Top 7 Social Media Marketing Tips for Fudge Shops
- Hookle
- Jul 18
- 4 min read
Updated: Sep 21
Running a fudge shop isn’t just about selling sweets - it’s about creating moments of joy, sparking nostalgia, and delivering experiences your customers truly cherish. Social media gives you the perfect way to share that magic with a wider audience, build a loyal community, and keep customers coming back for more.
Whether you’re just starting out or looking to sharpen your strategy, here are 7 practical and authentic tips to grow your presence and boost sales through social media. And as a bonus, we’ll show you how to save time by managing all your socials and scheduling posts in one place with tools like Hookle.
Table of Contents
Bonus Tip: Manage All Your Socials with One App
1. Show Off the Making Process
Konstantin Zsigo shows how to make real, original fudge in this slightly longer clip - a great example of authentic content (yours doesn’t need to be this long!).
Nothing beats the rich swirl of freshly made fudge
Nothing beats the rich swirl of freshly made fudge. Try sharing short videos or reels of your fudge being cut, poured, or packed. It’s the kind of mesmerizing content that reminds people your treats are handmade and fresh.
2. Share Your Story
Dahlhus Fudge shared this clever clip of his story by showing the doubtful comments he received when he first started the shop - but in the end, he proved them all wrong. A powerful story, set to catchy music - no voiceover needed.
Share your story too. Whether it’s how you started, overcame challenges, or what keeps you inspired, people love seeing the real journey behind the fudge. It builds trust, connection, and reminds followers there’s a passionate maker behind every bite.
3. Use Google Business Profile
Your Google Business Profile is your digital front window - make sure it’s as tempting as your fudge display. For fudge shops, an updated profile helps sweet-toothed locals find you in seconds.
Add your opening hours, address, contact info, and a mouthwatering description of what makes your fudge irresistible - maybe it’s your classic chocolate slabs, creamy seasonal flavors, or handmade packaging perfect for gifting. Don’t forget to link your socials and encourage happy customers to leave reviews.
Keep it fresh (like your fudge!)
Share updates about new fudge flavors, behind-the-scenes kitchen shots, gift box ideas, or seasonal specials. You can do it manually on Google - or save time with a tool like Hookle, which lets you post to your Google Business Profile and all your socials in one go.
No profile yet? No worries! It’s free, easy to set up, and one of the most effective ways to bring local fudge fans straight to your shop. Go claim yours here!
4. Introduce Your Team
This TikTok-style team presentation by WtafMaine shows off their craft-made, gourmet fudge with energy and personality. It’s fun, engaging, and makes you feel part of their story - exactly what great social content should do.
Show the faces behind the fudge
Show the faces behind the fudge. People love buying from people. A quick clip of Sarah boxing fudge or Mike working the kettle builds trust and connection. It doesn’t need to be fancy - just real.
5. Create “Fudge Slicing” Clips
The Finest Fudge shares a textbook example of how to slice their delicious Millionaire’s Fudge - leaving zero doubt that viewers will be drooling by the end. Simple, satisfying, and super effective!
Film satisfying clips of your fudge being sliced, cracked, or boxed
Try it yourself. Film short, satisfying clips of your fudge being sliced, cracked, or boxed. These types of videos are irresistible to watch - and they show off the texture, richness, and quality of your fudge in seconds.
6. Showcase Your Specialties
Isle of Wight Fudge showcased their specialty - how they handmake traditional fudges - in a simple but authentic video. An awesome example, and the engagement speaks for itself.
Show off what makes your fudge shop unique
Show off what makes your fudge shop unique. Whether it’s your signature flavor, small-batch process, or fun packaging, give your followers a peek behind the scenes. Highlighting your craftsmanship not only builds credibility - it makes people crave a visit.
7. Post Consistently
Consistency beats chaos when it comes to social media. Running a fudge shop doesn’t mean you need to post in real time every day. For busy fudge makers, staying active online is more about planning ahead than being glued to your phone.
Start with a simple content calendar
Set aside one day a week - or even just once a month - to plan and batch your content. Share your flavor of the week, new fudge drops, gift box ideas, or behind-the-scenes shots from your kitchen.
Even better, use a tool like Hookle (shown above) to schedule all your posts in advance. While you're busy stirring, slicing, and serving fudge, your social media runs in the background - quietly bringing new fudge lovers to your shop.
Manage All Your Socials with One App
Running a fudge shop means wearing many hats - from early-morning prep to helping customers and managing everything behind the scenes. Having a strong online presence is key to attracting more foot traffic, building loyal fans, and keeping your business top of mind.
But let’s face it - social media can feel like just another chore. That’s where social media management tools like Hookle come in. With Hookle, you can easily plan and schedule your posts ahead of time. Managing your fudge shop’s social media doesn’t need to be stressful - Hookle helps you stay visible and consistent with less effort.
Hookle is built for busy fudge shop owners like you
Hookle’s AI-powered app lets you create, schedule, and manage posts across social media platforms and Google Business Profile - all from your phone. It’s fast, simple, and fits into your day without slowing you down.
New here? Just getting started? Try Hookle Premium free for 14 days - or jump in with the free plan. It’s the easiest way to keep your socials and Google updates running like clockwork. Download Hookle today!
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