What is video marketing and why is it important for small businesses
Updated: Jun 23
Video marketing for small businesses is not as complicated or expensive as you might think. If you are reading this article with a smartphone, you already have a video recorder in your hand.
If you are reading this article with a smartphone, you already have a video recorder in your hand.
With some planning, and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you are still hesitating about the value of video for your business, especially if you're a small one, here are some facts that might convince you.
1. What is video marketing?
It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.
Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
2. Why is video marketing important?
Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.
Renderforest Survey found that videos helped businesses increase:
Brand awareness by 70%
Traffic by 51%
Sales by 34%
The outcome is quite amazing, isn’t it?
The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.
Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.
3. What are the benefits of video marketing?
With access to faster networks, businesses are using more and more videos to engage with their customers. Many business, probably also your competitors, use videos to help capture value from their audiences.
Why should you use videos in your social media posts? Video posts:
Stay visible longer on social feeds
Get more exposure and engagement
Increase the understanding of your product
Stand out more
Provide a more personable way to engage with your audience
Are powerful sales tool
Rank higher in search
Are growing in popularity across platforms
4. How to get started
Video marketing has become the content strategy leader in the marketing world and is the content your audience expects in the future. The earlier you get started with videos, the better your success in the long run.
The earlier you get started with videos, the better your success in the long run.
So how to get started quickly and get results?
Use your smartphone. That's your most accessible asset for creating video content. If a mobile video is good enough for YouTube superstars, it will likely be good enough for your first filming.
5. Video examples
a) Showcase your product with demo videos
Demo videos or product videos are short, educational video clips that explain how your product or service works. Highlight all the key benefits of your product or service and provide a call-to-action to encourage viewers to purchase.
Here’s an example from Native Union promoting their Night Cable:
b) Behind-the-scenes videos
Give your audience the opportunity to meet the people behind your company and understand how your product is made. Authenticity isn’t something you should try to fake. It is an effective way to build an emotional connection with your customers.
Here’s an example of a behind-the-scenes video:
c) Educational and how-to videos
Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.
Take a look of this example of how to make perfect pasta:
d) Customer testimonial videos
Testimonial videos are a great way to increase social proof and influence your target market. Your customers want to ensure that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.
Here’s an example from LifeLock:
When your first video is ready, share it to your social networks.
You can make your work easier by planning and scheduling videos across multiple platforms in advance using scheduling apps like Hookle.
Enjoy video marketing - better engagement, better results!