How to use Unsplash images to engage your followers
Updated: Mar 7
Unsplash is a website that shares stock images that you can use for free in your social media posts.
With Hookle's Unsplash integration, you can add Unsplash images directly to your posts as you are creating them.
With over 2.5 million images available, Unsplash is an easy way to add some flair to your posts. Here are some quick tips to get started!
1. Always post with images
Research has consistently shown that posts with images get better engagement.
Even on platforms that mainly work on text, such as Twitter, adding a photo to your post significantly increases the chances of your followers sharing or liking it.
Research has consistently shown that posts with images get better engagement
With Unsplash allowing you to easily find an image to any post, there is no excuse to post without one!
2. Try different keywords and combinations
Unsplash's keyword search helps you find exactly what you're looking for, but sometimes it is useful to try a few different angles.
Maybe "office" does not quite yield the photos that you want, but a slightly different keyword such as "laptop" does - experiment!
You can also combine keywords. For example, the search "coffee laptop" or "coffee work" will yield tons of photos of depicting a coffee-powered night at the computer - if that's what you're looking for.
3. Go for liveliness
Energetic and lively images tend to perform the best on social media.
While you want to avoid photos that are too cluttered, choosing the livelier of two options - for example, a coffee cup held by a hand instead of a cup resting on a table - is likely the right choice.
Energetic and lively images tend to perform the best on social media
4. Use colors that highlight your brand
When choosing which of the dozens of great Unsplash images to add to your post, pay also attention to the color scheme.
Photos with bright colors tend to engage more, and of course, if your brand is associated with a particular color, using that color is always a plus.
5. Post multiple pictures or carousel
It is good practice to post multiple pictures once in a while. Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.
Multi-image posting is a convenient way to, for example, tell a story from behind the scenes or introduce a new product.
Most social platforms support multi-image posting in a very convenient way - as a picture carousel. Read more about multi-image posting and tips with Hookle.
Credit the author
Remember to credit the author! With Hookle app, we have make it easy for you as the credits will always be added automatically when you add images from Unsplash. Crediting is optional, but we strongly encourage you to credit authors as they have done an amazing job for these millions of free high-quality images!
We hope these tips will help you get started with Unsplash. Try it out, and keep you social media buzzing!