How to Set Up Google Business Profile for Plumbers (Step-by-Step Guide)

Did you know that 84% of homeowners use Google before choosing a plumber? If your business isn’t showing up in those searches, chances are potential clients are calling your competitors instead

84% of homeowners use Google before choosing a plumber

A Google Business Profile (GBP) is one of the most powerful - and free - tools to help local customers find and trust your plumbing business. In this quick guide, we’ll show you how to get your GBP flowing step by step, along with optimization tips tailored for plumbers.

And once your profile is live, you can connect it with social media management apps like Hookle to keep your Google and social channels active from one place - saving you time so you can focus on fixing pipes, not chasing posts.

Table of Contents

1. What is Google Business Profile?

2. Why GBP Matters for Plumpers

3. What You Need Before You Start

4. Step-by-Step: Setting Up Your Google Business Profile

5. Plumbers Profile Optimization Tips

6. How to Keep Your GBP Fresh & Active

7. Manage Google and Social Media Together

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1. What is Google Business Profile?

Before we dive into the setup, let’s take a moment to explain what Google Business Profile actually is.

Think of GBP as Google’s free business listing that lets you manage how your plumbing business appears in Search and Maps. For plumbers, that means showing up when someone searches “plumber near me” - complete with your phone number, working hours, service area, photos, customer reviews, and even updates like seasonal offers or maintenance tips.

Business Profile is plumber’s digital storefront on Google

In other words, your Business Profile acts as your digital shop window on Google - helping local customers find you quickly, trust you, and call you when the pipes burst.

2. Why GBP Matters for Plumbers

For most people, the search for a plumber starts the second a pipe bursts or the sink won’t stop leaking - and guess what? They head straight to Google. And it’s pretty easy to predict who they’ll call first: the plumber with strong reviews and clear, up-to-date info.

A complete and optimized Google Business Profile (GBP) helps your business appear in local searches and makes a great first impression when customers need you most.

• Boosts local visibility - Show up when people search “plumber near me” or look for emergency plumbing services in your area.

• Builds trust - High-quality photos, positive reviews, and accurate details reassure customers before they pick up the phone.

• Drives bookings - GBP integrates with Google Maps, making it easy for people to call, message, or get directions instantly.

3. What You Need Before You Start

You’ll set up your profile much faster if you have these details ready:

• Plumbing business name (exactly as you want it displayed)

• Address or service area

• Phone number & website

• Logo and branding assets

• High-quality photos (your team on the job, tools, work van, office/reception, exterior signage)

• List of services (emergency plumbing, leak repairs, drain cleaning, pipe installation, bathroom/kitchen fittings, etc.)

4. Step-by-Step: Setting Up Your Google Business Profile

Follow these simple steps to get your profile up and running. Don’t have a Google Business Profile yet? No worries - it’s free, and you can create one in minutes right here.

1. Go to business.google.com and click “Manage now.”

2. Enter your business name and select your category:

   1. Primary: Plumber

   2. Secondary: Plumbing Service, Emergency Plumbing, Drain Cleaning Service

3. Add your business location or service area.

4. Enter your contact details.

5. Verify your business (by postcard, phone, or email).

6. Upload your logo and at least 5 photos.

7. Set your opening hours.

Add a keyword-rich description (e.g., “Trusted plumber in [City] offering emergency repairs, drain cleaning, pipe installation, and bathroom fittings.”)

5. Plumbers Profile Optimization Tips

Once your profile is live, fine-tune it to attract your ideal customers. For example, Pink Plumbing from Vancouver has a well-optimized profile - with professional photos in a striking pink theme, clear service details, and strong customer reviews that speak for themselves.

• Set “Plumber” as your primary category, then add secondary categories like Plumbing Service, Emergency Plumbing, or Drain Cleaning Service to stand out from competitors.

• Upload photos of your team on the job (with consent), your branded work vans, tools, and before-and-after shots of completed projects.

• Use the Q&A section to answer common questions (e.g., “Do you offer 24/7 emergency service?” or “Do you handle commercial plumbing?”).

• Share updates like seasonal plumbing tips, discounts on drain cleaning, or promotions for new installations.

• Highlight specialties such as emergency call-outs, eco-friendly plumbing solutions, or bathroom/kitchen remodeling.

6. How to Keep Your GBP Fresh & Active

A stale profile makes your plumbing business look inactive. Keep it updated and publish updates to show customers you’re engaged and available:

• Post weekly updates with plumbing tips, seasonal offers, or company news.

• Upload new team or job-site photos regularly.

• Respond to all reviews - especially negative ones - to show you listen and care.

• Update opening hours during holidays or emergency service changes.

• Link your socials to your GBP for consistent visibility.

• Check GBP insights to see how customers are finding and contacting your business.

You can update your profile manually on Google, or save time with scheduling tools that let you post to Google and your social channels in one go. Let’s talk about that next.

7. Manage Google and Social Media Together

Managing your Google Business Profile doesn’t have to be a leaky, time-draining task. With the right scheduling tool - like Hookle - you can post updates, share news, and respond to feedback across Google and all your socials from one simple app. Everything stays consistent, and you save hours each week (time better spent fixing pipes, not juggling posts).

A well-maintained Google Business Profile is one of the easiest ways to attract new customers and build trust in your community. By keeping it active, your plumbing business will stay visible whenever someone searches for help with a leak, clog, or emergency repair.

With Hookle, you can manage GBP and socials in one easy app

With Hookle, you can connect your plumbing company’s Google Business Profile, Facebook, Instagram, and more - and manage everything in one easy app. Schedule posts, get AI-powered content suggestions tailored to your business, and keep your online presence flowing without the hassle.

Don’t just take our word for it - try it yourself. Download Hookle free today and see how easy it is to keep your Google Business Profile and social media active, consistent, and working for you.