Photo by AndreyPopov via Canva

Shortcuts

1. Own a Blog

2. Connect With Your Audience

3. Use Hashtags

4. Post Videos and Photos

5. Post on Facebook Groups

6. Offer Regular Industry Updates and New

7. Increase Engagements by Celebrating Milestones, Holidays, etc.

8. Run Ads

Bonus Tip 💡: Utilize AI-powered Tools to Save Time and Energy

Cleaning of homes and offices is a huge business industry with huge potential. Opening a cleaning service business is an excellent idea as it helps you set up your working hours and be your boss. But, this industry can be competitive.

Therefore, your success will depend on knowing how to advertise your business. Below, we will walk you through 8 social media marketing tips to help entrepreneurs succeed in the cleaning service industry.

1. Own a Blog

Blog by The Organic Maid

As a small cleaning blog, you should own a blog just like The Organic Maid does to make your online business solid, brand your business, and increase the attractiveness of your website to social media visitors.

To do this properly, ensure you determine your focus, use keywords, have an outline, include in-text links, follow SEO best practices, include images, and include a compelling call to action. Also, remember that when creating content for your blog, ensure you offer your audience value.

2. Connect With Your Audience

Page by 1softsolutions on LinkedIn

Boost your business by posting regularly on social media channels, similar to how 1softsolutions engages on platforms like LinkedIn. This consistent engagement helps connect with both potential and existing customers, driving more leads.

Furthermore, collecting reviews on platforms such as Facebook and Google Business Profile enhances your connection with the audience and strengthens your online credibility. Sharing positive customer reviews on your social media channels can significantly amplify your business's image.

Enhance your cleaning service business's relevance and credibility by actively seeking online feedback and responding to it. This not only validates your customers' choice in selecting your business but also demonstrates your commitment to customer care. Engaging with your customers in this way helps build a positive reputation and encourages more favorable reviews."

3. Use Hashtags

Page by Merry Maids on Facebook

Incorporate hashtags if you want to make your social media posts on cleaning seen by many people. Active hashtags in your location and industry can help you target the right people.

Using local, city, or state terms can help you drive engagement and get ideal clients in your area. Consider using huge hashtags with more engagements. Merrymaid does this when posting their Facebook page.

4. Post Videos and Photos

Page by Pristine Cleaning on Facebook

A picture is worth a thousand words, as are videos for a cleaning services business. With the popularity of video content, you can show your business and skills to your ideal clients using behind-the-scenes cleaning tutorials and other educational videos. Pristine Cleaning has videos on their website and socials detailing their services and other information.

Additionally, a testimonial video of how clients appreciate your work can be an excellent addition to your social media platforms. Also, ensure your primary contents include videos and pictures to grab the attention of your potential clients and increase your business credibility.

5. Post on Facebook Groups

Post by Luxure Cleanup on Facebook Group

There are various cleaning-related Facebook groups where like-minded individuals share their thoughts on cleaning, needs, problems, and other helpful content. You can use Facebook groups by joining other groups to market your business or creating your own. If you intend to create, ensure that you state its purpose. 

Using Facebook groups gives you access to a supportive community. You can ask for advice or help to grow your business and market your business effectively. You can even post messages about your service like what Luxury Cleanup does on Facebook above.

6. Offer Regular Industry Updates and News

Blog by CottageCare

Offering industry news and updates is a good way to build authority and credibility. For instance, you could share industry news about new green cleaning products, case studies on how clean homes promote good health, and groundbreaking news on cleaning products homeowners shouldn't use.

Cottage Care has a blog where they share relevant news and industry updates for their audience. By offering industry updates and news on your various social media channels, you position your cleaning service business as a credible source of reliable information.

7. Increase Engagements by Celebrating Milestones, Holidays, etc.

Post by Coverall on Facebook Page

Celebrating special occasions with your audience is a social media marketing tip that helps your business grow. Some special occasions you can consider celebrating with your social media audience include crucial company milestones, company holiday parties, holidays, and company or employee anniversaries.

Celebrating these occasions with your audience like Coverall does on Facebook above can help you increase engagement and set up a strong social media presence.

8. Run Ads

Post by My Amazing Maid on Facebook

Ads can help every business get an advantage, and there is a huge competition in the world of cleaning services providers. By utilizing ads in various social media such as Facebook, Instagram, Google etc, you can get the most out of your money.

Just ensure your ad is optimized to target keywords, get straight to the point, and have a good headline.  A good example is My Amazing Maid that unveiled this captivating cleaning services advertisement at the close of the year, , perfectly timed for the New Year festivities

Utilize AI-powered Tools to Save Time and Energy

Hookle Social Media AI Assistant

As the cleaning service industry continues to expand, adapting your marketing strategies to meet modern demands is crucial for staying ahead. Success in today's market requires a blend of innovative digital tactics alongside traditional methods.

To maximize efficiency and minimize effort, incorporating AI-powered tools into your strategy is key. Tools like Hookle streamline your social media management, allowing you to schedule posts, generate personalized content, analyze performance, and engage with your audience more effectively. By utilizing such technology, you can save valuable time and energy, focusing more on delivering exceptional services.

Download Hookle today and start implementing the eight social media marketing tips discussed earlier!