• Hookle

Social media content calendar 2021 for small businesses

Updated: Feb 5



Social media content calendar 2021 for small businesses - with Hookle

As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.


So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.


January

1st New Year’s Day #NewYearsDay

A great opportunity to wish customers well in the year to come.


18th Martin Luther King, Jr. Day #MLKDay

Share a quote from Martin Luther King, Jr., or information about current civil rights issues.


24th National Compliment Day #NationalComplimentDay

Encourage followers to take part in a compliment chain in the comments.


February

12th Chinese New Year #ChineseNewYear #LunarNewYear #YearOfTheOx

Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.


14th Valentine’s Day #ValentinesDay

Share a nice message to celebrate love and friendship.


17th Random Acts of Kindness Day #RandomActsOfKindnessDay

Host a giveaway on social media or give something to a customer 'just because.'


March

5th National Employee Appreciation Day #EmployeeAppreciationDay

Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.


8th International Women’s Day #InternationalWomensDay #BeBoldForChange

Celebrate the women important to business and in the business owner’s life.


17th St. Patrick’s Day #StPatricksDay

Share a photograph of the team wearing green.


20th First Day of Spring #FirstDayOfSpring

Share upcoming releases for the season or a spring picture.


April

1st April Fool’s Day #AprilFoolsDay

Make a harmless joke about the business or a relevant industry.


4th Easter Sunday #Easter #EasterSunday #EasterBunny

Host an Easter egg giveaway.


15th National Tax Day #NationalTaxDay

Remind followers to get started filling out their taxes or share something lighthearted.


May

5th Cinco de Mayo #CincoDeMayo

Share facts about Mexico or recipes for tequila cocktails.


12th Eid al-Fitr #EidAlFitr #EidMubarak

Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'


31st Memorial Day in the U.S. #MemorialDay

Commemorate a loved one or local hero who died in the military.


June

1st Start of the Pride month #Pride2021

Celebrate the month with LGBT people by using a rainbow flag or theme.


21st First Day of Summer/Summer Solstice #FirstDayOfSummer #SummerSolstice

Share plans for the summer or take a picture of a summer display in the shop.


30th Social Media Day #SocialMediaDay

Share links to other social media accounts and encourage followers to interact with them.


July

4th U.S. Independence Day #July4th

Wish followers a happy Independence Day and share facts about the USA.


15th Get To Know Your Customers Day #GetToKnowYourCustomersDay

Ask customers to share a fact about themselves or a funny picture.


19th Eid al-Adha #EidAlAdha #EidMubarak

Wish your Muslim followers 'Eid Mubarak' on the Feast of Sacrifice.


August

21st World Entrepreneur’s Day #EntrepreneursDay

Write a post about what inspired the creation of the business.


26th Women’s Equality Day #WomensEqualityDay

Share facts about important women who fought for women’s suffrage.


September

6th Labor Day #LaborDay

Celebrate business employees or share information about workers’ rights.


22nd First Day of Fall #FirstDayOfFall

Share a fall display from the shop or plans for the fall season.


October

10th World Mental Health Day #WorldMentalHealthDay

Share information about mental health charities or host a giveaway for something mental health related.


31st Halloween #Halloween

Dress up for the day or host a ‘trick or treat’ giveaway.


November

4th Diwali, the Hindu festival of light #Diwali

Share your holiday offers or simply wish your followers a Happy Diwali.


11th Armistice Day, Veterans Day (U.S.), Remembrance Day (U.K.) #ArmisticeDay #VeteransDay #RemembranceDay

Celebrate a loved one or local person who served in the armed forces.


19th International Men’s Day #InternationalMensDay

Celebrate a man who is important to the business or share statistics on men’s issues.


25th Thanksgiving #Thanksgiving

Share what the team is thankful for this year.


26th Black Friday #BlackFriday

Encourage followers to shop with small businesses instead of big-box retailers.


27th Small Business Saturday #SmallBusinessSaturday

Talk about the importance of the local economy or what the business means to the team.


29th Cyber Monday #CyberMonday

Host a giveaway or share a code that’s only available for your social media followers.


December

21st First Day of Winter/Winter Solstice #FirstDayOfWinter #WinterSolstice

Share plans for the season or news about upcoming events.


24th Christmas Eve #ChristmasEve #MerryChristmas

Host the last giveaway of the year.


25th Christmas Day #Christmas #MerryChristmas

Share a holiday picture and wish followers a great holiday season.


31st New Year’s Eve #NewYearsEve #NYE

Celebrate achievements from the past year and the people that made them happen.


Schedule Social Media Content with Hookle

Hookle makes building a content calendar and scheduling social media posts quick, easy, and painless.


With an intuitive interface, at-a-glance overviews of social media accounts, and scheduling tools, Hookle’s app is a handy tool for entrepreneurs and small business owners to take control of their social media presence without sacrificing time better spent on vital business tasks.


Book a demo and find out more about Hookle.