As an entrepreneur, you know you need fresh content rolling out on your social media pages. Not just any content will do, however.
With behind-the-scenes content, you can show the authentic side of your business
Boring stock photos and self-promotional posts won't go far. With behind-the-scenes content, you can show the authentic side of your business and get people engaged with your brand.
What Is Behind-the-Scenes Content?
Photo by Hookle - your social media content planner
Behind-the-scenes content includes photos and videos that show the authentic side of you, your business, and your team members. It’s good to publish a variety of behind-the-scenes content, depending on the platform:
Facebook: Share articles of interest and localized photos and videos
Instagram: Post localized photos, Reels, and Stories; add hashtags
LinkedIn: Expand your B2B network, be a thought leader, and add to relevant conversations
Twitter: Keep it under 280 characters, including hashtags; build connections with a broader audience
TikTok: A great place to find inspiration for behind-the-scenes content, TikTok is winning the internet with personal accounts of day-to-day life and business
Read on for 10 behind-the-scenes content ideas to add to your social media marketing strategy.
1. Share From an Owner's POV
Share about your company from an owner’s point of view. The backstory of how you started your business, how you run it, and why you do what you do is always interesting, especially if there is a lesson to be learned.
2. Feature Team Members
Team member spotlights can be a great way to get employees involved in social media efforts and give them a voice on behalf of the company.
Team member spotlights can be a great way to get employees involved in social media efforts
You can create a series of spotlights with different employees weekly, monthly, or quarterly if you have multiple people who deserve recognition.
3. Feature Customers
Who are the loyal customers who support your business? Ask permission to snap a photo or a quick video to share their stories with your audience.
This is an easy way to thank your customers while getting more eyes on your business's page. You can also ask customers to tag your business on social media and share their user-generated content.
4. Share Your Interests
Share your hobbies, passions, and the things that make you … you. If you like music, share an artist's new album or song.
Share your hobbies, passions, and the things that make you … you.
Think about how you share, too. Are you quirky or serious? Funny or informative? Do you share inspirational quotes or offer tips on how to live better? Let your personality shine through.
5. Get Festive
Post photos of how you like to celebrate the holidays and special occasions — at home and at work. If you’re decorating your tree at home, snap a few photos.
Hosting an office party or other team event? Take photos that show your team members having fun together. Sharing the fun side of special occasions brings your community closer together.
6. Tell Your Followers What Inspires You
Sharing articles, photos, quotes, and videos can help build a relationship with your followers. When you share something that inspires you, it shows that you're human and want to connect with others.
When someone is inspired by what you post, they might share it with their friends and family — helping you grow your audience more.
7. Share Your Day-to-Day Routine
Whether it's a photo of you at work or a story about how you got to the office, this kind of content will make people feel more connected to you. It also gives them a glimpse into what it's like behind the scenes.
Try sharing photos of yourself in the office and talking about what you're working on that day
Try sharing photos of yourself in the office and talking about what you're working on that day. Invite conversation by asking questions of your followers.
8. Do a Product Demo
Share a look behind the scenes of a project or product in action. For example, if you're an interior designer, show how furniture is arranged in different rooms or how lighting affects moods.
Share a look behind the scenes of a project or product in action
Or, like sneaker company Vessi, show how your product holds up under pressure — despite a run-in with a pumpkin spice latte and a hose.
9. Celebrate National Days
Nowadays, there’s a “day” for just about everything — from National Chocolate Day to Global Champagne Day. The National Today calendar of events lists lots of these holidays, giving you plenty of inspiration for behind-the-scenes content.
10. Show What You’re Working On
People love to see progress photos and videos, before-and-after shots, and other media that show what you’re working on.
This can also be a way to announce an upcoming product launch or event. Your followers will enjoy seeing this behind-the-scenes look at what goes into making something.
Bonus Tip for Entrepreneurs and Small Businesses
When you lift the curtain and give a peek behind the scenes, it lets your followers know there are real humans running the business. This type of content is ideal for entrepreneurs and small businesses because it builds trust, confidence, and loyalty among your target audience.
At Hookle, our mobile app makes it easy for entrepreneurs and small-business owners to post content consistently and easily. User-friendly and easy to adopt, Hookle saves busy entrepreneurs time, effort, and resources.
With Hookle you plan, publish, and schedule posts to multiple social media channels using one app — and never again go without behind-the-scenes content on your pages.
Download and get started with your Hookle App today to see how it works.