8 Top Social Media Marketing Tips for Landscaping & Lawn Care Businesses
- Hookle
- May 3
- 6 min read
Table of Content
Bonus Tip: Manage All Your Socials in One App
In the world of landscaping and lawn care, word-of-mouth and local referrals are still powerful - but in today’s digital era, social media has become just as essential for growing your business.
Social media marketing helps you attract new customers, show off your work and build trust
Whether you’re a solo lawn care provider or run a small landscaping crew, social media marketing can help you attract local customers, showcase your work, and build trust in your community.
To make it easier for you, we’ve compiled practical, easy-to-implement tips tailored specifically for landscaping and lawn care businesses.
What is Social Media Marketing for Landscapers?
Social media marketing for landscaping businesses is all about using platforms like Facebook, Instagram, TikTok, and Google Business Profile to promote your services, showcase before-and-after results, educate homeowners, and connect with your audience.
With a strong social media presence, you can reach homeowners in your area
It's visual, local, and relationship-driven - perfect for businesses that rely on trust, results, and referrals.
With a strong social media presence, you can reach homeowners in your service area, highlight your expertise, and stay top-of-mind when someone needs landscaping or lawn care services.
What Social Media Channels Are Best for Landscapers?
For landscaping and lawn care businesses, the best platforms often depend on your niche and location.
However, these channels tend to perform especially well:
Facebook: Ideal for local engagement, reviews, and community interaction.
Instagram: Great for showcasing visual transformations, tips, and short videos.
Google Business Profile: Essential for appearing in local search results and maps.
TikTok: Perfect for quick how-tos, timelapse transformations, and trending content.
Pinterest: Excellent for inspirational landscaping ideas and seasonal visuals.
Want to learn more about choosing the right social media platforms for your business? Check out our other blog post for helpful tips and guidance.
8 Social Media Marketing Tips for Landscapers
Now, let’s dig into these practical, real-life tips to boost your social media presence and attract more local clients to your landscaping or lawn care business.
1. Share Before-and-After Photos
Seventy9 Group from Johannesburg, South Africa, shared a great example - a simple 30-second clip showing a lawn before and after their care. It wasn’t overly polished or complicated, and that’s exactly what made it effective. You don’t need fancy production - just clear, honest results.
You don’t need fancy production - just clear, honest results
One of the most powerful ways to showcase your landscaping work is through before-and-after photos or short videos. Homeowners love seeing transformations - it helps them picture what their own yard could look like in your hands.
2. Post Regularly - Even in the Offseason
Maintaining a steady presence on social media doesn’t mean you need to be glued to your phone or computer every day. For landscaping and lawn care businesses, consistency is more about planning than posting in real time.
A great way to start is by creating a simple content calendar
A great way to start is by creating a simple content calendar. Setting aside just one day a week - or even one day a month - to plan and batch-create your content can go a long way.
Even better, use a tool like Hookle (shown above) to schedule your posts across all platforms in advance, including your Google Business Profile. That way, you can stay focused on delivering top-notch work for your clients, while your social media continues working for you in the background.
3. Leverage Google Business Profile
Your Google Business Profile is your digital front yard - make it shine. For landscaping and lawn care services, an up-to-date profile helps potential clients find you fast.
Be sure to include your service area, business hours, contact info, and the types of jobs you specialize in - like lawn mowing, garden design, or seasonal cleanups. You can also link your socials and encourage happy customers to leave reviews, boosting your trust and visibility.
Keep your business profile fresh with regular updates
Your profile isn’t just a set-it-and-forget-it listing. Post updates about seasonal services, special promotions, or recent project highlights to stay visible and relevant. You can do this manually through Google - or save time by using a tool like Hookle to publish updates across both your Google Business Profile and all your social platforms in one go.
No profile yet? You’re missing out! It’s free, easy to set up, and one of the best ways to attract local clients. Create your Google Business Profile here.
4. Share Lawn Care Tips
Grass Gains from the UK shared a fantastic post walking homeowners through how to renovate their own lawn in 8 easy steps - a perfect example of how educational content can add real value.
Sharing practical advice positions you as a knowledgeable expert
Sharing practical advice like when to fertilize, how to mow correctly, or how to maintain a healthy lawn through the seasons positions you as a knowledgeable and trustworthy expert. These kinds of posts not only help your audience - they also build credibility and keep your services top of mind.
5. Use Timelapse Videos
A great example comes from Certified Lawn Detailer Tim The Lawnmower Man, who shared a timelapse of his process from start to finish. It was fast and proved just how skilled he is at what he does.
Timelapse videos are a powerful way to demonstrate your expertise
Timelapse videos are a powerful way to demonstrate your expertise - especially for bigger landscaping jobs. They visually show your ability to transform a space quickly and efficiently.
To create one, simply set up your phone on a tripod, hit record, and film the entire job. Then speed it up and post the final version on all your platforms. These videos consistently grab attention and drive engagement.
6. Use Hashtags Wisely
Cambridge Landscapeny from New York has nailed local engagement by sharing real, authentic content - like photos of their team hard at work - and pairing it with smart, targeted hashtags such as #DesignedByCambridge and #LandscapingNewYork.
Use a mix of location-based, service-specific, and popular landscaping hashtags
To boost your own visibility, use a mix of location-based hashtags (e.g., #HoustonLandscaping), service-specific tags (e.g., #LawnCareTips), and popular landscaping hashtags (e.g., #GardenGoals, #CurbAppeal). This strategy helps your posts get discovered by potential clients.
7. Promote Seasonal Services
Seasonal transitions are the perfect opportunity to reconnect with your audience. TB Maintenance did this brilliantly by sharing an authentic clip of their previous spring projects - an excellent way to remind clients that it’s time to get their yards ready for the new season.
Highlight timely services like spring mulching, summer irrigation, or fall cleanup
Use your social channels to highlight timely services like spring mulching, summer irrigation, or fall cleanup. These reminders not only keep your audience informed but also encourage early bookings and help you fill your schedule in advance.
8. Post Behind-the-Scenes Content
Castillos Landscaping from Oregon does this brilliantly with a clip that shows him prepping gear before a job. It’s a great reminder that even as a small business, you can present your work in a professional and engaging way.
Give your audience a peek into the real people behind the work
Sharing short videos of your crew setting up equipment, planting flowers, or simply handling daily tasks gives your audience a peek into the real people behind the work. These moments add a human touch to your brand and help build trust and connection with potential clients.
Manage All Your Socials in One App
Running a landscaping or lawn care business is already a full-time job - so managing social media on top of that can feel overwhelming. That’s where a social media management app like Hookle makes all the difference.
With Hookle, you can manage all your social channels - including Google Business Profile - in one simple yet powerful app. Easily schedule posts, track performance, and get smart post suggestions tailored to your industry and season.
Hookle is built for busy landscaping and lawn care pros like you
Designed specifically for entrepreneurs and small business owners, Hookle makes social media marketing simple, fast, and effective - no tech skills required.
Download Hookle for free today and streamline your landscaping marketing. Keep your feed active and engaging - more efficiently than ever before!
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