• Hookle

Social media image sizes cheat sheet

Updated: Feb 5


Pictures are a core element of social media that can help to propel a small business’s success and brand awareness.

However, correctly posting and utilizing images on social media platforms can be tricky. Each platform is designed differently and will require differently sized images for different purposes.

Pictures are a core element of social media that can help to propel a small business’s success and brand awareness.

Therefore, it is important for a small business to remain up to date on the best social media image sizing practices to ensure their profiles on each platform look clean and crisp.

This post will help small businesses optimize their image sizing and content creation to be efficient and easy to understand, thus boosting their ability to engage their followers on social media!


Facebook profile images should be at least 180 x 180 pixels. The cover image should look good at both 820 x 312 pixels (desktop) and 640 x 360 pixels (mobile). Shared images are recommended at 1200 x 360 pixels. Facebook has added the feature to post stories – these should be sized at 1080 x 920 pixels. On Facebook event pages, event cover images should be 1920 x 1080 pixels.


The Instagram profile image is recommended at 350 x 350 pixels, and shared images can be in 1080 x 1080 (square), 1080 x 566 (landscape), or 1080 x 1350 pixels (portrait). Pictures used for stories on Instagram should be 1080 x 1920 pixels ideally. Pictures can be resized in the app to fit within the story’s boundaries if necessary.


Twitter image sizing guide for small businesses

The recommended size for the Twitter profile picture is 400 x 400 pixels. The header image should be 1500 x 500 pixels, and the recommended size for photos is 1024 x 512 pixels.


The LinkedIn profile photo should be at least 400 x 400 pixels, the header background should be 1548 x 396 pixels, and the recommended size for shared images is 1104 x 736 pixels. For LinkedIn business pages, the logo is recommended at 300 x 300 pixels and the cover at 1776 x 444 pixels. Article headers should be 2000 x 600 pixels.

Google My Business

Google My Business profile images are recommended at 250 x 250 pixels and cover images at 1080 x 608 pixels. Additional photos should be at least 720 x 720 pixels but can be larger.

How to Resize Images

If an image that is meant to be used on social media is not the correct size, there are several programs that can be utilized to resize images. One good tool is Canva, which you can use easily on your mobile as well!

Final Thoughts

Proper image sizing on different social media can be quite the hassle for small business owners. In the end, it is about looking good, and after updating your profile on any channel, you should get into the habit of checking that it looks good on both mobile and desktop.

However, we hope that this article will give you a good starting point and make visually promoting your business on social media easier and more efficient.