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Top 10 Social Media Marketing Ideas for Christmas 2023
Updated: Dec 4, 2023
Photo by Julia Larson
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Christmas is all about generosity, thanksgiving, and family. But for brands and marketers, it is also a creative battleground to stand out, widen their audience, boost user engagement and drive sales.
For marketers Christmas is a creative battleground to stand out
Social media marketing is at the heart of these efforts, as Fortunly reports about 23% of Christmas shoppers in the US actively turn to social media to make buying decisions.
Brands use promotional videos, giveaways, and blog posts on various sites to increase conversion rates, traffic, and sales.
Here are ten social media Christmas Ideas to cut through the noise and make your brand stand out during this Christmas season.
1. Hold a Fun Giveaway
Photo by visit_soton on Instagram
This giveaway, for instance, requires participants to shop in Southampton to win numerous prizes.
Social media giveaways are excellent at generating more leads and increasing brand awareness. The chance to win whatever you offer will create a buzz around your campaign.
Existing followers remain incentivized to participate, while new users are drawn to the brand.
Participation in the giveaway should be simple enough not to deter potential customers. You can even have your audience participate in a Secret Santa to heighten their enthusiasm.
2. Publish in-Demand, Engaging Content
Photo by Hookle on Twitter
Hookle has implemented this idea as a textbook example by publishing the December social media calendar on all their social networks.
Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts. Your audience will appreciate suggestions that simplify holiday planning.
Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts
This is excellent for short-term user engagement and long-term brand growth. Include also links to further Christmas-related and brand-related content.
Publish the blog across your social networks to get even more engagement. Read on to learn how to turn your blog posts into social media content.
3. Take Advantage of User Generated Content (UGC)
Photo by Starbucks on Instagram
User-generated content is ideal for developing original content while receiving brand exposure through your following. It is cost-effective, genuine, and allows followers to feel invested in your brand.
With the creative flexibility it affords participants, you will be stunned by the breadth and diversity of the content they create.
The best aspect is that entrepreneurs may subsequently reuse this content for their campaigns.
4. Holiday Gift Cards
Photo by mccarthyspharm on Instagram
Gift cards are an excellent strategy for increasing holiday sales. They help in introducing new customers to your products, reward loyal customers, highlight underperforming items and even clear out lingering stock, particularly for small business owners.
Gift cards can be used as a part of a more extensive campaign or as a stand-alone promotion.
5. Work With Influencers
Photo by socialguru.hu on Instagram
Influencer marketing has carved out a significant niche in the social media space. Content creators with large audiences have proven to be valuable resources, especially during holiday seasons, in driving sales and user engagement with brands.
A recent study discovered that 71% of social media users felt that influencers significantly influenced their purchasing decisions.
Look for influencers who align with your brand's values, target audience, and metrics. Then, establish objectives for your campaign, set a budget, and initiate contact.
6. Christmas Gift Guides
Photo by sophie_j_designs on Instagram
Christmas is one of the most popular gift-giving seasons; you can capitalize on this with a gift guide. This can begin as early as November when people start planning their Christmas shopping.
This is a fundamental requirement for retail and online stores. Think of how many Christmas trees are awaiting your gift-wrapped items. Couple this with exceptional discounts, deals, and rewards and you have a jackpot.
7. Share Christmas Recipes
Food brings people together. And Christmas, more than any other holiday, is concentrated on food. If your company is about or related to food, sharing Christmas recipes is a great approach to get people in the holiday spirit.
Bump this to the next level by encouraging followers to make and share recipes. Heck, turn it into a cooking challenge to get into the spirit of things!
8. Countdown to Christmas
Photo by PSG on Facebook
Build a heightened anticipation for what's to come with a Christmas countdown. You can pair it with different products and services related to your brand.
Build a heightened anticipation for what's to come with a Christmas countdown
An exciting way to encourage participation is bigger reveals gradually as the countdown builds up, with the climax on the final day.
The football team PSG (Paris Saint-Germaine) used this strategy by creating a social media Christmas calendar with daily prize giveaways. Participation involved providing contact information and they collected 47% of newsletter opt-ins and 2,700 profiles daily.
9. Invite Your Audience to Participate in a Challenge
Photo by nitewatches on Instagram
Nothing motivates people more than appealing to their competitive nature. Create challenges that stimulate your audience and urge them to demonstrate their ability to complete them. For instance, the challenge could include a physical, literary, or creative task.
You must then monitor the process. If the challenge is time-bound, note how far along you are with '#day 3 of XXX challenge' or highlight the participating audience members.
Also, actively reply to chats, DMs, and comments to help the campaign build momentum.
10. Make a Christmas Video
This brilliant video from Aldi UK featuring Kevin the carrot and Santa Claus is a perfect example of how to use videos as part of your social media Christmas ideas.
Brands have used Christmas-themed videos to promote their services and products and convey their story successfully. Despite its historical association with major labels, this social media marketing strategy also applies to small businesses.
Schedule your Xmas posts in advance!
Now once we've got all these awesome ideas you can fill in your calendar with Xmas posts.
Overwhelmed by getting started? Don't worry, we've got you covered.
Luckily there are scheduling tools, such as Hookle, that you can use to ease your stress and workload significantly. You can create and schedule your Xmas posts in advance for the whole of December at once.
With such tools, you can plan, schedule, and monitor all your social channels in one app. How convenient is that?
Start planning your holiday posts today and download Hookle App now!
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