8 Social Media Tips for Your Pet Boarding & Daycare Service
- Hookle
- May 5
- 5 min read
Table of Content
Bonus Tip: Manage All Your Socials in One App
If you run a pet boarding or daycare service, you're not just in the pet care business - you’re also in the trust business. Pet parents want to know their furry family members are in loving, capable hands. Social media is one of the most powerful tools you can use to build that trust, showcase your services, and grow your business.
Social media is one of the most powerful tools to build trust
In this blog, we’ll walk you through practical social media tips specifically designed for pet daycare and boarding services. Whether you're just starting out or looking to improve your online presence, these easy-to-follow strategies will help you connect with local pet owners and keep your business top of mind.
What is Social Media Marketing for Pet Daycare Service?
Social media marketing for pet daycare services involves using platforms like Instagram, Facebook, TikTok, and Google Business Profile to connect with your community, promote your services, and share engaging content about your daily operations.
Unlike traditional advertising, social media offers a personal, behind-the-scenes look at your business - something pet parents love.
It’s not just about pretty pictures of puppies (although those help!); it’s about building a brand, showing your care standards, responding to inquiries quickly, and encouraging word-of-mouth referrals online.
What Social Media Channels Are Best for Pet Daycare Service?
Not every platform is a perfect fit for every business. Instead of trying to be everywhere at once, start with 2-3 platforms that make the most sense for your store - and master those first. Once you're comfortable, you can always expand to others.
Instagram: Ideal for cute pet photos, short videos, and Stories showcasing playtime, naptime, or grooming sessions.
Facebook: Great for community building, reviews, events, and local promotion.
TikTok: Perfect for fun and creative content that shows off your personality and play areas.
Google Business Profile: Crucial for search visibility and reputation management. Posting regularly boosts your chances of appearing in local searches.
Pinterest: Useful if you offer grooming or pet care tips, but secondary to the platforms above.
While you don’t need to be everywhere, having a presence on the right platforms makes all the difference.
8 Social Media Marketing Tips for Pet Daycare Services
Let’s dive into these practical, real-life tips to boost your online presence, build trust with pet parents in your local area, and attract more furry clients to your daycare or boarding service.
1. Put Your Pet Daycare on the (Google) Map
This one’s a must! A complete Google Business Profile helps local pet parents find and trust you fast. It’s often their first impression - so make it count!
List your hours, services, and contact info clearly. Add cute photos, link your socials, and ask happy clients to leave reviews (those stars build trust fast!).
Keep your Google profile fresh with regular updates
Keep it active with regular updates - like seasonal tips, behind-the-scenes snaps, or fun daycare moments. You can post directly on Google, or save time with social media management tools like Hookle that let you publish to Google and all your socials at once.
Haven’t set up your profile yet? It’s free, easy, and one of the best ways to grow your pet care biz locally. Get started here.
2. Showcase Your Facility
Ivy Pets, a vet and daycare, built trust with pet parents by sharing a calming one-minute video tour of their facility - complete with relaxing music. It’s a simple but powerful way to make potential clients feel at ease.
High-quality photos and videos give pet owners a real sense of your environment.
Focus on areas like:
Playrooms where pets can socialize
Cozy sleeping quarters for rest and relaxation
Safe outdoor spaces for exercise and fun
A clean, bright, and welcoming space stands out. Show it off - because seeing is believing for pet parents.
3. Share Heartwarming Stories
Dog Woods Resort in North Carolina captured hearts with a touching video about what dog happiness looks like at their facility - a beautiful reminder of the joy pets experience in their care.
Share real experiences from pets who’ve stayed with you
Everyone loves a feel-good story. Share real experiences from pets who’ve stayed with you - like a shy pup who blossomed into a playful ball of energy. These stories build emotional connections and show pet parents the genuine love and care their furry friends will receive with you.
4. Post Updates Regularly
Running a pet daycare means full days of cuddles, feedings, and playtime - sometimes leaving too little room for social media. The trick? Plan ahead.
Start with a simple content calendar
Set aside a little time each week - or even just once a month - to plan and create your posts. Batching content in advance keeps you active online without daily pressure.
Even better, use a tool like Hookle (shown above) to schedule posts across all your channels - including Google Business Profile - so your social media stays active while you focus on your furry clients.
5. Celebrate Birthdays and Special Moments
Above Bryan of Omaha, a dog daycare supervisor, shared the cutest clip celebrating a pup’s 3rd birthday - funny hats, wagging tails, and all! It was a heartwarming (and hilarious) moment that pet parents loved.
Mark special occasions like birthdays, adoption anniversaries, or first visits with a photo or short video. Tag the owners and encourage them to share - it’s a great way to spread joy and increase your reach at the same time.
6. Create a Weekly Theme
Happy Paws nailed it with their “Tail-Wagging Tuesday” post - a joyful 20-second clip of a retriever strutting and wagging down the sidewalk. Real happiness in motion!
Starting a weekly tradition like Tail Wagging Tuesday or Furry Friend Friday keeps your content consistent and easy to plan. Plus, followers look forward to these feel-good moments!
7. Introduce Your Staff
The Happy Acres Daycare in South London nailed it with a 30-second team intro video - featuring their staff and some furry guests. Short, friendly, and super effective.
Introduce your team on social media with quick videos or fun profiles
Introduce your team on social media with quick videos or fun profiles. Share a few personal details - like their favorite pet breed or why they love working with animals. It builds trust, adds personality, and helps pet parents feel more connected to your daycare.
8. Utilize Hashtags Wisely
Evs’ Pet Care LLC in Miami knows how to do it right - they welcome all pets and use local hashtags like #PetsofMiami and #PetSitterMiami to connect with nearby pet parents.
Strategic hashtags can help your posts reach the right audience
Strategic hashtag use can help your posts reach the right audience. Mix trending pet care hashtags with location-specific ones, and don’t forget to create a unique hashtag for your brand. It’s a simple way to boost visibility and get discovered by more local pet owners.
Manage All Your Socials in One App
Managing multiple social media platforms can be time-consuming - especially when your day’s filled with feedings, playtime, and tail wags. That’s where a social media management app like Hookle comes handy.
Hookle is built for busy professionals like pet daycare owners
Hookle lets you create, schedule, and publish posts to all your channels - including Google Business Profile - right from your phone. Whether you’re just starting out or looking to level up your online presence, Hookle makes it easy to stay visible and grow your business - without the overwhelm.
Ready to simplify your social media? Download Hookle for free today and let the app do the heavy lifting.
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