Top 9 Social Media Marketing Tips for Macaron Shops
- Hookle
- 4 days ago
- 5 min read
Table of Contents
Bonus Tip: Manage All Your Socials in One App
Want to sweeten your online presence and attract more dessert lovers? Social media is a powerful (and free!) tool for macaron shops to showcase vibrant treats, connect with local customers, and build loyal fans.
Social media is a powerful (and free!) tool for macaron shops
Whether you're just starting out or looking to refresh your strategy, here are practical tips tailored for macaron shops to boost engagement and drive foot traffic.
But before we dive in, let’s go over the basics of social media marketing and the best platforms for macaron shops.
What is Social Media Marketing for Macaron Shops?
Social media marketing is the use of platforms like Instagram, Facebook, TikTok, and others to promote your macaron shop, interact with your customers, and grow your business.
For small bakery-style shops, it’s all about visual storytelling - your beautifully crafted macarons are already Instagram-worthy. The key is to consistently post, connect with your audience, and make sure you're easy to find online!
What Platforms Are Best for Macaron Shops?
The best social media platforms for macaron shops are Instagram, Facebook, TikTok, and Google Business Profile. These platforms are perfect for showing off your colorful creations, promoting specials, and connecting with local dessert lovers.
Start with a few platforms - master them first, then grow from there
Start with a few platforms first if you're new to social media. Focus on mastering them before expanding - this keeps things manageable and helps you stay consistent.
Managing multiple platforms takes time, but social media management tools like Hookle can help. With easy scheduling and automation, you can plan your posts ahead, stay active everywhere, and focus on baking - not just posting.
9 Practical Tips for Your Macaron Shop’s Social Media
Here are some actionable tips to help you improve your social media presence and create a sweet, engaging experience for your customers - both online and in-store.
1. Share Behind-the-Scenes Moments
Take inspiration from Biscuiteers in London - the UK’s original hand-iced biscuit company. They shared a calming behind-the-scenes video of their macaron-making process, complete with relaxing music. The result? A beautifully engaging post that showcases the care behind their craft.
People love seeing how things are made!
Share your own time-lapse clips or photos of piping, baking, and assembling macarons. These moments add transparency, charm, and a personal touch to your brand - and they’re irresistible to watch!
2. Promote Seasonal & Limited-Edition Macarons
Filigree Bakery in Indianapolis nailed it with a short clip showcasing their limited-edition Indy 500 macarons - and the perfect message: "Once they're gone, they're gone!"
Use social media to create buzz around limited-time flavors
Take a similar approach by promoting seasonal or event-inspired flavors on social media. Whether it’s lavender in spring or pumpkin spice in fall, create countdown posts or “last chance to try” reminders. It sparks urgency and keeps your followers excited to see what’s coming next!
3. Use Hashtags Wisely
Anastasia, a pastry chef from Michigan, showed how powerful local hashtags can be. By using tags like #MacaronsMichigan and #MichiganMacarons, she attracted customers right from her area.
Use local hashtags to reach nearby dessert lovers
In addition to popular hashtags like #macarons or #dessertlovers, include local ones like #NYCfoodie, #AustinEats, or #LondonBakeries. It’s a simple way to boost visibility in your community and attract nearby macaron fans.
4. Offer Instagrammable Packaging and Presentation
Pauline Cake Dubai shared a stunning, super short clip of their macarons and elegant packaging - and it went viral. The shares speak for themselves!
Make Your Macarons and Packaging Share-Worthy
Take note: beautiful, photo-friendly packaging invites your customers to snap, tag, and share. Encourage this by designing packaging that pops on camera, then reshare their posts and tag them back to build connection and community around your brand.
5. Share (Fun) Facts About Macarons
French Bakery Dubai posted an awesome piece about the history and facts of macarons - a perfect way to mix education with engagement.
Share fun facts and macaron history to educate your audience. Try posting bite-sized content like: “Did you know macarons need to rest before baking for that perfect shell?” Educational posts like these help you stand out, build trust, and keep your followers coming back for more.
6. Share Macaron Baking Tips
Bon Macaron Patisserie shared a brilliant 30-second clip demonstrating how to pipe macaron batter the right way - and even showed what not to do. A simple, practical tip that’s super helpful and easy to watch!
Sharing baking tips showcases your expertise and add real value for your audience
Sharing short baking tips like this not only showcases your expertise but also adds real value for your audience. Whether it’s piping techniques, resting times, or oven tricks, bite-sized tutorials keep your followers engaged and position you as a trusted macaron pro.
7. Use Google Business Profile
This one’s a must! A complete Google Business Profile helps local dessert lovers find and trust your macaron shop quickly - it’s often their first impression, so make it count!
List your opening hours, location, and contact details clearly. Add mouthwatering photos of your macarons, link your socials, and encourage happy customers to leave reviews - those stars build trust fast!
Keep your Google profile fresh with regular updates
Post updates like seasonal flavors, behind-the-scenes baking shots, or special promotions. You can post directly to Google, or save time with tools like Hookle that let you schedule and publish to Google and all your socials at once.
Haven’t set up your profile yet? It’s free, simple, and one of the most effective ways to grow your shop locally. Don’t miss out - get started here!
8. Post Before-and-After Photos
Macaron Delights from Australia shared a stunning macaron tower creation, beautifully capturing the process from start to finish. Once focused solely on individual macarons, their business has grown to include custom towers - and they cleverly told that story while assembling one.
If you offer custom orders like wedding, birthday, or event sets, share before-and-after photos or time-lapse clips. It highlights your craftsmanship and helps potential customers visualize what you can create for their special day.
9. Consistency is the Key
Consistency is key - just like perfecting your macaron recipe! Regular posting keeps your audience engaged and your macaron shop top of mind.
Start by creating a simple content calendar. Set aside an hour each week or a day each month to plan your posts in advance. This way, you’ll always have fresh, delicious content ready to share.
Stay connected with your community through regular posts
Bonus Tip: Feeling overwhelmed managing multiple platforms? Tools like Hookle help you plan, automate, and manage all your platforms and posts from one easy-to-use mobile app. Let's talk about that next!
Manage All Your Socials in One App
Running a macaron shop means juggling baking, customer service, and marketing - often all at once. A strong online presence is essential for attracting new customers, building trust, and growing your brand. While it can feel overwhelming, it doesn’t have to be. That’s where social media management tools like Hookle come in.
Hookle is built for busy macaron makers like you
With Hookle, you can easily plan and schedule posts ahead of time. Staying consistent and visible on social media becomes effortless - without the extra stress. Powered by AI, Hookle helps you create, schedule, and manage posts across all your channels - including your Google Business Profile - from one simple app. How sweet is that?
Don’t just take our word for it - try it yourself. Download Hookle for free today and make social media one less thing to worry about!
.png)
.png)
.png)