7 Best Boxing Day Social Media Post Ideas for Small Businesses in 2025
- Hookle
- 2 days ago
- 3 min read
In this blog, the top Boxing Day social media post ideas for small businesses are shared along with real examples. You will also learn how to plan and publish posts across all platforms effortlessly using tools like Hookle.
Table of Contents
Boxing Day is one of the biggest shopping moments after the holidays, observed on 26 December in many countries. People are off work and still in a festive mood, browsing for deals, gift swaps, and inspiration. It’s an especially strong opportunity for online sales, but just as valuable for local small businesses.
With the right content, businesses can tap into this momentum and drive engagement, foot traffic, and sales.
Below you’ll find practical post ideas with real examples to help you stand out. Let’s dive in.
1. Boxing Day Flash Sale
A great example comes from K Beauty Australia, a brand selling Korean skincare and beauty products. They created a beautiful on-brand image that highlights their Boxing Day offer and promo code directly in the picture, making the message instantly clear.
You can also announce a short window for special pricing. For example: "Boxing Day Flash Sale! Items are 30% off until 4 PM. Once they’re gone, they’re gone".
Hashtags: #BoxingDaySale #FlashSale #ShopSmall
2. Gift-Swap Promotion
This is also a great marketing approach, similar to how Cex Official showcased their gift-swapping clip on Boxing Day. They highlighted that they were open, paired it with upbeat music, and made the message fun and engaging.
Encourage those who received duplicate or unwanted gifts to shop local instead. Example: "Got two of the same gifts this year? Bring your unopened item, and enjoy 15% off something you actually want from our Boxing Day collection".
Hashtags: #GiftSwap #BoxingDayFun #ShopLocal
3. Feature Best-Selling Products
Bridle Blingz showcased their handcrafted best sellers with vibrant, urgency-driven music that instantly grabs attention. The clip highlighted their top products in a fun and catchy way, making it a strong Boxing Day example.
Spotlight the products customers loved most this season. Example: "Our top holiday sellers are back in stock for Boxing Day. Here’s what customers can’t stop buying".
Hashtags: #BestSellers #HolidayFavorites #SmallBizFinds
4. Behind-the-Scenes Reset
Becky Mae Lee nailed it. She shared a timelapse clip of how she kicked off her New Year on day one, and the engagement speaks for itself.
You can also show how your shop or team is preparing for the year ahead. Example: "Boxing Day reset. Shelves refreshed, team recharged, and New Year prep underway".
5. Gift Cards Push
This post by Hairitage by Mindy is a great example of boosting gift card sales. They used a short, easy-to-watch clip filmed inside their real store, showing products and creating a warm, trustworthy feel.
Remind customers that gift cards are easy and useful. Example: "Still celebrating? Grab a Boxing Day gift card and treat yourself later. Perfect for last-minute gifting".
6. Staff Favorites
A great staff favourite example comes from Voduz Hair, who highlighted their team’s top picks and smartly connected the post to their online store with a clear “shop via TikTok” call to action in the caption.
Let your team choose their top picks from current stock. Example: "Our team picked their Boxing Day must-haves. Sarah’s choice: the cozy fleece hoodie everyone’s been asking about".
Hashtags: #StaffPicks #SmallBizTeam #HolidayShopping
7. Tap Into Boxing Day Online Traffic
The real estate team at James Dupavey showcased a clever clip using TikTok-style sign changes to remind potential sellers that now is the perfect time to list their homes. With buyers actively searching during the holidays, the timing and format made the message stand out.
Boxing Day is one of the busiest times of the year for many businesses. Most customers are off work and spending more time browsing online for services and products, which makes it an ideal moment to capture attention.
Save Time and Manage All Your Socials with One App
Now that you have your Boxing Day content sorted, you can start planning and scheduling your social media posts. Posting consistently across platforms during the holiday rush can feel overwhelming. That’s where tools like Hookle come in.
With Hookle, you can manage and publish to all social platforms, including Google Business Profile, in one place. As an all-in-one tool, planning and creating content becomes much easier. Manage your accounts, schedule posts, use AI to write content, and keep your branding consistent everywhere.
Don’t just take our word for it - try it yourself. Download Hookle for free and streamline your social media today.
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