In order to succeed in today’s markets, it is essential that every social media manager does a lot more than just post about their company.
Social media managers are marketing strategists, creative storytellers, dynamic editors, and community-building leaders that can help take a brand from unknown to viral.
Social media platforms like Facebook, Twitter, and TikTok host over 3.6 billion users worldwide as of 2020. Social media has become the cornerstone of mobile marketing, and it’s no wonder it has become an essential tool for modern business.
Social media has become the cornerstone of mobile marketing, and it’s no wonder it has become an essential tool for modern business
In this article, our focus is on the skill set of social media managers who are responsible for a small business brand or are entrepreneurs. So without further ado, let's dive into the skills!
1. Proficiency with Social Media Platforms
Social media managers must be proficient with all of the most popular social media platforms like Twitter, Facebook, TikTok, and Instagram.
They must also be familiar with what types of content are trending at any given moment in order to be most effective with their posts. In order to publish the most effective content, they should focus on the content that their potential clients and community will find most useful.
Most social media managers find it easier to organize their posts across multiple platforms with useful mobile apps to coordinate their content.
2. An Engaging Creative Strategy
The best social media managers are able to master a company’s brand, its goals, and who its target audience is.
They use this information to plan creative and successful content. This content should encapsulate the core ideas of the company’s brand and should be shared in a way that the target audience will engage with it.
If the target audience shows more activity with polls, use that as a tool in your posts, if they react to memes, use them. The key to a creative campaign is adapting to your audience.
3. Captivating Storytelling
At its heart, social media is all about storytelling. Successful social media managers use captivating storytelling to capture their target audience’s attention.
At its heart, social media is all about storytelling
Effective blurbs on their posts lead prospects to content that is useful and entertaining. This content can be in the form of a blog or a video, but it’s the story that continues to draw the prospect in by informing them how a product or service can improve their lives.
4. An Eye for Editing
For a social media manager’s content to appeal to a broad audience, it must be accurate and professional. Content that is riddled with mistakes, or filled with false information can lead to mistrust between the brand and the target audience.
To avoid making mistakes like these, review all of the posts for errors before posting on any platform. One mistake or misspelling could go viral for the wrong reasons.
5. Strong Communication
Communicating with the target audience is the first priority of any social media manager, but they must also communicate well with their company in order to keep the marketing content on brand and in alignment with the client’s values.
Communicating with the target audience is the first priority of any social media manager
To create effective content a manager may have to coordinate between multiple teams and collaborate on a variety of ideas to capture the best version of the brand’s story.
6. Community Management
Building a community on social media is the single most important factor for organic growth. For a social media manager’s content to be successful, it must be shared with an active and growing community.
This community can be developed naturally over time, or it can be purchased through ads and bots, but if nobody sees your content, it will not succeed as a long-term campaign.
7. Earning Endorsements from Influencers
Working with social media influencers is an integral part of modern marketing campaigns. ANA research indicates that 75% of businesses work with social media influencers to increase the success of their marketing campaigns.
A great social media manager can help initiate, build, and maintain a profitable partnership with influencers.
Like the old saying goes “It’s not what you know it’s who you know,” and that saying holds true to this day, even more so with social media.
The more connections a social media manager can make across all social media platforms, the great chance of success they have in cultivating new followers and influencer endorsements.
9. Simple Reporting and Statistics
Photo by Hookle
Data is the secret weapon business have been using to gain elusive insights into their customer's needs, their business model, and many other details that were previously unknowable.
Social Media Managers with the right training can generate marketing strategies from the data available to them through the social media platforms, and use this information to increase the effectiveness of their social media content.
If you are looking for an app to report performance in an easy and understandable way to your customer then you might want to try Hookle.
Hookle's Social Score and simple statistics are easy ways to communicate the performance on the go. The score (0-100) aggregates all your social networks' performance data into one single metric. Statistics, in its turn, show network-specific metrics in a simple way.
10. Feedback Mitigation
Social media has given everybody on the planet the power to make their voice heard.
Unfortunately, sometimes that isn’t a positive voice. As a professional social media manager, it’s important to manage the negative and positive feedback left for the public to view on your various social media platforms.
While you want to acknowledge legitimate concerns, any malicious or hateful feedback should be removed immediately to avoid a diminishing reputation.