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How to Improve Social Media Marketing Performance of Your Small Business

Updated: Jan 24, 2023

How to Improve Social Media Performance of Your Small Business

Photo by Hookle

It’s been a while since the need for social media marketing was even up for discussion. You need it — it’s just a fact of life.



Are you a small or medium-sized business looking to grow an audience quickly? Or an entrepreneur on the prowl for new clients?

Today, achieving your digital marketing goals without some kind of social media presence is practically impossible. Even the biggest corporations in the world are using social media marketing to show a more “human” face.

The million-dollar question is — how do you use social media the right way as a small business

Considering all of that, the million-dollar question is — how do you use social media the right way as a small business? What does it take to outperform the competition and do more to get and keep the attention of your target audience?

We have listed a few basic but fundamental tips on how to improve the social media marketing performance of your small business.

1. Choose The Right Platforms

Choose the right social media platforms - Hookle

Photo by Hookle

Back when there were just a couple of social media platforms, things were relatively simple — and even the platforms that exist today were much more straightforward and less feature-packed.

Today, there are almost too many choices. To help you, we collected some tips on how to choose the right platforms for your small business.

To avoid being overwhelmed, keep things simple. At least in the beginning. Do some research on your audience and see where they are.

To avoid being overwhelmed, keep things simple

Teenage-focused brands will get more visibility on TikTok and YouTube, while a B2B SaaS brand will probably catch more of their target audience on LinkedIn and Twitter.

Of course, there are still a couple of “mainstream” social media platforms that are used by pretty much everyone: such as Twitter, Facebook, and Instagram. You should focus on having a visible presence on these first, and then slowly branch out when you notice you’re ready to.

Once you've chosen platforms, read on how to set up different social platforms for your brand.

2. Follow The Right Metrics

The Internet is filled with countless self-proclaimed social media marketing gurus — all of whom have their own “secret recipe” to success on social media. You’ll read stuff so complicated that it basically starts to sound like alchemy — and it’s probably just as untrue.

In reality, you need to worry about two basic things at first: your reach and number of posts. In other words; you need to publish regularly (number of posts) and interesting content that your audience love (reach). Later on, you can expand monitoring more metrics if you feel the need for it.

If you don't publish regularly or completely forgot for a while, your audience might think your business was shut down in the worse case. Interesting content in its turn will help your posts to be more visible, or even go viral, and thus reach a lot of people.

Luckily there are tools to help. Let's talk more about it next.

3. Use The Right Tools