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Social media content calendar 2021 for small businesses

Updated: Feb 5

Social media content calendar 2021 for small businesses - with Hookle

As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.

So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.


1st New Year’s Day #NewYearsDay

A great opportunity to wish customers well in the year to come.

18th Martin Luther King, Jr. Day #MLKDay

Share a quote from Martin Luther King, Jr., or information about current civil rights issues.

24th National Compliment Day #NationalComplimentDay

Encourage followers to take part in a compliment chain in the comments.


12th Chinese New Year #ChineseNewYear #LunarNewYear #YearOfTheOx

Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.

14th Valentine’s Day #ValentinesDay

Share a nice message to celebrate love and friendship.

17th Random Acts of Kindness Day #RandomActsOfKindnessDay

Host a giveaway on social media or give something to a customer 'just because.'


5th National Employee Appreciation Day #EmployeeAppreciationDay

Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.

8th International Women’s Day #InternationalWomensDay #BeBoldForChange

Celebrate the women important to business and in the business owner’s life.

17th St. Patrick’s Day #StPatricksDay

Share a photograph of the team wearing green.

20th First Day of Spring #FirstDayOfSpring

Share upcoming releases for the season or a spring picture.


1st April Fool’s Day #AprilFoolsDay

Make a harmless joke about the business or a relevant industry.

4th Easter Sunday #Easter #EasterSunday #EasterBunny

Host an Easter egg giveaway.

15th National Tax Day #NationalTaxDay

Remind followers to get started filling out their taxes or share something lighthearted.


5th Cinco de Mayo #CincoDeMayo

Share facts about Mexico or recipes for tequila cocktails.

12th Eid al-Fitr #EidAlFitr #EidMubarak

Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'

31st Memorial Day in the U.S. #MemorialDay

Commemorate a loved one or local hero who died in the military.


1st Start of the Pride month #Pride2021

Celebrate the month with LGBT people by using a rainbow flag or theme.

21st First Day of Summer/Summer Solstice #FirstDayOfSummer #SummerSolstice

Share plans for the summer or take a picture of a summer display in the shop.

30th Social Media Day #SocialMediaDay

Share links to other social media accounts and encourage followers to interact with them.


4th U.S. Independence Day #July4th

Wish followers a happy Independence Day and share facts about the USA.

15th Get To Know Your Customers Day #GetToKnowYourCustomersDay

Ask customers to share a fact about themselves or a funny picture.

19th Eid al-Adha #EidAlAdha #EidMubarak

Wish your Muslim followers 'Eid Mubarak' on the Feast of Sacrifice.


21st World Entrepreneur’s Day #EntrepreneursDay

Write a post about what inspired the creation of the business.

26th Women’s Equality Day #WomensEqualityDay

Share facts about important women who fought for women’s suffrage.


6th Labor Day #LaborDay

Celebrate business employees or share information about workers’ rights.

22nd First Day of Fall #FirstDayOfFall

Share a fall display from the shop or plans for the fall season.


10th World Mental Health Day #WorldMentalHealthDay

Share information about mental health charities or host a giveaway for something mental health related.

31st Halloween #Halloween

Dress up for the day or host a ‘trick or treat’ giveaway.


4th Diwali, the Hindu festival of light #Diwali

Share your holiday offers or simply wish your followers a Happy Diwali.

11th Armistice Day, Veterans Day (U.S.), Remembrance Day (U.K.) #ArmisticeDay #VeteransDay #RemembranceDay

Celebrate a loved one or local person who served in the armed forces.

19th International Men’s Day #InternationalMensDay

Celebrate a man who is important to the business or share statistics on men’s issues.

25th Thanksgiving #Thanksgiving

Share what the team is thankful for this year.

26th Black Friday #BlackFriday

Encourage followers to shop with small businesses instead of big-box retailers.

27th Small Business Saturday #SmallBusinessSaturday

Talk about the importance of the local economy or what the business means to the team.

29th Cyber Monday #CyberMonday

Host a giveaway or share a code that’s only available for your social media followers.


21st First Day of Winter/Winter Solstice #FirstDayOfWinter #WinterSolstice

Share plans for the season or news about upcoming events.

24th Christmas Eve #ChristmasEve #MerryChristmas

Host the last giveaway of the year.

25th Christmas Day #Christmas #MerryChristmas

Share a holiday picture and wish followers a great holiday season.

31st New Year’s Eve #NewYearsEve #NYE

Celebrate achievements from the past year and the people that made them happen.

Schedule Social Media Content with Hookle

Hookle makes building a content calendar and scheduling social media posts quick, easy, and painless.

With an intuitive interface, at-a-glance overviews of social media accounts, and scheduling tools, Hookle’s app is a handy tool for entrepreneurs and small business owners to take control of their social media presence without sacrificing time better spent on vital business tasks.

Book a demo and find out more about Hookle.