Top 8 Social Media Marketing Ideas for Home Decor & Interior Designers
Photo by Vlada Karpovich via Canva
Shortcuts
Bonus Tip 💡: Schedule Your Posts in Advance
In the colorful realm of home decor and interior design, making a mark on social media is crucial. For small home decor and interior designers, effective social media strategies can significantly increase visibility and forge connections with potential clients.
Effective social media strategies can significantly increase visibility and forge connections
Here’s a list of creative social media ideas designed to showcase your style and attract attention from your ideal audience. Each idea includes a real-world example so you can copy-paste and personalize it for your business.
Let’s get started!
Best Channels for Home Decor Designers?
For most home decor businesses and interior designers, the best social media platforms are Instagram, Pinterest, TikTok, and Facebook. However, the ideal choice depends on several factors, including your location, target audience, and business goals.
Instagram is perfect for visual storytelling, showcasing projects, and engaging with clients. Pinterest drives traffic through inspiration boards and design ideas. Facebook helps with community building and client interactions, while TikTok is great for sharing quick design tips and behind-the-scenes content.
If you're unsure which channels to start with, check out this guide to help you choose the right social media platforms for your business.
1. Design Progress Videos
Omagosh, this is a great example by FM iDesign - just 6 seconds of design progress covering the whole flat, from the bedroom to the kitchen and workstation. Nobody gets bored, and it's all well clipped. What a fantastic "marketing clip" and the engagement speaks for itself!
Showcasing a room's transformation through a timelapse video is incredibly engaging
Showcasing a room's transformation through a timelapse video is incredibly engaging. Capture the entire project from start to finish, highlighting key design decisions. Enhance the experience with quick edits and upbeat music to keep your viewers entertained!
2. Before-and-After Posts
Wow, what a clever and smart example from Brixwell Construction! The idea of dropping a measuring tape like a grenade into the bathroom, closing the door, and then revealing the after shot - what a fun, attention-grabbing way to showcase a transformation!
There’s really nothing quite as powerful as a before-and-after comparison to tell your design story
There’s really nothing quite as powerful as a compelling before-and-after comparison to tell your design story. Side-by-side images that highlight the dramatic changes you’ve made in a space can truly captivate your audience.
This kind of content not only excites but also boosts your credibility, giving your audience confidence in your skills and expertise.
3. Client Testimonials
Highlighting testimonials from happy customers is a great way to build credibility. Just like River Brook, a construction and design firm from Birmingham, did above.
Create eye-catching graphics that showcase powerful quotes from satisfied clients, paired with photos of your completed projects. A heartfelt testimonial can create a strong connection and boost trust, encouraging potential clients to take the next step.
4. DIY Decorating Tips
Home decor on a budget is exactly what Making Home Matter is all about, offering awesome Friday DIY ideas like the simple yet stunning Christmas candle decoration shown above.
Share practical DIY tips with your followers that they can easily apply at home
Share practical DIY tips with your followers that they can easily apply at home. Whether it's repurposing old furniture or coming up with creative wall art ideas, these tips position you as a go-to expert in home decor.
For example, posting a step-by-step guide (like the one above) on how to create a gallery wall using thrifted frames can inspire others to get crafty and give their own spaces a fresh, personal touch.
5. Behind-the-Scenes Content
A fantastic way to give your audience a behind-the-scenes look is by sharing quick glimpses of your daily work. A short 13-second video, like Henderson & Co created above, can capture amazing moments of your day, like the little pickups and details that make all the difference.
Show the personal side of your business by revealing moments from your design journey. Whether it's your workspace, the materials you use, or snapshots of your creative process, these insights help build a stronger, more personal connection with your audience.
6. Seasonal Decor Ideas
Above, Jules Interiors shows how to create frosted branches in minutes for a wintertime look - such a catchy and relatable idea, especially since he suggests it’s simple and quick to do.
Create posts focused on seasonal decor themes to keep your content fresh and relevant
Create posts focused on seasonal decor themes to keep your content fresh and relevant. Whether it's cozy winter looks with warm blankets and candles or bright spring florals, timely content will keep your audience engaged.
You can also share fun facts, like how certain colors can influence mood during different seasons, adding an educational twist to your posts.
7. Highlight Unique Finds
Interior designer Hans Lorei showcases his unique finds in the TikTok clip above - an excellent way to spark interest and demonstrate your expertise.
Share images of one-of-a-kind decor or furniture pieces you discover on your sourcing trips. From vintage gems found at yard sales to luxurious items from upscale stores, these posts can inspire your followers and encourage them to hunt for special pieces to enhance their own homes.
8. Engaging Polls and Quizzes
Use polls and quizzes to boost audience engagement! Interior designer Spice Up Your Home features a clever and engaging poll, letting followers choose items while decorating the living room.
These interactive elements not only encourage participation but also give you valuable insights into your followers' preferences, allowing you to tailor your content to match their tastes. For instance, asking followers to vote on their favorite design style can help guide your future posts and make your content more relatable.
Schedule Your Posts in Advance
Connecting with your audience through creative social media content is essential. Embracing these ideas can elevate your online presence and build a loyal community drawn to your unique design style.
However, keeping up with social media can be time-consuming. By planning and scheduling your content in advance with tools like Hookle, you can stay consistent without the stress.
Hookle is an AI-powered social media scheduler designed for busy business owners like you. With Hookle, you can plan, create, and schedule posts across multiple platforms effortlessly - all from one app.
Don’t just take our word for it - experience it yourself. Try Hookle for free and simplify social media marketing for your decor & business today!
.png)
.png)
.png)