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8 Key Social Media Tactics for Small Tourism, Travel, and Guide Business Owners


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All tourism and guide business owners should have a social media marketing strategy. It allows you to reach potential clients you might need to learn about your business. Regular posting on social media also enables you to engage with guests and remain on their minds.

Regular posting enables you to engage with guests and remain on their minds

It also helps direct followers to where they can tour or learn more about your business. However, you will only get these benefits if your social media content for travel is done correctly. So, without further ado, let's start with eight social media tactics for tour operators.

1. Use Influencers or Travel Bloggers for PR


Many bloggers love writing about their travel experiences. Traveling around the world and sharing their experience have become their full-time job, and they do this with either their blog or social media. They should be your target since they have a niche essential to your business and many followers on their blog or social media.

Consider inviting them to experience your travel brand and talk about you on their social media channels or blogs. Lauren Carey does this for various businesses on her blog and Instagram channel.

2. Consider Live Streaming Your Tours


Video marketing outperforms other types of social media content. This growth has been drastic in recent years on platforms such as TikTok, Instagram, Twitter, and Facebook. This has increased live video, which can be a game changer for your business.

Video marketing outperforms other types of social media content

In such moments, viewers are likelier to watch since they believe they could miss out on something good. Exodus Travels regularly livestreams some of their destinations for their viewers on their Instagram channel.

3. Engage With Your Audience