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Social media provides small businesses an opportunity to engage with a captive audience and break through the noise online. Social media marketing has the potential to increase brand awareness, boost traffic, improve customer satisfaction, and more.
Social media marketing has the potential to increase brand awareness, boost traffic, improve customer satisfaction, and more
There are different ways to grow your social media presence, both organically and through paid advertising. Small business owners don’t always have the funds to invest in paid advertising, and that’s where organic growth becomes valuable.
Let’s explore a few tips to boost your social media presence organically.
What is Organic Growth?
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Whether your business invests in Facebook and Linkedin, or Instagram and TikTok, most social media platforms offer the opportunity to pay for advertising and sponsored posts.
Organic growth is the process of achieving your social media goals without paid advertising. Free posts are shared through unpaid distribution channels, boosting social media presence without paying a cent.
9 Tips for Organic Growth
There are a few unpaid strategies to grow your social media channels.
While organic growth doesn’t happen overnight, these effective tips will help small business owners find, engage, and grow their social media audience organically.
1. Understand your audience
Understanding your audience opens the doors to significant connections.
Armed with an understanding of your audience's wants and needs, you can craft relevant and meaningful content.
Understanding your audience opens the doors to significant connections
The better you understand your audience, the more you’ll be able to focus your content and produce results. Assess existing data and pay attention to audience age, spending power, interests, and challenges.
2. Establish your audience
Increasing the number of followers may often receive too little attention. Acquiring followers right in the beginning is such an important thing that it is worth investing some time and effort into.
Even paid advertising should also be considered immediately for this purpose. Almost all platforms have their own specific advertising services to increase the number of followers.
The more followers your business has from the beginning, the more effectively you will reach and be able to market with organic posts in the future - for free!
3. Target your audience
Once you’ve established your audience, you can tweak the settings of your posts to boost the organic potential. Each social media platform will have its own settings, and your audience demographic may differ slightly from one platform to another.
For example, Facebook allows you to target your posts based on gender, relationship status, location, and interests. By taking the time to target your audience, you increase the chance of the right audience seeing your posts.
4. Optimize your social profiles
Social media works similarly to a search engine, and it's easier to be discovered when you optimize your profile. There are a few small changes that businesses can make to their social media profiles to improve visibility and reach.
For example, use strategic usernames, draft keyword-rich descriptions, include relevant hashtags, and include a call to action.
5. Be strategic with content creation
A social media content strategy is a constant work in progress and should be regularly revised for relevancy. Content should include evergreen posts that are educational and engaging, as well as posts sharing information relevant to the business and industry.
Content should include evergreen posts that are educational and engaging
Keep an eye on content trends and use new features on social media platforms to improve organic presence. For example, video is known to have a high engagement rate, so it's worth investing in simple video content to expand reach.
6. Cross-promote your profiles
Social media allows businesses to connect with their target audience informally. With this in mind, a brand’s social media accounts should be promoted on all possible platforms, including their website, business cards, and email signatures.
Growing a social media presence increases brand authority and provides additional avenues of communication, as well as an opportunity to connect in a meaningful way.
If your business has multiple social media platforms, then you can cross-pollinate your posts
If your business has multiple social media platforms, then you can cross-pollinate your posts. And even if you don't have, see how easy it is to create pages for your business on different social networks.
For example, advertise your TikTok page on Instagram and vice versa, encouraging your audience to follow the business on all platforms.
Social media manager apps are also very helpful with cross-promotion.
7. Engage with your audience
A social media account is significantly more effective when there is a frequent activity. Make sure that you respond to all comments and queries on posts, regularly check direct messages, and create engaging content.
For example, Instagram offers the option to post questions and polls. Using these engaging features encourages collaboration with the audience while offering insight into consumer behavior.
8. Review analytics
Social media data offers valuable insight, such as the best time to post, which content performs best, and which demographics make up the largest audience segment.
Most social media platforms have the option to convert a profile into a business account that offers detailed analytics that help improve future content. Analytics also help businesses identify trends related to their offerings and brand, deducing customer sentiment towards products and services.
Read also how to use social media statistics to grow your business’s impact - the easy way.
9. Boost Presence with Scheduling App
As a small business, every penny counts. If you want to make the best return on investment, then social media marketing efforts need to be targeted.
Implementing these practical tips will help grow your social media presence organically. But if you want to boost it more, you should consider using a social media scheduling app.
Scheduler apps, such as Hookle, are easy and convenient to use, helping busy entrepreneurs stay on top of their social media presence. They allow you to plan, publish and schedule your social media posts for all your social media channels with one tool.