top of page

Instagram for beginners: 5 steps to start using Instagram for your business

Updated: Aug 11, 2022


Instagram for beginners: 5 steps to start using Instagram for your business - with Hookle

Shortcuts

 

You don’t have to be an Instagram expert to give your business a boost.


In fact, this social network is the place to be: Instagram has over 1 billion monthly active users, and they love engaging with brands. 95% of adults follow at least one brand on social media, and 200 million people visit at least one Instagram business profile every day. Pretty good, huh?

You don’t have to be an Instagram expert to give your business a boost.

The next question is: how can you get in on the action?


In this article, we’re going to show you 5 steps to get started and get results from Instagram. Let’s take a look!


1. Learn the basics

Instagram is a social media network for sharing photos, videos, and other visual content.


Instagram Feed is the main feature of this social network. Your feed consists of photos and short videos posted by other users that you follow, and you can post photos and videos to be shown on your followers’ feeds.

Source: Hookle


All your (and other users’) feed posts can also be seen in a grid under the profile (with 3 posts in a row), where the number of posts will increase vertically the more you publish.


Now, Instagram is governed by algorithms. It’s important to make your posts interesting. For example, if a lot of people react (like, comment, or share) with your posts during the first 20 minutes, Instagram will show them to more of your followers.


Additionally, it’s important to post consistently, as recent posts are shown more often to your followers.

Additionally, it’s important to post consistently, as recent posts are shown more often to your followers.

In addition to the feed, Instagram offers other ways to connect with your followers. Instagram Stories and Instagram Reels. Stories are short stories that disappear after 24 hours, while Instagram TV (IGTV) allows you to upload longer videos, for up to 1 hour. Instagram Reels are simply just short full-screen vertical videos.

Source: The Salty Donut


2. Set up your profile

A professionally made Instagram profile is your business card on the network. Here are some tips on how to stand out and make your profile work for you.

A professionally made Instagram profile is your business card on the network.

First, sign up for Instagram Professional account. It's free and you get more options to promote your business, including the ability to add your firm’s contact information, additional insights on your followers, and more!