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Social media content calendar 2021 for small businesses

Updated: Jan 26, 2022

Social media content calendar 2021 for small businesses - with Hookle

As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.

So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.


1st New Year’s Day #NewYearsDay

A great opportunity to wish customers well in the year to come.

18th Martin Luther King, Jr. Day #MLKDay

Share a quote from Martin Luther King, Jr., or information about current civil rights issues.

24th National Compliment Day #NationalComplimentDay

Encourage followers to take part in a compliment chain in the comments.


Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.

14th Valentine’s Day #ValentinesDay

Share a nice message to celebrate love and friendship.

17th Random Acts of Kindness Day #RandomActsOfKindnessDay

Host a giveaway on social media or give something to a customer 'just because.'


5th National Employee Appreciation Day #EmployeeAppreciationDay

Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.

8th International Women’s Day #InternationalWomensDay #BeBoldForChange

Celebrate the women important to business and in the business owner’s life.

17th St. Patrick’s Day #StPatricksDay

Share a photograph of the team wearing green.

20th First Day of Spring #FirstDayOfSpring

Share upcoming releases for the season or a spring picture.


1st April Fool’s Day #AprilFoolsDay

Make a harmless joke about the business or a relevant industry.

Host an Easter egg giveaway.

15th National Tax Day #NationalTaxDay

Remind followers to get started filling out their taxes or share something lighthearted.


5th Cinco de Mayo #CincoDeMayo

Share facts about Mexico or recipes for tequila cocktails.

12th Eid al-Fitr #EidAlFitr #EidMubarak

Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'

31st Memorial Day in the U.S. #MemorialDay

Commemorate a loved one or local hero who died in the military.


1st Start of the Pride month #Pride2021

Celebrate the month with LGBT people by using a rainbow flag or theme.

21st First Day of Summer/Summer Solstice #FirstDayOfSummer #SummerSolstice