Top 8 Social Media Marketing Tips for Cookie shops
- Hookle
- Oct 7
- 4 min read

Running a cookie shop is sweet business - but in today’s world, it’s not just about baking delicious treats. It’s about letting the world see, smell, and crave what you bake through social media. The good news? You don’t need a marketing degree to make your shop shine online.
Here are simple social media marketing tips for cookie shops you can start using right away - easy, practical, and perfectly suited for your daily routine. As a bonus, we’ll also show you how to simplify your planning with tools like Hookle - saving time while keeping your social media consistent.
Table of Contents
Bonus Tip: Easy Workload by Using Scheduling Apps
1. Show Behind-the-Scenes Moments
The owner of Brooki Bakehouse shared a delightful behind-the-scenes look at their favorite flavor and how it’s made - and the engagement speaks for itself!
People love seeing how the magic happens
People love seeing how the magic happens - the dough mixing, cookies going into the oven, trays cooling down, or that final touch of decoration. Share short, real clips like these to build trust and show your passion - not just your products.
2. Use Google Business Profile

Want more locals to discover your cookie shop? A complete Google Business Profile helps nearby sweet tooths find and trust you instantly - it’s often the first thing they see when searching for treats nearby.
Add your opening hours, location, contact details, and link your socials. Upload tempting photos of your cookies and happy customers enjoying them. Encourage reviews - those golden stars build instant trust!
Keep your profile fresh with irresistible updates
Keep your profile fresh by publishing updates about new flavors (hello, chocolate chip!), daily specials, or behind-the-scenes baking magic. You can even post directly to Google - or save time with tools like Hookle, which lets you schedule updates to Google and all your socials from one simple app.
Haven’t set up your profile yet? It’s free, quick, and one of the best ways to grow your local cookie community. Set up your profile here!
3. Show Off Your Cookie Menu

Baked TX Bakery nailed it above - they showcased their mouthwatering menu of cookies and Rice Krispies treats and even highlighted their gluten-free options. A thoughtful touch that shows care for all customers!
Make your own menu easy to find and visually appealing
Make your own menu easy to find and visually appealing. Post it on your social media and Google Business Profile, and update it whenever you add new flavors or seasonal specials. It not only helps customers decide faster but also sparks cravings before they even visit!
4. Highlight Seasonal Cookies
Who says it has to be something fancy? Nope! The Little Crumbs1 nailed it with a simple 6-second clip featuring their Fall Menu - short, sweet, and totally delicious.
Create limited-edition cookies for holidays or local events (think Valentine’s hearts, Halloween pumpkins, or Christmas stars). Announce them early on your socials to build excitement and encourage pre-orders.
5. Use Hashtags Smartly

A great example above by @sugarchronicles, a cozy cookie shop that uses local hashtags like #DallasCookieArtists and #TexasCookies to connect with nearby dessert lovers. They also mix in niche hashtags such as #SugarCookies and #SugarCookieInspo to reach baking enthusiasts and boost their visibility online.
Hashtags like #YourTownCookies or #YourCityEats help locals discover your shop while scrolling through social media. Pair them with broader ones like #CookieLovers, #FreshlyBaked, or #SweetTreats to reach both your community and cookie fans everywhere.
6. Celebrate National Cookie Days
Insomnia Cookies nailed it with a mouthwatering clip showcasing their cookies - paired with an irresistible offer for National Cookie Day.
Mark dates like National Cookie Day (Dec 4) or Chocolate Chip Cookie Day (Aug 4). Prepare themed posts, discounts, or giveaways - these fun holidays are perfect opportunities to boost engagement and reach new cookie lovers!
7. Feature Staff Favorites
Bake the Cookie Shoppe did this wonderfully by introducing their team members one by one and asking about their favorite cookie. What a great, sweet clip on TikTok!
Showcase the people behind the cookies
Showcase the people behind the cookies - have your staff share their favorites and the stories behind them. It’s a simple way to humanize your brand and create genuine emotional connections with your customers.
8. Consistency is the Key

Consistency counts - just like perfecting every batch of cookies. Posting regularly keeps your shop visible, builds trust, and reminds locals that you’re open, fresh, and baking daily delights.
Set a simple plan, a day in a week or month to schedule your posts
Set a simple plan: even 30 minutes a week to schedule posts can make a big difference. Share your newest cookie flavors, a happy customer, or a quick peek behind the baking counter.
Tip: Social media management tools like Hookle make it easy to plan, schedule, and post across all your socials - saving time and keeping your content rolling as smoothly as your cookie dough. Let’s dive into that next!
Easy Workload by Using Scheduling Apps
Sweet cookies deserve equally sweet posts. Staying active on social media can turn casual visitors into loyal, cookie-craving fans.
But we get it - managing every platform can feel like balancing too many trays in the oven. That’s where tools like Hookle help. With Hookle, you can easily publish and schedule all your social posts and Google updates in one simple app - plus get fresh cookie-themed ideas from built-in AI.
Too good to be true? Try it yourself and see the difference. Download Hookle free today and make your social media as irresistible as your cookies!