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Beginners Guide: Instagram Reels in a Nutshell for Small Businesses

Updated: Jan 29, 2023


Beginners Guide: Instagram Reels in a Nutshell for Small Businesses

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If you are trying to get more followers and engagement on Instagram, you should start creating reels for your business.


Instagram has recently done major updates on how videos are handled and it will have an influence on everyone.

New videos can only be shared as reels, making reels almost indispensable for any business

Starting in July 2022, new video posts shorter than 15 minutes will all be shared as reels. This makes reels almost indispensable for any business.


This is a great improvement as now all your videos (or reels) will get a lot more visibility and engagement than before. Let's talk about that later in detail.


If you're not yet familiar with the basics of Instagram reels, this quick guide will help you get up and running quickly.


Let's jump to the topic without further ado.


1. What Are Reels?

Beginners Guide - What are Instagram Reels

Photo by Hookle


Instagram Reels are simply just short full-screen vertical videos. They come with many unique editing tools and can include for example multiple video clips, interactive backgrounds, captions, filters, and stickers.


Quoting Instagram: "Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business".


Unlike Instagram Stories, Reels don’t disappear after 24 hours. Once you publish a Reel, it’s available on Instagram until you remove it.

Reels are simply just short full-screen vertical videos

So how does it work? Well, simply you as a business create and publish short reels, which then will be discoverable across Instagram and on your Instagram feed.


It's good to remember, while creating reels, that people come to watch Reels to participate in cultural trends, collaborate, and discover new ideas. Keeping that in mind, you can create way better Reels.


2. Where do Reels Appear on Instagram?

Photo by Hookle


You can find your reels on the reels tab of your Profile (1). Reels on your feed are visible for all your followers.

Especially using the right hashtags is a great way to tell the Instagram algorithm to pay attention to your post.

Your video (or reel) may also be discoverable in Reels (2) for anyone to explore. How it's discoverable depends on the Instagram algorithms and hashtags you have chosen for your reels post. Especially using the right hashtags is a great way to tell the Instagram algorithm to pay attention to your post.


3. How to Creat