10 Best Social Media Tips to Grow Your Pet Spa Business Locally
- Hookle
- 2 days ago
- 5 min read
Table of Contents
Bonus Tip: Manage All Your Socials in One App
In today's digital age, pet owners are constantly browsing social media for the best grooming and wellness services for their furry friends. Whether it’s a cute puppy haircut or a relaxing dog massage, your pet spa business can stand out and attract more local customers with the right social media strategy.
Stand out and attract locals with the right pet spa social media strategy
In this guide, you'll discover practical and easy-to-implement social media tips that will help grow your local presence and get more tails wagging at your spa.
Before we dive into the tips, let’s quickly go over the basics first.
What is Social Media Marketing for Pet Spa Businesses?
Social media marketing for pet spas involves creating and sharing content that showcases your services, highlights your expertise, and builds trust with local pet owners.
It’s about staying visible and engaging your community with posts that educate, entertain, and inspire them to book an appointment.
What Platforms Are Best for Pet Spa Businesses?
Not all platforms work equally well - especially for local pet spas. Your location, services, and even local habits affect what works best. Here are the top channels we recommend:
Facebook: Great for connecting with local pet owners, sharing updates, and showcasing happy customers.
Instagram: Perfect for cute pet photos, grooming transformations, and behind-the-scenes moments.
Google Business Profile: Essential for getting found in Google Map and Search. Keep it active with reviews, posts, and updated photos.
TikTok: If you’re comfortable on camera, short clips of grooming, pet care tips, or funny pet moments can go viral.
Start with 1-3 platforms. Focus on being consistent - not everywhere at once. Need help picking? Check our latest blog about picking the right platforms!
Top 10 Social Media Tips for Pet Spa Businesses
Ready to attract more local pet lovers and grow your spa? These practical tips are tailored for busy pet spa owners like you. Let’s dive in!
1. Show Off Before and After Transformations
Who says it needs to be fancy or complex? Premier Paws Mobile Pet Spa nailed it with this before-and-after transformation - a simple post that really works!
Pet transformations are some of the most engaging content you can share
Pet transformations are some of the most engaging content you can share. Snap clear before-and-after photos (with owner consent) and add a fun caption to show off your work and charm your audience!
2. Post Behind-the-Scenes Content
Wigs Pet Spa, a grooming & pet store in Croydon, UK, shared a great 1-minute clip of Otis getting groomed - and the engagement speaks for itself!
Give followers a glimpse into your daily routine
Give followers a glimpse into your daily routine. Show your setup, tools, how you comfort anxious pets, or introduce your team. It builds trust and makes your spa feel warm and familiar.
3. Share Tips and Tricks
Wags-N-Wiggles Doggie Day Spa shared a great 30-second grooming hack - what a great yet simple and helpful way to engage followers!
Post quick grooming or hygiene tips, like how often to trim nails or brush your dog’s coat. Use carousels or Reels to keep it fun, informative, and scroll-stopping!
4. Promote Seasonal Services and Offers
Pawtastic Tustin, from Tustin, shared this cute clip promoting their festive holiday spa package for furry clients - such a adorable and inviting way to boost seasonal bookings!
Promote special seasonal packages like a “Holiday Spa Bundle” or “Summer Shed Control.” Use limited-time wording to create urgency and encourage pet parents to book early.
5. Showcase Your Space to Build Trust
The Puppy Dog Palace, a luxury dog hotel & spa, shared a behind-the-scenes look at their beautiful premises - letting pet parents see where their furry friends are pampered and cared for.
Posting photos or short tours of your space helps build trust and shows the love and professionalism behind your services.
6. Celebrate Pet Holidays and Local Events
Sirius Pet Styling marked International Pet Groomer Appreciation Day with a simple yet effective clip explaining its origins and purpose - great use of storytelling!
Got a local pet fair or event coming up? Share a post!
Plan your content around popular pet days like National Dog Day or Adopt a Shelter Pet Day. Got a local pet fair or event coming up? Join in and share your involvement to connect with the community and boost visibility.
7. Leverage Hashtags
Paws Spa Dallas uses smartly hashtags like #DallasDogWash and #PetSpaDallas to connect with local pet lovers - great example!
Mix general and local hashtags to boost your reach and attract nearby customers
Mix general and local hashtags like #DogGrooming, #PetSpaLife, and #YourCityPets to boost your reach and attract nearby customers.
8. Use Google Business Profile
Your Google Business Profile is often the first thing pet owners see - make it count. A polished profile helps locals quickly find and trust your pet spa.
Include clear hours, contact info, social links, and cute photos of recent grooms or happy pets. Highlight what sets you apart - gentle handling, same-day appointments, or top-rated care.
Encourage reviews from happy customers
Ask happy customers to leave reviews, and post updates about offers or seasonal pet care tips. With tools like Hookle, you can easily keep your Google profile and socials active - all in one place.
Haven’t set up your Google Business Profile yet? It’s free, easy, and a powerful way to get discovered. Start here!
9. Introduce Your Team
The Pet Studio, a dog grooming salon and training academy, did a great job showcasing their team - highlighting the friendly faces behind their trusted pet care.
Introducing your staff builds familiarity and trust
Introducing your staff builds familiarity and trust. Share fun facts, specialties, or a “day in the life” to help pet parents feel more connected to your team.
10. Stay Consistent
Consistency is key to staying top of mind with local pet owners. Create a simple content calendar with what and when you’ll post - like before-and-after grooming shots, pet care tips, or team highlights.
Consistency is key to staying top of mind with local pet owners
Regular posts build trust and make it more likely pet parents will choose your spa when their furry friend needs pampering.
Want to stay consistent without the stress? Use scheduling tools like Hookle (shown above) to plan posts in advance - so you can focus more on pets and less on social media!
Manage All Your Socials in One App
Running a pet spa means caring for animals, keeping owners happy, and still finding time to stay active online - all at once! A strong social media presence helps you show off your work, connect with local pet lovers, and build lasting trust in your community.
Hookle is a social media app made for busy pet spa owners like you
Managing social media doesn’t have to be stressful. That’s where social media management apps like Hookle come in. Hookle is an AI-powered tool built specifically for small businesses like you. It allows you to easily create, schedule, and manage posts across platforms - including your Google Business Profile - all from one simple app.
See how easy it can be. Download Hookle for free and help more pets (and owners) discover your spa today!
.png)
.png)
.png)