Social media content calendar 2021 for small businesses
Updated: Feb 5
As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.
So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.
1st New Year’s Day #NewYearsDay
A great opportunity to wish customers well in the year to come.
18th Martin Luther King, Jr. Day #MLKDay
Share a quote from Martin Luther King, Jr., or information about current civil rights issues.
24th National Compliment Day #NationalComplimentDay
Encourage followers to take part in a compliment chain in the comments.
Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.
14th Valentine’s Day #ValentinesDay
Share a nice message to celebrate love and friendship.
17th Random Acts of Kindness Day #RandomActsOfKindnessDay
Host a giveaway on social media or give something to a customer 'just because.'
5th National Employee Appreciation Day #EmployeeAppreciationDay
Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.
Celebrate the women important to business and in the business owner’s life.
17th St. Patrick’s Day #StPatricksDay
Share a photograph of the team wearing green.
20th First Day of Spring #FirstDayOfSpring
Share upcoming releases for the season or a spring picture.
1st April Fool’s Day #AprilFoolsDay
Make a harmless joke about the business or a relevant industry.
Host an Easter egg giveaway.
15th National Tax Day #NationalTaxDay
Remind followers to get started filling out their taxes or share something lighthearted.
5th Cinco de Mayo #CincoDeMayo
Share facts about Mexico or recipes for tequila cocktails.
Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'
31st Memorial Day in the U.S. #MemorialDay
Commemorate a loved one or local hero who died in the military.
1st Start of the Pride month #Pride2021
Celebrate the month with LGBT people by using a rainbow flag or theme.
Share plans for the summer or take a picture of a summer display in the shop.
30th Social Media Day #SocialMediaDay
Share links to other social media accounts and encourage followers to interact with them.
4th U.S. Independence Day #July4th
Wish followers a happy Independence Day and share facts about the USA.
15th Get To Know Your Customers Day #GetToKnowYourCustomersDay
Ask customers to share a fact about themselves or a funny picture.
Wish your Muslim followers 'Eid Mubarak' on the Feast of Sacrifice.
21st World Entrepreneur’s Day #EntrepreneursDay
Write a post about what inspired the creation of the business.
26th Women’s Equality Day #WomensEqualityDay
Share facts about important women who fought for women’s suffrage.
6th Labor Day #LaborDay
Celebrate business employees or share information about workers’ rights.
22nd First Day of Fall #FirstDayOfFall
Share a fall display from the shop or plans for the fall season.
10th World Mental Health Day #WorldMentalHealthDay
Share information about mental health charities or host a giveaway for something mental health related.
31st Halloween #Halloween
Dress up for the day or host a ‘trick or treat’ giveaway.
4th Diwali, the Hindu festival of light #Diwali
Share your holiday offers or simply wish your followers a Happy Diwali.
Celebrate a loved one or local person who served in the armed forces.
19th International Men’s Day #InternationalMensDay
Celebrate a man who is important to the business or share statistics on men’s issues.
25th Thanksgiving #Thanksgiving
Share what the team is thankful for this year.
26th Black Friday #BlackFriday
Encourage followers to shop with small businesses instead of big-box retailers.
27th Small Business Saturday #SmallBusinessSaturday
Talk about the importance of the local economy or what the business means to the team.
29th Cyber Monday #CyberMonday
Host a giveaway or share a code that’s only available for your social media followers.
Share plans for the season or news about upcoming events.
Host the last giveaway of the year.
Share a holiday picture and wish followers a great holiday season.
Celebrate achievements from the past year and the people that made them happen.
Schedule Social Media Content with Hookle
With an intuitive interface, at-a-glance overviews of social media accounts, and scheduling tools, Hookle’s app is a handy tool for entrepreneurs and small business owners to take control of their social media presence without sacrificing time better spent on vital business tasks.
Book a demo and find out more about Hookle.