top of page

Social media content calendar 2021 for small businesses

Updated: Jan 26, 2022



Social media content calendar 2021 for small businesses - with Hookle

As a small business owner, it can be difficult to manage social media accounts alongside managing a business. And, with so many holidays - both on social media and otherwise - it can be easy for an entrepreneur to miss something relevant to their customer base.


So, without further ado, here are the key dates and social media holidays for a small business content calendar in 2021, and some ideas to get the ball rolling.


January

1st New Year’s Day #NewYearsDay

A great opportunity to wish customers well in the year to come.


18th Martin Luther King, Jr. Day #MLKDay

Share a quote from Martin Luther King, Jr., or information about current civil rights issues.


24th National Compliment Day #NationalComplimentDay

Encourage followers to take part in a compliment chain in the comments.


February

Wish customers well for the Chinese New Year or share facts about previous Years of the Ox.


14th Valentine’s Day #ValentinesDay

Share a nice message to celebrate love and friendship.


17th Random Acts of Kindness Day #RandomActsOfKindnessDay

Host a giveaway on social media or give something to a customer 'just because.'


March

5th National Employee Appreciation Day #EmployeeAppreciationDay

Post about how vital your employees are to your business, or share a link to a petition for worker’s rights.


8th International Women’s Day #InternationalWomensDay #BeBoldForChange

Celebrate the women important to business and in the business owner’s life.


17th St. Patrick’s Day #StPatricksDay

Share a photograph of the team wearing green.


20th First Day of Spring #FirstDayOfSpring

Share upcoming releases for the season or a spring picture.


April

1st April Fool’s Day #AprilFoolsDay

Make a harmless joke about the business or a relevant industry.


Host an Easter egg giveaway.


15th National Tax Day #NationalTaxDay

Remind followers to get started filling out their taxes or share something lighthearted.


May

5th Cinco de Mayo #CincoDeMayo

Share facts about Mexico or recipes for tequila cocktails.


12th Eid al-Fitr #EidAlFitr #EidMubarak

Celebrate the end of Ramadan by sharing your holiday offers, or just wish your Muslim followers 'Eid Mubarak.'


31st Memorial Day in the U.S. #MemorialDay

Commemorate a loved one or local hero who died in the military.


June

1st Start of the Pride month #Pride2021

Celebrate the month with LGBT people by using a rainbow flag or theme.


21st First Day of Summer/Summer Solstice #FirstDayOfSummer #SummerSolstice

Share plans for the summer or take a picture of a summer display in the shop.


30th Social Media Day #SocialMediaDay

Share links to other social media accounts and encourage followers to interact with them.


July

4th U.S. Independence Day #July4th

Wish followers a happy Independence Day and share facts about the USA.


15th Get To Know Your Customers Day #GetToKnowYourCustomersDay

Ask customers to share a fact about themselves or a funny picture.


19th Eid al-Adha #EidAlAdha #EidMubarak

Wish your Muslim followers 'Eid Mubarak' on the Feast of Sacrifice.


August

21st World Entrepreneur’s Day #EntrepreneursDay

Write a post about what inspired the creation of the business.


26th Women’s Equality Day #WomensEqualityDay

Share facts about important women who fought for women’s suffrage.


September

6th Labor Day #LaborDay

Celebrate business employees or share information about workers’ rights.


22nd First Day of Fall #FirstDayOfFall

Share a fall display from the shop or plans for the fall season.


October

10th World Mental Health Day #WorldMentalHealthDay

Share information about mental health charities or host a giveaway for something mental health related.


31st Halloween #Halloween

Dress up for the day or host a ‘trick or treat’ giveaway.


November

4th Diwali, the Hindu festival of light #Diwali

Share your holiday offers or simply wish your followers a Happy Diwali.


11th Armistice Day, Veterans Day (U.S.), Remembrance Day (U.K.) #ArmisticeDay #VeteransDay #RemembranceDay

Celebrate a loved one or local person who served in the armed forces.


19th International Men’s Day #InternationalMensDay

Celebrate a man who is important to the business or share statistics on men’s issues.


25th Thanksgiving #Thanksgiving

Share what the team is thankful for this year.


26th Black Friday #BlackFriday

Encourage followers to shop with small businesses instead of big-box retailers.


27th Small Business Saturday #SmallBusinessSaturday

Talk about the importance of the local economy or what the business means to the team.


29th Cyber Monday #CyberMonday

Host a giveaway or share a code that’s only available for your social media followers.


December

21st First Day of Winter/Winter Solstice #FirstDayOfWinter #WinterSolstice

Share plans for the season or news about upcoming events.


24th Christmas Eve #ChristmasEve #MerryChristmas

Host the last giveaway of the year.


25th Christmas Day #Christmas #MerryChristmas

Share a holiday picture and wish followers a great holiday season.


31st New Year’s Eve #NewYearsEve #NYE

Celebrate achievements from the past year and the people that made them happen.


Schedule Social Media Content with Hookle

Hookle makes building a content calendar and scheduling social media posts quick, easy, and painless.


With an intuitive interface, at-a-glance overviews of social media accounts, and scheduling tools, Hookle’s app is a handy tool for entrepreneurs and small business owners to take control of their social media presence without sacrificing time better spent on vital business tasks.


Book a demo and find out more about Hookle.

Related Posts

See All

Comments


Popular topics

Search related topics

Hookle-social-media-assistant-in-your-pocket-banner-blog_edited.jpg

Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

vippng_edited (3).png
Download Hookle Google Play

Recent posts

Email automation pics 1200x1000 (1200 × 1000 px) (12)_edited.jpg
vippng_edited (3).png
Download Hookle Google Play

Social media marketing in your pocket.

For small businesses. Download Hookle and get started for free.

Social media marketing in your pocket.

Download Hookle and get started for free.

Download Hookle Google Play
vippng_edited (3).png
bottom of page