Updated: Nov 8, 2022
Anyone who's ever tried to run a small business knows it's no easy task.
Not only do you have to worry about the day-to-day grind, but you also have to think about finances and a million other things. And if you're like most small business owners, social media is probably near the bottom of your list of priorities.
Social media is a powerful tool for promoting your business
But the truth is, social media can be a powerful tool for promoting your business. That's why we've put together this handy October 2022 social media content calendar for small businesses.
So if you're ready to save your mental energy and take your social media game up a notch, read on!
October 1: International Coffee Day (with a template) #InternationalCoffeeDay
This is a day that celebrates a beverage that is loved worldwide. You can create a post about your favorite coffee shop or share a recipe for a delicious coffee-based drink.
You can also make it more engaging and ask social media users to comment on how coffee comes through for them in their day-to-day lives.
See also these 11 Powerful Social Media Marketing Tips for Coffee Shop Owners.
Use the template below with all its texts, hashtags and picture with Hookle (a social media planner tool) and schedule your International Coffee Day post today.
October 2: International Day of Nonviolence #InternationalDayOfNonviolence
Mahatma Gandhi’s birthday is the perfect day to celebrate the non-violence notion that he brought to the world. Your posts can spread non-violence messages, including how people can be more tolerant of others.
October 3: National Techies Day #TechiesDay
Create social media posts acknowledging the vital role that technology is playing in today's society. You can include how businesses can benefit from working with techies.
October 4: World Animal Day #WorldAnimalDay
Social media posts could include information on how people can show love and compassion towards all animals on World Animal Day.
You can raise awareness about the plight of endangered animals and what people can do to help
You can also use this day to raise awareness about the plight of endangered animals and what people can do to help.
October 5: World Teachers' Day #WorldTeachersDay
Ensure your content contains messages of gratitude to teachers or stories about how teachers have made a difference in people's lives.
October 7: World Smile Day #WorldSmileDay
Photo by Andrea Piacquadio
Your content can include tips for how to make someone's day or quotes about smiling. You can also share the benefits of smiling and how it can make a difference in someone's life.
October 10: World Mental Health Day #WorldMentalHeathDay
Schedule posts encouraging people to get help if they struggle with mental health issues. You can dispel myths about mental illness and promote the importance of seeking professional help.
Remember also to save your mental energy when creating content on social media! 😉
October 11: International Day of the Girl Child #DayOfTheGirl
This day promotes girls' rights and empowers them to reach their full potential. Create posts that educate your audience on how to support the girl child in their life.
October 13: World Sight Day #WorldSightDay
Dedicate your content to promoting eye health and raising awareness about blindness and vision impairment. Your posts could include tips for taking care of your eyes or spotting the early signs of vision problems.
October 15: Global Handwashing Day #GlobalHandwashingDay
Photo by Ketut Subiyanto
Entrepreneurs can use handwashing day to promote the importance of handwashing and hygiene. Give tips for proper handwashing techniques or how to prevent the spread of germs. Promote products or services that help people stay clean and healthy.
October 16: World Food Day #WorldFoodDay
Social media posts could include information on donating to food banks or volunteering at soup kitchens. You can also raise awareness about the issue of food waste and what people can do to reduce it.
Learn here If you are interested more in the history of World Food Day.
October 21: Reptile Awareness Day #ReptileAwarenessDay
Photo by Nandhu Kumar
Educate your audience about reptiles and their importance in the ecosystem. You can post an image with a caption about reptile conservation information or how to care for a pet reptile.
October 24: United Nations Day #UNDay
Promote the work of the United Nations and its efforts to promote peace and stability worldwide. Social media posts could include information on how people can get involved with the UN or how to support its work.
You can raise awareness about the issues that the UN is working to address, such as poverty and climate change.
October 30: Checklist Day #ChecklistDay
This day is all about promoting the use of checklists to help people stay organized and efficient.
Your social media manager can post content that includes tips for using checklists and creating a checklist for specific tasks. You can also promote products or services that help people stay on top of their to-do lists.
October 31: Halloween (with a template) #Halloween
Photo by Monstera
Halloween is about spooky fun, so you're allowed to have fun with your social media posts. Posts could include things like costume ideas, tips for pumpkins, or recipes for Halloween treats. And don't forget to wish your followers a happy and safe Halloween.
Use the template below with all its texts, hashtags and picture with Hookle (a social media planner tool) and schedule your Halloween post for the holiday.
"May you have a house full of screams and scary stories, ghosts and witches adding the much needed spark to your life….. Have a Happy Halloween! 👻🎃 #halloween #spookyseason #pumpkin #postedwithhookle"
Schedule Your October Posts in Advance
Social media scheduling is a great way to save time and ensure that your content is timely and relevant. And by using a social media content calendar, you can plan ahead and ensure that your content is aligned with your business goals.
There're a few great social media scheduling tools, like Hookle, which makes social media scheduling hassle-free for small business owners.
Such tools can help you plan your content and save time by scheduling posts on multiple social media platforms in one go. Try out and schedule your October posts today!