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6 Tips for How to Turn Customer Feedback into Great Social Media Post


6-Tips-for-How-to-Turn-Customer-Feedback-into-Great-Social-Media-Post

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Social media has become an essential tool for businesses of all sizes. It provides a platform for companies to connect with their customers, promote their products and services, and build relationships.


However, simply posting updates and focusing on social media marketing isn't enough to ensure success. You also need to engage with your audience and pay attention to customer feedback on social media.

Customer feedback can be an invaluable source of information, providing insights into what people like and don't like

Customer feedback can be an invaluable source of information, providing insights into what people like and don't like about your product or service.


But how can you turn this feedback into great social media posts? Keep reading for some tips on how to do just that.


What Are the Most Common Review Platforms?

Before we dive into how to turn customer feedback into great social media posts, let's briefly touch on the most common review platforms.


Here are a few popular options:

  • Google Business Profile: When customers look up a business, Google shows a knowledge panel that includes all the business’s details and reviews. Read on why Google Business Profile is probably the most important review platform for any business.

  • Yelp: Customers rate the listed businesses on a five-star scale on this review site.

  • TripAdvisor: Customers use TripAdvisor to share reviews and opinions about hotels, vacation rentals, restaurants, and experiences around the world.

  • Facebook: In addition to being a social media platform, Facebook also allows customers to leave reviews for businesses. These reviews appear on the business's profile page and can be seen by anyone who visits the page, as long as they're shared publicly.

  • Trustpilot: This platform allows customers to share their experiences with services and products.

  • Business Website: Most customers also leave reviews on the business's website. They can leave reviews on your product pages or in a dedicated "Reviews" section.

How to Turn Customer Feedback Into Great Social Media Posts

After gathering customer feedback on various platforms, it's time to start incorporating it into your social media content. Here is how to get started with a few examples:


1. Include Only a Snippet of the Customer Feedback

How to Turn Customer Feedback into Great Social Media Post - Include Only a Snippet of the Customer Feedback

Slack is an example of a brand that does just that.


When sharing customer feedback on social media, you should keep it short instead of sharing the entire review. A great way to do this is by highlighting a specific sentence or two that best sums up the customer's experience.


You can also use the sentence as an attention-grabbing headline for your social media post. Then you add a link to the full review so people can read it if they’re interested.

2. Incorporate Visuals Into Your Posts