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Tips To Save Mental Energy When Creating Content On Social Media
Updated: Feb 26, 2023
Photo by Emily Underworld on Unsplash
Quick tips
Take regular breaks
Turn off social media notifications
Don't take social media too seriously
Don't take your phone to bed
Limit checking your phone every few minutes
Social media and mental health among small businesses
In today's world, we are continuously connected. Nearly half of the world's population uses social media in some form. The stress of using social media to establish a small business is causing social media weariness among entrepreneurs. Eventually, that can also cause mental health issues.
What are social media effects on mental health?
An average user spent 2 hours and 24 minutes per day on social media in 2020. Although social media provides ways to connect and take businesses online, there's a cost. Impact of social media on mental health can be harsh.
Multiple studies have linked heavy social media use to an increased risk of mental stress, anxiety, loneliness, self-harm, and even suicide ideation. The negative effects of social media on mental health should not be neglected.
How social media affects mental health and work?
Small business owners get stressed at the prospect of posting, thinking about the number of likes and followers it gets. This mental stress results in dissatisfaction with their own company, which they have worked hard to build.
How to save mental energy when working with social media?
There is plenty of tools and tactics which can be helpful to avoid getting too stressed or having mental health issues when working on social media. We have listed 10 concrete tips on saving mental energy when creating content so let's deep into those.
Summary
1. Use scheduling apps to plan out your content to save time
Photo by Hookle
There's no denying that posting content takes time. Using a scheduling tool will help reduce the stress of needing to post live, and it also frequently comes with analytics tools.
Using a scheduling tool will help reduce the stress of needing to post live
Another advantage of scheduling your social media posts ahead of time is that you can plan for significant occasions and milestones. You can publish things exactly when you want them.
If you use Facebook, for example, you could go in and plan a big bunch of posts at once. Another alternative is to schedule all of your posts across several platforms using a social media automation app or software.
2. Take 'detox' breaks
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Schedule multiple social media breaks regularly. It may be difficult at first, but you will feel more productive and less stressed by taking a break.
You can delegate your tasks to others and use scheduling tools to take your break.
3. Schedule your posts weekly or monthly
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Avoid the stress of developing content at the last minute by planning ahead of time. When deadlines loom, accurate forecasting of upcoming work can undoubtedly help you a lot.
When you prepare and schedule your posts ahead of time, you'll be able to stay consistent without having to create new content every day. You should post specific bits of material on a weekly or monthly basis. For example, every Monday, you could post your most recent blog article, a cross-promotional piece on Thursday, and a humorous engagement post on Friday.
You should post specific bits of material on a weekly or monthly basis
A cross-platform scheduling service, such as Hookle, can remind you when to post, publish posts automatically, and help you manage content across various platforms.
4. Make use of automation, such as AI-generated or recurrent posts
Photo by Hookle
It can be stressful to generate and post new content regularly. This is where AI-generated content comes in, such as Smart content suggestions by Hookle.
Hookle's mobile app offers an all-in-one solution for creating and publishing high-quality social media posts with just a click of a button. With its post generator (powered by OpenAI) and multi-channel publishing capabilities, Hookle automates your social media marketing process, saving you time and ensuring your brand's voice and relevant hashtags shine through.
Hookle automates the creation and publishing of high-quality social media posts
A Recurrent post is a social media post that is repeated multiple times and can even be published on multiple platforms simultaneously. Repurpose the same material across many platforms, but alter it somewhat to make it more appropriate for the platform where it's being shared
These posts can be scheduled to appear weekly, fortnightly, or monthly. It's also possible that they're just one-time repetitions.
5. Don't try to do everything by yourself
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We understand that many small business owners enjoy "juggling it all," trying to do everything yourself.
But when you have a team to aid you with content production, "divide and conquer" usually works best. Find out what your coworkers excel at and begin to divide and conquer the tasks you're working on.
Share the workload with your team
There's nothing wrong with asking for help, especially if it allows you to focus on what you're strong at and what will help your company grow. Share the workload with your team.
6. Make use of ready concepts and content calendars rather than reinventing the wheel
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Many small businesses like to generate distinctive and punchy social media posts for holidays. Creating holiday posts that don't appear "sales-y" is tricky.
Use ready concepts and content calendars inspired by other websites and sources relevant to your audience. Try for instance social media content calendar ideas for easy and engaging content.
7. Make a plan and stick to it
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Know what initiatives and responsibilities you have and how much time you have (or need) to devote to them. Organizing your activities may appear time-consuming at first, but having a good plan reduces stress significantly.
Keeping your attention focused on precise goals and due dates allows you to be more efficient.
8. Make use of quick ideas for what to post next
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We know that coming up with new things to share day after day is stressful. Utilize quick ideas available on other websites as inspiration and create your posts. Don't be scared to mix and match platforms and posts!
Try out these quick tips on what to post next to engage your followers.
9. Start with a few social accounts, and expand later
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We know how small business owners want to create their presence on all social media platforms available. But maintaining multiple platforms might be stressful work.
If your business is starting out or you have a small team, focus first only on a few platforms with a higher audience reach. Because you're not spreading yourself thin across a bunch of different sites, the interactions are much easier to manage.
Focus first only on a few platforms with a higher audience reach
When you can manage efficiently the selected platforms, then later you can create more accounts to reach broader audiences.
10. Keep an eye on how you're feeling
Photo by Hookle
Experiment with different times of day and lengths of time on your favorite online platforms to see how you feel during and after using them.
Focus on planning and creating content for your business instead of browsing the content of the platforms. Once again, the above-mentioned scheduling tools might be a great help on this.
It's difficult to tell where stress starts and ends. However, the sooner you learn to recognize the warning signs, the more prepared you will be when the downhill spiral begins.
Observe where you get stressed when using social media and pause in those moments. Consider your responses carefully.
Make Use of These Tips
These 10 tips will help you save mental energy or get back on track if you're experiencing stress. These tips will significantly impact one's capacity to stay focused, manage stress, and ensure that everything is completed on time.
Remember that no work is more vital than your mental well-being
Remember that no work is more vital than your mental well-being.
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