functions, and it's totally fine to use them separately. However, one tool that can help you schedule your clinic posts in one go across all different platforms is Hookle.
By using a scheduler app like Hookle, you can streamline your social media strategy and reach more potential patients online.
Try out Hookle app and enjoy scheduling today!