How to use Unsplash images to engage your followers

Updated: Oct 2


How to use Unsplash images to engage your followers with Hookle - Photo by Rubén García

Photo by Rubén García on Unsplash


Summary

  1. Always post with images

  2. Try different keywords and combinations

  3. Go for liveliness

  4. Use colors that highlight your brand

  5. Post multiple pictures or carousel

Unsplash is a website that shares stock images that you can use for free in your social media posts.


With Hookle's Unsplash integration, you can add Unsplash images directly to your posts as you are creating them.


With over 3 million images available, Unsplash is an easy way to add some flair to your posts. Here are some quick tips to get started!


1. Always post with images

Research has consistently shown that posts with images get better engagement.



Even on platforms that mainly work on text, such as Twitter, adding a photo to your post significantly increases the chances of your followers sharing or liking it.

Research has consistently shown that posts with images get better engagement

With Unsplash allowing you to easily find an image to any post, there is no excuse to post without one!


2. Try different keywords and combinations

Unsplash's keyword search helps you find exactly what you're looking for, but sometimes it is useful to try a few different angles.


Easily search and select Unsplash images with Hookle social media manager app - Photo by Nolan Issac
Image of "coffee laptop" angle - Photo by Nolan Issac

Maybe "office" does not quite yield the photos that you want, but a slightly different keyword such as "laptop" does - experiment!


You can also combine keywords. For example, the search "coffee laptop" or "coffee work" will yield tons of photos of depicting a coffee-powered night at the computer - if that's what you're looking for.


3. Go for liveliness

Energetic and lively images tend to perform the best on social media.


Unsplash images with Hookle app - Photo by Kira auf der Heide
Lively photoshoot of coffee - Photo by Kira auf der Heide

While you want to avoid photos that are too cluttered, choosing the livelier of two options - for example, a coffee cup held by a hand instead of a cup resting on a table - is likely the right choice.

Energetic and lively images tend to perform the best on social media

4. Use colors that highlight your brand

When choosing which of the dozens of great Unsplash images to add to your post, pay also attention to the color scheme.


Unsplash images with Hookle app - Photo by Pierre Bamin
Bright colors - Photo by Pierre Bamin

Photos with bright colors tend to engage more, and of course, if your brand is associated with a particular color, using that color is always a plus.


5. Post multiple pictures or carousel

It is good practice to post multiple pictures once in a while. Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.


Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.

Most social platforms support multi-image posting in a very convenient way - as a picture carousel. Read more about multi-image posting and tips with Hookle.


Credit the author

Remember to credit the author! With Hookle app, we have make it easy for you as the credits will always be added automatically when you add images from Unsplash. Crediting is optional, but we strongly encourage you to credit authors as they have done an amazing job for these millions of free high-quality images!


We hope these tips will help you get started with Unsplash. Try it out, and keep you social media buzzing!

For an easy tool to plan, share and schedule posts to all your social networks, you can try the Hookle App.