Top 10 Social Media Marketing Ideas for Christmas 2025
- Hookle
- Nov 21, 2022
- 5 min read
Updated: Sep 4
Christmas is all about generosity, thanksgiving, and family. But for brands and marketers, it is also a creative battleground to stand out, widen their audience, boost user engagement and drive sales.
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Bonus Tip: Schedule your Xmas posts in advance
Social media marketing is at the heart of these efforts, as Fortunly reports about 23% of Christmas shoppers in the US actively turn to social media to make buying decisions.
Brands use promotional videos, giveaways, and blog posts on various sites to increase conversion rates, traffic, and sales.
Here are ten social media Christmas Ideas to cut through the noise and make your brand stand out during this Christmas season.
1. Hold a Fun Giveaway
Social media giveaways are excellent for generating leads and boosting brand awareness. The chance to win creates buzz, keeps existing followers engaged, and attracts new ones to your brand.
A great example is the visit_soton giveaway on Instagram, where participants had to shop in Southampton for a chance to win numerous prizes. This type of local incentive not only drives engagement online but also supports foot traffic in-store.
To make your own giveaway effective, keep participation simple so potential customers aren’t discouraged. For an extra festive twist, consider a Secret Santa–style giveaway to heighten enthusiasm and spread holiday cheer.
2. Publish in-Demand, Engaging Content
Hookle has implemented this idea as a textbook example by publishing the December social media calendar on all their social networks.
Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts. Your audience will appreciate suggestions that simplify holiday planning.
Take advantage of the holiday wave by publishing Christmas-themed articles and blog posts
This is excellent for short-term user engagement and long-term brand growth. Include also links to further Christmas-related and brand-related content.
Publish the blog across your social networks to get even more engagement. Read on to learn how to turn your blog posts into social media content.
3. Take Advantage of User Generated Content (UGC)
User-generated content is one of the most effective ways to create original posts while boosting brand exposure. It’s cost-effective, authentic, and makes followers feel invested in your business. A strong example is starbucks on Instagram, which regularly showcases customer-created content to strengthen its brand presence.
The creative freedom you give participants often results in a wide variety of content that you might not have imagined yourself. Best of all, entrepreneurs can later repurpose this user-generated content in future campaigns, saving both time and resources.
4. Holiday Gift Cards
Gift cards are a simple yet powerful strategy to boost holiday sales. They can introduce new customers to your products, reward loyal ones, highlight underperforming items, or even help clear lingering stock - a tactic effectively used by mccarthyspharm on Instagram.
Whether as part of a larger campaign or a stand-alone promotion, gift cards offer flexibility and value for both you and your customers.
5. Work With Influencers
Influencer marketing has become a powerful tool in social media, and brands like socialguru.hu on Instagram show how effective it can be. Content creators with large, loyal audiences are especially valuable during the holiday season, driving both sales and engagement.
In fact, studies show that 71% of social media users say influencers impact their purchasing decisions. To get started, look for influencers who align with your brand’s values and target audience, then set clear objectives, define a budget, and reach out to collaborate.
6. Christmas Gift Guides
Christmas is one of the biggest gift-giving seasons, and creating a holiday gift guide is a smart way to capitalize on it. As shown by sophie_j_designs on Instagram, sharing curated ideas as early as November helps shoppers plan ahead and keeps your brand top of mind.
For retail and online stores alike, gift guides are essential. Pair them with special discounts, limited-time deals, or loyalty rewards, and you’ll have the perfect recipe to drive sales while making sure your products end up under plenty of Christmas trees.
7. Share Christmas Recipes
Food brings people together. And Christmas, more than any other holiday, is concentrated on food. If your company is about or related to food, sharing Christmas recipes is a great approach to get people in the holiday spirit.
Bump this to the next level by encouraging followers to make and share recipes. Heck, turn it into a cooking challenge to get into the spirit of things!
8. Countdown to Christmas
A Christmas countdown is a great way to build anticipation and excitement around your brand. You can pair it with daily highlights of your products or services to keep followers engaged throughout the season.
The football team PSG (Paris Saint-Germain) used this strategy brilliantly, creating a social media Christmas calendar with daily prize giveaways. Each reveal encouraged participation, and by the final day, PSG had collected 47% newsletter opt-ins and 2,700 new profiles daily.
9. Invite Your Audience to Participate in a Challenge
Nothing motivates people more than appealing to their competitive side. As shown by nitewatches on Instagram, creating challenges encourages your audience to get involved and showcase their skills - whether it’s a physical, creative, or even literary task.
Be sure to monitor and share progress along the way. If it’s a time-bound challenge, post updates like “Day 3 of the XXX Challenge” or highlight participant contributions. And don’t forget to actively engage through replies, DMs, and comments - this builds momentum and keeps excitement alive.
10. Make a Christmas Video
This brilliant video by designsbya, an entrepreneur from Canada, features a custom order made with a UV printer - a perfect example of using video as part of your social media Christmas strategy.
Christmas-themed videos are a powerful way to showcase products
Christmas-themed videos are a powerful way to showcase products, highlight services, and share your brand story. While big brands have long used this approach, it’s equally effective for small businesses looking to connect with their audience during the holiday season.
Schedule your Xmas posts in advance!
Now once we've got all these awesome ideas you can fill in your calendar with Xmas posts. Overwhelmed by getting started? Don't worry, we've got you covered.
Luckily there are scheduling tools, such as Hookle, that you can use to ease your stress and workload significantly. You can create and schedule your Xmas posts in advance for the whole of December at once.
With such tools, you can plan, schedule, and monitor all your social channels in one app. How convenient is that?
Start planning your holiday posts today and download free your Hookle App now!
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